SharpBrains

A few quick updates: 

1)  Yesterday we had a fun webinar with John Medina, author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School.

You may enjoy checking out the slides we discussed.

2) Please remember that there is another webinar coming, next Tuesday. I hope you can join us!

Webinar: In “The Science and Practice of Brain Fitness,” I will provide an overview of the Brain 101, latest research findings and implications for how to improve brain health and performance based on my class at UC-Berkeley Lifelong Learning Institute and speaking engagements.
- Target audience: Anyone who wants to learn more about brain health and performance. This is designed to be not a technical session, but a fun, stimulating hour.
- Date and time: Tuesday June 10th, 2pm EDT/ 11am PDT
Register: Here

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Our Market Report has received some recent additional accolades: 

"In a widely scattered and unregulated field, this clear, credible document
is a first-class, pioneering compendium that's likely to become industry-standard
for all of us in this field. Well done!"
-- Eric Jensen, Founder of Jensen Learning Corporation.

"This is the first clear, concise and comprehensive overview and analysis I have seen of the emerging Brain-Training marketplace. It is a great market research for every investor, entrepreneur, manager, researcher and others who seek an understanding of the subject. Personally, I was waiting such a review for quite a while. The SharpBrains staff, led by Alvaro Fernandez, really did a great job here."

-- Danny Dankner, CEO, Applied Cognitive Engineering (ACE).

"Neuroscience is at a crossroads, and The State of the Brain Fitness Software Market 2008 by SharpBrains, points the way forward. Our understanding of how the brain works is just beginning to yield real fruit in the form of products that truly improve the function of the brain. This reports gives anyone interested in how to understand which products are truly in a position to make a difference in brain function, and which markets will be interested and profitable for such products an invaluable guide. We found the analysis clear, precise, loaded with substantive insight. One would be foolhardy not to use this publication as the best guide to this market."

-- Dr. Arthur Lavin, Associate Clinical Professor of Pediatrics, Case Medical School, and Medical Director of A Working Mind.

"As we begin the task of developing a Brain Fitness Center at our Sunrise Senior Living Community, this Brain Fitness Market Report is proving Continue Reading »

We had an informative webinar this Tuesday, discussing the State of the Brain Fitness Software market today, based on the findings in our Market Report. In case you missed it, you can find below a link to check out and download the PowerPoint slides I presented (just the visuals, without audio) to cover these areas:

1- The Four Pillars for Brain Health

2- Cognitive Abilities can Be Assesed and Trained

3- An emerging field, and poised to grow

4- A confusing player landscape. Think "What For", not "Best".

Link: State of the Brain Fitness Software Market 2008

Please remember that we have 2 upcoming webinars, and you can still register!:

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We just received this very insightful essay on stress management and brain health written by Landon, a homeschooler and participant in Susan Hill's writing workshop. Susan asked her students to write about implications of recent brain research.

Enjoy the article and the long weekend (at least here in the US) and Relax...

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Stress Management for Your Brain Health

-- By Landon N

Thousands and thousands of web-like neurons linked together form a spongy mass inside a skull. This mass, called the brain, is what controls the body and the thoughts that run threw it have a notable effect on the heath of an individual. In addition to thoughts, fear, stress, and emotions also have a strong effect on health. So then, health depends on more than just eating right and exercising; it depends on our mental state as well.

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I wrote this article for the March/ April edition of the publication Aging Today, published by the American Society on Aging.

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In recent years, most professionals in aging have become aware of the growing scientific evidence showing that human brains retain the ability to generate neurons and change over a lifetime, discoveries that have broken the scientific paradigm prevalent during the 20th century. Furthermore, neuroimaging and cognitive training studies are showing how well-directed exercise presents people major opportunities for healthy brain aging.

How can people use emerging technologies to keep their brains healthy and productive as long as possible? An emerging market for brain health-- $225 million market in 2007, in the United States alone, of which consumers account for $80 million--is trying to address that question in a way that complements other important more traditional pillars (and multi-billion industries) of brain health, such as physical exercise, balanced diet, stress management (stress has been shown to actually kill neurons and reduce the rate of creation of new ones) and overall mental stimulation and lifelong learning.

2007 AN ACTIVE YEAR

A series of important events took place in 2007, a seminal year for the brain health field, beginning in January when many mainstream media publications, such as Time Magazine and CBS News, started to publish major stories on neuroplasticity and brain exercise. This media coverage followed the publication of the long-awaited results from national clinical trials showing that significant percentages of the participants age 65 and older who trained for five weeks improved their memory, reasoning and information-processing speed. Findings from the Advanced Cognitive Training for Independent and Vital Elderly (ACTIVE) Study appeared in the Journal of the American Medical Association (Dec. 20, 2006) and revealed that even after five years, participants in the ACTIVE computer-based program showed less of a decline in information-processing skills than those in a control group that received no cognitive training.

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Here you are have the bi-monthly update with our 10 most Popular blog posts. (Also, remember that you can subscribe to receive our RSS feed, or to our newsletter, at the top of this page, if you want to receive this digest by email).

 News and Events

Exercise your brain in the Cognitive Age: The New York Times published two thought-provoking articles on brain and cognitive fitness, one of them featuring SharpBrains.

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I have been travelling much over the last 2 weeks to speak at a number of conferences and universities. I promised I would be sharing some of the key highlights, but we have decided to do something better to do justice to the richness and complexity of the field we cover. We are going to launch an experiment: a Brain Fitness Webinar Series.

This inaugural Brain Fitness Webinar Series will consist of 3 free live sessions. The series covers the most fundamental advances in cognitive science and their implications for individuals, companies and organizations. And we are honored to have John Medina lead of the sessions!

Each event is independent, in topic and in registration process.

Webinar #1: In “The State of the Brain Fitness Software Market, 2008,” I will provide an overview of the science, market, and vendor landscape of the emerging brain fitness software market, based on our recent market report on this growing category.
- Target audience: Executives, professionals, investors, reporters and bloggers interested in learning more about the brain fitness market.
- More information: Market Report.
- Date and time: Tuesday May 27th, 2pm EDT/ 11am PDT
Register: Here

Webinar #2: In “Brain Rules for Thinking Smarter,” John Medina, developmental molecular biologist and author of Brain Rules: 12 Principles for Striving and Thriving at Work, Home, and School will emphasize the importance of physical exercise, stress management…and avoiding multitasking altogether.
- Target audience: Anyone who wants to learn more about brain health and performance.
- More information: The Science of Thinking Smarter, by John Medina.
- Date and time: Tuesday June 3rd, 2pm EDT/ 11am PDT
Register: Here

Webinar #3: In “The Science and Practice of Brain Fitness,” I will provide an overview of the Brain 101, latest research findings and implications for how to improve brain health and performance based on my classes and speaking engagements.
- Target audience: Anyone who wants to learn more about brain health and performance
- Date and time: Tuesday June 10th, 2pm EDT/ 11am PDT
Register: Here

I hope you find this series stimulating. Just pick the event that sounds more relevant to your interests!