In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain 
fitness and training becomes mainstream, new tools appear, and an ecosystem grows around it.
1. We predict an increased emphasis on brain maintenance in locations ranging from retirement communities to gyms. As a computer-savvy baby boomer population looks for ways to stay mentally fit, brain fitness, or brain training, is becoming part of their vocabulary and concern.
2. Physical and mental exercise will be better integrated. Physical exercise has been shown to increase the rate of neurogenesis, whereas mental exercise helps ensure the survival of any newly created neurons. Today both activities usually take place in very different settings: the former, in health clubs, the later, in universities. We predict that the borders between them will become more diffuse. Expect new programs such as brain fitness podcasts that allow us to train working memory as we jog or exercise bikes with built-in brain games.
3. Watch for a Continue Reading »
We have talked about the value of meditation before (see Mindfulness and Meditation in 
Schools), as a form of well-directed mental exercise than can help train attention and emotional self-regulation. Which other studies have shown how it strengthens specific parts of the brain, mainly in the frontal lobe.
Dr. Rabiner shares with us, below, an excellent review of a new study that analyzes the benefits of mindfulness for adolescents and adults with attention deficits. He writes that "although this is clearly a preliminary study, the results are both interesting and encouraging."
Does Mindfulness Meditation Help Adults & Teens with ADHD
-- By Dr. David Rabiner
Although medication treatment is effective for many individuals with ADHD, including adolescents adults, there remains an understandable need to explore and develop interventions that can complement or even substitute for medication. This is true for a variety of reasons including:
1) Not all adults with ADHD benefit from medication.
2) Among those who benefit, many have residual difficulties that need to be addressed via other means.
3) Some adults with ADHD experience adverse effects that prevent them from remaining on medication.
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Today I had a great conversation with Martin Buschkuehl, one of the University 
of Michigan’s Cognitive Neuroimaging Lab researchers involved in the cognitive training study that has received much media attention (New York Times, Wired, Science News...) since late April, when the study was published at the Proceedings of the National Academy of Sciences.
Reference: Jaeggi, S. M., Buschkuehl, M., Jonides, J., & Perrig, W. J. (2008). Improving Fluid Intelligence With Training on Working Memory. Proceedings of the National Academy of Sciences of the United States of America, 105(19), 6829-6833 (You can read it here, with subscription).
Before you keep reading, let me clarify a couple of terms:
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Quick update: 2 very interesting news, 2 excellent blog carnivals.
1) Forget Brain Age: Researchers Develop Software That Makes You Smarter (Wired). Thanks Senia!
- "In a limited trial, he and his team were able to make 34 test subjects significantly better at answering IQ test questions after training them on a completely separate memory task"
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Over the last year we have gladly seen an avalanche of news on adult neurogenesis (the creation of new neurons in adult brains), following recent research reports. Further, we have seen how the news that physical exercise can enhance neurogenesis is becoming common knowledge among many health systems we work with.
Now, the obvious question that doesn't always get asked is, "What good are new neurons if they don't survive?". And that's where learning, enrichment, mental exercise, are critical.
We are glad to introduce a new Expert Contributor, Dr. Bill Klemm, a professor of Neuroscience at Texas A&M University, who summarizes much research on how new neurons are born-and what they need to live long happy lives.
New Neurons: Good News, Bad News
-- By Dr. Bill Klemm
In the last few years, researchers have discovered that new nerve cells (neurons) are born, presumably from residual stem cells that exist even in adults. That should be good news for all of us as we get older and fear mental decline. The bad news is that these new neurons die, unless our minds are active enough.
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We concluded our Top 50 Brain Teasers post with the challenge: 
#50. Can you write a haiku describing your experience doing some of the previous teasers? The simple rules: write 3 lines, which don't need to rhyme, containing 5,7, and 5 syllables. There were a number of great and fun takers...you can enjoy their haikus below.
Let's now change the theme: Can you write a haiku describing what problem you would like to see brain research solve? Remember the simple rules: write 3 lines, which don't need to rhyme, containing 5,7, and 5 syllables. You can leave your haiku as a comment for extra points...
Previous haikus on brain exercise:
- My favorite, by GTB:
Haiku's are easy
But sometimes they don't make sense
Refrigerator
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Great article in the UK's Sunday Times yesterday: Pump up those little grey cells, listing a 
variety of free or inexpensive brain health-related resources.
We are honored (even honoured, I'd dare say) that they started the list with our complimentary Brain Fitness 101 e-Guide:
- "The science behind some of the more outlandish claims for computer games that are supposed to improve your cognitive powers, is a matter of debate. However, you don’t need to pay £20 to give a game a try. The internet features a host of websites that can stretch your imagination and improve your mental prowess in a range of skills. Some are expensive rip-offs, but many are free, as our guide to the best of them shows."
- "Begin by Continue Reading »
We often hear (gladly!) how teachers use our blog articles and brain teasers in their classes. We also hear how many psychology and biology teachers are getting their students excited about brain research, and, to contribute to their efforts, we like to recognize some great initiatives.
Last year, Jeffrey Gonce, a Psychology teacher at Red Land High School (West Shore School District, PA) asked his students to "complete a project describing a recent brain (or genetic) study that affects behavior." The students could opt to post their articles online, and Jeffrey was kind enough to send us a link to read the results. We enjoyed reading them all, and published in our blog this beautiful essay, titled "Tis better to give than receive", written by Alexandra, which 
was subsequently included in a number of neuroscience an psychology blogs.
This year, Jeffrey also sent us his students' essays, and we are going to recognize and publish this great essay by high school student Megan. Enjoy!
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It has long been the source of scientific debate as to whether music can improve the cognitive processes in children. Referred to by some as “The Mozart Effect,” a strong Continue Reading »
Today we are fortunate to interview Dr. Jerri Edwards, an Associate Professor at University of South Florida's School of Aging Studies and Co-Investigator of the influencial ACTIVE study. Dr. Edwards was trained by Dr. Karlene K. Ball, and her research is aimed toward discovering how cognitive abilities can be maintained and even enhanced with advancing age.
Main focus of research
Alvaro Fernandez: Please explain to our readers your main research areas
Jerri Edwards: I am particularly interested in how cognitive interventions may help older adults to avoid or at least delay functional difficulties and thereby maintain their independence longer. Much of my work has focused on the functional ability of driving including assessing driving fitness among older adults and remediation of cognitive decline that results in driving difficulties.
Some research questions that interest me include, how can we maintain healthier lives longer? How can training improve cognitive abilities, both to improve those abilities and also to slow-down, or delay, cognitive decline? The specific cognitive ability that I have studied the most is processing speed, which is one of the cognitive skills that decline early on as we age.
ACTIVE results
Can you explain what cognitive processing speed is, and why it is relevant to our daily lives?
Processing speed is mental quickness. Just like a computer with a 486 processor can do a lot of the same things as a computer with a Pentium 4 processor, but it takes much longer, our minds tend to slow down with age as compared to when we were younger. We can do the same tasks, but it takes more time. Quick speed of processing is important for Continue Reading »
Did you read about the recent experiment where young chimps displayed amazing visual working memory capability, beating humans?
- You can watch a short video here.
- Lumos Labs has released a very fun game to test your own skills: try out this Chimp Game!
Also, some very good recent news articles:
1) Is it worth going to the mind gym? (New Scientist). This is one of the best articles we have read in a while (unfortunately requires subscription).
- "Birdwatching is the brainchild of San Francisco-based Lumos Labs, just one of the dozens of companies that have sprung up in recent months to cash in on the "brain-training" craze. Like most of its competitors, the theory behind ..."
Comments: the article introduces readers to much of the research and scientists we discuss in our blog, such as Torkel Klingberg's work and recent results from the IMPACT study. The article would have been even better had Daniel Gopher been interviewed on his work improving cognitive performance of military pilots and basketball players.
2) Innovation: Your Brain Needs Just as Much Exercise as Your Body (Fox Business Network)
- "The market, however, is still small. According to Alvaro Fernandez , who co-founded market research and consulting firm SharpBrains, which is focused solely on the field of brain fitness, in 2007 the market was valued at $225 million, which is up from $150 million in 2005. Fernandez thinks there’s potential for it to surge, reaching more than $2 billion by 2016."
Comments: Very good article. Those estimates refer to the whole brain fitness software market to assess and train cognitive skills, including Continue Reading »
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