SharpBrains

Have you ever wondered how we can maintain SharpBrains website, blog and newsletter without selling any product and with only limited advertising? People often ask us that question, especially once we explain that we don't sell products (selling products would present a conflict of interest given our mission to "provide individuals, companies and institutions with high-quality, research-based, information and guidance to navigate the growing cognitive and brain fitness market".)

The answer is, we offer proprietary market research and advisory services to organizations such as these. They want to fully understand emerging Brain Fitness and Cognitive Health trends, opportunities and challenges, in order to make better-informed decisions. Examples:

- leading healthcare providers evaluating cognitive assessment and training options.
- universities and research centers trying to bridge brain research and practice.
- developers of technologies that help assess and/ or train cognitive functions who want a better view of market size, trends and the competitive landscape.
- consulting and training companies interested in understanding market trends to scope their own potential offerings.
- venture capital firms looking for investment ideas and due diligence on existing/ potential deals.

We chose to focus our efforts on providing quality market research and advisory services given the growing confusion in the marketplace and the need for an independent and qualified source of information, market data and best practices. The brain fitness software field (defined as software applications that help assess or train cognitive functions) is projected to exceed $2B by 2015, fueled by an increasing amount of applied research on neuroplasticity and cognition; a rapidly evolving marketplace of products making cognitive claims; and growing consumer and institutional demand. Large and small organizations are already taking the first steps to leverage those technologies.

We are now launching a new Premium Research Sponsors program to partner with pioneering organizations who want to collaborate with us to shape the future of Continue Reading »

Insurance company Allstate and brain fitness software developer Posit Science just announced (see press release Protecting Pennsylvania Drivers, One Brain at a Time) a very intelligent initiative:

Video exercises aid driving skills (Chicago Tribune)

-"Allstate, which called the Posit program "potentially the next big breakthrough in automobile safety," said it expects its software exercises to reduce risky driving maneuvers by up to 40 percent and improve stopping distance by an average of 22 feet when traveling at 55 miles per hour."

-"We'll look to see whether over the next six to nine months there will be a reduction in" the number of accidents between the group participating in the video exercises and those sitting out, said Tom Warden, assistant vice president of Allstate's research and planning center.

I am fortunate to interview Tom Warden, Assistant Vice President and Leader of Allstate’s Research and Planning Center, based in Menlo Park, California.

Alvaro Fernandez: Tom, thank you for your time. Can you please explain the context behind this new initiative that you just announced?

Tom Warden: Our research center is constantly looking for new ideas to improve the driving behavior of drivers of all ages. Recently we have paid extra emphasis on ways to improve the safety of older drivers.

Let me provide some background here. Allstate, as a company, has always been one of the pioneers in helping to introduce new safety measures. For example, we were among the pioneers in the 60s to advocate for mandatory use of seating belts, given research studies on the benefits for drivers and passengers alike. More recently, we helped lobby for wider adoption of airbags, an effective but expensive way of protection that only became mainstream when manufacturers were required to include them.

Let's talk now about your agreement with Posit Science. What will happen over the next months?

The first thing we are doing is to conduct a research study to analyze the real-life impact of Posit Science InSight, a computer-based cognitive training program, on accident rates. We know that as drivers get older Continue Reading »

In the post Top 10 Brain Training Future Trends I asked for suggestions to refine our predictions for the 2007-2015 period. A good number of people contributed, and the winner is...

Scott Spears, retired public schools superintendent.

His prediction: 

"Prediction 11: The notion of schooling will be structurally dramatically altered through the use of diagnostics related to the acquisition and improvement of basic cognitive skills (such as brain processing speed, attention, memory, and sequencing), along with prescriptions employing emerging brain fitness software exercises, beginning in the earliest grades and progressing through high school.

Schools will be structured around the acquisition of foundational cognitive skills, Continue Reading »

There are whole markets (think crosswords, herbal supplements, drugs, brain fitness software) aimed at helping us improve our memory.

Now, what is ¨memory¨? how does the process of memory work? 

Dr. Bill Klemm, Professor of Neuroscience at Texas A&M University, explains a very important concept below.

- Alvaro

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Getting from Here to There:
Making Memory Consolidation Work

By Bill Klemm,  Ph. D.

Until consolidation has occurred, a short-term memory is very vulnerable, as all of us have experienced from looking up a phone number only to have some distraction cause us to lose the number before we can get it dialed.

What is "consolidation"? 

Brain researchers use the term “consolidation” for the process whereby short-term memory gets made more permanent.

Here, I would like to discuss some aspects of consolidation that many people may not know about: why sleep is so important, why memory must be practiced, and how testing promotes consolidation.   Continue Reading »

Several hundred people participated in our first Brain Fitness Webinar Series, and are glad how the experiment well. We are already thinking of topics and speakers for a second one, so stay tuned!

In case you couldn't attend them, we are sharing the slides we used (we did not record the webinar sessions). Here you go:

1) Webinar #1: Presentation Slides Here.

In “The State of the Brain Fitness Software Market, 2008,” I provided an overview of the science, market, and vendor landscape of the emerging brain fitness software market, based on our recent market report.
- Target audience: Executives, professionals, investors, reporters and bloggers interested in learning more about the brain fitness market.
- More information: Market Report.
 

2) Webinar #2: Presentation Slides Here.

In “Brain Rules for Thinking Smarter,” John Medina, developmental molecular biologist

Continue Reading »

I have been travelling much over the last 2 weeks to speak at a number of conferences and universities. I promised I would be sharing some of the key highlights, but we have decided to do something better to do justice to the richness and complexity of the field we cover. We are going to launch an experiment: a Brain Fitness Webinar Series.

This inaugural Brain Fitness Webinar Series will consist of 3 free live sessions. The series covers the most fundamental advances in cognitive science and their implications for individuals, companies and organizations. And we are honored to have John Medina lead of the sessions!

Each event is independent, in topic and in registration process.

Webinar #1: In “The State of the Brain Fitness Software Market, 2008,” I will provide an overview of the science, market, and vendor landscape of the emerging brain fitness software market, based on our recent market report on this growing category.
- Target audience: Executives, professionals, investors, reporters and bloggers interested in learning more about the brain fitness market.
- More information: Market Report.
- Date and time: Tuesday May 27th, 2pm EDT/ 11am PDT
Register: Here

Webinar #2: In “Brain Rules for Thinking Smarter,” John Medina, developmental molecular biologist and author of Brain Rules: 12 Principles for Striving and Thriving at Work, Home, and School will emphasize the importance of physical exercise, stress management…and avoiding multitasking altogether.
- Target audience: Anyone who wants to learn more about brain health and performance.
- More information: The Science of Thinking Smarter, by John Medina.
- Date and time: Tuesday June 3rd, 2pm EDT/ 11am PDT
Register: Here

Webinar #3: In “The Science and Practice of Brain Fitness,” I will provide an overview of the Brain 101, latest research findings and implications for how to improve brain health and performance based on my classes and speaking engagements.
- Target audience: Anyone who wants to learn more about brain health and performance
- Date and time: Tuesday June 10th, 2pm EDT/ 11am PDT
Register: Here

I hope you find this series stimulating. Just pick the event that sounds more relevant to your interests! 

Here you are have the bi-monthly Digest of our most Popular blog posts. (Also, remember that you can subscribe to receive our blog RSS feed, or to our newsletter at the top of this page if you want to receive this digest by email).

Brain Fitness News and Events

Upcoming Events: I will be speaking at five Health, Education and Gaming events over the next couple of months to introduce findings from our recent market report. Please introduce yourself if you attend any of these events.

Preventing Memory Loss-Special Issue: Congressional Quarterly Researcher, one of the main publications on Capitol Hill, published an impressive 24-page special issue titled Preventing Memory Loss. Highly recommended if you want to be on top of the latest research trends and their policy implications.

Continue Reading »

(Please remember you can subscribe, at the top of this page, to receive this complimentary bi-monthly newsletter by email). 

We are proud to announce that we now belong to the exclusive Scientific American Partner Network. Scientific American Mind spoke highly of our website last year, so it was only natural (but made us very pleased) that we were invited to join their new blogger network. We remain an independent company, so there will be few obvious changes - mainly some more links between their website and ours and new banner ads administered by Scientific American's great team. 

News

Brain Fitness Software Report: Reviews:  our just released Market Report is earning a growing number of accolades as a must-read publication for executives and investors interested in emerging brain health trends and opportunities.  

Brain Rules- science and practice: molecular biologist John Medina releases a new book to make brain science accessible and relevant to all, and writes a fun article challenging the very existance of classrooms and cubicles. Continue Reading »

A few recent accolades for our just released Market Report:

"An in-depth and credible market research report that provides an objective view for investors and executives looking for gaming and health opportunities in the growing "brain training" space. This report is a must-read to understand the state of the market, the players, and key trends."
-- Daniel Goldman, founder of Total Entertainment Network and former executive at Posit Science Corporation.

"This report is a must have for those in the brain health industry. Finally, an easy to use objective resource organizing the flurry of global brain health activities. The State of the Brain Fitness Software Market report not only tells the story of cognitive training and brain fitness, but provides a broad range of data allowing one to more swiftly navigate the current terrain and future landscape."
-- Debra Raybold, Director, Brain Health Center, Memorial Hospital Health System, South Bend, Indiana.

"This report is comprehensive to say the least. It provides an essential service for long term care organizations who want to provide mind-enhancing programs and services. There is a Continue Reading »

Here you are have the bi-monthly Digest of our 10 most Popular blog posts. (Also, remember that you can subscribe to receive our blog RSS feed, or to our newsletter at the top of this page if you want to receive this digest by email).

  After many months of work we have just released our inaugural report The State of the Brain Fitness Software Market 2008 for corporate executives, health care professionals, and investors. This report defines the emerging brain fitness software market and analyzes the size and trends of its four customer segments. For top 10 highlights and to purchase the report at a 10% discount (before March 20th) click here: Report: The State of the Brain Fitness Software Market 2008

Brain Fitness News and Events

NEWS FEATURE-Brain fitness seen as hot industry of the future (Reuters 03/12): The most comprehensive article we have seen so far covering this emerging field, based on our market report and with original reporting. Highly recommended read.

Continue Reading »