SharpBrains

Given the whole distracting "controversy" of whether Nintendo Brain Age "works" or not, I have started to use the following "brain teasers" in my talks in order to help the audience gain a more useful perspective of what is going on. They worked great both in the Medicare Readmissions Summit in DC a few weeks ago, and at the Games for Heath Conference last week.

Q: How many soldiers in the US Army have gone through computerized cognitive testing before being deployed, and why?
A: Over 150,000, in order to establish an objective starting baseline and identify potential PTSD and TBI problems upon their return

Q: How big is the ongoing investment by OptumHealth, a division of UnitedHealth Group (UNH), in developing computerized cognitive assessments to inform clinical decision-making?
A: over $6m

Q: How many Allstate policy-holders over the age of 50 are now using a computerized cognitive training program to measure the potential improvements in driving safety derived from the training?
A: Over 8,000, in the state of Pennsylvania

Q: How many residential communities are offering computerized cognitive training programs to their residents?
A: Over 700, in the US alone, covering independent and assisted living

Q: How much money has the Government of Ontario invested in setting up a new Centre for Brain Fitness as part of Baycrest research center in order to develop and commercialize technologies to assess and enhance cognitive functions?
A: $10m, matched with another 10m from local investors

For more on our Cognitive Health Track at Games for Health Conference last week, see this USA Today article:

More doctor's prescriptions may include brain games to improve mental acuity

(pretty good overall, but please note that SharpBrains didn't organize the whole conference, "only" the cognitive health track, which was a lot of stimulating fun. Ben Sawyer and team did overall conference).

Reminder: 2009 Brain Awareness Week started today. You can find excellent resources and a calendar of events, Here.

Next time you are in a public space (perhaps now you are at home, as I am as I write these lines), look left, look in front, look right. Perhaps you can see someone who would benefit from the awareness that he or she is endowed with that wonderful, unique, organ!

(Note: don't watch TV, or you will spend your day calling all those 1-800 numbers...)

And, of course, what a better week to read some of our Neuroscience Interviews, discover a new brain book, and try a Brain Teaser? 

Here you have SharpBrains' 30 most popular articles, ranked by the number of people who have read each article in 2008.

Please note that, since the first article already includes most of our most popular brain teasers, we have excluded teasers from the rest of the ranking. (If those 50 are not enough for you, you can also try these brain teasers).

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Continue Reading »

Here you have the November edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

Thank you for your interest, attention and participation in our SharpBrains community. As always, we appreciate your comments and suggestions.

Summit of the Global Agenda

How can we persuade business leaders, policy-makers and researchers of the urgency to develop and promote an integrated "Healthy Living" agenda focused on maintaining lifelong physical and cognitive health, vs. the usual mindset focused on dealing with specific diseases and problems once they arise?

In The Future of the Aging Society: Burden or Human Capital?, I summarize some of the key themes discussed at the World Economic Forum event in Dubai on November 7-9th. The world is aging - and in healthier ways. But our healthcare and retirement systems are on track to go bankrupt - their premises are outdated. The current disease-based research agenda compounds the problem. Solutions? 1) Promote Healthy Lifestyles that help Maintain Physical and Cognitive Functional Abilities, 2) Redesign Environments to Foster Health, Engagement and Financial Security, 3) Develop an Integrated Healthy Living & Aging Research Agenda. Specifically, we could work with the UN and Global 2000 companies to move forward a new agenda.

Planet Earth 2.0: A New Operating System: Imagine seeing a top sheik in Dubai, wrapped in traditional Arab clothing, exclaim “Yes We Can” (a la Obama) in front of the 800 global experts, adding that “we build the future with our own hands”. Some of the attendants of the World Economic Forum's Summit of the Global Agenda urged us to “reboot” the system. More than a "reboot", we may have to upgrade to a new global "Yes We Can" operating system.

Brain Fitness Research

Neuroplasticity and the Brain That Changes Itself: Laurie Bartels reviews the excellent book by Norman Doidge, explaining that "the neuroscience behind Doidge’s book involves neuroplasticity, which is the brain’s ability to rewire itself. This means that the brain – our intelligence – is not something fixed in concrete but rather a changing, learning entity."

Can We Pick Your Brain re: Cognitive Assessments?: In our view, a critical component in the maturity of the brain fitness market will be the availability of inexpensive, valid and reliable objective cognitive assessments,  to help measure how our brain functions change over time and identify priorities for targeted improvements. Dr. Joshua Steinerman asks if you would be up for them?

Use It (Properly) or Lose It

Physical and mental exercise to prevent cognitive decline: The American Medical News, a weekly newspaper for physicians published by the American Medical Association, just published an excellent article on the importance of physical and mental exercise. We are very happy to see efforts like these to train physicians and health professionals in general,  given that most of them were trained under a very different understanding of the brain than the one we have today.

Brain Fitness 2: Sight & Sound: PBS recently announced the second installment of their popular Brain Fitness Program show, to start airing soon.

MetaCarnival #1: a conversation across the blogosphere: We often insist on "Novelty, Variety and Challenge" as key ingredients for good "brain exercise". There are many ways to mix those ingredients - you may enjoy this one, the first interdisciplinary gathering of blogs and blog carnivals covering health, science, anthropology, general advice and more.

Top 15 Brain Teasers and Games for Mental Exercise: Over the last 2 years we have published close to 100 puzzles, teasers, riddles, and every kind of mental exercise (without counting our in-depth interviews with top neuroscientists). Which ones have proven most stimulating for you. Let us know. Here is a selection of our Top 15 teasers.

Final Details

Please share this newsletter with your friends and colleagues if you haven't done so already.

Have a Happy Thanksgiving!

Thank you to everyone who has written so many fun haikus over the summer (following the post Top 25 Brain and Mind Haikus. Yours?). These are the 10 I have enjoyed the most:

(Also, Can you write a haiku describing anything crossing your mind now? Remember the simple rules: write 3 lines, which don't need to rhyme, containing 5,7, and 5 syllables. You can leave your haiku as a comment below for extra points...)

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Top 10 Brainy Haikus - enjoy!

- Amit:

Love, college, career.
A new world of transitions.
Will I survive? Yes.

- Kathy:

My release technique,
Forgive, forget, love all,
Meditate on that!

- Alan:

Through the microscope,
slice of brain stains pink and blue,
the wonder of thought.

- Justin:

Justin the genieus
Must spell check the word genius
to post this Haiku

- Tim: Continue Reading »

Here you have the twice-a-month newsletter with our most popular blog posts. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

Quick, Are videogames good or bad?

That's an impossible question. Good or bad for what? What  specific games are we talking about? More importantly, what are they substituting for, given time is a limited resource?  Contributor Jeremy Adam Smith, managing director of Greater Good magazine, offers an in-depth review on the trade-offs videogames present in: Playing the Blame Game.

News Round-Up

Math Innovation in UK Schools: a recent (and unpublished) study seems to support the potential role for "Serious Games" in education. Learning and Teaching Scotland reports significant improvements in pupils' concentration and behavior, on top of math skills, after using Nintendo Brain Training game.

A recent CNN article explains well why a growing number of companies use brainteasers and logic puzzles of a type called “guesstimations” during job interviews:

- "Seemingly random questions like these have become commonplace in Silicon Valley and other tech outposts, where companies aren't as interested in the correct answer to a tough question as they are in how a prospective employee might try to solve it. Since businesses today have to be able to react quickly to shifting market dynamics, they want more than engineers with high IQs and good college transcripts. They want people who can think on their feet."

What are technology companies (Google, Microsoft, Amazon) and consulting companies (McKinsey, Boston Consulting Group, Accenture...) looking for? They want employees with good so-called Executive Functions: problem-solving, cognitive flexibility, planning, working memory, decision-making, even emotional self-regulation (don’t try to solve one of these puzzles while being angry, or stressed out).

Want to try a few? Below you have our Top 7 Guesstimations/ Logic Puzzles for Brain Challenge:

Please try to GUESS the answers to the questions below based on your own logical approach. The goal is not to find out (or Google) the right answer, but to Continue Reading »

Today we introduce a  highly evolved version of brain teasers.

How quickly can you provide the correct answer to these 3 questions?

- 1) What is going on in these 2 pictures below?

- 2) what may explain it?

- 3) Is there some element out of place?

Ready. Set. Go! Continue Reading »

Dr. Pascale Michelon recently shared with our readers which brain areas and cognitive functions are engaged as we solve the type of brain teaser known as Spot the Difference, where we have to find the differences between two versions of one image: Continue Reading »

Here you are have the twice-a-month newsletter with our most popular blog posts. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

News and Analysis

Computerized Cognitive Assessments: opportunities and concerns: health companies and the military are starting to use new tools to assess brain functions in contexts that neither neuroimaging nor traditional neuropsychological testing can reach. This is a critical piece of the brain fitness puzzle that is worth keeping track of, full of opportunities, but also privacy concerns.

Cognitive Health News Roundup: recent news covering studies on mental training and DNA, on nutrition and the brain, and more. Continue Reading »