From the website of the investing venture capital firm, Milk Capital:

Milk Capital invests USD 5 million in CogniFit

-July 31st, 2008. "Milk Capital invest USD 5M in Cognifit, a company specialized in cognitive and brain software The solutions developed by CogniFit are designed to be applied to a large number of fields, such as healthcare, driving, education, sport and many others. The field of applications is almost unlimited as it is only restricted by the capacities of the brain."

-"Since its establishment in 1999, CogniFit attracted 4.2M$. Despite this rather moderate investment at the beginning, the company has grown significantly and today, its software is distributed in a large number of countries, from the United States through France to New Zealand, and has been translated into ten languages. This 5M$ investment of MILK CAPITAL should drive the development of CogniFit all the more than the company intends to conquer new markets by means of new products and applications all over the world."

Previous post on one of CogniFit's products, DriveFit: DriveFit; Brain Fitness Program for Driving

Other recent venture rounds in the brain fitness software space:

- February 2008: Dakim raises $10,6 million
- June 2008: Lumos Labs (Lumosity) raises $3 millions

I spoke at the MIT Club of Northern California in February to provide an overview of the fascinating landscape. The write-up: Brain Training Games: Context, Trends, Questions

For in-depth information on the whole category -size, customer segments, player landscape, clinical validation, trends- you may enjoy our Market Report.

My brain is honoured to have been nominated to participate, together with the rest of my body of course, in a new initiative by the World Economic Forum.

The Global Agenda Councils have a fascinating charter:

- "Global Agenda Councils will challenge prevailing assumptions, monitor trends, map interrelationships and address knowledge gaps. Equally important, Global Agenda Councils will also propose solutions, devise strategies and evaluate the effectiveness of actions using measurable benchmarks."

- "In a global environment marked by short-term orientation and silo-thinking, Global Agenda Councils will foster interdisciplinary and long-range thinking to address the prevailing challenges on the global agenda."

The Continue Reading »

July is shaping up to be a fascinating month, full of cognitive health research reports and applications. Here you have a roundup, covering food for the brain, cognitive assessments, mental training and DNA, and more.

1) Brain foods: the effects of nutrients on brain function (Nature Neuroscience)

"Brain foods: the effects of nutrients on brain function", by Fernando Gómez-Pinilla.

Abstract: Continue Reading »

As noted in our Market Report, we expect  the field of cognitive training (or "brain fitness") software to grow in a variety of education and health-related areas over the next years. One of the most promising areas in our view: helping children and adults with attention deficits improve brain function to reduce ADHD symptoms.

I am glad to present this in-depth discussion on the results of two recent high-quality scientific studies. Let me start with Dr. Rabiner's conclusion:

"Results from these two cognitive training studies highlight that cognitive training interventions may provide an important complement to traditional medication treatment and behavior therapy. Both studies included appropriate control groups, employed random assignment, and had outcome measures provided by individuals who were "blind" to which condition children were assigned to. They are thus well-designed studies from which scientifically sound conclusions can be drawn. They add to the growing research base that intensive practice and training focused of key cognitive skills can have positive effects that extend beyond the training situation itself."

Without futher ado...enjoy the article!

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Two New Cognitive Training Studies for ADHD Yield Promising Findings  

-- By Dr. David Rabiner

Although medication treatment is effective for many children with ADHD, there remains an important need to explore and develop interventions that can complement or even substitute for medication. This is true for a variety of reasons including:

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Our fellow blogger Jeremy over at PsyBlog has written a thoughtful post comparing the value of a number of cognitive enhancing tools. His overall verdict?

"The evidence for exercise boosting cognitive function is head-and-shoulders above that for brain training, drugs, nutritional supplements and meditation. Scientifically, on the current evidence, exercise is the best way to enhance your cognitive function. And as for its side-effects: yes there is the chance of an injury but exercise can also reduce weight, lower the chance of dementia, improve mood and lead to a longer life-span. Damn those side-effects!"

Article: Which Cognitive Enhancers Really Work: Brain Training, Drugs, Vitamins, Meditation or Exercise?

Jeremy, I started writing this as a comment to your post in your blog, but then it got too long. Let me write my reaction to your post here. 

While I appreciate your analysis and share most of your points, I think the "ranking" effort (this type of intervention is better than that one) is ultimately misleading.  It is Rubik's Cube brain exercisebased on a faulty search for a general solution/ magic pill for everyone and everything.

If only things were so simple. Perhaps one day there will be research to support that view, but certainly not today. A number of interventions have shown their value. In different populations, and contexts. For "exercise is the best way to enhance your cognitive function" to be true, one needs to have a pretty specific understanding of "best", "your" and "cognitive function".

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I just read a very interesting article in Newsweek: Executive Functions: The School Skill That May Matter More Than IQ. A few quotes:

- "But recent advances in psychology and brain science are now suggesting that a child's ability to inhibit distracting thoughts and stay focused may be a fundamental cognitive skill, one that plays a big part in academic success from The Executive Brain by Elkhonon Goldbergpreschool on. Indeed, this and closely related skills may be more important than traditional IQ in predicting a child's school performance."

- "EF (executive functions) comprises not only effortful control and cognitive focus but also working memory and mental flexibility—the ability to adjust to change, to think outside the box."

- "When the teacher holds up a circle they clap, with a triangle they hop, and so forth. The kids are taught to talk themselves through the mental exercise: "OK, now clap." "Twirl now." This has been shown to flex and enhance the brain's ability to switch gears, to suppress one piece of information and sub in a new one. It takes discipline; it's the elementary school equivalent of saying "I really need stop thinking about next week's vacation and focus on this report."

The main points: executive functions are crucial for success in life, AND they can be trained. I couldn't agree more with the article in that cognitive training should be part of the education curriculum and receive more research dollars to determine exactly how to best do so.

I read another very interesting article on Alzheimer's Disease. Which may look like a completely different topic than the one above...but please bear with me. Continue Reading »

Here you are have the bi-monthly Digest of our most Popular blog posts. (Also, remember that you can subscribe to receive our blog RSS feed, or to our newsletter at the top of this page if you want to receive this digest by email).Crossword Puzzles Brain fitness

Brain Fitness News and Events

Upcoming Events: I will be speaking at five Health, Education and Gaming events over the next couple of months to introduce findings from our recent market report. Please introduce yourself if you attend any of these events.

Preventing Memory Loss-Special Issue: Congressional Quarterly Researcher, one of the main publications on Capitol Hill, published an impressive 24-page special issue titled Preventing Memory Loss. Highly recommended if you want to be on top of the latest research trends and their policy implications.

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Last year, Jeffrey Gonce, a Psychology teacher at Red Land High School (West Shore School District, PA) asked his students to "complete a project describing a recent brain (or genetic) study that affects behavior." The students could opt to post their articles online, and Jeffrey was kind enough to send us a link to read the results. We enjoyed reading them all, and published in our blog this beautiful essay, titled "Tis better to give than receive", written by Alexandra, which  was subsequently included in a number of neuroscience an psychology blogs. Earlier this year we highlighted this piece on Musical training as mental exercise for cognitive performance, written by Megan.

This quarter, Jeffrey also sent us his students' essays, and we are going to recognize and publish this great essay by high school student Kristin H.

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Alzheimer's Disease

-- By Kristin H.

Alzheimer's is a disease which causes people, generally of an older age, to lose memory and forget how to accomplish simple tasks. Dementia is the disease which Alzheimer's is a part and about four million Americans were diagnosed with Alzheimer's in 1999, a number which is expected to grow (Altman 8-9). Dementia is an unspecific brain disease commonly associated with memory loss and another serious brain dysfunction. Dementia is an incurable disease ("Dementia"). A new drug treatment that replaces the enzyme missing in an Alzheimer's brain may be able to cure Alzheimer's disease in it's late stages (Coghlan).

Continue Reading »

Here you are have the bi-monthly Digest of our 10 most Popular blog posts. (Also, remember that you can subscribe to receive our blog RSS feed, or to our newsletter at the top of this page if you want to receive this digest by email).Crossword Puzzles Brain fitness

We hope you had a great Brain Awareness Week.

 Brain Fitness Software After many months of work we have just released our inaugural report The State of the Brain Fitness Software Market 2008 for corporate executives, health care professionals, and investors. This report defines the emerging brain fitness software market and analyzes the size and trends of its four customer segments. For top 10 highlights and to purchase the report at a 10% discount (before March 20th) click here: Report: The State of the Brain Fitness Software Market 2008

Brain Fitness News and Events

NEWS FEATURE-Brain fitness seen as hot industry of the future (Reuters 03/12): The most comprehensive article we have seen so far covering this emerging field, based on our market report and with original reporting. Highly recommended read.

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We read today how Panel Urges Schools to Emphasize Core Math Skills (Washington Post). Now, there is a more fundamental question to consider: what should the schools oflearning, apple the XXI century look like and do?.

To create a much needed dialogue, I asked one the most thoughtful education bloggers around to share her (I guess it's "her") impressions with us. Enjoy!
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What do we want our schools to do, and for whom? 

--By eduwonkette

"Schools," Stanford historian David Labaree wrote, "occupy an awkward position at the intersection between what we hope society will become and what we think it really is." What do we want our schools to do, and for whom?

Schools, like most organizations, have many goals. These goals often compete with and displace each other. Relying heavily on the work of David Labaree, I will discuss three central goals of American schools – social efficiency, democratic equality, and social mobility. Throughout the history of American education, these goals have been running against each other in a metaphorical horserace. While they are not mutually exclusive, the three goals introduce very different metrics of educational success. More often than not, they sit uncomfortably with each other.

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