SharpBrains

My presentation to open our Games for Health Conference track is now available via SlideShare:

See Bird's Eye View of Cognitive Health Innovation

Description: Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don't really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

To see slides, check out Bird's Eye View of Cognitive Health Innovation

Enjoy the 4th of July!

Think about this: How can anyone take care of his or her brain when every week brings a new barrage of articles and studies which seem to contradict each other?

Do supplements improve memory? Do you need both physical and mental exercise –or is one of them enough? Which brain training approach, if any, is worth one's time and money?

We tried to address these questions, and many others, in our recent book, The SharpBrains Guide to Brain Fitness (182 pages, $24.95), that we presented at Games for Health Conference last week. The book is the result of over two years of extensive research including more than a hundred interviews with scientists, professionals and consumers, and a deep review of the scientific literature, led by neuropsychologist Elkhonon Goldberg and myself with the help of cognitive scientist Pascale Michelon. As we wrote in the Introduction, what we wanted to do first of all was to debunks these 10 myths on brain health and brain training:

Myth 1. Genes determine the fate of our brains.
Facts: Lifelong neuroplasticity allows our lifestyles and actions to play a meaningful role in how our brains physically evolve, especially given longer life expectancy.

Myth 2. Aging means automatic decline.
Facts: There is nothing inherently fixed in the precise trajectory of how brain functions evolve as we age.

Myth 3. Medication is the main hope for cognitive enhancement.
Facts: Non-invasive interventions can have comparable and more durable effects, side effect-free.

Myth 4. We will soon have a Magic Pill or General Solution to solve all our cognitive challenges.
Facts: A multi-pronged approach is recommended, centered around nutrition, stress management, and both physical and mental exercise.

Myth 5. There is only one “it” in “Use It or Lose it”.
Facts: The brain is composed of a number of specialized units. Our life and productivity depend on a variety of brain functions, not just one.

Myth 6. All brain activities or exercises are equal.
Facts: Varied and targeted exercises are the necessary ingredients in brain training so that a wide range of brain functions can be stimulated.

Myth 7. There is only one way to train your brain.
Facts: Brain functions can be impacted in a number of ways: through meditation, cognitive therapy, cognitive training.

Myth 8. We all have something called “Brain Age”.
Facts: Brain age is a fiction. No two individuals have the same brain or expression of brain functions.

Myth 9. That “brain age” can be reversed by 10, 20, 30 years.
Facts: Brain training can improve specific brain functions, but, with research available today, cannot be said to roll back one’s “brain age” by a number of years.

Myth 10. All human brains need the same brain training.
Facts: As in physical fitness, users must ask themselves: What functions do I need to improve on? In what timeframe? What is my budget?

Do you have other myths in mind you would like  us to address?

We have started to receive great feedback from the healthcare community, such as this email from a neurosurgeon in Texas:

"I really like the book, it is comprehensive without being too technical. I have recommended it to several patients. There are some other books that I expected would be greeted with enthusiasm, but were too complex for most of my patients. I think this book is right in the sweet spot".

And this great book review by an Internist Physician and Robert Wood Johnson Foundation Fellow, titled Is Your Brain A Couch Potato?:

“…a short, sweet, entertaining read of a complex topic, with timely (written in 1/09) reviews of 21 top technology products, as well as informed and expert predictions of where this burgeoning brain-fitness field is headed. More importantly, after you read it, you'll have a good, detailed sense of where you, personally, can act to improve your own couch-potato brain - and how to keep it fit and flexible your whole life. The SharpBrains Guide To Brain Fitness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stethoscopes Up - check it out. life."

—Doc Gurley, book review for SFGate.com (06/08/09)

The book:  The SharpBrains Guide to Brain Fitness (available via Amazon.com Here, review copies available upon request).

Description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain health and fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health. An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

Products Reviewed (we reviewed scientific studies published before January 2009, when the manuscript text was closed):

- Overall brain maintenance: Brain Age series (Nintendo), BrainWare Safari (Learning Enhancement Corporation), FitBrains.com (Vivity Labs), Happy-Neuron.com (Scientific Brain Training), Lumosity.com (Lumos Labs), MindFit (CogniFit), (m)Power (Dakim)

- Targeted brain workout: Classic and InSight (Posit Science), Working Memory Training JM and RM (Cogmed), DriveFit (CogniFit), Earobics (Houghton Mifflin), Fast ForWord (Scientific Learning), IntelliGym (Applied Cognitive Engineering), Vision Restpration Therapy (NovaVision)

- Emotional self-regulation: emWave PC and Personal Stress Reliever (HeartMath), Journey to the Wild Divine (Wild Divine), RESPeRATE (InterCure), StressEraser (Helicor)

Brain-fitness games join workplace, as well as senior center, arsenals (MarketWatch)

- "Consumers and retirement homes have made brain-fitness games and exercises a commercial hit, but now some insurers and employers are incorporating them into wellness programs that promote health not just for the body but also for the mind."

- "Improving brain health can result in less presenteeism, the tendency to be at work but be distracted and not able to focus," he added. "If you look at disability costs, absenteeism and presenteeism account for most of the medical costs, and that's a good reason for employers to be focused on brain health." (according to Dr. Eugene Baker, vice president at OptumHealth's Behavioral Solutions division)"

The article reviews innovative practices at OptumHealth, Nationwide Auto Insurance Company, Humana, Penn Treaty American Corp, Allstate, and the US Army. I am glad to see the media start to notice the importance of cognitive assessments and the growing activity by insurers. Continue Reading »

This is a press release that went through the wire earlier today. If you are interested, in attending the conference, you can learn more and register Here

Note that below you can find 5 out of the 12 sessions - we will announce the full track tomorrow. To get a 15% off registration fees, you can use discount code: sharp09, when you register.

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The Games for Health Project, organizers of the 5th Annual Games for Health Conference, today announced its first Cognitive Health Track powered by SharpBrains, a leading market research company focused on the brain fitness and the cognitive health market.

The Cognitive Health track builds upon previous year's sampling of sessions looking at cognitive health and fitness, expanding to a full two-day track at The Games for Health Conference, June 11-12, Boston, MA. The Conference features the largest gathering of organizations interested in the intersection between videogames, health and healthcare.

"There is already a very active cognitive health videogames industry and field of research," said Ben Sawyer, co-founder of the Games for Health Conference. "We partnered with SharpBrains to bring their expertise in this field our conference planning. Together we have for the first time created a powerful set of sessions and a much needed conversation with researchers, thought-leaders and industry pioneers who will attend the event in June."

The track features a dozen sessions covering research findings and partnerships, implementation in insurance, consumer and clinical settings, and special sessions looking at innovative areas such as driver safety, healthy aging, attention deficits, stroke/traumatic brain injury, schizophrenia and multiple sclerosis.

"The convergence of interactive media such as videogames with cognitive science opens the door to innovative and scalable approaches to Continue Reading »

Welcome to the 70th edition of Encephalon, the blog carnival that offers some of the best neuroscience and psychology blog posts every other week.

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Mysteries of Brain and Mind

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On Neurons, Journeys, and Chemical Friends

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On Brain Functions

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Frontiers in Perception

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Next edition will be hosted by Neuroanthropology on Monday, May 25th. If you can't wait until to read more, you may be interested in the new in-depth feature, Cognitive Monthly, offered by Cognitive Daily blog for $2/ month. This month's issue, "The Illusion of Theater," discusses the "remarkable science behind what theatrical professionals seem, to laypeople, to do intuitively: create an environment that encourages us to believe that what we see on stage is a true representation of reality."

Working memory is our ability to store and manipulate information for a brief time. It is typically measured by dual-tasks, where the individual has to remember an item while simultaneously processing a sometimes unrelated piece of information. A widely used working memory task is the reading span task where the individual reads a sentence, verifies it, and then recalls the final word. Individual differences in working memory performance are closely related to a range of academic skills such as reading, spelling, comprehension, and mathematics. Crucially, there is emerging research that working memory predicts learning outcomes independently of IQ. One explanation for the importance of working memory in academic attainment is that because it appears to be relatively unaffected by environmental influences, such as parental educational level and financial background, it measures a student’s capacity to acquire knowledge rather than what they have already learned.

However little is known about the consequences of low working memory capacity per se, independent of other associated learning difficulties. In particular, it is not known either what proportion of students with low working memory capacities has significant learning difficulties or what their behavioral characteristics are. The aim of a recent study published in Child Development (reference below) was to provide the first systematic large-scale examination of the cognitive and behavioral characteristics of school-aged students who have been identified solely on the basis of very low working memory scores.

In screening of over 3000 school-aged students in mainstream schools, 1 in 10 was identified as having working memory difficulties. There were several key findings regarding their cognitive skills. The first is that the majority of them performed below age-expected levels in reading and mathematics. This suggests that Continue Reading »

Here you have The 10 Most Popular Brain Fitness & Cognitive Health Books, based on book purchases by SharpBrains' readers during 2008.

Enjoy!

	1. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) - Dr. John Medina, Director of the Brain Center for Applied Learning Research at Seattle Pacific University, writes an engaging and comprehensive introduction to the many daily implications of recent brain research. He wrote the article Brain Rules: science and practice for SharpBrains readers.
	2. The Beck Diet Solution: Train Your Brain to Think Like a Thin Person (Oxmoor House, March 2007) - Dr. Judith Beck, Director of the Beck Institute for Cognitive Therapy and Research, connects the world of research-based cognitive therapy with a mainstream application: maintaining weight-loss. Interview notes here.
	3. The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science (Viking, March 2007) - Dr. Norman Doidge, psychiatrist and author of this New York Times bestseller, brings us "a compelling collection of tales about the amazing abilities of the brain to rewire, readjust and relearn". Laurie Bartels reviews the book review here.
	4. Spark: The Revolutionary New Science of Exercise and the Brain(Little, Brown and Company, January 2008) - Dr. John Ratey, an associate clinical professor of psychiatry at Harvard Medical School, summarizes the growing research on the brain benefits of physical exercise. Laurie Bartels puts this research in perspective here.

	5. The Art of Changing the Brain: Enriching the Practice of Teaching by Exploring the Biology of Learning (Stylus Publishing, October 2002) - Dr. James Zull, Director Emeritus of the University Center for Innovation in Teaching and Education at Case Western Reserve University, writes a must-read for educators and lifelong learners. Interview notes here.
	6. Train Your Mind, Change Your Brain: How a New Science Reveals Our Extraordinary Potential to Transform Ourselves (Ballantine Books, January 2007) - Sharon Begley, Newsweek' excellent science writer, provides an in-depth introduction to the research on neuroplasticity based on a Mind & Life Institute event.
	7. Thanks: How the New Science of Gratitude Can Make You Happier (Houghton Mifflin, August 2007) - Prof. Robert Emmons, Professor of Psychology at UC Davis and Editor-In-Chief of the Journal of Positive Psychology, writes a solid book that combines a research-based synthesis of the topic as well as practical suggestions. Interview notes here.
	8. The Executive Brain: Frontal Lobes and the Civilized Mind (Oxford University Press, January 2001) - Dr. Elkhonon Goldberg, clinical professor of neurology at New York University School of Medicine, provides a fascinating perspective on the role of the frontal roles and executive functions through the lifespan. Interview notes here.
	9. The Brain Trust Program: A Scientifically Based Three-Part Plan to Improve Memory (Perigee Trade, September 2007) - Dr. Larry McCleary, former acting Chief of Pediatric Neurosurgery at Denver Children's Hospital, covers many lifestyle recommendations for brain health in this practical book. He wrote the article Brain Evolution and Health for SharpBrains.
	10. A User's Guide to the Brain: Perception, Attention, and the Four Theaters of the Brain (Pantheon, January 2001) - In this book (previous to Spark), Dr. John Ratey provides a stimulating description of how the brain works. An excellent Brain 101 book to anyone new to the field.

We have tracked for several years the scientific studies published by Torkel Klingberg and colleagues, often wondering aloud, "when will educators, health professionals, executives and mainstream society come to appreciate the potential we have in front of  us to enhance our brains and improve our cognitive functions?"

Dr. Klingberg has just published a very stimulating popular science book, The Overflowing Brain, that should help in precisely that direction. Given the importance of the topic, and the quality of the book, we have named  The Overflowing Brain: Information Overload and the Limits of Working Memory  The SharpBrains Most Important Book of 2008, and asked Dr. Klingberg to write a brief article to introduce his research and book to you. Below you have. Enjoy!

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Research and Tools to Thrive in the Cognitive Age

By Dr. Torkel Klingberg

Do we all have attention deficits?

The information age has provided us with high technology which fills our days with an ever increasing amount of information and distraction. We are constantly flooded with on-the-go emails, phone calls, advertisements and text-messages and we try to cope with the increasing pace by multi tasking. A survey of workplaces in the United States found that the personnel were interrupted and distracted roughly every three minutes and that people working on a computer had on average eight windows open at the same time. There is no tendency for this to slow down; the amount and complexity of information continually increases

The most pressing concerns with this environment are: how do we deal with the daily influx of information that our inundated mental capacities are faced with? At what point does our stone-age brain become insufficient? Will we be able to train our brains effectively to increase brain capacity in order to Continue Reading »

Here you have SharpBrains' 30 most popular articles, ranked by the number of people who have read each article in 2008.

Please note that, since the first article already includes most of our most popular brain teasers, we have excluded teasers from the rest of the ranking. (If those 50 are not enough for you, you can also try these brain teasers).

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Continue Reading »

"USA Hockey Inc., is the national governing body for the sport of ice hockey in the United States. As such, its mission is to promote the growth of hockey and provide the best possible experience for all participants by encouraging, developing, advancing and administering the sport."

Why do we talk about ice hockey in a  brain fitness blog?

Well, we recently announced this very innovative initiative, and now can offer more context:

USA Hockey and Intelligym:

- "USA Hockey, with partners ACE (Applied Cognitive Engineering) and the BIRD (Binational Industrial Research and Development) Foundation, have announced plans to develop a revolutionary product that will, for the first time ever, provide players a training tool to develop “hockey sense.”

- "To be called Hockey IntelliGym, the software-based product will furnish players with a highly effective training tool to develop perception and decision-making skills. Further, it will Continue Reading »