8.15am: Wel­come Remarks by Dr. Brenda Dann-Messier, Assis­tant Sec­re­tary for Voca­tional and Adult Edu­ca­tion, US Depart­ment of Education.

8.30-10am: The Inno­va­tion Imper­a­tive: Meet­ing Grow­ing Demands at Lower Costs. Call it “brain fit­ness” or “men­tal cap­i­tal”, there is clear inter­est world­wide in how non-invasive tech­nolo­gies and lifestyle approaches can help main­tain brain health and per­for­mance across the lifes­pan, paving the way for a grow­ing inno­va­tion ecosys­tem that can sig­nif­i­cantly impact aca­d­e­mic and work­place per­for­mance, clin­i­cal out­comes and qual­ity of life. What is dri­ving inno­va­tion, and how can we best har­ness growth to deliver value?

• Dr. Ken­neth Kosik, Direc­tor, UCSB Neu­ro­science Insti­tute, and Founder, CFIT
• Dr. Cary Cooper, Sci­ence Coor­di­na­tor, Fore­sight Project on Men­tal Cap­i­tal and Wellbeing
• Dr. Keith Wesnes, Prac­tice Leader, United BioSource
• Nigel Smith, Inno­va­tion Direc­tor, AARP
• Mod­er­ated by: Dr. James Gior­dano, Direc­tor of the Cen­ter for Neu­rotech­nol­ogy Stud­ies, Potomac Insti­tute for Pol­icy Studies

10.15–11.45am: Antic­i­pat­ing Future Demands of Savvy Con­sumers. What are people’s pri­or­i­ties, beliefs and habits in terms of how to main­tain cog­ni­tive and emo­tional health and per­for­mance? What evolv­ing choices will con­sumers and the pro­fes­sion­als serv­ing them face in the future? How will new tools be inte­grated into exist­ing settings?

• Lind­say Gask­ins, CEO, Mar­bles: the Brain Store
• Robin Klaus, Chair­man, Club One
• Dr. Henry Mah­ncke, CEO, Posit Science
• Dr. Peter Reiner, Co-Founder National Core for Neu­roethics, Uni­ver­sity of British Columbia
• Mar­garet Mor­ris, Senior Researcher, Intel’s Dig­i­tal Health Group
• Mod­er­ated by: Alexan­dra More­house, CMO at AAA North California

1-2pm: Pro­tect­ing and Devel­op­ing Young Minds. The acqui­si­tion of Cogmed by Pear­son in June 2010 could prove to be a land­mark in refram­ing edu­ca­tion, spe­cial edu­ca­tion and cog­ni­tive reha­bil­i­ta­tion into per­son­al­ized and tar­geted capacity-building inter­ven­tions. How can brain-based bot­tle­necks be iden­ti­fied and addressed early on? How will inno­v­a­tive inter­ven­tions be delivered?

• Jonas Jendi, CEO, Cogmed
• Dr. Tracy Alloway, Direc­tor Cen­ter Mem­ory & Learn­ing, Uni­v. Stirling
• Ken Gib­son, Pres­i­dent, LearningRx
• Mod­er­ated by: Alvaro Fer­nan­dez, CEO, SharpBrains

2.15–2.45pm: A Work­place Health & Pro­duc­tiv­ity Case Study — From Lab to Roll­out. The mar­ket for employer-driven solu­tions to mon­i­tor and enhance cog­ni­tion and well­ness is gain­ing trac­tion with a dual health & pro­duc­tiv­ity value propo­si­tion. What are employ­ers look­ing for in these ser­vices? How can insur­ers cap­i­tal­ize on the oppor­tu­nity via optional assis­tance prod­ucts pro­vided through health insur­ance pack­ages? How will these emerg­ing capa­bil­i­ties impact the tra­di­tional prac­tices of Human Resources departments?

• Evian Gor­don, CEO, Brain Resource
• Kath­leen Herath, Asst Vice Pres­i­dent, Nation­wide Insurance
• Mod­er­ated by: Patty Pur­pur, Direc­tor, Stan­ford Health Pro­mo­tion Network

3–4.30pm: Cog­ni­tive Ser­vices for Active Aging — What a Brain Gym Looks Like. Adults over 50 in North Amer­ica are adopt­ing “brain fit­ness” as a main­stream lifestyle choice, and emerg­ing service-based mod­els are help­ing them nav­i­gate options to pro­mote active aging. What qual­ity of life out­comes and busi­ness dri­vers jus­tify such efforts? What are the chal­lenges to develop, mar­ket and scale inno­v­a­tive programs?

• Lena Perel­man, Direc­tor Com­mu­nity Out­reach, SCAN Health Plan
• Bev­erly San­born, Vice Pres­i­dent of Activ­i­ties and Mem­ory Pro­grams, Bel­mont Vil­lage Senior Living
• Lisa Schooner­man, Co-Founder, VibrantBrains
• Dr. Dharma Singh Khalsa, Pres­i­dent, Alzheimer’s Research and Pre­ven­tion Foundation
• Mod­er­ated by: Dr. David Tal, Direc­tor, A.G.E. Mat­ters Clinic

8–8.30am: Past, Present and Future of Applied Neu­ro­plas­tic­ity. Dr. Michael Merzenich, Emer­i­tus Pro­fes­sor at UC-San Francisco.

8.45-10am: The Role of Cog­ni­tive Health Mon­i­tor­ing Sys­tems. A miss­ing piece in today’s brain health toolkit is the capa­bil­ity to mon­i­tor a person’s cog­ni­tive per­for­mance and Cog­ni­tive Reserve across the lifes­pan. Such a sys­tem could greatly facil­i­tate the pre­ven­tion, diag­no­sis and treat­ment of cog­ni­tive decline due to aging and dis­ease. Pol­icy, research and tech­nol­ogy strands are con­verg­ing to bet­ter define and meet this need: Which instru­ments, plat­forms and ana­lyt­i­cal approaches could pro­vide the data and out­comes required? How will behav­ioral mark­ers com­ple­ment bio­log­i­cal and neu­roimag­ing mark­ers? How may cog­ni­tive mon­i­tor­ing sys­tems be devel­oped, mar­keted and used?

• Dr. Yaakov Stern, Head Cog­ni­tive Neu­ro­science Divi­sion of the Taub Insti­tute, Colum­bia University
• Dr. David Darby, Chief Med­ical Offi­cer, CogState
• Dr. Jef­frey Kaye, Direc­tor, NIA — ORCATECH
• Mod­er­ated by: Dr. Joshua Stein­er­man, Assis­tant Pro­fes­sor, Albert Ein­stein Col­lege of Medicine

10.15–11.30am: The Busi­ness Case — Scal­ing up Cost-efficient Sys­tems to Extend Well­ness and Mod­u­lat­e Risks. The deliv­ery of cog­ni­tive inter­ven­tions is often restricted  by the expen­sive and time-intensive nature of the inter­ven­tion and the lack of enough skilled prac­ti­tion­ers. Tech­nol­ogy assisted ther­a­pies and train­ing have the poten­tial to alle­vi­ate this bot­tle­neck, reach­ing beyond tra­di­tional client/ patient groups. How will inter­ven­tions tar­get iden­ti­fied needs? Do reim­burse­ment poli­cies need to be updated? How will large data sets be used to ben­e­fit both the end-user and the providers?

• Tom War­den, Vice Pres­i­dent, Allstate
• Dr. Justin Mar­ley, Chair Men­tal Health Infor­mat­ics Group, UK Royal Col­lege of Psychiatrists
• Dr. Joe Hardy, Senior Direc­tor R&D, Lumos Labs
• Mod­er­ated by: Veronika Litin­ski, Advi­sor, MaRS Life Sci­ences and Health Care

12.45-2pm: Beyond the Con­tro­versy: Defin­ing “Brain Train­ing” and Its Appli­ca­tions. As evi­denced by the “BBC brain train­ing exper­i­ment”, sig­nif­i­cant con­tro­versy has been brew­ing around what “brain train­ing” is and what spe­cific appli­ca­tions war­rant it. This panel will dis­cuss research-backed method­olo­gies and ana­lyze the key “con­di­tions for trans­fer” to real-world ben­e­fits, match­ing pop­u­la­tion, need, and inter­ven­tion pro­to­col and dura­tion. Is there a way to stan­dard­ize inter­ven­tions to drive bet­ter research and inform both preventive/ clin­i­cal care and con­sumer decisión-making?

• Dr. Daphne Bave­lier, Direc­tor Brain and Vision Lab, Uni­v. Rochester
• Dr. Jerri Edwards, Asso­ciate Pro­fes­sor, USF
• Dr. Adam Gaz­za­ley, Direc­tor Neu­ro­science Imag­ing Cen­ter, UCSF
• Dr. Sophia Vino­gradov, Interim Vice Chair Psy­chi­a­try, UCSF
• Mod­er­ated by: Dr. Jamie Wil­son, Plat­form Direc­tor, SharpBrains

2.15–2.45pm: The State of Inno­va­tion and Emerg­ing Mar­ket­place. While healthy aging is the most vis­i­ble dri­ver of growth today, early adopters are also embrac­ing inter­ven­tions that enhance brain per­for­mance across the lifes­pan. What part­ner­ships and alliances will be required to align main­stream inter­est with val­i­dated research, and posi­tion scal­able tools within a coher­ent and sus­tain­able mar­ket­place? Sharp­Brains fore­casts the world­wide mar­ket to exceed $2 bil­lion by 2015 depend­ing on how impor­tant cat­e­gory bot­tle­necks are addressed.

• Alvaro Fer­nan­dez, CEO, SharpBrains
• Mod­er­ated by: Muki Hansteen-Izora, Senior Design Researcher and Strate­gist, Intel’s Dig­i­tal Health Group

3–4.30pm: What’s Next — Stan­dard­iz­ing Out­comes to Drive Valu­able Inno­va­tion. Can eat­ing cereal brain X make your kids smarter? what about aer­o­bic exer­cise, or play­ing the piano? Does play­ing videogame Y enhance work­ing mem­ory – or con­tribute to deplete it? Are “smart pills” really here or around the cor­ner? Do sup­ple­ments improve mem­ory and brain­power? Frag­men­tary news cov­er­age around many of these ques­tions com­bined with aggres­sive mar­ket­ing claims present the chal­lenge of how to best nav­i­gate options – which will only be pos­si­ble when we can com­pare “apples with apples” out­comes. How can inter­ested par­ties, from con­sumers to policy-makers, make sense of the land­scape today?

• Dr. Gary Small, Direc­tor Cen­ter on Aging, UCLA
• Dr. Michael Valen­zuela, Leader Regen­er­a­tive Neu­ro­science Group, Uni­ver­sity of New South Wales
• Dr. Martha Farah, Direc­tor Cen­ter for Neu­ro­science and Soci­ety, UPenn
• Dr. Bill Reich­man, CEO, Baycrest
• Mod­er­ated by: Paula Psyl­lakis, Senior Pol­icy Advi­sor, Ontario Min­istry of Research and Innovation

• Dr. Wal­ter Green­leaf, CEO, Vir­tu­ally Better
• Kate Sul­li­van, Direc­tor Brain Fit­ness Cen­ter, Wal­ter Reed Army Med­ical Center
• Mod­er­ated by: Dr. John Rep­pas, Pol­icy Direc­tor, Neu­rotech­nol­ogy Indus­try Organization

10–10.30am: Lumos Labs presentation/ demo

10.45–11.15am: Brain Resource presentation/ demo

11.30am-Noon: Cogmed presentation/ demo

1–1.30pm: Bay­crest presentation/ demo

1.45–2.15pm: Cog­niFit presentation/ demo