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We hope you had a great Brain Awareness Week.

 Brain Fitness Software After many months of work we have just released our inaugural report The State of the Brain Fitness Software Market 2008 for corporate executives, health care professionals, and investors. This report defines the emerging brain fitness software market and analyzes the size and trends of its four customer segments. For top 10 highlights and to purchase the report at a 10% discount (before March 20th) click here: Report: The State of the Brain Fitness Software Market 2008

Brain Fitness News and Events

NEWS FEATURE-Brain fitness seen as hot industry of the future (Reuters 03/12): The most comprehensive article we have seen so far covering this emerging field, based on our market report and with original reporting. Highly recommended read.

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Eric Jensen is a former middle school teacher and former adjunct professor for several Eric Jensen Learning and the Brainuniversities including the University of California, San Diego. He co-founded the Learning Brain Expo, a conference for educators, and has written 21 books on the brain and learning. Jensen is currently completing his PhD coursework. His most recent book, Enriching the Brain: How to Maximize Every Learner's Potential (Jossey-Bass, 2006), is highly recommended for educators and parents alike. He wrote this recent article in Phi Delta Kappan in February 2008, sparking a healthy debate on the value of neuroscience applied to education.Eric, thank you for your time. Can you explain the role that you and your organization play?

We act as translators between the neuroscience and education fields, helping to build a Brain-Based Education movement. We launched the first conference that attempted to bridge these two worlds in 1998. The goal of the conference, called Learning Expo, was for teachers to speak to scientists, and, equally important, for scientists to speak to educators.

Critics say that neuroscience research can add little to educational practices. What we say is that, whereas it is true that much needs to be clarified, there are already clear implications from brain research that educators should be aware of. For example, four important elements that are often neglected by educators, given the obsessive focus on academic scores, are nutrition, physical exercise, stress management, and overall mental enrichment.

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Robert SylwesterDr. Robert Sylwester is an educator of educators, having received multiple awards during his long career as a master communicator of the implications of brain science research for education and learning. He is the author of several books and many journal articles, and member of our Scientific Advisory Board. His most recent book is The Adolescent Brain: Reaching for Autonomy (Corwin Press, 2007). He is an Emeritus Professor of Education at the University of Oregon.

I am honored to interview him today.

Alvaro Fernandez: Let's start with that eternal source of debate. What do we know about the respective roles of genes and our environment in brain development?

Robert Sylwester: Genetic and environmental factors both contribute to brain maturation. Genetics probably play a stronger role in the early years, and the environment plays a stronger role in later years. Still the mother's (environmental) use of drugs during the pregnancy could affect the genetics of fetal brain development, and some adult illnesses, such as Huntington's Disease, are genetically triggered.

Nature and nurture both require the significant contributions of the other in most developmental and maintenance functions. We typically think of environmental factors as things that happen to us, over which we have little control.

Can't our own decisions have an effect in our own brain development? For example, what if I choose a career in investment banking, vs. one in journalism or teaching?

We make our own career decisions in life, and most of us make a combination of good and bad decisions, which influence our brain's maturation.

My father was very unusual in his career trajectory in that he worked at one place throughout his entire adult life, and died three months after he retired at 91. I've always thought that it's a good idea to make a change every ten years or so and do something different – either within the same organization or to move to another one.

It's just as good for organizations to have some staff turnover as it is for staff to move to new challenges. The time to leave one position for another is while you and your employer are Continue Reading »