SharpBrains

From the website of the investing venture capital firm, Milk Capital:

Milk Capital invests USD 5 million in CogniFit

-July 31st, 2008. "Milk Capital invest USD 5M in Cognifit, a company specialized in cognitive and brain software The solutions developed by CogniFit are designed to be applied to a large number of fields, such as healthcare, driving, education, sport and many others. The field of applications is almost unlimited as it is only restricted by the capacities of the brain."

-"Since its establishment in 1999, as a start-up in the Ofer Group's Incubator, Naiot, CogniFit attracted 4.2M$. The company has grown significantly and today, its software is distributed in a large number of countries, from the United States through France to New Zealand, and has been translated into ten languages. This 5M$ investment of MILK CAPITAL should drive the development of CogniFit all the more than the company intends to conquer new markets by means of new products and applications all over the world."

Previous post on one of CogniFit's products, DriveFit: DriveFit; Brain Fitness Program for Driving. 

Other recent venture rounds in the brain fitness software space:

- February 2008: Dakim raises $10,6 million
- June 2008: Lumos Labs (Lumosity) raises $3 millions

I spoke at the MIT Club of Northern California in February to provide an overview of the fascinating landscape. The write-up: Brain Training Games: Context, Trends, Questions. 

For in-depth information on the whole category -size, customer segments, player landscape, clinical validation, trends- you may enjoy our Market Report.

(Note: if you are trying to download the whitepaper featuring the 11 in-depth interviews that debunk those myths, click here).
Over the last year we have interviewed a number of leading brain health and fitness scientists and practitioners worldwide to learn about their research and thoughts, and have news to report.

What can we say today that we couldn't have said only 10 years ago? That what neuroscience pioneer Santiago Ramon y Cajal claimed in the XX century, "Every man can, if he so desires, become the sculptor his own brain", may well become reality in the XXI. And influence Education, Health, Training, and Gaming in the process.

We have only scratched the surface of what science-based structured cognitive (i.e., mental) exercise can do for brain health and productivity. We are now witnessing the birth of a new industry that crosses traditional sector boundaries and that may help us understand, assess and train our brains, harnessing the growing research about neurogenesis (the creation of new neurons), neuroplasticity (the ability of the brain to rewire itself through experience), cognitive training and emotional regulation.

Let's now debunk 10 myths, still too prevalent, that may prevent us from seeing the full potential of this emerging field:

Myth 1: It’s all in our genes.

Reality: A big component of our lifelong brain health and development depends on what we do with our brains. Our own actions, not only our genes, influence our lives to a large extent. Genes predispose us, not determine our fates.

• “Individuals who lead mentally stimulating lives, through education, occupation and leisure activities, have reduced risk of developing Alzheimer’s. Studies suggest that they have 35-40% less risk of manifesting the disease” - Dr. Yaakov Stern, Division Leader of the Cognitive Neuroscience Division of the Sergievsky Center at Columbia University.

Myth 2: The field of Cognitive/ Brain Fitness is too new to be credible.

Reality: The field rests on solid foundations dating back more decades --- what is new is the number and range of tools that are now starting to be available for healthy individuals.

• “Rigorous and targeted cognitive training has been used in clinical practice for many years. Exercising our brains systematically is as important as exercising our bodies.” - Dr. Elkhonon Goldberg, neuropsychologist, clinical professor of neurology at New York University School of Medicine, and disciple of Alexander Luria.

• "Today, thanks to fMRI and other neuroimaging techniques, we are starting to understand the impact our actions can have on specific parts of the brain." - Dr. Judith Beck, Director of the Beck Institute for Cognitive Therapy and Research.

Myth 3: Medication is and will remain the only evidence-based intervention for a number of brain-related problems.

Reality: Cognitive training programs are starting to Continue Reading »

It is always good to stimulate our minds and to learn a bit about how our brains work. Here you have a selection of the 50 Brain Teasers that people have enjoyed the most in our blog and speaking engagements.

Fun experiments on how our brains work

1. Do you think you know the colors?: try the Stroop Test.

2. Can you count?: Basketball attention experiment (Interactive).

3. Who is this?: A very important little guy (Interactive).

4. How is this possible?.

5. Take the Senses Challenge (Interactive).

6. Are there more brain connections or leaves in the Amazon?.

Attention

7. How are your divided attention skills? check out "Inside and Outside" (Interactive, from MindFit).

8. Can you walk and chew gum at the same time? try "Two in One" (Interactive, from MindFit)

9. Count the Fs in this sentence.

10. What do you see? can you alternate between 2 views?.

Memory

11. Easy one...draw the face of a penny, please. Continue Reading »

There are several brain fitness topics where we still see a large disconnect between research and popular knowledge, and a major one is the relationship between memory and stress. Caroline and I collaborated on this post to bring you some context and tips. 

Our society has changed faster than our genes. Instead of being faced with physical, immediately life-threatening crises that demand instant action, these days we deal with events and illnesses that gnaw away at us slowly, that stress us out and that, believe it or not, end up hurting our memory and brain.

Dr. Robert Sapolsky, in an interview about his book Why Zebras Don't Get Ulcers, points out that humans uniquely "can get stressed simply with thought, turning on the same stress response as does the zebra." But, the zebra releases the stress hormones through life-preserving action, while we usually just keep muddling along, getting more anxious by the moment.

What is the relationship between stress and memory? We all know chronic stress is bad for our heart, our weight, and our mood, but how about our memory? Interestingly, acute stress can help us focus and remember things more vividly. Chronic stress, on the other hand, reduce our ability to focus and can specifically damage cells in the hippocampus, a brain structure critical to encoding short term memory.

When is stress chronic? When one feels Continue Reading »

Ellen recently wrote a nice post titled Top Ten Tips for Men Who Lead Women, and asked for volunteers to offer a complementary perspective. I hope you enjoy!

1. We men know we are hard to lead, and that can be stressful for you and for us. You should know that stress affects short term memory, so it is important to be able to manage stress well, with meditation or other methods. Check here your level of stress to see how much this point applies to you. Please remember, laughing is good for your brain.  
2. Don’t think too much-we don’t. If we do, we try to find ways to self-talk us out of that uncomfortable state.
3. Please remember our humble origins. We are tool-using animals, which is why we like playing with all kinds of toys, from a car to that blackberry. 
4. When we are stubborn, you are entitled to remind us that even apes can learn-if you help us see the point. Show us that change is possible at any age. Believe it or not, we can listen.
5. Especially if we can find common ground: what about chatting about sports psychology?.
6. Please motivate us to listen and be open minded to learn with wise words. If that doesn't work, please persevere with nice words. Please don't ever say that we are worse than pink dolphins-if we feel attacked, we'll just disengage.
7. Sometimes we don't cooperate enough?. Please give us time for our brains to fully evolve, we have been trying for a while!
8. You can help us grow. For the next leadership workshop, buy us copies of the Train Your Mind, Change Your Brain book. You may think we don't need this... but at our core we really want to  get better at Gratitude and Altruism. We want to be able to play with the ultimate toy: our genes!
9. If that book is sold out, we could also benefit from reading Damasio's Descartes Error and discover how emotions are important for good decision-making. Or help us improve our ability to read emotional messages. As long as we believe we can somehow benefit from it, we'll try!
10. If you lead someone with Bill Gates-like Frontal Lobes, congratulate him for his brain. If you don’t, encourage him to follow track. Please be patient...

Now, any takers for Top Ten Tips for Women Who Lead Women or Men Who Lead Men?

We all know chronic stress is bad for our heart, our weight, and our mood, but how about our memory? Interestingly, acute stress can help you focus and remember things more vividly. Chronic stress, on the other hand, reduces your ability to focus and can specifically damage cells in the hippocampus, a brain structure critical to encoding short term memory.

When is stress chronic? When you feel out of control of your life. You may feel irritable or anxious. While every individual varies in their response the type and quantity of stress, there are some things you can do to feel more in control of your environment. This sense of empowerment can lower your stress, and as a result, help your memory.

What are some ways to feel in control and less stressed?

1. Use a calendar to schedule important things. Give items a date and a priority.
2. Make a list of things that need to be done. Even if it's a long list, it can be rewarding to cross off items as you complete them.
3. Use a contemplative practice like yoga or meditation to calm your mind and body or try using a heart rate variability sensor to learn to relax and focus your mind and body.
4. Ask yourself how important something truly is to you. Maybe you're stressing over something that you are better off just letting go.
5. Delegate what you can.
6. Get regular exercise to burn off those excess stress hormones.
7. Get enough sleep so that you can recharge your batteries.
8. Eat well and reduce your caffeine and sugar intake which can add to your sense of jitteriness.
9. Maintain your social network. Sharing concerns with friends and family can help you feel less overwhelmed.
10. Give yourself 10 minutes just to relax every day.

Further Reading on Stress and Memory
Why Zebras Don't Get Ulcers by Robert M. Sapolsky, Ph.D.
A Primer on Multitasking
Simple Stress Test
Quick Stress Buster
Is there such thing as GOOD stress?
Brain Yoga: Stress --- Killing You Softly

The Seattle Times has a good brief article today on Posit Science, Happy Neuron Games and us (they mention MindFit Brain Workout to "work on short-term memory, naming, divided attention, planning, hand-eye coordination and other cognitive measures.").

Check Is your brain ready for the challenge?

---------

For the record (given a reader's comment below I changed the word "focus" with "mention"), we think Posit Science offers a great and intensive program mostly focused on auditory processing, that HappyNeuron offers a wider variety of games online so it is a less structured "program", and MindFit is a combination of both approaches (structured program, wide variety). Each of them are useful tools-it depends on what you may want to accomplish. SharpBrains does not produce any of them.

Alvaro and I had the good fortune to attend a great conference last week called Learning & The Brain: Enhancing Cognition and Emotions for Learning. It was a fascinating mix of neuroscientists and educators talking with and listening to each other. Some topics were meant to be applied today, but many were food for thought - insight on where science and education are headed and how they influence each other.

Using dramatic new imaging techniques, such as fMRIs, PET, and SPECT, neuroscientists are gaining valuable information about learning. This pioneering knowledge is leading not only to new pedagogies, but also to new medications, brain enhancement technologies, and therapies.... The Conference creates an interdisciplinary forum — a meeting place for neuroscientists, educators, psychologists, clinicians, and parents — to examine these new research findings with respect to their applicability in the classroom and clinical practice.

Take-aways

• Humans are a mixture of cognition and emotion, and both elements are essential to function and learn properly
• Educators and public policy makers need to learn more about the brain, how it grows, and how to cultivate it
• Students of all ages need to be both challenged and nurtured in order to succeed
• People learn differently - try to teach and learn through as many different modalities as possible (engage language, motor skills, artistic creation, social interaction, sensory input, etc.)
• While short-term stress can heighten your cognitive abilities, long term stress kills you — you need to find balance and release
• Test anxiety and subsequent poor test results can be improved with behavioral training with feedback based on heart rate variability
• Dr. Robert Sapolsky is a very very enlightening and fun speaker
• Allow time for rest and consolidation of learned material
• Emotional memories are easier to remember
• Conferences like these perform a real service in fostering dialogues between scientists and educators

Continue Reading »

Professor Bradley Gibson is an Associate Professor in the Department of Psychology at University of Notre Dame, and Director of the Perception and Attention Lab there. He is a cognitive psychologist with research interests in perception, attention, and visual cognition. Gibson's research has been published in a variety of journals, including Journal of Experimental Psychology, Human Perception and Performance, Psychological Science, and Perception & Psychophysics.

In 2006 he conducted the first independent replication study based on the Cogmed Working Memory Training program we discussed with Dr. Torkel Klingberg.

A local newspaper introduced some preliminary results of the study Attention, please: Memory exercises reduce symptoms of ADHD. Some quotes from the articles:

- “The computer game has been shown to reduce ADHD symptoms in children in experiments conducted in Sweden, where it was developed, and more recently in a Granger school, where it was tested by psychologists from the University of Notre Dame.

- Fifteen students at Discovery Middle School tried RoboMemo during a five-week period in February and March, said lead researcher Brad Gibson

- As a result of that experience, symptoms of inattention and hyperactivity were both reduced, according to reports by teachers and parents, Gibson said.

- Other tests found significant improvement in "working memory'', a short-term memory function that's considered key to focusing attention and controlling impulses.

- RoboMemo's effectiveness is not as well established as medications, and it's a lot more work than popping a pill.

- Gibson said Notre Dame's study is considered preliminary because it involved a small number of students. Another limitation is that the study did not have a control group of students receiving a placebo treatment.”

We feel fortunate to interview Dr. Gibson today.

Alvaro Fernandez (AF): Dr. Gibson, thanks for being with us. Could you first tell us about your overall research interests?

Dr. Bradley Gibson (BG): Thanks for giving me this opportunity. My primary research Continue Reading »

See our second press release below, and visit our Press Room for the great press we are starting to get about our brain fitness gym.

Special Offer: For a limited time, you can receive a complimentary copy of our Brain Fitness 101 e-Guide: Answers to your Top 25 Questions, written by Dr. Elkhonon Goldberg and Alvaro Fernandez, by subscribing to our monthly newsletter. You can subscribe Here.

SharpBrains introduces First Online Brain Fitness Center

– Unique, Full-Service, Science-Based Fitness Center Ushers in the Next Workout Revolution: Mental Exercise –

SAN FRANCISCO--(BUSINESS WIRE)--Thirty years after the emergence of the exercise boom, the fitness revolution has finally gone to people's heads: SharpBrains.com has launched the first online brain fitness center. Complete with a variety of science-based mental exercise equipment, personal brain trainers, and nearly 200 articles, interactive blog postings and interviews with industry experts, SharpBrains is spearheading the evolution of the fitness industry to include a sound mind as well as a healthy body.

The new mental exercise movement is founded on using structured, computer-based brain fitness routines tailored to each member's specific needs and level of ability. Just as crunches and kick-boxing tone abs and increase cardio strength, Continue Reading »