SharpBrains

Several recent news (including video of our recent panel discussion):

1) Study Finds Improved Cognitive Health among Older Americans (Journal of the Alzheimer's Association)

- "Societal investment in building and maintaining cognitive reserve through formal education in childhood and continued cognitive stimulation during work and leisure in adulthood may help limit the burden of dementia among the growing number of older adults worldwide".

- "Cognitive impairment dropped from 12.2 percent in 1993 to 8.7 percent in 2002 among people 70 and older." 

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A spate of recent news coverage on brain fitness and "brain training" reflects a growing interest in natural, non-drug-based interventions to keep our brains sharp as we age. This interest is very timely, given the aging population, increasing Alzheimer's rates, and soaring health care costs that place more emphasis than ever on prevention and changing lifestyle.

This past Tuesday, the MIT Club of Northern California, the American Society on Aging, and SmartSilvers sponsored an event on The Emerging Brain Fitness Software Market: Building Better Brains to explore the realities and myths of this growing field. The panel was moderated by Zack Lynch, Executive Director of the Neurotechnology Industry Organization, and composed of a venture capitalist and 3 CEOs of program developers in the field. Before the panel, I had the chance to present an overview of the state of the Brain Fitness Software Market based on our upcoming report to be released on March 4th.

Why are we talking about this field at all? Well, for one, an increasing number of companies are achieving significant commercial success in packaging "brain exercise". An example is the line of Nintendo games, such as Brain Age and Brain Training, that have shipped over 15 million units worldwide despite limited scientific support, since 2005. What is less visible is that a number of companies and scientists are Continue Reading »

I hope you are having a joyful holiday season, and wish you a Happy and Prosperous 2008. The Brain Fitness field has made a great deal of progress in 2007, and we are looking forward the New Year.

Here you are have the Monthly Digest of our Most Popular Blog Posts. You can consider it your monthly Brain Fitness/ Exercise Newsletter.

Let me first of all introduce you to our new "Author Speaks Series", where we will give leading scientists and experts a forum to present their new brain-related books. We are honored to kickstart the series with Larry McCleary, former acting Chief of Pediatric Neurosurgery at Denver Children's Hospital. You can read Here his article on how to keep a brain-friendly lifestyle. This series will complement our ongoing Neuroscience Interview Series.

Brain Fitness in the News

Brain Fitness @ PBS: PBS featured a fantastic special program on neuroplasticity and brain fitness during the month of December. Before you ask: as of today, the DVD of the program is still not available in PBS online shop. We expect to see it there in 2-3 weeks. We will keep you informed.

The Huffington Post started featuring a column written by me: you may enjoy taking a look at Alvaro Fernandez - Living on The Huffington Post.

Jogging our Brains for Brain Vitality, Healthy Aging-and Intelligence!: a roundup of several great recent articles on memory, aging, IQ and cognitive abilities such as self-control.

Health & Wellness

Brain Training: No Magic Bullet, Yet Useful Tool. Interview with Elizabeth Zelinski: Dr. Zelinski, leading researcher of the IMPACT study, shares fascinating insights. For example: "...cognitive enhancement requires the engagement in a variety of activities, those activities must be novel, adaptive and challenging-which is why computer-based programs can be helpful. But even at a more basic level, what matters is being engaged with life, continually exposed to stimulating activities, always trying to get out of our comfort zones, doing our best at whatever we are doing. A major typical misconception is that there is only one general intelligence to care about. In reality, we have many different cognitive abilities, such as attention, memory, language, reasoning, and more, so it makes sense to have different programs designed to train and improve each of them."

How to Evaluate and Choose a Brain Fitness Program: To help you navigate the growing number of computer-based programs and games, we published this 10-Question Checklist, based on dozens of interviews with scientists, experts and consumers.

Travel and Engagement as Good Brain Exercise: As we've seen, novelty, variety and challenge are the key guidelines for "brain exercise" that help build new neural connections, force one to be mindful and pay attention, improve abilities such as pattern-recognition, and generally contribute to lifelong brain health. In this post we feature the brain building / mind expanding experience of a SharpBrains friend working in Namibia.

Alzheimer's Prevention and Diagnostic Tests: analysis of several recent articles on emerging research behind Alzheimer's diagnostic and prevention.

Corporate Wellness and Training

Cognitive Reserve and Intellectually Demanding Jobs: a recent study shows how "Intellectually demanding work was associated with greater benefit to cognitive performance in later life independent of related factors like education and intelligence."

Cognitive Health and Baby Boomers- 6 Points to Keep in Mind: based upon an excellent McKinsey report titled Serving Aging Baby Boomers, we discuss a variety a news articles, including interesting numbers, some bad news, and some good news.

Lifelong Learning Is Changing My Brain: Andreas, the neuroscience PhD student who spent last summer working with SharpBrains, writes some reflections on his experience and on how scientists and business professionals can learn from each other.

Brain Teasers

Traveler IQ Game: Check out this stimulating online game...

Events

Learning & The Brain Conference, February 5-7 2008, San Francisco: Sign up now for this great conference for educators who want to learn about the latest brain research findings and implications. I will be speaking at the conference giving an overview of innovative cognitive training programs. The organizers are offering a Special Discount for SharpBrains readers until January 25th 2008, so click here if interested.

If we don't talk beforehand...Happy New Year!

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You can also enjoy our previous editions of our Brain Fitness Newsletter:

- November Edition

- October Edition

- September Edition

- August Edition

- July Edition

Very interesting collection of recent news...let's connect some dots

1) Great article titled Boom time for retirees (Financial Times)

- "By 2015, boomers will have a net worth of some $26,000bn (£12,750bn, €17,670bn) – equivalent to a year’s gross domestic product for the US and eurozone combined. They will control a larger proportion of wealth, income and consumption than any other generation in the country – the first time that consumers over 50 have held such sway over the world’s largest economy."

- "But as the boomers aged – by 2015 they will all be outside the fabled under-49 cohort – corporate America failed to grow old with them. Marketing experts argue that the continued focus of large companies such as P&G and Gap on the youth of “generation X” and “generation Y” overlooks a simple statistic: the 18-49 age group will grow by only 1m people in the next 10 years, compared with the 22.5m Americans set to enter the 50-plus bracket."

- “The last thing the [boomer] generation needs is a company that tells them they need tools to address their lack of dexterity,” he says. “They don’t want geriatric tools, they want cool stuff.”

Main take-way: baby boomers are always "awake" and reinventing things...companies, advertisers, time to wake-up! 

Full article: Boom time for retirees

2) The article is based upon this excellent McKinsey report Continue Reading »

Dr. Ginger Campbell just published a nice podcast interview with our co-founder and chief scientific advisor Dr. Elkhonon Goldberg, whom we also interviewed some months ago on brain improvement research and ideas.

The first half of the 30-minute interview is a bit technical, including a nice introduction to the field of neuropsychology as the convergence of neurology and psychology. It starts focusing on the role of lifelong learning and cognitive exercise at minute 15 or so. Some of the take-aways from the second half:

• Given that the brain's right hemisphere seems more focused on dealing with novelty than the left one (more focused on pattern recognition based on pre-wired neural networks due to previous experiences), and that the right hemisphere typically declines first as we age...we need to ensure a good supply of novel challenges to maintain our brain, including the right hemisphere, sharp.
• The field of Cognitive Fitness is now emerging because Baby Boomers are more educated, proactive and computer-savvy than previous generations (as a broad generalization), and Continue Reading »

Hello, this is Andreas again, the MD/ PhD student in cognitive neuroscience and new summer intern here.

Cognitive/ brain health is finally getting more attention by Public officials. On June 10th the National Public Health Road Map to Maintaining Cognitive Health was released by the CDC and the Alzheimer's Association. The authors propose a set of 44 actions to reach a lofty goal: To maintain or improve the cognitive performance of all adults. This is great timing, given all the research and media attention that this field is getting.

I want to share with you the 10 top actions proposed by this report:

1) To determine how diverse audiences think about cognitive health and its associations with lifestyle factors. This work has all-ready yielded in a phenomenal report on Baby boomers’ current opinion of Brain Health and Fitness.

2) To disseminate the latest science to increase public understanding of cognitive health and to dispel common misconceptions. The discovery of lifelong neuroplasticity and neurogenesis has given us a new positive view
upon the human brain - This is still a concept not many know of. "Use it or lose it" and “Use It and Get More of It” needs to reach all people. See this good overview on the topic.

3) Help people understand the connection between risk and protective factors and cognitive health. Protective factors are well summarized in this blog post on the results from the Macarthur study of successful aging.

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Alvaro and I had the good fortune to attend a great conference last week called Learning & The Brain: Enhancing Cognition and Emotions for Learning. It was a fascinating mix of neuroscientists and educators talking with and listening to each other. Some topics were meant to be applied today, but many were food for thought - insight on where science and education are headed and how they influence each other.

Using dramatic new imaging techniques, such as fMRIs, PET, and SPECT, neuroscientists are gaining valuable information about learning. This pioneering knowledge is leading not only to new pedagogies, but also to new medications, brain enhancement technologies, and therapies.... The Conference creates an interdisciplinary forum — a meeting place for neuroscientists, educators, psychologists, clinicians, and parents — to examine these new research findings with respect to their applicability in the classroom and clinical practice.

Take-aways

• Humans are a mixture of cognition and emotion, and both elements are essential to function and learn properly
• Educators and public policy makers need to learn more about the brain, how it grows, and how to cultivate it
• Students of all ages need to be both challenged and nurtured in order to succeed
• People learn differently - try to teach and learn through as many different modalities as possible (engage language, motor skills, artistic creation, social interaction, sensory input, etc.)
• While short-term stress can heighten your cognitive abilities, long term stress kills you — you need to find balance and release
• Test anxiety and subsequent poor test results can be improved with behavioral training with feedback based on heart rate variability
• Dr. Robert Sapolsky is a very very enlightening and fun speaker
• Allow time for rest and consolidation of learned material
• Emotional memories are easier to remember
• Conferences like these perform a real service in fostering dialogues between scientists and educators

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