Brain-fitness games join work­place, as well as senior cen­ter, arse­nals (MarketWatch)

- “Con­sumers and retire­ment homes have made brain-fitness games and exer­cises a com­mer­cial hit, but now some insur­ers and employ­ers are incor­po­rat­ing them into well­ness pro­grams that pro­mote health not just for the body but also for the mind.”

- “Improv­ing brain health can result in less pre­sen­teeism, the ten­dency to be at work but be dis­tracted and not able to focus,” he added. “If you look at dis­abil­ity costs, absen­teeism and pre­sen­teeism account for most of the med­ical costs, and that’s a good rea­son for employ­ers to be focused on brain health.” (accord­ing to Dr. Eugene Baker, vice pres­i­dent at OptumHealth’s Behav­ioral Solu­tions division)”

The arti­cle reviews inno­v­a­tive prac­tices at OptumHealth, Nation­wide Auto Insur­ance Com­pany, Humana, Penn Treaty Amer­i­can Corp, All­state, and the US Army. I am glad to see the media start to notice the impor­tance of cog­ni­tive assess­ments and the grow­ing activ­ity by insur­ers. Read the rest of this entry »

Games for Health and Sharp­Brains have part­nered to bring you the first Cog­ni­tive Health Track in a Games for Health Con­fer­ence, June 11-12th in Boston. If you are inter­ested, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here.

To get a 15% off reg­is­tra­tion fees ($379), you can use dis­count code: sharp09, when you reg­is­ter Here.

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Cog­ni­tive Health Track, Pow­ered by SharpBrains

Thurs­day, June 11th

10.20 (50m) Bird’s Eye View of Cog­ni­tive Health Inno­va­tion
Speaker(s): Alvaro Fer­nan­dez, SharpBrains

Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate a new $265m mar­ket in the US alone: seri­ous games, soft­ware and online appli­ca­tions that can help peo­ple of all ages assess and train cog­ni­tive abil­i­ties. Alvaro Fer­nan­dez will pro­vide a Bird’s Eye View of the sci­ence, mar­ket seg­ments and trends, com­pet­i­tive land­scape, and main chal­lenges ahead, based on The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report released in May, which included Research Exec­u­tive Briefs pre­pared by 12 lead­ing sci­en­tists and a sur­vey of 2,000+ decision-makers and early adopters.

61% of respon­dents to the sur­vey Strongly Agreed with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­ity.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from prod­ucts mak­ing brain claims.” In this ses­sion, Alvaro will pub­licly unveil the new book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, To Keep Your Brain Sharp, co-authored by neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg and him­self, aimed at help­ing con­sumers and pro­fes­sion­als under­stand and nav­i­gate this grow­ing field.

11.20 (30m) The Allstate-Posit Sci­ence Part­ner­ship: Cog­ni­tive Train­ing for Safer Dri­ving
Speaker(s): Tom War­den, All­state; Henry Mah­ncke, Posit Science

Evidence-based cog­ni­tive train­ing pro­grams have been avail­able in retire­ment com­mu­ni­ties for sev­eral years. Now, they are reach­ing a younger pop­u­la­tion includ­ing Boomers through inno­v­a­tive part­ner­ships, like insurers.

In Octo­ber 2008 auto insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence announced a research col­lab­o­ra­tion that could lead to “poten­tially the next big break­through in auto­mo­bile safety”. The pur­pose of this ses­sion is to review novel ways of get­ting the sci­ence of cog­ni­tive train­ing into the real world where it can help peo­ple. Rep­re­sen­ta­tives from All­state and Posit Sci­ence will dis­cuss why these part­ner­ships work for insur­ers, devel­op­ers, and end users. They will also pro­vide a thor­ough review of the eval­u­a­tion process a major part­ner goes through when select­ing a cog­ni­tive train­ing company.

12.00 (30m) What Con­sumers Buy and Why
Speaker(s): Lind­say Gask­ins, Mar­bles: The Brain Store

Launched in Octo­ber 2008, Mar­bles: The Brain Store is a retail store that Read the rest of this entry »

This is a press release that went through the wire ear­lier today. If you are inter­ested, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here

Note that below you can find 5 out of the 12 ses­sions — we will announce the full track tomor­row. To get a 15% off reg­is­tra­tion fees, you can use dis­count code: sharp09, when you register.

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The Games for Health Project, orga­niz­ers of the 5th Annual Games for Health Con­fer­ence, today announced its first Cog­ni­tive Health Track pow­ered by Sharp­Brains, a lead­ing mar­ket research com­pany focused on the brain fit­ness and the cog­ni­tive health market.

The Cog­ni­tive Health track builds upon pre­vi­ous year’s sam­pling of ses­sions look­ing at cog­ni­tive health and fit­ness, expand­ing to a full two-day track at The Games for Health Con­fer­ence, June 11–12, Boston, MA. The Con­fer­ence fea­tures the largest gath­er­ing of orga­ni­za­tions inter­ested in the inter­sec­tion between videogames, health and healthcare.

“There is already a very active cog­ni­tive health videogames indus­try and field of research,” said Ben Sawyer, co-founder of the Games for Health Con­fer­ence. “We part­nered with Sharp­Brains to bring their exper­tise in this field our con­fer­ence plan­ning. Together we have for the first time cre­ated a pow­er­ful set of ses­sions and a much needed con­ver­sa­tion with researchers, thought-leaders and indus­try pio­neers who will attend the event in June.”

The track fea­tures a dozen ses­sions cov­er­ing research find­ings and part­ner­ships, imple­men­ta­tion in insur­ance, con­sumer and clin­i­cal set­tings, and spe­cial ses­sions look­ing at inno­v­a­tive areas such as dri­ver safety, healthy aging, atten­tion deficits, stroke/traumatic brain injury, schiz­o­phre­nia and mul­ti­ple sclerosis.

“The con­ver­gence of inter­ac­tive media such as videogames with cog­ni­tive sci­ence opens the door to inno­v­a­tive and scal­able approaches to Read the rest of this entry »

How do you know when some­thing is fast mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­icy mak­ers launch sig­nif­i­cant initiatives.

For exam­ple, the gov­ern­ment of Ontario recently announced a $10 mil­lion invest­ment with Bay­crest Research Cen­tre who will part­ner with MaRS Ven­ture Group to develop and com­mer­cialise brain fit­ness tech­nolo­gies. The invest­ment was matched by an addi­tional $10 mil­lion from pri­vate sources.

Another impor­tant devel­op­ment was the $18 mil­lion agree­ment between the Australian-based Brain Resource Com­pany (ASX:BRC) and OptumHealth in the US. This will allow for the pro­vi­sion of web-based cog­ni­tive assess­ments as part of a clinician’s deci­sion sup­port systems.

These are some ini­tia­tives cov­ered in a webi­nar Top Ten Cog­ni­tive Fit­ness Events of 2008 pre­sented in Decem­ber for Sharp­Brains’ clients. Alvaro Fer­nan­dez described the state of play and main dri­vers behind the growth of the bur­geon­ing brain fit­ness mar­ket — which I will try and sum­ma­rize here.

The key dri­vers seem to be Read the rest of this entry »

Good arti­cle in the New York Times today:
An Epi­demic of Crashes Among the Aging? Unlikely, Study Says

- “The (Insur­ance Insti­tute for High­way Dri­ving) insur­ance insti­tute is con­duct­ing fur­ther research to deter­mine why the risks appear to be going down for older dri­vers. It may be that today’s older dri­vers are sim­ply in bet­ter phys­i­cal and men­tal shape than their coun­ter­parts a decade ago, so they are not only less likely to make a dri­ving mis­take, but also less frail and bet­ter able to sur­vive injuries.”

There is no doubt that, as a group, older per­sons of any given age are in bet­ter phys­i­cal and men­tal shape today than their coun­ter­parts years ago. For con­text, world­wide life expectancy has increased more than 20 years in less than 6o years — so you can imag­ine how a per­son in his or her early 70s today is in bet­ter shape than some­one in his or her mid-60s a few decades back.

Still, as the num­ber of peo­ple over the age of 60 starts to grow expo­nen­tially given the influx of baby boomers, soci­ety at large will prob­a­bly ben­e­fit from start­ing to think through 1) what are the types of pro­grams, whether intro­duced and man­aged by the AARP, DMV or car insur­ance com­pa­nies, that can help older adults drive safely for as long as they want and need, 2) what are the mech­a­nisms to pre­vent hav­ing dri­vers in our roads who don’t pos­sess the min­i­mum per­cep­tual and cog­ni­tive abil­i­ties required to drive “safely” (and what “safely” really means).

And, yes, we should prob­a­bly have a sim­i­lar con­ver­sa­tion regard­ing teenage dri­ving.
For related read­ing, you may enjoy these 2 articles:

- All­state: Can we improve Dri­ver Safety using Posit Sci­ence InSight?

- Improv­ing Dri­ving Skills and Brain Func­tion­ing– Inter­view with ACTIVE’s Jerri Edwards

Crisp CNN article:

Boom times for brain train­ing games

Includ­ing my final quote “[Brain fit­ness] is not just some fad. The mar­ket is much deeper than Nintendo.”

The “brain fit­ness cen­ter” financed by Ontario is Bay­crest. Com­pa­nies men­tioned: Mind­fit, Posit Sci­ence, Nin­tendo, All­state, Brain­Builder, MyBrainTrainer.

The reporter and I also dis­cussed in depth the need for bet­ter con­sumer edu­ca­tion and pro­fes­sional devel­op­ment, so peo­ple can make informed deci­sions, and for cog­ni­tive assess­ments to serve as inde­pen­dent base­line, help iden­tify pri­or­i­ties and mea­sure results. Please note that our mar­ket esti­mates do include rev­enues of com­put­er­ized cog­ni­tive assess­ments, today mostly used in clin­i­cal tri­als, and within the mil­i­tary and sports teams.

We have just announced an upcom­ing webi­nar to pro­vide a mar­ket update:  Top 10 Cog­ni­tive Fit­ness Events of 2008 — A Mar­ket Update.

When: Thurs­day Decem­ber 11th, from 12:00 to 1:00 pm Pacific Time. The same webi­nar will be repeated on Thurs­day Decem­ber 18th, from 9:00 to 10:00 pm Pacific Time.

The Top 10 Cog­ni­tive Fit­ness Events that will be dis­cussed include:

1) Feb­ru­ary: Dakim secures a $10.6m invest­ment from Galen Part­ners. Jack LaLanne becomes spokesper­son.
2) April: The Gov­ern­ment of Ontario, Canada, invests $10m in Bay­crest to develop and com­mer­cial­ize cog­ni­tive fit­ness tech­nolo­gies.
3) April: Uni­ver­sity of Michi­gan researchers reveal in the Pro­ceed­ings of the National Acad­emy of Sci­ences how com­put­er­ized work­ing mem­ory train­ing can gen­er­al­ize and improve fluid intel­li­gence in healthy adults.
4) May: Humana unveils Games for Health ini­tia­tives, not renew­ing its agree­ment with Posit Sci­ence.
5) June: The US Army launches a new pol­icy requir­ing cog­ni­tive screen­ings of all sol­diers before deploy­ment (in order to Read the rest of this entry »

As you have prob­a­bly seen, the Cog­ni­tive Health and Brain Fit­ness field is rapidly evolv­ing, so let me high­light some of the main recent devel­op­ments affect­ing the field:

1) Pub­lic pol­icy ini­tia­tives:
– The Gov­ern­ment of Ontario, Canada, announced a $10m invest­ment in Bay­crest Research Cen­ter to help develop and com­mer­cial­ize brain fit­ness tech­nolo­gies. This $10m invest­ment was matched with an addi­tional $10m by local investors.
– In the US, The Paul Well­stone and Pete Domenici Men­tal Health Par­ity and Addic­tion Equity Act of 2008 was signed into law, included in the recently-approved eco­nomic bailout bill. The pas­sage of this law has sig­nif­i­cant impli­ca­tions for health­care providers and tech­nol­ogy ven­dors alike.

2) Com­put­er­ized Cog­ni­tive Assess­ments Used by the US Mil­i­tary:
The US Army launched a new pol­icy requir­ing cog­ni­tive screen­ings of all sol­diers before deploy­ment (in order to bet­ter diag­nose poten­tial prob­lems such as PTSD and TBI upon return). ANAM was the selected com­put­er­ized bat­tery of tests.

3) Ven­ture & Angel Fundrais­ing for Cog­ni­tive Train­ing com­pa­nies:
A num­ber of devel­op­ers have raised money. Cog­niFit received $5m (from Milk Cap­i­tal), Lumos Labs $3m (First­Mark Cap­i­tal –pre­vi­ously called Pequot Ventures-, Nor­west Ven­ture Part­ners), Sci­en­tific Brain Train­ing $1.5m (issued shares), Viv­ity Labs $1m (undis­closed angel investors), This is, of course, on top of the Feb­ru­ary $10.6 invest­ment in Dakim (Galen Part­ners) that we already included in our mar­ket report.

4) Major Ini­tia­tives by Insur­ance Com­pa­nies:
– All­state launched a large-scale research project to mea­sure impact of Posit Sci­ence InSight (visual pro­cess­ing train­ing) on dri­ver safety for adults over 50.
– OptumHealth announced a 3-year, $18m agree­ment with Brain Resource to offer web-based cog­ni­tive assess­ments as part of clin­i­cians’ deci­sion sup­port sys­tems.
– Humana decided not to renew its agree­ment with Posit Sci­ence to offer Posit’s audi­tory pro­cess­ing train­ing pro­gram to Medicare members.

5) New Research:
– In a sig­nif­i­cant new study, a team from the Uni­ver­sity of Michi­gan pub­lished a high-quality paper in the Pro­ceed­ings of the National Acad­emy of Sci­ences show­ing how com­put­er­ized work­ing mem­ory train­ing can gen­er­al­ize and improve fluid intel­li­gence (one of the domains that tends to decline with age).
– Learn­ing and Teach­ing Scot­land released an inter­nal study show­ing how Nin­tendo Brain Train­ing can help children’s math and con­cen­tra­tion skills. The study gained sig­nif­i­cant media atten­tion, despite the fact it hasn’t been pub­lished in a respected journal.

Note: This is an excerpt from the 6-Month Mar­ket Update we will  release later this month, cov­er­ing the many impor­tant devel­op­ments that have occurred since we launched the inau­gural Brain Fit­ness Mar­ket Report in March this year. This spe­cial report will be avail­able exclu­sively for our Pre­mium Research Spon­sors.

Insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence just announced (see press release Pro­tect­ing Penn­syl­va­nia Dri­vers, One Brain at a Time) a very intel­li­gent initiative:

Video exer­cises aid dri­ving skills (Chicago Tribune)

-“All­state, which called the Posit pro­gram “poten­tially the next big break­through in auto­mo­bile safety,” said it expects its soft­ware exer­cises to reduce risky dri­ving maneu­vers by up to 40 per­cent and improve stop­ping dis­tance by an aver­age of 22 feet when trav­el­ing at 55 miles per hour.”

-“We’ll look to see whether over the next six to nine months there will be a reduc­tion in” the num­ber of acci­dents between the group par­tic­i­pat­ing in the video exer­cises and those sit­ting out, said Tom War­den, assis­tant vice pres­i­dent of Allstate’s research and plan­ning center.

I am for­tu­nate to inter­view Tom War­den, Assis­tant Vice Pres­i­dent and Leader of Allstate’s Research and Plan­ning Cen­ter, based in Menlo Park, California.

Alvaro Fer­nan­dez: Tom, thank you for your time. Can you please explain the con­text behind this new ini­tia­tive that you just announced?

Tom War­den: Our research cen­ter is con­stantly look­ing for new ideas to improve the dri­ving behav­ior of dri­vers of all ages. Recently we have paid extra empha­sis on ways to improve the safety of older drivers.

Let me pro­vide some back­ground here. All­state, as a com­pany, has always been one of the pio­neers in help­ing to intro­duce new safety mea­sures. For exam­ple, we were among the pio­neers in the 60s to advo­cate for manda­tory use of seat­ing belts, given research stud­ies on the ben­e­fits for dri­vers and pas­sen­gers alike. More recently, we helped lobby for wider adop­tion of airbags, an effec­tive but expen­sive way of pro­tec­tion that only became main­stream when man­u­fac­tur­ers were required to include them.

Let’s talk now about your agree­ment with Posit Sci­ence. What will hap­pen over the next months?

The first thing we are doing is to con­duct a research study to ana­lyze the real-life impact of Posit Sci­ence InSight, a computer-based cog­ni­tive train­ing pro­gram, on acci­dent rates. We know that as dri­vers get older Read the rest of this entry »

Dri­ving as Next Brain Fit­ness Application? 

Last month, at the MIT/ Smart­Sil­vers event where we pre­sented our Brain Fit­ness Mar­ket Report, we dis­cussed what spe­cific appli­ca­tions, beyond the cur­rent empha­sis on healthy aging, might take com­put­er­ized cog­ni­tive train­ing to a new level.  

Assess­ing and improv­ing dri­ving skills would be a top can­di­date, given both the well-defined nature of the need and the appear­ance of pro­grams with grow­ing evi­dence (both sci­en­tific and real-world) behind.

The New York Times Asks… 

Along these lines, the New York Times just published this arti­cle: Are You a Good Dri­ver? Here’s How to Find Out. A few quotes:

- “COULD a video game make you a bet­ter dri­ver? More impor­tant, could com­puter soft­ware pre­vent teenagers from mak­ing fatal mis­takes or even weed out older dri­vers whose debil­i­ties make them crash-prone?”

Read the rest of this entry »