After many months of work (and we hope many new neurons and stronger synapses in our brains), we have just released our inaugural report on the emerging Brain Fitness Software Market, 
the first to define the brain fitness software market and analyze the size and trends of its four customer segments. We estimate the size of the US brain fitness software market at $225M in2007, up from $100m in 2005 (50% CAGR). The two segments that fueled the market growth: consumers (grew from $5m to $80m, 300% CAGR) and healthcare & insurance providers (grew from $36m to $65m, 35% CAGR).
Highlights from The State of the Brain Fitness Software Market 2008 report include:
1) 2007 was a seminal year for the US Brain Fitness software market, which reached $225 million in revenues – up from an estimated $100 million in 2005.
2) Over 20 companies are offering tools to assess and train cognitive skills to four customer segments: consumers; healthcare and insurance providers; K12 school systems; and Fortune 1000 companies, the military, and sports teams.
3) The Nintendo Brain Age phenomenon has driven much of the growth. The consumer segment grew from a few million in 2005 to an estimated $80 million in 2007.
4) There is major confusion in the market, so education will be key. Users and buyers need help to navigate the maze of products and claims.
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The CDC has reported a joint initiative with the Alzheimer’s Association to create the Healthy Brain Initiative: A National Public Health Roadmap for Cognitive Health. Some quotes from their announcement:
- "In order to maintain and improve the cognitive performance of all adults, the Centers for Disease Control and Prevention (CDC) and the Alzheimer's Association today released the first-ever National Public Health Road Map to Maintaining Cognitive Health (Road Map) at the 2nd Alzheimer's Association International Conference on Prevention of Dementia in Washington, DC."
- "The Road Map highlights the importance of maintaining and improving cognitive health to the overall health of the nation. The Road Map is both a call to action and a guide for implementing a coordinated approach to raising the public's awareness about cognitive health and increasing the nation's commitment to understanding both the risks for cognitive decline and ways of maintaining brain health."
- "Efforts to maintain and improve public health have focused mostly
'below the neck,' addressing diseases and conditions affecting the heart
and other bodily organs," said Harry Johns, Alzheimer's Association
President and CEO. "The National Public Health Road Map to Maintaining
Cognitive Health shifts the focus 'above the neck' to draw attention to
maintaining the health of our brains, which arguably is the most important
organ in our bodies."
We hope the message gets well-heard!
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