SharpBrains

As mentioned before, the World Economic Forum asked me to write "an 800 words summary of your most compelling actionable idea on the challenges of gerontology", in preparation for the Inaugural Summit of the Global Agenda that will take place November 7 to 9th in Dubai.A good number of SharpBrains readers and clients offered their insights - and expressed an interest in reading the draft. So below you have - a proposal to create a Global Consortium for Neurocognitive Fitness Innovation, building on our existing market research and advisory services work. Your thoughts?

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The Context

Growing Demands on Our Brains: Picture 6.7 billion Primitive Brains inhabiting a Knowledge Society where lifelong learning and mastering constant change in complex environments are critical for productive work, health and personal fulfillment.

Welcome to Planet Earth, 2008.

Further stretched by increased longevity: Now picture close to 1 billion of those brains over the age of 60 – and please remember that, less than 100 years ago, life expectancy was between 30 to 40 years. The rapidly evolving Knowledge Society is placing new and enormous demands on our “primitive” human brains. And the longer our lifespans, the more obvious the “cognitive gap”. Hence, from a health point of view, the growing Continue Reading »

Michael I. Posner is a prominent scientist in the field of cognitive neuroscience. He is currently an emeritus professor of neuroscience at the University of Oregon (Department of Psychology, Institute of Cognitive and Decision Sciences). In August 2008, the International Union of Psychological Science made him the first recipient of the Dogan Prize "in recognition of a contribution that represents a major advance in psychology by a scholar or team of scholars of high international reputation."

Dr. Posner, many thanks for your time today. I really enjoyed the James Arthur Lecture monograph on Evolution and Development of Self-Regulation that you delivered last year. Could you provide a summary of the research you presented?

I would emphasize that we human beings can regulate our thoughts, emotions, and actions to a greater degree than other primates. For example, we can choose to pass up an immediate reward for a larger, delayed reward.

We can plan ahead, resist distractions, be goal-oriented. These human characteristics appear to depend upon what we often call "self-regulation." What is exciting these days is that progress in neuroimaging and in genetics make it possible to think about self-regulation in terms of specific brain-based networks.

Can you explain what self-regulation is?

All parents have seen this in their kids. Parents can see the remarkable transformation as their children develop the ability to regulate emotions and to persist with goals in the face of distractions. That ability is usually labeled ‘‘self-regulation.’’

The other main area of your research is attention. Can you explain the brain-basis for what we usually call "attention"?

I have been interested in how the attention system develops in infancy and early childhood.

One of our major findings, thanks to neuroimaging, is that there is not one single "attention", but three separate functions of attention with three separate underlying brain networks: alerting, orienting, and executive attention. Continue Reading »

We just received this quote of how a major health system is using our Brain Fitness Market Report:

"At Sutter Health Partners we recognize the importance of brain health and how much the health of the brain and the body are interdependent.  The market report helped us further target our coaching efforts to integrate brain fitness and upgrade our entire coaching platform.  It is easy to read and gives you the industry perspective in a thorough yet concise manner.  I highly recommend it!"

-- Margaret Sabin, CEO of Sutter Health Partners and VP, New Product Development, at Sutter Health.

You may wonder, "what is the link between  wellness coaching and brain fitness"?

In practice, good health and wellness coaches provide excellent brain health advice, given that the areas they focus on (nutrition, physical exercise, stress management) do play an important role in maintaining our brains in top shape.

Additionally, pioneers  such as Sutter Health Partners are adding a Brain "lens" to their work. How?

First, by better understanding and explaining the brain benefits of what they already do, in order to provide additional motivation to stick with healthy behaviors. For example, most people will be able to recite multiple benefits of moderate cardiovascular exercise. But how many know  that it can also contribute to neurogenesis -the creation of new neurons - in adult brains?

Second, by starting to offer brain fitness guidelines to clients who want too go beyond crossword puzzles and sudoku.

I had a great training session with a number of Sutter Health coaches last week - let me summarize some of the main points we covered. Continue Reading »

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Major Implications from Brain Research

Should Social-Emotional Learning Be Part of Academic Curriculum?: It is clear by now that our brains are more than cognitive machines. For example, emotions can either enhance or inhibit our ability to learn. Daniel Goleman explores the implications of "new studies that reveal how teaching kids to be emotionally and socially competent boost their academic achievement." Brought to you in partnership with Greater Good Magazine.

Retain older workers beyond retirement: BusinessWeek covers a best practice in a topic of growing importance: how large companies, such as American Express, can retain older workers in productive ways beyond a set arbitrary retirement age. As Dr. Art Kramer told us recently, "as a society, it is a massive waste of talent not to ensure older adults remain active and productive."

BrainTech and Sustainable Brains: Building on a recent quote by John Doerr about clean technology trends, we wonder... "If Energy is the mother of all markets...who would be the father of all markets?" The Human Brain, perhaps?

Health and Research

What You Can do to Improve Memory (and Why It Deteriorates in Old Age): Is there anything we can do besides "exercise like crazy, eat healthy foods that you don't like all that much, pop your statin pills, and take up yoga?" Yes: focus, focus, focus, suggests Dr. Bill Klemm.

News and Events

Cognitive Health News August 2008: This is a roundup of recent brain health news and our commentary, including the growing adoption of Dakim and Nintendo products, the cognitive impact of videogames, and the cognitive dimension of the obesity crisis.

Exercise your brain at these events: Alvaro will present the main findings from our market research at multiple conferences in the US, Canada and Dubai during the rest of  the year.

Where does the "Feeling of Knowing" comes from?: Dr. Ginger Campbell shares some insights from her recent interview with neurologist Robert Burton (author of On Being Certain: Believing You Are Right Even When You're Not)."While it might be true that one can learn to become more aware of the emotional signals coming from one’s body, Dr. Burton argues that “gut feelings” or intuition should not be assumed to be true without testing."

Resources for Brain Health Across the Lifespan: Laurie Bartels shares a list of interviews, video, articles, and books that go hand-in-hand with the brain-related topics we cover.

Brain teaser

Can you use mental self rotation to read a map?: please check out this teaser by Dr. Pascale Michelon, one of our favorites so far.

We hope you have enjoyed this newsletter. We encourage you to stay tuned for our September editions, since great content is coming. We will soon publish an interview with Lee Woodruff, co-author of the book In An Instant: A Family's Journey of Love and Healing, and discuss the spectacular cognitive recovery of her husband, ABC reporter Bob Woodruff, who experienced a traumatic brain injury in Iraq in 2006. We will also interview Dr. Mike Posner, eminent cognitive neuroscientist, to explore recent findings on attention and attention training and their implications.

In the post Top 10 Brain Training Future Trends I asked for suggestions to refine our predictions for the 2007-2015 period. A good number of people contributed, and the winner is...

Scott Spears, retired public schools superintendent.

His prediction: 

"Prediction 11: The notion of schooling will be structurally dramatically altered through the use of diagnostics related to the acquisition and improvement of basic cognitive skills (such as brain processing speed, attention, memory, and sequencing), along with prescriptions employing emerging brain fitness software exercises, beginning in the earliest grades and progressing through high school.

Schools will be structured around the acquisition of foundational cognitive skills, Continue Reading »

You know your weight. And your physical fitness. And a variety of health-related metrics.

What about your brain fitness?

Two recent announcements bring out how the assessment of cognitive abilities, or brain functions, is increasingly being done thanks to new computerized options:

1) Last week, OptumHealth announced an exclusive 3-year agreement (estimated at $18m) with the Australian company Brain Resource. OptumHealth will be embedding the Brain Resource platform into their overall Behavioral Solutions program.

- OptumHealth Behavioral Solutions will work with Brain Resource to provide clinicians with a Web-based assessment that measures general cognition (how people process information) and social cognition (how people manage their emotions). This 40-minute assessment is based on well-known and validated tests of memory, attention, executive function, and response speed, and mood, social skills and emotional resilience.

Continue Reading »

As noted in our Market Report, we expect  the field of cognitive training (or "brain fitness") software to grow in a variety of education and health-related areas over the next years. One of the most promising areas in our view: helping children and adults with attention deficits improve brain function to reduce ADHD symptoms.

I am glad to present this in-depth discussion on the results of two recent high-quality scientific studies. Let me start with Dr. Rabiner's conclusion:

"Results from these two cognitive training studies highlight that cognitive training interventions may provide an important complement to traditional medication treatment and behavior therapy. Both studies included appropriate control groups, employed random assignment, and had outcome measures provided by individuals who were "blind" to which condition children were assigned to. They are thus well-designed studies from which scientifically sound conclusions can be drawn. They add to the growing research base that intensive practice and training focused of key cognitive skills can have positive effects that extend beyond the training situation itself."

Without futher ado...enjoy the article!

- Alvaro

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Two New Cognitive Training Studies for ADHD Yield Promising Findings  

-- By Dr. David Rabiner

Although medication treatment is effective for many children with ADHD, there remains an important need to explore and develop interventions that can complement or even substitute for medication. This is true for a variety of reasons including:

Continue Reading »

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The Neuron, The Brain, and Thinking Smarter

Continue Reading »

(hat tip: Mind Hacks).

Please try this experiment, conceived by Simons and Chabris for their now classic study, and now packaged in a nicer video production. You will watch a brief video clip showing two teams, and your challenge is to count the TOTAL number of times that the basketballs change hands.

Click Here to view the Basketball Experiment clip.

You can read about the fascinating results here, and read the full study on sustained inattentional blindness (PDF).

Credit for pic: Haines World

Interested a good, non-technical, summary of the implications of recent brain science in our daily lives? Biologist John Medina offers that in his article below (as part of our Author Speaks Series) and in his new book: Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Enjoy!

(Note: John will be in the Bay Area on April 8 and 9th, speaking at Google and San Jose Rotary).

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Brain Rules

-- By John Medina

Go ahead and multiply the number 8,388,628 x 2 in your head. Can you do it in a few seconds? There is a young man who can double that number 24 times in the space of a few seconds. He gets it right every time. There is a boy who can tell you the exact time of day at any moment, even in his sleep. There is a girl who can correctly determine the exact dimensions of an object 20 feet away. There is a child who at age 6 drew such lifelike and powerful pictures, she got her own show at a gallery on Madison Avenue. Yet none of these children could be taught to tie their shoes. Indeed, none of them have an IQ greater than 50.

The brain is an amazing thing.

Continue Reading »