SharpBrains

Over the next weeks we are going to be sharing the Executive Summary of our market report The State of the Brain Fitness Software Market 2008 with members and clients of several partner organizations (the British Columbia Seniors Living Association, where I will be speaking this Thursday, Neurotech Reports, where I will speak on October 24th, and the Health 2.0 conference, where we are sponsoring a panel on gaming for health), so it is only fair that we first share it with our own readers.

Executive Summary

A spate of recent global news coverage on brain fitness and brain training reflects a growing interest in natural, non drug-based interventions to keep our brains sharp as we age. This interest is very timely, given an aging population, increasing prevalence of Alzheimer’s rates, and soaring health care costs in the US that place more emphasis than ever on prevention and lifestyle changes.

US brain fitness market: significant and growing

We estimate the size of the US brain fitness market was $225m in 2007 – more than double what it was in 2005. Whereas K12 school systems were the largest buyers in 2005, consumers were responsible for most of the growth from 2005 to 2007. We estimate that the consumer segment grew from a few million in 2005 to $80m in 2007, and foresee significant market growth driven not only by consumers but also by healthcare and insurance providers.

Market dynamics

As we speak to diverse audiences about this emerging field around the country we are frequently asked the following questions:

- Why are we talking about the brain fitness field at all?

Over the past decade, teams backed by neuroscientists around the world Continue Reading »

From a recent article:

Brain Training dominates '08 Euro sales (CVG Online)

- "Overall, four of the ten bestselling DS games in both countries during the first six months of 2008 were in the brain training genre."

- "According to data released by sales monitor Media Control GfK International, the DS's heavyweight status in the European console market is closely tied to the popularity of Nintendo's Brain Training series and other brain training titles."

- "The biggest demand for brain games is in Germany and Holland", the company said. More Brain Training was the bestselling title in Germany during the first six months of the year, while Brain Training topped the Dutch chart during the same period.

Fascinating. Will brain-training-induced employee-productivity-increase help turn around the looming recession? we'll track closely the performance of German and Dutch economies!

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News and Events

Brain Health Promotion by the American Society on Aging: You may be interested in the excellent agenda the American Society on Aging has put together for health professionals, from September 2-5th in San Francisco, devoting a full day to Brain Health. Alvaro will participate in 3 of the sessions, including giving a keynote on the Future of Brain Health.

Can Google Kill Neurons and Rewire Your Whole Brain?: The Atlantic Monthly published an article titled Is Google Making Us Stupid, which basically blamed Google for literally rewiring our brains into more stupid brains (not being able to pay attention, read deep books...). We are not very impressed by the superficial treatment given to this very important topic.

Mobile Brain Training, Scientific Learning, and More News: Overview of cognitive health and fitness news, including recent research on how physical exercise can help diagnosed Alzheimer's patients, the new Mac version of Posit Science's auditory processing training program, and more.

Market Analysis

Top 10 Brain Health Predictions: In an emerging market, like brain health and training, it is difficult to make precise projections. Here we point out a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years. Your feedback is very welcome...we will give a complimentary copy of our market report to the person who provides the most insightful additional prediction by August 10th.

Cognitive Health Pioneers: Thank You! The quality and variety of our client list brings up the cross-sector demand for quality information in the emerging brain fitness/ cognitive health category. And it helps us prioritize efforts and coverage of market and research news and trends.

Research Analysis

Encephalon blog carnival: Brain & Mind Research: We hosted Encephalon´s 50th edition, where you will find a selection of superb blog posts on all things Brain and Mind. Examples? you may enjoy Facebook Ate My Psychiatrist or perhaps the Compulsive Collecting of Toy Bullets and Televisions.

Attention Deficits At Work: Dr. Pascale Michelon provides an in-depth overview of a recent study by Ron de Graaf and colleagues,  in which they found that an average of 3.5% of workers (in ten countries) meet the criteria for adult ADHD, In the US, the percentage increased to 4.5%. This has clear effects on productivity.

Education and Learning

Learning & the Brain: Resources for Educators: Educator Laurie Bartels reviews her favorite brain resources for teaching and learning: books, conferences, and websites.

Brain Teasers

Top 25 Brain and Mind Haikus. Yours?: Readers have contributed a good number of haikus on brain-related topics. You can follow the link to check out our Favorite 7, and many other fun ones...which ones do you like the most?

(Note: if you are trying to download the whitepaper featuring the 11 in-depth interviews that debunk those myths, click here).
Over the last year we have interviewed a number of leading brain health and fitness scientists and practitioners worldwide to learn about their research and thoughts, and have news to report.

What can we say today that we couldn't have said only 10 years ago? That what neuroscience pioneer Santiago Ramon y Cajal claimed in the XX century, "Every man can, if he so desires, become the sculptor his own brain", may well become reality in the XXI. And influence Education, Health, Training, and Gaming in the process.

We have only scratched the surface of what science-based structured cognitive (i.e., mental) exercise can do for brain health and productivity. We are now witnessing the birth of a new industry that crosses traditional sector boundaries and that may help us understand, assess and train our brains, harnessing the growing research about neurogenesis (the creation of new neurons), neuroplasticity (the ability of the brain to rewire itself through experience), cognitive training and emotional regulation.

Let's now debunk 10 myths, still too prevalent, that may prevent us from seeing the full potential of this emerging field:

Myth 1: It’s all in our genes.

Reality: A big component of our lifelong brain health and development depends on what we do with our brains. Our own actions, not only our genes, influence our lives to a large extent. Genes predispose us, not determine our fates.

• “Individuals who lead mentally stimulating lives, through education, occupation and leisure activities, have reduced risk of developing Alzheimer’s. Studies suggest that they have 35-40% less risk of manifesting the disease” - Dr. Yaakov Stern, Division Leader of the Cognitive Neuroscience Division of the Sergievsky Center at Columbia University.

Myth 2: The field of Cognitive/ Brain Fitness is too new to be credible.

Reality: The field rests on solid foundations dating back more decades --- what is new is the number and range of tools that are now starting to be available for healthy individuals.

• “Rigorous and targeted cognitive training has been used in clinical practice for many years. Exercising our brains systematically is as important as exercising our bodies.” - Dr. Elkhonon Goldberg, neuropsychologist, clinical professor of neurology at New York University School of Medicine, and disciple of Alexander Luria.

• "Today, thanks to fMRI and other neuroimaging techniques, we are starting to understand the impact our actions can have on specific parts of the brain." - Dr. Judith Beck, Director of the Beck Institute for Cognitive Therapy and Research.

Myth 3: Medication is and will remain the only evidence-based intervention for a number of brain-related problems.

Reality: Cognitive training programs are starting to Continue Reading »

Professor Bradley Gibson is an Associate Professor in the Department of Psychology at University of Notre Dame, and Director of the Perception and Attention Lab there. He is a cognitive psychologist with research interests in perception, attention, and visual cognition. Gibson's research has been published in a variety of journals, including Journal of Experimental Psychology, Human Perception and Performance, Psychological Science, and Perception & Psychophysics.

In 2006 he conducted the first independent replication study based on the Cogmed Working Memory Training program we discussed with Dr. Torkel Klingberg.

A local newspaper introduced some preliminary results of the study Attention, please: Memory exercises reduce symptoms of ADHD. Some quotes from the articles:

- “The computer game has been shown to reduce ADHD symptoms in children in experiments conducted in Sweden, where it was developed, and more recently in a Granger school, where it was tested by psychologists from the University of Notre Dame.

- Fifteen students at Discovery Middle School tried RoboMemo during a five-week period in February and March, said lead researcher Brad Gibson

- As a result of that experience, symptoms of inattention and hyperactivity were both reduced, according to reports by teachers and parents, Gibson said.

- Other tests found significant improvement in "working memory'', a short-term memory function that's considered key to focusing attention and controlling impulses.

- RoboMemo's effectiveness is not as well established as medications, and it's a lot more work than popping a pill.

- Gibson said Notre Dame's study is considered preliminary because it involved a small number of students. Another limitation is that the study did not have a control group of students receiving a placebo treatment.”

We feel fortunate to interview Dr. Gibson today.

Alvaro Fernandez (AF): Dr. Gibson, thanks for being with us. Could you first tell us about your overall research interests?

Dr. Bradley Gibson (BG): Thanks for giving me this opportunity. My primary research Continue Reading »