SharpBrains

This is a press release that went through the wire earlier today. If you are interested, in attending the conference, you can learn more and register Here

Note that below you can find 5 out of the 12 sessions - we will announce the full track tomorrow. To get a 15% off registration fees, you can use discount code: sharp09, when you register.

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The Games for Health Project, organizers of the 5th Annual Games for Health Conference, today announced its first Cognitive Health Track powered by SharpBrains, a leading market research company focused on the brain fitness and the cognitive health market.

The Cognitive Health track builds upon previous year's sampling of sessions looking at cognitive health and fitness, expanding to a full two-day track at The Games for Health Conference, June 11-12, Boston, MA. The Conference features the largest gathering of organizations interested in the intersection between videogames, health and healthcare.

"There is already a very active cognitive health videogames industry and field of research," said Ben Sawyer, co-founder of the Games for Health Conference. "We partnered with SharpBrains to bring their expertise in this field our conference planning. Together we have for the first time created a powerful set of sessions and a much needed conversation with researchers, thought-leaders and industry pioneers who will attend the event in June."

The track features a dozen sessions covering research findings and partnerships, implementation in insurance, consumer and clinical settings, and special sessions looking at innovative areas such as driver safety, healthy aging, attention deficits, stroke/traumatic brain injury, schizophrenia and multiple sclerosis.

"The convergence of interactive media such as videogames with cognitive science opens the door to innovative and scalable approaches to Continue Reading »

Increased longevity has generated many questions and much interest in healthy aging and retirement lifestyles over the recent decades. As Americans become educated regarding lifestyle choices that contribute to both physical and mental health, the definition of healthy aging has expanded to include brain health.

The notion of retirement as a time of withdrawal from society, to be spent on rest and repose reflected the thinking of a previous era when people expected shorter life spans. It is now known that the human brain benefits from environments rich in novel and complex stimuli, and that by actively participating in society and taking on personally relevant roles, people find meaning and purpose, which gives them a reason to get up in the morning and pursue new challenges.

This year, the MetLife Mature Market Institute® published a research study titled Discovering What Matters: Balancing Money, Medicine and Meaning. The study explored how people rebalance their priorities over time and juggle various competing aspects of life including money, medicine (a metaphor for health) and meaning, in order to live the “Good Life.” Having purpose was found to Continue Reading »

In April 2008, Baycrest, a leading research institute focused on aging and brain function, received $10-million from the Ontario Government to create a groundbreaking Centre for Brain Fitness. Its stated goal was to “develop and commercialize a range of products designed to improve the brain health of aging Ontarians and others around the world”.

“Our government is proud to support Baycrest and its invaluable work, which is already leading to the discovery of important new tools and approaches to treating brain diseases associated with aging,” said Minister of Research and Innovation, John Wilkinson.

We have Baycrest’s CEO with us today, to explore why Ontario and Baycrest chose to become pioneers in this area, and discuss some of the main opportunities, and challenges. Dr. William E. Reichman is President and CEO of Baycrest. Dr. Reichman, an internationally-known expert in geriatric mental health and dementia, is also Professor of Psychiatry on the Faculty of Medicine at the University of Toronto.

Alvaro Fernandez: Bill, thank you for your time. Let me start by asking, given that you just spoke at the recent Consumer Electronic Show, what do you make of the growing brain fitness field?

Bill Reichman: it looks like a classic example of a very promising but still early stage field – a lot of opportunity and enthusiasm, but also a lot of product claims that are not backed by solid research. Think about the physical fitness analogy: even today, after decades of progress, you still see people buying research-based products such as treadmills but also all types of random machines they see on TV and have not been subject to any validation. Similarly, consumers today do not know what to make of growing brain fitness claims. As another speaker pointed out, for the industry to fulfill its promise, it will need to be careful with research and claims, not to end up like the nutraceuticals category.

By the way, let me recognize that the work you are doing with SharpBrains reports and your website is very important to offer quality information.

Thank you. Let’s step back for a moment. Taking a, say, 10 years view, what is the main opportunity that technology-based brain fitness can offer to society?

First of all, let me say that I think we have an opportunity to make major progress in Brain Health in the XXI century, similar to what happened with Cardiovascular Health in the XX, and technology will play a crucial role.

Given the rapid advances we are witnessing today in the research and technology arenas, I feel confident in saying that in less than 10 years we will have both valid and reliable assessments of cognitive functions, that will be used both by Continue Reading »

My apologies for not having blogged in a few days. I landed back in San Francisco today after speaking and participating in a very stimulating event put together by the Arizona State University's Adaptive Neural Systems Center with funding from the National Science Foundation.

The 2-day symposium was titled Co-Adaptive Learning: Adaptive Technology for the Aging (link opens a PDF with the agenda), featured impressive speakers and a highly qualified audience, and covered a wide array of current and future healthcare and aging applications of neuroscience. The one aspect that was very meaningful for me to observe how often we discussed cognitive abilities, cognitive deficits, cognitive assessments, cognitive enhancement tools (both invasive and non-invasive) in a variety of healthy aging and clinical contexts.

I will share more about the event in the next few days, including links to the fascinating work presented by speakers, but let me know simply thank the two gracious organizers and hosts of the event by quoting the goal of their center and work:

- Jimmy Abbas, PhD: "One of the hallmarks of biological systems is the ability to adapt. In our work, we mimic neurobiological systems in order to endow technology with the ability to adapt, and we use technology to maximize adaptations in neurobiological systems. With these approaches, we aim to promote functional adaptation after disability."

- Ranu Jung, PhD: "Our goal is to improve the quality of life of individuals with disabilities by designing techniques to investigate, replace and repair damaged neural systems to enhance mobility and functionality. Whether a person has spinal cord injury, limb loss or Parkinson's disease, mobility and functionality mean independence."

Links:

Center: Adaptive Neural Systems Center.

Agenda (PDF): Co-Adaptive Learning: Adaptive Technology for the Aging

PBS recently announced the second installment of their popular Brain Fitness Program show, and released this trailer via YouTube:

Watch: Brain Fitness 2: Sight & Sound (2:30)

Description: Join host Peter Coyote in "Brain Fitness 2: Sight & Sound," the follow-up to "The Brain Fitness Program," as he explores the brain's ability to change and grow, even as we age, helping us maintain and improve our vision and hearing.

"Brain Fitness 2: Sight & Sound" is a special in-depth look at the advances in neuroplasticity and how it relates to healthy aging, with a particular focus on making the most of information filtered through our eyes and ears. Check your local listings to catch it, beginning in December 2008. Your brain will thank you. Help PBS continue to offer all Americans; from every walk of life; the opportunity to explore new ideas and new worlds through television and online content. To donate, please visit http://www.pbs.org/support

Schedule: You can check the schedule for the program by city Here.

And Here you have some information on the first show Continue Reading »

We offered some Brain Fitness Predictions in our Market Report , including...

"7. Doctors and pharmacists will help patients navigate through the overwhelming range of available products and interpret the results of cognitive assessments. This will require significant professional development efforts, given that most doctors today were trained under a very different understanding of the brain than the one we have today."

The American Medical News, a weekly newspaper for physicians published by the American Medical Association, just published an excellent article along those lines:

Steps to a nimble mind: Physical and mental exercise help keep the brain fit
-- Neuroscience is uncovering techniques to prevent cognitive decline.

A few quotes:

- It's an example that highlights a wave of new thinking about the importance of brain fitness.

- Until recently, conventional wisdom held that our brains were intractable, hard-wired computers. What we were born with was all we got. Age wore down memory and the ability to understand, and few interventions could reverse this process. But increasingly, evidence suggests that physical and mental exercise can alter specific brain regions, making radical improvements in cognitive function.

- With nearly 72 million Americans turning 65 over the next two decades, physicians need the tools to handle growing patient concerns about how to best maintain brain health. Armed with this new brand of science, frontline physicians will be better equipped to address the needs of aging baby boomers, already in the throes of the brain fitness revolution.

- "Encourage them to exercise the brain in novel and complex ways," he says.

Full article: here

One of the physicians quoted in the article is Gary J. Kennedy, MD, Director of the Division of Geriatric Psychiatry at Montefiore Medical Center in NYC and a professor in the Dept. of Psychiatry and Behavioral Sciences at Albert Einstein College of Medicine.

To put the AMA article in better perspective for SharpBrains readers, we asked Dr. Kennedy a few follow-up questions. Below you have his questions.

Alvaro Fernandez (AF): Can you summarize how cognitive functions tend to evolve as we age?

Gary Kennedy (GK): As we age cognitive functions that rely on Continue Reading »

(Please note that this is my personal take at the discussions that took place in Dubai as part of the Global Agenda Council on the Challenges of Gerontology put together by the World Economic Forum, and builds on the work of my colleagues, but it does not represent a formal document or statement of position. Simply put, we would like to engage your brain in defining the challenges and outlining/ executing the solutions).

Context: The Challenges of the Aging Society

The world is aging. This is occurring in two ways: through shifts in the age structure that will eventually lead to many more people reaching older ages than ever before, and through continued success in extending life. Less than 100 years ago, life expectancy was between 30 to 40 years. Today, close to 800 million citizens are 60 and over.

And aging in healthier ways. Aging has incorrectly been associated with decline and decay, when in fact many people live healthy into older ages. There has been a synchronous extension in life expectancy and quality of life - the average 65-year-old today is much healthier, physically and mentally, than the average 50-year-old of 100-150 years ago - when most existing institutions were envisioned and created.

Healthy life can be further extended with existing knowledge. The fact is the onset and progression of fatal and disabling diseases, disorders, and disability can be postponed using well-researched basic measures of public health, environmental and behavioural changes, and medical technology interventions. The same methods may be used to improve or maintain mental and physical functioning.

Our healthcare and retirement systems are on bankruptcy track - their premises are outdated. Existing institutions, policies and attitudes do not reflect the points outlined above, having been developed for a society that no longer exists. We need to get on the right track: Continue Reading »

Neuroscientists at Columbia University Medical Center (see our previous interview with Yaakov Stern on the Cognitive Reserve) have asked for help in recruiting volunteers for an exciting clinical trial. If you are based in New York City, and between the ages of 60 and 75, please consider joining this study.

More information below:

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Use it or Lose it?

Train your Brain! Healthy adults between the ages of 60 and 75 living in NYC are invited to join a study of mental fitness training. Qualified individuals will play a scientifically-based video game in our laboratory, and will be tested to determine the effects on attention, memory, and cognitive performance.

You will earn up to $600 plus transportation costs if you complete the 3-month program.

This exciting study is being performed by the Cognitive Neuroscience Division of the Sergievsky Center at Columbia University Medical Center.

If interested, contact us today: Continue Reading »

I hope you are having a joyful holiday season, and wish you a Happy and Prosperous 2008. The Brain Fitness field has made a great deal of progress in 2007, and we are looking forward the New Year.

Here you are have the Monthly Digest of our Most Popular Blog Posts. You can consider it your monthly Brain Fitness/ Exercise Newsletter.

Let me first of all introduce you to our new "Author Speaks Series", where we will give leading scientists and experts a forum to present their new brain-related books. We are honored to kickstart the series with Larry McCleary, former acting Chief of Pediatric Neurosurgery at Denver Children's Hospital. You can read Here his article on how to keep a brain-friendly lifestyle. This series will complement our ongoing Neuroscience Interview Series.

Brain Fitness in the News

Brain Fitness @ PBS: PBS featured a fantastic special program on neuroplasticity and brain fitness during the month of December. Before you ask: as of today, the DVD of the program is still not available in PBS online shop. We expect to see it there in 2-3 weeks. We will keep you informed.

The Huffington Post started featuring a column written by me: you may enjoy taking a look at Alvaro Fernandez - Living on The Huffington Post.

Jogging our Brains for Brain Vitality, Healthy Aging-and Intelligence!: a roundup of several great recent articles on memory, aging, IQ and cognitive abilities such as self-control.

Health & Wellness

Brain Training: No Magic Bullet, Yet Useful Tool. Interview with Elizabeth Zelinski: Dr. Zelinski, leading researcher of the IMPACT study, shares fascinating insights. For example: "...cognitive enhancement requires the engagement in a variety of activities, those activities must be novel, adaptive and challenging-which is why computer-based programs can be helpful. But even at a more basic level, what matters is being engaged with life, continually exposed to stimulating activities, always trying to get out of our comfort zones, doing our best at whatever we are doing. A major typical misconception is that there is only one general intelligence to care about. In reality, we have many different cognitive abilities, such as attention, memory, language, reasoning, and more, so it makes sense to have different programs designed to train and improve each of them."

How to Evaluate and Choose a Brain Fitness Program: To help you navigate the growing number of computer-based programs and games, we published this 10-Question Checklist, based on dozens of interviews with scientists, experts and consumers.

Travel and Engagement as Good Brain Exercise: As we've seen, novelty, variety and challenge are the key guidelines for "brain exercise" that help build new neural connections, force one to be mindful and pay attention, improve abilities such as pattern-recognition, and generally contribute to lifelong brain health. In this post we feature the brain building / mind expanding experience of a SharpBrains friend working in Namibia.

Alzheimer's Prevention and Diagnostic Tests: analysis of several recent articles on emerging research behind Alzheimer's diagnostic and prevention.

Corporate Wellness and Training

Cognitive Reserve and Intellectually Demanding Jobs: a recent study shows how "Intellectually demanding work was associated with greater benefit to cognitive performance in later life independent of related factors like education and intelligence."

Cognitive Health and Baby Boomers- 6 Points to Keep in Mind: based upon an excellent McKinsey report titled Serving Aging Baby Boomers, we discuss a variety a news articles, including interesting numbers, some bad news, and some good news.

Lifelong Learning Is Changing My Brain: Andreas, the neuroscience PhD student who spent last summer working with SharpBrains, writes some reflections on his experience and on how scientists and business professionals can learn from each other.

Brain Teasers

Traveler IQ Game: Check out this stimulating online game...

Events

Learning & The Brain Conference, February 5-7 2008, San Francisco: Sign up now for this great conference for educators who want to learn about the latest brain research findings and implications. I will be speaking at the conference giving an overview of innovative cognitive training programs. The organizers are offering a Special Discount for SharpBrains readers until January 25th 2008, so click here if interested.

If we don't talk beforehand...Happy New Year!

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You can also enjoy our previous editions of our Brain Fitness Newsletter:

- November Edition

- October Edition

- September Edition

- August Edition

- July Edition

Quick: say the color in which each word in this graphic is displayed (don't just read the word!):

Here you have a round-up of some great recent articles on memory, aging, and cognitive abilities such as self-control:

1) How to Boost Your Willpower (New York Times).

- "The video watchers were later given a concentration test in which they were asked to identify the color in which words were displayed. (Note: now you see why we started with that brain exercise...) The word “red,” for instance, might appear in blue ink. The video watchers who had stifled their responses did the worst on the test, suggesting that their self-control had already been depleted by the film challenge."  

- "Finally, some research suggests that people struggling with self-control should start small. A few studies show that people who were instructed for two weeks to make small changes like improving their posture or brushing their teeth with their opposite hand improved their scores on laboratory tests of self-control. The data aren’t conclusive, but they do suggest that the quest for self-improvement should start small. A vow to stop swearing, to make the bed every day or to give up just one food may be a way to strengthen your self-control, giving you more willpower reserves for bigger challenges later."

Comment: learning, building abilities, are processes that require practice and growing levels of difficulty. Like training our muscles in the gym. So the advice to start small and progressively do more makes sense. Many times the enemy of learning is the stress and anxiety we provoke by trying to do too many things at the same time...

 

2) Jogging Your Memory (Newsweek) Thanks Chris for alerting us!

- "No one should expect miracles soon, if at all. But the deeper scientists peer into the workings of memory, the better they understand Continue Reading »