After many months of work (and we hope many new neu­rons and stronger synapses in our brains), we have just released our inau­gural report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mated $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­tendo Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mated $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

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Given the cur­rent polit­i­cal cli­mate, we are pleased to host this thought-provoking arti­cle by 2 of our Expert Con­trib­u­tors. Dear Mr or Mrs Next Pres­i­dent: how can you help our minds take bet­ter care of our brains?

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Ask Not What The Health Sys­tem Can Do For You…

– By Simon J. Evans, PhD and Paul R. Burghardt, PhD.

With the pres­i­den­tial debates gear­ing up again we are sure to hear more about health care. But we pro­pose a slightly dif­fer­ent ques­tion. In addi­tion to ask­ing how we can get more peo­ple health­care cov­er­age, we should also ask why so many peo­ple are sick in the first place.

The words of John Kennedy might today be, “Ask not what the health care sys­tem can do for you. Ask what you can do to reduce the health care bur­den”. But before delv­ing into what we can do, let’s take a look at some real­i­ties that our next pres­i­dent could face in their first ‘State of the Union’ address.

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Cog­ni­tive train­ing (the basis for what we call “brain fit­ness” these days) has a wide array of appli­ca­tions. The most recent one, which is cap­tur­ing public’s imag­i­na­tion, monop­o­liz­ing media cov­er­age, and cre­at­ing cer­tain con­fu­sion, is Healthy Brain Aging. We are for­tu­nate to have Dr. Joshua Stein­er­man, one of our new Expert Con­trib­u­tors, offer today his great voice to this con­ver­sa­tion. Enjoy!

- Alvaro
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Mind­ing the Aging Brain

– By Joshua R. Stein­er­man, M.D.

Sci­en­tists, philoso­phers, artists, and experts from all fields of human endeavor lament: it ain’t easy get­ting older. It? Do they refer to frailty and dis­abil­ity? To bod­ily dis­ease? To life at its essence?

It’s all in your head

The mind is not set in stone, but it is encased by bone. It’s really all about the brain, the hyphen in the mind-body conun­drum. That squishy gray neu­ronal jun­gle is the inter­face between inter­nal life and envi­ron­men­tal sen­sa­tions and stim­u­la­tion. As expected, the brain shows signs of aging just as a wrin­kled brow, a stooped pos­ture, or an arthritic fin­ger might. The most com­mon brain changes observed in aging and in age-associated neu­ropsy­chi­atric dis­ease include:

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Today we have the plea­sure to have Dr. Pas­cale Mich­e­lon, one of our new Expert Con­trib­u­tors, write her first arti­cle here. Enjoy, and please com­ment so we hear your thoughts and engage in a nice conversation.

(Btw, if you notice some sim­i­lar­ity between the col­ors in the fMRI scan below and the look & feel of this site…well, the rea­son is that those orange-grey fMRI col­ors were our inspi­ra­tion! the orange color denotes the most brain activation).

- Alvaro

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You have prob­a­bly heard about CAT and MRI scans (pro­duced thanks to machines like the one to the top right). So you know that these are tech­niques that doc­tors and sci­en­tists use to look inside the brain.

You have prob­a­bly also heard about brain fit­ness and how impor­tant it is to keep a healthy brain to be pro­tected against age-related and disease-related brain damages.

The ques­tion we ask here is the fol­low­ing: Can we use brain scans to eval­u­ate how fit the brain is? Before we try to answer this ques­tion let’s start with the basics and try to under­stand how brain scans work.

Brain imag­ing, also called neu­roimag­ing, allows one to Read the rest of this entry »