SharpBrains

Good article in the Washington Post today: 

Is It Really Smart to Teach Old Brains New Tricks?

The reporter presents a good overview of what is happening, but framed around a highly artificial choice for consumers: either you a) do physical exercise, or b) take part in social interactions, or c) engage in mental exercise.

What about switching off those TVs and having time for all a, b, c, and more? Research does not support a "general solution" to cognitive health but a multi-pronged one, featuring a good nutrition, stress management, and both physical and mental exercise. Each individual presents different contexts and priorities: for example, Continue Reading »

One of the best articles so far on the growing brain fitness market, by the Associated Press.

Click Here to check out story:

"This is not just a Nintendo-fueled fad," he says. "The brain fitness market passed a tipping point in 2007 thanks to the convergence of a very proactive boomer generation hitting their 60s."

Article: Here. Highly recommended. 

Now, as you read it, please remember the theme of our most recent newsletter: Emerging Tools, Not Magic Pills.

And, for all new readers who are joining us given the extra coverage (CNN, CBS, CHicago Tribune, dozens of other papers and websites), let me reprint now an article I wrote here in February:

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A spate of recent news coverage on brain fitness and "brain training" reflects a growing interest in natural, non-drug-based interventions to keep our brains sharp as we age. This interest is very timely, given the aging population, increasing Alzheimer's rates, and soaring health care costs that place more emphasis than ever on prevention and changing lifestyle.

Continue Reading »

In the past two days, The New York Times has published two excellent articles on brain and cognitive fitness. Despite appearing in separate sections (technology and editorial), the two have more in common than immediately meets the eye. Both raise key questions that politicians, health policy makers, business leaders, educators and consumers should pay attention to.

1) First, Exercise Your Brain, or Else You’ll ... Uh ..., by Katie Hafner (5/3/08). Some quotes:

- "At the same time, boomers are seizing on a mounting body of evidence that suggests that brains contain more plasticity than previously thought, and many people are taking matters into their own hands, doing brain fitness exercises with the same intensity with which they attack a treadmill."

Continue Reading »

Round-up of interesting recent news on cognitive health and fitness: the field is in motion.

1) Baycrest creates Centre for Brain Fitness with $10-million Investment from Ontario Government (Canada NewsWire)

2) Cognitive tests are the best way to select medical students (EurekAlert)

3) High blood pressure hard on the aging brain (Reuters)

4) Alzheimer's tests beneficial for seniors (Atlanta-Journal Constitutional)

5) Dementia-Dreading Baby Boomers Spur Race to Invent Brain Games (Bloomberg)

6) Vivity Labs launches Fit Brains brain-training game site (VentureBeat) 

7) Depression and Alzheimer's (NHS Choices)

For selected quotes and comments, Continue Reading »

I hope you are having a joyful holiday season, and wish you a Happy and Prosperous 2008. The Brain Fitness field has made a great deal of progress in 2007, and we are looking forward the New Year.

Here you are have the Monthly Digest of our Most Popular Blog Posts. You can consider it your monthly Brain Fitness/ Exercise Newsletter.

Let me first of all introduce you to our new "Author Speaks Series", where we will give leading scientists and experts a forum to present their new brain-related books. We are honored to kickstart the series with Larry McCleary, former acting Chief of Pediatric Neurosurgery at Denver Children's Hospital. You can read Here his article on how to keep a brain-friendly lifestyle. This series will complement our ongoing Neuroscience Interview Series.

Brain Fitness in the News

Brain Fitness @ PBS: PBS featured a fantastic special program on neuroplasticity and brain fitness during the month of December. Before you ask: as of today, the DVD of the program is still not available in PBS online shop. We expect to see it there in 2-3 weeks. We will keep you informed.

The Huffington Post started featuring a column written by me: you may enjoy taking a look at Alvaro Fernandez - Living on The Huffington Post.

Jogging our Brains for Brain Vitality, Healthy Aging-and Intelligence!: a roundup of several great recent articles on memory, aging, IQ and cognitive abilities such as self-control.

Health & Wellness

Brain Training: No Magic Bullet, Yet Useful Tool. Interview with Elizabeth Zelinski: Dr. Zelinski, leading researcher of the IMPACT study, shares fascinating insights. For example: "...cognitive enhancement requires the engagement in a variety of activities, those activities must be novel, adaptive and challenging-which is why computer-based programs can be helpful. But even at a more basic level, what matters is being engaged with life, continually exposed to stimulating activities, always trying to get out of our comfort zones, doing our best at whatever we are doing. A major typical misconception is that there is only one general intelligence to care about. In reality, we have many different cognitive abilities, such as attention, memory, language, reasoning, and more, so it makes sense to have different programs designed to train and improve each of them."

How to Evaluate and Choose a Brain Fitness Program: To help you navigate the growing number of computer-based programs and games, we published this 10-Question Checklist, based on dozens of interviews with scientists, experts and consumers.

Travel and Engagement as Good Brain Exercise: As we've seen, novelty, variety and challenge are the key guidelines for "brain exercise" that help build new neural connections, force one to be mindful and pay attention, improve abilities such as pattern-recognition, and generally contribute to lifelong brain health. In this post we feature the brain building / mind expanding experience of a SharpBrains friend working in Namibia.

Alzheimer's Prevention and Diagnostic Tests: analysis of several recent articles on emerging research behind Alzheimer's diagnostic and prevention.

Corporate Wellness and Training

Cognitive Reserve and Intellectually Demanding Jobs: a recent study shows how "Intellectually demanding work was associated with greater benefit to cognitive performance in later life independent of related factors like education and intelligence."

Cognitive Health and Baby Boomers- 6 Points to Keep in Mind: based upon an excellent McKinsey report titled Serving Aging Baby Boomers, we discuss a variety a news articles, including interesting numbers, some bad news, and some good news.

Lifelong Learning Is Changing My Brain: Andreas, the neuroscience PhD student who spent last summer working with SharpBrains, writes some reflections on his experience and on how scientists and business professionals can learn from each other.

Brain Teasers

Traveler IQ Game: Check out this stimulating online game...

Events

Learning & The Brain Conference, February 5-7 2008, San Francisco: Sign up now for this great conference for educators who want to learn about the latest brain research findings and implications. I will be speaking at the conference giving an overview of innovative cognitive training programs. The organizers are offering a Special Discount for SharpBrains readers until January 25th 2008, so click here if interested.

If we don't talk beforehand...Happy New Year!

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You can also enjoy our previous editions of our Brain Fitness Newsletter:

- November Edition

- October Edition

- September Edition

- August Edition

- July Edition

Neuroplasticity is defined as "the ability of the brain to rewire itself through experience". 

We typically summarize a lot of brain research by encouraging SharpBrains readers is to seek for novelty, variety and challenge, as guidelines for "brain exercise" that will help build new connections in the brain, force one to be mindful and pay attention, improve abilities such as pattern-recognition, and in general contribute to lifelong brain health.

A friend just sent an update on her amazing experience in Namibia (the pic on the right shows the entrance to the University of Namibia) that shows how Travel and Engagement with meaningful projects can provide superb mental stimulation, or "brain exercise". This is relevant at all ages, and we are encouraged to see organizations such as Civic Ventures and Elderhostel that offer opportunities for baby boomers and older adults who want to maintain active minds.

Try picturing in your mind, as you read this, all her different brain areas that are getting needed stimulation through her Namibia experience.

UPDATE: my friend just wrote to expand on the "be mindful" angle by saying that "it definitely requires purposeful processing of the information that you are consuming in order to make it a useful brain exercise. For example, I always try to journal or write thoughtful emails about my experience in order to try to best understand it." Great point.

With her permission, here you have: 

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Dear Friends,

I am just returning from Namibia and am buzzing with excitement about all of the opportunities for us to make an impact there when we return with our students next Spring.

Namibia is very different than I expected. It was the last country in Africa to gain independence from colonialism, gaining independence just 20 years ago. Thus, it is much more developed than any African country that I have visited, with relatively good infrastructure and no exis ting debt. That said, the legacies of apartheid can still be felt in today's society, and the people are very clearly dealing constantly with issues of race and identity. One of the most interesting experiences that I had was attending a "braai" (the Namibian version of a barbecue which basically consists of Continue Reading »

Reader Theresa Cerulli just forwarded this Letter to the Editor that she had sent to the New York Times and went unpublished. The letter addresses the OpEd mentioned here (pitching physical vs. mental exercise), and refers to the Cogmed working memory training program, whose results have been studied in multiple papers published in top medical and scientific journals.

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Dear Editor:

I applaud Sandra Aamodt and Sam Wang for throwing some cold water on the current brain fitness craze in their recent New York Times Magazine Opinion Editorial “Exercise on the Brain.” They are correct in labeling the host of “mental fitness” products that target aging baby boomers as “inspired by science — not to be confused with actually proven by science.” For the last 30 years, terms like “brain plasticity” have been widely and casually used, creating hype that risks drowning out the real breakthroughs that brain researchers are making in this area.

However, I would like to distinguish the “mental fitness” trend that Aamodt and Wang rightly criticize from actual researched-based cognitive training such as the Cogmed program developed in Sweden. Unlike “mental fitness” programs, cognitive training programs focus very narrowly on specific cognitive functions that research has shown to be plastic. This is in stark contrast to compiling a smattering of exercises or activities that are generally thought to be Continue Reading »

Very interesting collection of recent news...let's connect some dots

1) Great article titled Boom time for retirees (Financial Times)

- "By 2015, boomers will have a net worth of some $26,000bn (£12,750bn, €17,670bn) – equivalent to a year’s gross domestic product for the US and eurozone combined. They will control a larger proportion of wealth, income and consumption than any other generation in the country – the first time that consumers over 50 have held such sway over the world’s largest economy."

- "But as the boomers aged – by 2015 they will all be outside the fabled under-49 cohort – corporate America failed to grow old with them. Marketing experts argue that the continued focus of large companies such as P&G and Gap on the youth of “generation X” and “generation Y” overlooks a simple statistic: the 18-49 age group will grow by only 1m people in the next 10 years, compared with the 22.5m Americans set to enter the 50-plus bracket."

- “The last thing the [boomer] generation needs is a company that tells them they need tools to address their lack of dexterity,” he says. “They don’t want geriatric tools, they want cool stuff.”

Main take-way: baby boomers are always "awake" and reinventing things...companies, advertisers, time to wake-up! 

Full article: Boom time for retirees

2) The article is based upon this excellent McKinsey report Continue Reading »

Newsweek's Sharon Begley writes a great note on Brain Training: How It Works based on initial data presented at the Gerontological Society of America over the weekend. Some quotes:

- With the nation’s 78 million baby boomers approaching the age of those dreaded “where did I leave my keys?” moments, it’s no wonder the market for computer-based brain training has shot up from essentially zero in 2005 to $80 million this year, according to the consulting firm SharpBrains.

- Now comes the largest and most rigorous study of a commercially-available training program, and it shows that there is hope for aging brains. This morning, at the meeting of the Gerontological Society of America, scientists are presenting data showing that after eight weeks of daily one-hour sessions with Brain Fitness 2.0 from Posit Science, elderly volunteers got measurably better in their brain’s speed and accuracy of processing. And unlike every other training program tested before, the improvements "generalize to broad measures of cognition and are noticeable in everyday life," Elizabeth Zelinski of the University of Southern California, who led the IMPACT (Improvement in Memory with Plasticity-based Adaptive Cognitive Training) Study, reports.

- For the IMPACT study, 468 participants, all healthy adults 65 and over, were divided into two groups. One received an hour a day of training on BrainFitness for eight to ten weeks, and the other (the control group) got the same amount of computer-based learning. That choice of control group is significant. It means that Brain Fitness was being compared not to staring into space or some similarly unhelpful activity, but to one that might reasonably be expected to improve mental ability.

- Because the Brain Fitness group showed greater improvements than the controls, including on tasks that the computer-based exercises did not explicitly target, it suggests that the auditory training has altered something fundamental in the brain and not just specific circuits for, say, memory.

Read full post: Brain Training: How It Works

The Gerontological Society of America press release includes

- Researchers released initial data today at the 60th Annual Meeting of The Gerontological Society of America (GSA) that showed that doing the right kind of brain exercise can enhance memory and other cognitive abilities of older adults.

- “We presented these important results at the Annual Meeting of GSA, because aging experts need to spread the word that cognitive decline is not an inevitable part of aging,” said Dr. Zelinski. “Doing the properly designed cognitive activities can actually enhance abilities as you age.”

I will be interviewing Elizabeth Zelinski as part of our Neuroscience Interview Series, so keep tuned.

One clarification: this is not the first study to show how cognitive training can generalize beyond the tasks directly trained. Others have already shown an effect on cognitive abilities and even on real-world tasks, on a variety of age groups and trained functions. But the size of it (468 participants) makes it by far the largest that does so, and the effects are very significant and promising.

The Neurotechnology Industry Organization (NIO) just announced the top ten emerging areas of neuroscience that will "impact the future of treatments for brain and nervous system": Top 10 Neuroscience Trends in 2007.

It provides superb food for thought. And some of them will sound familiar to readers of this blog:

* 6. Normal brain aging gets more attention: More research and development is being focused on thinking impairments that only partially limit independence and quality of life for senior citizens, adults and school aged children. Neurosoftware will penetrate nursing homes and schools, as brain fitness software becomes new first-line treatment strategy.
* 8. Prevention evidence grows: You are what you eat; smoking is as bad as we thought; and new studies reveal the effects of environmental substances on Alzheimer's disease, Parkinson's disease and others.
* 9. Emotional disorders research advances:  New research continues to link neurogenesis to treatment of depression.  A better understanding of PTSD should lead to new treatment regimes.

Want to read probably the best overview of the neurosoftware/ brain fitness software market? Check this article, fresh from the oven: Thank Boomers for Buffing Up Brain Market.

To clarify the numbers mentioned: we project $225m in the US alone (growing from $70m in 2003), broken-down as follows: $80m for the Consumer segment, $60m in K12 Education, $50m in Clinical applications, and $35m in the Corporate segment. The Consumer segment, with a healthy aging value proposition, is the most recent one but the most rapidly growing.