SharpBrains

My presentation to open our Games for Health Conference track is now available via SlideShare:

See Bird's Eye View of Cognitive Health Innovation

Description: Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don't really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

To see slides, check out Bird's Eye View of Cognitive Health Innovation

Enjoy the 4th of July!

Dr. Elkhonon Goldberg and I, co-authors of The SharpBrains Guide to Brain Fitness, will cover the main highlights from our new book and address the questions submitted by readers.
When: Tuesday July 21st, 10am Pacific Time; 1pm Eastern Time.

How to Register: Click HERE for more information and to Register.
Title: The SharpBrains Guide to Brain Fitness:
18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp

Book description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health.

An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

To order book via Amazon.com:

- Print book ($24.95): click Here
- Kindle version ($9.99): click Here

Games for Health and SharpBrains have partnered to bring you the first Cognitive Health Track in a Games for Health Conference, June 11-12th in Boston. If you are interested, in attending the conference, you can learn more and register Here.

To get a 15% off registration fees ($379), you can use discount code: sharp09, when you register Here.

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Cognitive Health Track, Powered by SharpBrains

Thursday, June 11th

10.20 (50m) Bird's Eye View of Cognitive Health Innovation
Speaker(s): Alvaro Fernandez, SharpBrains

Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don't really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

11.20 (30m) The Allstate-Posit Science Partnership: Cognitive Training for Safer Driving
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science

Evidence-based cognitive training programs have been available in retirement communities for several years. Now, they are reaching a younger population including Boomers through innovative partnerships, like insurers.

In October 2008 auto insurance company Allstate and brain fitness software developer Posit Science announced a research collaboration that could lead to "potentially the next big breakthrough in automobile safety". The purpose of this session is to review novel ways of getting the science of cognitive training into the real world where it can help people. Representatives from Allstate and Posit Science will discuss why these partnerships work for insurers, developers, and end users. They will also provide a thorough review of the evaluation process a major partner goes through when selecting a cognitive training company.

12.00 (30m) What Consumers Buy and Why
Speaker(s): Lindsay Gaskins, Marbles: The Brain Store

Launched in October 2008, Marbles: The Brain Store is a retail store that Continue Reading »

Hiroshi Komiyama, President of the University of Tokyo and Chairperson of the Global Agenda Council on the Challenges of Gerontology I am a member of, just provided council members with a brief update of his participation in the recent World Economic Forum.

Part of the proceedings are public - you may enjoy reading this panel write-up of the session Healthcare under Stress:

- "Japan has the world’s oldest population. Health and longevity create wealth and, thus, “health begets wealth”. It is documented that nations that develop a five-year life expectancy advantage also create a larger GDP. A healthy childhood and adulthood contribute to a more productive old age. New markets and industries are arising – “silver industries” such as financial services, health, housing and hospitality geared to senior citizens. Longevity needs to be linked to health – including cognitive health – and lifestyle choices play a major role in health."

- "The public health focus is shifting from infections to cardiovascular diseases. Complex new models are necessary to develop better responses and improved health – with the primary emphasis on “really good primary healthcare” and prevention – to lower costs. Prevention increases the healthy years of a person’s life. The challenge is creating the incentive for prevention: how can people be encouraged to make healthy choices? Mobilized populations can drive the change. Finland has an 80% lower incidence of heart disease than 30 years ago due to such incentives."

Full write-up: Healthcare under Stress

Related articles:

- The Future of the Aging Society: Burden or Human Capital?

- Update: Global Consortium for Neurocognitive Fitness Innovation

"If Dr. Rob can interview Santa, why can't I interview a select group of health & medical bloggers? They will have some good ideas to share".

So did President-elect Obama came to realize a few days ago. After his people kindly contacted our people, we felt compelled to grant him open access to our collective wisdom. Without further ado, below you have Grand Rounds 5:12 - a Q&A session led by the incoming President on how to reform (for the better, we hope) healthcare.

On Health Insurance

Q:  How does the blogosphere perceive the problem of having a significant group of people uninsured?

Health Insurance Colorado: a growing economic burden, which may lead to emergency rooms turning people away if they are unable to provide proof of health insurance.

Dr Rich: well, a recent article in the Journal of the American Medical Association showed how overcrowding in American emergency rooms is NOT due to the uninsured. Rather, it is due to insured Americans who cannot get in to see their primary care physicians. We may need improved care both for the insured and uninsured groups.

InsureBlog: I'd second that. Lack of health insurance is a major problem but is it really our Biggest Problem?

It's All about Attitude

Q: You may have heard my campaign mantra, "Yes We Can". Can I count on your support?

ButYouDontLookSick: Yes. If Leslie Hunt can talk so openly about her chronic illness (Lupus) yet fulfill her American Idol dreams, we can fulfill our dreams too.

Notes of an Anesthesioboist: you are talking to the group of professionals willing to self-experiment with our own body for the benefit of science and our patients.

Medviews: My wife, son, and I signed up to work as medical volunteers for your upcoming inauguration.

EmergiBlog: I am on board too. But, please, remember that caring is the essence of nursing. And that is why my patients will always be my “patients” and never my “clients".

Neuroanthropology: Mr. President-elect, it seems to me that, despite all our good intentions, balancing the budget and multiple competing priorities will be a challenge. May I suggest you start practicing some capoeira for equilibrium training?

Shrink Rap: Happy to help. Now, we will need to protect some time for quality sleep time.

Training

Q: I am encouraged by your words. How can my team and I better support you in your daily activities?

Aequanimitas: we need more role models for us to “learn to think, observe, and compare” and that the patient is our “first, last, and only teacher”.

Mudphudder: Couldn't agree more. We need Continue Reading »

If you could, you would. You can, but prefer not to know it?

More than any other organ, your brain is up to you. You are what you think, not just what you eat. Here's some food for thought:

Design your Mind

Setting cognitive and behavioral goals raises challenging and worthy questions: What do you want from your brain? Will you know it when you achieve it?

To attain the brain of our choosing, we must understand our selves and current abilities. Introspection and curiosity are helpful if they trigger and sustain the effort to enrich the mind. However, objective information which leads to informed assessment of brain function is often lacking.

Mind your Brain

Honesty. Openness. Self-awareness.

Irrefutable virtues, but in practice most people fall short. Few regularly appraise their brain skills; even so, the ability to accurately judge one's own mental performance is not guaranteed. I believe the first step to minding the brain is shedding hang-ups while offering and soliciting frank feedback from family and close confidants. In the clinical setting, routine cognitive screening and "mental check ups" are not currently practiced, in part due to time constraints and limited utility of traditional paper-and-pencil tests. From a public health perspective, the U.S. Preventative Task Force reviewed Continue Reading »

Imagine seeing a top sheik from Dubai, wrapped in traditional Arab clothing, exclaim “Yes We Can” in front of the 800 experts gathered during the Summit of the Global Agenda that just took place in Dubai, co-organized by the World Economic Forum and the Government of Dubai. This same sheik added that “we build the future with our own hands”.

You can read more about the main points of the Global Agenda Councils conversation here: Discussion Highlights. Below go some of my own still-jetlagged reflections.

The financial crisis has made obvious the obvious: that we live in a truly new and global world.

And that business as usual will lead to global disaster - we need new approaches to collectively adapt to and thrive in this new environment. The answer is not to go back to any old paradigm, which simply will not work in a new reality, but to imagine and build a better new way of doing things.

Some of the attendants urged us to “reboot” the system. I don’t think that a "reboot" is enough - we need to upgrade to a new operating system. We can call it Planet Earth 2.0.Based on the group discussion we had on Sunday morning, let me propose some of the architectural principles that should underlie any emerging Planet Earth 2.0 operating system. Continue Reading »

As mentioned before, the World Economic Forum asked me to write "an 800 words summary of your most compelling actionable idea on the challenges of gerontology", in preparation for the Inaugural Summit of the Global Agenda that will take place November 7 to 9th in Dubai.A good number of SharpBrains readers and clients offered their insights - and expressed an interest in reading the draft. So below you have - a proposal to create a Global Consortium for Neurocognitive Fitness Innovation, building on our existing market research and advisory services work. Your thoughts?

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The Context

Growing Demands on Our Brains: Picture 6.7 billion Primitive Brains inhabiting a Knowledge Society where lifelong learning and mastering constant change in complex environments are critical for productive work, health and personal fulfillment.

Welcome to Planet Earth, 2008.

Further stretched by increased longevity: Now picture close to 1 billion of those brains over the age of 60 – and please remember that, less than 100 years ago, life expectancy was between 30 to 40 years. The rapidly evolving Knowledge Society is placing new and enormous demands on our “primitive” human brains. And the longer our lifespans, the more obvious the “cognitive gap”. Hence, from a health point of view, the growing Continue Reading »

James Zull is a professor of Biology. He is also Director Emeritus of the University Center for Innovation in Teaching and Education at Case Western Reserve University in Ohio. These roles most assuredly coalesced in his 2002 book, The Art of Changing the Brain: Enriching the Practice of Teaching by Exploring the Biology of Learning.

This is a book for both teachers and parents (because parents are also teachers!) Written with the earnestness of first-person experience and reflection, and a lifetime of expertise in biology, Zull makes a well-rounded case for his ideas. He offers those ideas for your perusal, providing much supporting evidence, but he doesn’t try to ram them into your psyche. Rather, he practices what he preaches by engaging you with stories, informing you with fact, and encouraging your thinking by the way he posits his ideas.

I have read a number of books that translate current brain research into practice while providing practical suggestions for teachers to implement. This is the first book I have read that provides a biological, and clearly rational, overview of learning and the brain. Zull provokes you into thinking Continue Reading »

During the research phase before the publication of the special report Brain Fitness Centers in Seniors Housing - A Field in the Making, published by the American Seniors Housing Association (ASHA), we realized that there were equal amounts of interest and confusion among executives and professionals thinking about adding computer-based cognitive exercise products to their mix of health & wellness activities, so we included the Evaluation Checklist that follows.

The real-life experiences at leading organizations such as Senior Star Living, Belmont Village Senior Living, Erickson Retirement Communities and others were instrumental in the development of the Checklist. We hope it is useful.

Brain Fitness Programs For Seniors Housing, Healthcare and Insurance Providers: Evaluation Checklist

Over the next several years, it is likely that many seniors housing operators will begin to carefully evaluate a growing number of options to include “brain fitness centers” in their communities.

Some options will require purchasing a device, such as Nintendo products, or the Dakim touch-screen system. Others will require installing software in PCs in existing or new computer labs, such as Posit Science, Cogmed or CogniFit’s programs. Others will be fully available online, such as those offered by Lumos Labs, Happy Neuron and My Vigorous Mind. And still others may be technology-free, promising engaging combinations of interactive, group-based, activities with pen-and-paper exercises.

Creating a solid business case will help communities navigate through this growing array of options. We suggest communities consider this SharpBrains Checklist for Brain Fitness Centers:

1. Early Users: Who among our residents is ready and willing to do the program? How are they reacting to the pilot testing of the program?

2. Cognitive benefits: What are the specific benefits claimed for using this program? Under what scenario of use (how many hours/week, how many weeks)? What specific cognitive skill(s) does the program train? How will we measure progress? Continue Reading »