Dur­ing a debrief­ing after the 2011 Sharp­Brains Sum­mit, Rick Moody, Direc­tor of the Office of Aca­d­e­mic Affairs at AARP, sug­gested that I con­tribute a thought-leadership piece to a spe­cial issue on brain health for one of their pro­fes­sional pub­li­ca­tions by the Amer­i­can Soci­ety on Aging. You can now read the result, over 3,000 words on “The Busi­ness and Ethics of the Brain Fit­ness Boom”:

• Tomor­row, Jan­u­ary 5th: Part 1 — The Business
• This Fri­day, Jan­u­ary 6th: Part 2 — The Ethics
• Next Mon­day, Jan­u­ary 9th: Part 3 — The Real Need
• Next Tues­day, Jan­u­ary 10th: Part 4 — The Future

You can track and dis­cuss each part as it becomes avail­able via my Twit­ter account, our Face­book page, LinkedIn group, and RSS feed. Enjoy, and please add your 2 cents!

The pow­er­ful National Asso­ci­a­tion for the Accred­i­ta­tion of Teacher Edu­ca­tion (NCATE) has now issued a report that encour­ages pre-service and grad­u­ate teacher edu­ca­tion pro­grams to incor­po­rate cog­ni­tive neu­ro­science dis­cov­er­ies about child and ado­les­cent devel­op­ment into their cur­ric­ula.  This link to a Wash­ing­ton Post arti­cle on this devel­op­ment will also get you to the NCATE report.

Dr. John Docherty is an Adjunct Pro­fes­sor of Psy­chi­a­try at the Weill Med­ical Col­lege, Cor­nell Uni­ver­sity, Direc­tor of Post Grad­u­ate Edu­ca­tion there, and Chief Med­ical Offi­cer of Brain Resource. Trained as a clin­i­cal research fel­low in neu­ropsy­chophar­ma­col­ogy at NIMH, he later returned as Chief of the Psy­choso­cial Treat­ments Research Branch, respon­si­ble for all fed­er­ally sup­ported psy­choso­cial treat­ment research in men­tal health nation­wide. He over­saw the land­mark National Col­lab­o­ra­tive Study of the Treat­ment of Depres­sion and served as a mem­ber and Chair­man for over 10 years on the NIMH and then NIDA Treat­ment Research IRGs. Dr. Docherty has wide expe­ri­ence in suc­cess­fully imple­ment­ing inno­va­tion in both clin­i­cal oper­a­tions and man­aged health care. He founded North­east Psy­chi­atric Asso­ciates in 1985. As National Med­ical Direc­tor for National Med­ical Enter­prises, he over­saw med­ical con­trol and qual­ity improve­ment in 74 hos­pi­tals in 34 states. He was the Exec­u­tive Vice-President and Chief Med­ical Offi­cer for Merit Behav­ioral Care, which then cov­ered 30 mil­lion peo­ple. In 1998, he founded Com­pre­hen­sive Neu­ro­Science (CNS). Its Care Man­age­ment Tech­nolo­gies are cur­rently imple­mented in 17 state Med­ic­aid plans. Dr Docherty has received numer­ous hon­ors and awards and has authored over 100 sci­en­tific publications.

(Editor’s note: this inter­view with Dr. John Docherty was orig­i­nally pub­lished in Sharp­Brains’ mar­ket report Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan, pub­lished in July 2010)

Alvaro Fer­nan­dez: Dr. Docherty, it is a plea­sure to be with you today to dis­cuss the main theme of Sharp­Brains’ 2010 mar­ket report – how the con­ver­gence of sci­en­tific find­ings and tech­nol­ogy plat­forms and tools is reshap­ing how as a soci­ety and as indi­vid­u­als we will take care of cog­ni­tion and men­tal well­ness along the life­course, giv­ing birth to the emerg­ing dig­i­tal brain health and fit­ness mar­ket. Can you first briefly dis­cuss your career tra­jec­tory and your cur­rent role at Brain Resource?

Dr. John Docherty: Sure. The main theme of my work since the 1960s has remained the same, “How do we put knowl­edge into effec­tive use to improve men­tal health?” Over the last cen­tury, med­i­cine made tremen­dous progress in gen­er­at­ing sci­en­tific and clin­i­cal knowl­edge. Basic research dis­cov­ery sci­ence and clin­i­cal treat­ment devel­op­ment sci­ence have made great progress. Within Psy­chi­a­try there was stan­dard set­ting advance in the 1960’s through the NIMH-VA coop­er­a­tive stud­ies to the method­ol­ogy of assess­ing the effi­cacy of psy­chophar­ma­co­log­i­cal drugs. This work estab­lished prin­ci­ples adopted for the study of med­ica­tions in the other areas of med­i­cine. The study of psy­chother­apy, how­ever, lagged in devel­op­ment. In my role of Chief of the Psy­choso­cial Treat­ments Branch of the NIMH , I helped con­tribute to the advance of that work by sup­port­ing the efforts of an extra­or­di­nary group of indi­vid­u­als led by Irene Waskow who car­ried out the TDCRP. This study estab­lished the method­olo­gies that made pos­si­ble the effec­tive sci­en­tific study of the effi­cacy of psy­chother­a­pies. The evi­dence base and of such treat­ments as CBT, DBT, Moti­va­tional Enhance­ment Treat­ment and other evidence-based psy­chother­a­pies derives directly from this study and its sem­i­nal influ­ence. This was a con­tri­bu­tion to the sci­ence of Clin­i­cal Treat­ment Devel­op­ment research.

I would say that my major inter­est, how­ever, has been in the next step, the sci­ence of knowl­edge trans­fer. There has been and remains a long and costly (in terms par­tic­u­larly of unnec­es­sary suf­fer­ing) lag between the devel­op­ment of new knowl­edge and its com­mon and effec­tive use in practice.

In order the help the field moved for­ward, I have worked for the last 20 years in the devel­op­ment and imple­men­ta­tion of meth­ods to effec­tively trans­fer knowl­edge into prac­tice. Read the rest of this entry »

Dr. Michael Merzenich, Emer­i­tus Pro­fes­sor at UCSF, is a lead­ing pio­neer in brain plas­tic­ity research. In the late 1980s, Dr. Merzenich was on the team that invented the cochlear implant. In 1996, he was the found­ing CEO of Sci­en­tific Learn­ing Cor­po­ra­tion (Nas­daq: SCIL), and in 2004 became co-founder and Chief Sci­en­tific Offi­cer of Posit Sci­ence. He was elected to the National Acad­emy of Sci­ences in 1999 and to the Insti­tute of Med­i­cine this year. He retired as Fran­cis A. Sooy Pro­fes­sor and Co-Director of the Keck Cen­ter for Inte­gra­tive Neu­ro­science at the Uni­ver­sity of Cal­i­for­nia at San Fran­cisco in 2007. You may have learned about his work in one of PBS TV spe­cials, mul­ti­ple media appear­ances, or neuroplasticity-related books.

(Alvaro Fer­nan­dez) Dear Michael, thank you very much for agree­ing to par­tic­i­pate in the inau­gural Sharp­Brains Sum­mit in Jan­u­ary, and for your time today. In order to con­tex­tu­al­ize the Summit’s main themes, I would like to focus this inter­view on the likely big-picture impli­ca­tions dur­ing the next 5 years of your work and that of other neu­ro­plas­tic­ity research and indus­try pioneers.

Thank you for invit­ing me. I believe the Sharp­Brains Sum­mit will be very use­ful and stim­u­lat­ing, you are gath­er­ing an impres­sive group together. I am look­ing for­ward to January.

Neuroplasticity-based Tools: The New Health & Well­ness Frontier

There are many dif­fer­ent technology-free approaches to har­ness­ing –enabling, dri­ving– neu­ro­plas­tic­ity. What is the unique value that tech­nol­ogy brings to the cog­ni­tive health table?

It’s all about effi­ciency, scal­a­bil­ity, per­son­al­iza­tion, and assured effec­tive­ness. Tech­nol­ogy sup­ports the imple­men­ta­tion of near-optimally-efficient brain-training strate­gies. Through the Inter­net, it enables the low-cost dis­tri­b­u­tion of these new tools, any­where out in the world. Tech­nol­ogy also enables the per­son­al­iza­tion of brain health train­ing, by pro­vid­ing sim­ple ways to mea­sure and address indi­vid­ual needs in each person’s brain-health train­ing expe­ri­ence. It enables assess­ments of your abil­i­ties that can affirm that your own brain health issues have been effec­tively addressed.

Of course sub­stan­tial gains could also be achieved by orga­niz­ing your every­day activ­i­ties that grow your neu­ro­log­i­cal abil­i­ties and sus­tain your brain health. Still, if the ordi­nary cit­i­zen is to have any real chance of main­tain­ing their brain fit­ness, they’re going to have to spend con­sid­er­able time at the brain gym!

One espe­cially impor­tant con­tri­bu­tion of tech­nol­ogy is the scal­a­bil­ity that it pro­vides for deliv­er­ing brain fit­ness help out into the world. Think about how effi­cient the drug deliv­ery sys­tem is today. Doc­tors pre­scribe drugs, insur­ance cov­ers them, and there is a drug store in every neigh­bor­hood in almost every city in the world so that every patient has access to them. Once neuroplasticity-based tools and out­comes and stan­dard­ized, we can envi­sion a sim­i­lar sce­nario. And we don’t need all those drug stores, because we have the Internet!

Hav­ing said this, there are obvi­ous obsta­cles. One main one, in my mind, is the lack of under­stand­ing of what these new tools can do. Cog­ni­tive train­ing pro­grams, for exam­ple, seem counter-intuitive to con­sumers and many pro­fes­sion­als “ why would one try to improve speed-of-processing if all one cares about is œmem­ory? A sec­ond obvi­ous prob­lem is to get indi­vid­u­als to buy into the effort required to really change their brains for the bet­ter. That buy-in has been achieved for many indi­vid­u­als as it applies to their phys­i­cal health, but we haven’t got­ten that far yet in edu­cat­ing the aver­age older per­son that brain fit­ness train­ing is an equally effort­ful business!

Tools for Safer Dri­ving: Teens and Adults

Safe dri­ving seems to be one area where the ben­e­fits are more intu­itive, which may explain the sig­nif­i­cant traction.

Yes, we see great poten­tial and inter­est among insur­ers for improv­ing dri­ving safety, both for seniors and teens. Appro­pri­ate cog­ni­tive train­ing can lower at-fault acci­dent rates. You can mea­sure clear ben­e­fits in rel­a­tively short time frames, so it won’t take long for insur­ers to see an eco­nomic ratio­nale to not only offer pro­grams at low cost or for free but to incen­tivize dri­vers to com­plete them. All­state, AAA, State Farm and other insur­ers are begin­ning to real­ize this poten­tial. It is impor­tant to note that typ­i­cal acci­dents among teens and seniors are dif­fer­ent, so that train­ing method­olo­gies will need to be dif­fer­ent for dif­fer­ent high-risk populations.

Yet, most dri­ving safety ini­tia­tives today still focus on edu­cat­ing dri­vers, rather that train­ing them neu­ro­log­i­cally. We mea­sure vision, for exam­ple, but com­pletely ignore atten­tional con­trol abil­i­ties, or a driver’s use­ful field of view. I expect this to change sig­nif­i­cantly over the next few years.

Long-term care and health insur­ance com­pa­nies will ulti­mately see sim­i­lar ben­e­fits, and we believe that they will fol­low a sim­i­lar course of action to reduce gen­eral med­ical and neu­rode­gen­er­a­tive dis­ease– (Mild Cog­ni­tive Impair­ment and Alzheimer’s– and Parkinsons-) related costs. In fact, many senior liv­ing com­mu­ni­ties are among the pio­neers in this field.

Boomers & Beyond: Main­tain­ing Cog­ni­tive Vitality

Main­stream media is cov­er­ing this emerg­ing cat­e­gory with thou­sands of sto­ries. But most cov­er­age seems still focused on does it work? more than “how do we define It”, what does work mean? or work for whom, and for what? Can you sum­ma­rize what recent research suggests?

We have seen clear pat­terns in the appli­ca­tion of our train­ing pro­grams, some pub­lished (like IMPACT), some unpub­lished, some with healthy adults, and some with peo­ple with mild cog­ni­tive impair­ment or early Alzheimers Dis­ease (AD). What we see in every case: Read the rest of this entry »

Our inau­gural Sharp­Brains Sum­mit con­tin­ues to grow momen­tum — here goes a quick update.

New Speak­ers:

Thomas M. War­den is Assis­tant Vice Pres­i­dent and Leader of Allstate’s Research and Plan­ning Cen­ter (ARPC). He helps sets ARPC’s research agenda and man­age its exe­cu­tion by 60-member ARPC staff, lead­ing the devel­op­ment of sig­nif­i­cant inno­va­tions that con­tribute to Allstate’s prof­itable growth. He is a Char­tered Finan­cial Ana­lyst and has an M.B.A. from Har­vard University.

Dr. Lau­rence Hir­sh­berg directs the Neu­roDe­vel­op­ment Cen­ter and serves on the fac­ulty of the Depart­ment of Psy­chi­a­try and Human Behav­ior of the Brown Uni­ver­sity Med­ical School as Clin­i­cal Assis­tant Pro­fes­sor. The Neu­roDe­vel­op­ment Cen­ter is one of the 20 research sites world­wide par­tic­i­pat­ing in the largest study of neu­ro­phys­i­o­log­i­cal mark­ers for depres­sion. Dr. Hir­sh­berg is a licensed clin­i­cal psy­chol­o­gist and cer­ti­fied in EEG biofeed­back by the Biofeed­back Cer­ti­fi­ca­tion Insti­tute of Amer­ica, and recently served as Guest Edi­tor and con­trib­u­tor to a spe­cial issue of Child and Ado­les­cent Psy­chi­atric Clin­ics of North Amer­ica devoted to emerg­ing inter­ven­tions in applied neu­ro­science, includ­ing neu­ro­feed­back and other brain based interventions.

New Sil­ver Sponsor:

A.G.E. Mat­ters is a mul­ti­dis­ci­pli­nary Adult and Geri­atric Eval­u­a­tion Clinic in Toronto, Ontario, Canada, with a mis­sion to pro­vide swift and con­tin­u­ally upgraded access to community-based, com­pre­hen­sive assess­ment of cog­ni­tion, func­tion and behav­ior; per­son­al­ized pro­grams of pre­ven­tion, coun­sel­ing, edu­ca­tion and treat­ment; and nutri­tional and lifestyle rec­om­men­da­tions, cog­ni­tive train­ing pro­grams, and med­ica­tions of proven benefit.

New Part­ners:

The Alzheimer’s Drug Dis­cov­ery Foun­da­tion was estab­lished in 2004 as a pub­lic char­ity to sup­port the advance­ment of drugs to pre­vent, treat, and cure Alzheimer’s dis­ease, related demen­tias, and cog­ni­tive aging. Our strat­egy of ven­ture phil­an­thropy is based on the idea that our research grant recip­i­ents are engaged in projects that are poten­tially viable in the mar­ket­place with a pos­si­ble return on investment.

The Inter­na­tional Coun­cil on Active Aging® (ICAA) was founded in the belief that uni­fy­ing the efforts of the orga­ni­za­tions focused on older adults ben­e­fits both the peo­ple they reach and the orga­ni­za­tions them­selves. Today, the vision is shared by over 8,000 orga­ni­za­tions con­nected to the ICAA network.

The Knowl­edge Media Design Insti­tute (KMDI) is a leader in inter­dis­ci­pli­nary research and teach­ing at the Uni­ver­sity of Toronto. Our work spans the sci­en­tific study of the ways in which media and media tech­nolo­gies shape, and are shaped by, human activ­ity, and the prac­ti­cal work of found­ing an inter­dis­ci­pli­nary nexus for the design of such media. Adopt­ing a human-centred and par­tic­i­pa­tory approach to design, our goal is to enhance human skill rather than dimin­ish it, and to encour­age cre­ativ­ity and innovation.

The USC Davis School of Geron­tol­ogy has con­sis­tently pio­neered inno­v­a­tive edu­ca­tional pro­grams includ­ing the world’s first Ph.D. in Geron­tol­ogy, the first joint Master’s degree in Geron­tol­ogy and Busi­ness Admin­is­tra­tion, and the first under­grad­u­ate Health Sci­ence Track in Geron­tol­ogy. Research in mol­e­c­u­lar biol­ogy, neu­ro­science, demog­ra­phy, psy­chol­ogy, soci­ol­ogy and pub­lic pol­icy is con­ducted under the aus­pices of the Ethel Percy Andrus Geron­tol­ogy Cen­ter, founded in 1964.

Still much much more work ahead…but we are excited to see how this is shap­ing up!

For more infor­ma­tion, and to Reg­is­ter a early-bird rates, click on Sharp­Brains Sum­mit.

Here you have the Octo­ber edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness topics.

We recently run an online sur­vey among sub­scribers of our monthly eNewslet­ter, and over 500 peo­ple said we have helped them make bet­ter per­sonal or pro­fes­sional deci­sions on how to main­tain and improve brain fit­ness. Respon­dents also had many good ques­tions to ask, so I have selected 15 com­mon ones, paraphrased/ syn­the­sized them below, and answered them by link­ing to our most rel­e­vant posts and resources. I hope you enjoy the FAQ session.

Q: I teach a brain fit­ness class at my library/ senior center/ school, using much of your info. Can you share some of your pre­sen­ta­tions?
A: Yes, we have just decided to share, using a Cre­ative Com­mons Attri­bu­tion No Deriv­a­tives License, the full pre­sen­ta­tion of my recent book talk at New York Pub­lic Library (opens video in YouTube). As long as you give credit to Sharp­Brains and don’t mod­ify it, you are free to use the pre­sen­ta­tion you can view and down­load HERE.

Q: What exactly does neu­ro­plas­tic­ity mean, and why is it so impor­tant for edu­ca­tion and health?
A: Start by read­ing how learn­ing changes your brain.

Q. Is this only rel­e­vant for older adults? Can I also apply it in the work­place (I am 47)
A. I strongly sus­pect you do have a human brain, so you may ben­e­fit from these Ten Habits of Highly Effec­tive Brains. Fur­ther, HR depart­ments would do well to start pay­ing more atten­tion to Cog­ni­tive Fit­ness and the Mature Work­force trends.

Q. I read so many con­flict­ing things I don’t know where to start.
A. You are not alone. We should all be aware that It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101.

Q. How can my orga­ni­za­tion deliver brain fit­ness activ­i­ties as a com­mu­nity ser­vice?
A. These arti­cles will pro­vide good guide­lines and ideas: Retool­ing Use It or Lose It , and Pub­lic Libraries: Community-Based Health Clubs for the Brain.

Q. Every­one seems obsessed with brain games. What about med­i­ta­tion?
A. Check out Yes, You Can Build Willpower, and Mind­ful­ness Med­i­ta­tion in Schools.

Q. Are software-based cog­ni­tive inter­ven­tions effec­tive?
A. As a cat­e­gory, it cer­tainly seems so, as long as we ask the right ques­tions, For Whom, For What?. For exam­ple, did you see this Sci­ence paper on how Cog­ni­tive Train­ing Can Influ­ence Dopamine Sys­tem?.

Q. What about the trade-off between time invested vs ben­e­fits real­ized.
A. Effi­ciency and replic­a­bil­ity of cog­ni­tive and brain-based out­comes seem to be, in fact, the strongest points of struc­tured cog­ni­tive inter­ven­tions. They seem to max­i­mize the Cog­ni­tive Value of your Men­tal Work­out.

Q. It some­times looks like the whole field came out of nowhere, due to Nin­tendo Brain Age’s suc­cess, so we can’t be talk­ing about some­thing seri­ous.
A: Nin­tendo did indeed cre­ate con­sumer aware­ness (for a prod­uct with lit­tle evi­dence) but “brain train­ing” has solid roots in neu­ropsy­chol­ogy and cog­ni­tive neu­ro­science, as you can read in our inter­view with Elkhonon Gold­berg.

Q. What about neu­ro­feed­back?
A. After years of much clin­i­cal use and lit­tle solid evi­dence, sev­eral impor­tant tri­als have been pub­lished since 2009, show­ing how neu­ro­feed­back can help diag­nose and treat ADHD patients, for exam­ple.

Q. How can one improve mem­ory?
A. Well, the answer deserves a whole book, but we can offer some Tips to Improve Mem­ory includ­ing Sleep, Prac­tice and Test­ing.

Q. How can I choose one among the num­ber of prod­ucts mak­ing mem­ory and brain claims?
A. We sug­gest you use this Eval­u­a­tion check­list, and con­sider read­ing our con­sumer guide/ book.

Q. Any gen­eral tips for edu­ca­tors and life­long learn­ers?
A. Indeed, here you have these 10 Brain Tips to Teach and Learn.

Q. How can I keep track of all the new trends, com­pa­nies and prod­ucts? Our health system/ insurer/ senior community/ ven­ture firm/ com­pany needs to make good deci­sions.
A. Well, that’s why we pub­lish mar­ket research, such as the one sum­ma­rized in this Info­graphic: State of the Mar­ket 2009 and also recently launched a pro­fes­sional Net­work for Brain Fit­ness Inno­va­tion.

Q: Thank you for all the infor­ma­tion you provide…but what I want more of is… brain teasers!
A. Under­stood. We will make sure to offer more, but you can try, right now, these Top 50 Brain Teasers and con­tinue with more recent puz­zles and brain games.

The July/ August 2009 issue of The Jour­nal on Active Aging includes my arti­cle Why We Need to Retool “Use It Or Lose It“

An excerpt:

“By now you have prob­a­bly heard about brain plas­tic­ity, the life­long capac­ity of the brain to change and rewire itself in response to the stim­u­la­tion of learn­ing and expe­ri­ence. The lat­est sci­en­tific research shows that spe­cific lifestyles and actions can improve the health and level of func­tion­ing of our brains, no mat­ter our age.

Of par­tic­u­lar impor­tance to main­tain­ing cog­ni­tive func­tion­ing through life are the hip­pocam­pus (deep inside the brain, part of what is called the lim­bic sys­tem), which plays a role in learn­ing and mem­ory; and the frontal lobes (behind your fore­head), which are key to main­tain­ing decision-making and auton­omy. Is there a way to phys­i­cally pro­tect these parts of the aging brain? Yes. But the right answer is far from “do one more cross­word puz­zle” or “do more X” (what­ever X is). The key is to add sig­nif­i­cantly dif­fer­ent activ­i­ties to ensure a flow of nov­elty, vari­ety and chal­lenge, com­bin­ing phys­i­cal and men­tal exer­cise while not ignor­ing fac­tors such as stress man­age­ment and bal­anced nutrition.

We need, in other words, to retool our under­stand­ing and prac­tice of “Use it or lose it.” We must focus on the impor­tance of get­ting out of our phys­i­cal and men­tal rou­tines and activ­i­ties to get the ben­e­fits of real exercise—physical and mental.”

Con­tinue read­ing Why We Need to Retool “Use It Or Lose It”

The Amer­i­can Soci­ety on Aging and Sharp­Brains have part­nered to co-produce a pro­fes­sional devel­op­ment day for pro­fes­sion­als in the field of aging. The day is themed “New Tools, New Part­ner­ships”, and will take place on Fri­day, Sep­tem­ber 11th, 2009, dur­ing ASA’s West Coast Con­fer­ence on Aging, in the Oak­land Mar­riot City Cen­ter, Oak­land, CA.

“Given aging pop­u­la­tion trends, it is clear that we need more and bet­ter trained aging pro­fes­sion­als, and that brain health needs to be a major com­po­nent in that train­ing. We are pleased to part­ner with Sharp­Brains to offer the lat­est think­ing, best prac­tices, and resources, to our mem­bers,” said Car­ole Ander­son, Vice Pres­i­dent of Education.

“The grow­ing inter­est in brain health and fit­ness among con­sumers and pro­fes­sion­als alike needs to be accom­pa­nied by high-quality edu­ca­tional ini­tia­tives to help sep­a­rate real­ity from hope from hype. We are hon­ored to part­ner with the Amer­i­can Soci­ety on Aging in this impor­tant endeavor,” said Alvaro Fer­nan­dez, CEO & co-founder of Sharp­Brains and co-author of The Sharp­Brains Guide to Brain Fitness.

Descrip­tion and How to Reg­is­ter
Since 2006, healthy aging pio­neers have been actively eval­u­at­ing and imple­ment­ing an expand­ing menu of stim­u­lat­ing brain health pro­grams. The Amer­i­can Soci­ety on Aging and Sharp­Brains have part­nered to intro­duce aging pro­fes­sion­als to the best prac­tices in a vari­ety of community-based and res­i­den­tial set­tings, dis­cuss emerg­ing trends that will affect your work in years to come, and offer you resources to under­stand and nav­i­gate through the grow­ing array of options.

Par­tic­i­pants will receive a com­pli­men­tary and signed copy of the book The Sharp­Brains Guide to Brain Fit­ness (May 2009, $24.95).

Learn­ing objec­tives are:

- Under­stand the com­ple­men­tary value the four main lifestyle pil­lars for life­long brain health and why “men­tal exer­cise”, beyond sim­ple “men­tal activ­ity”, is one of them.
– Iden­tify the best mix of brain health prac­tices and tech­nolo­gies by dis­cussing real world case stud­ies in a vari­ety of set­tings: adult edu­ca­tion, inde­pen­dent liv­ing, assisted liv­ing.
– Dis­cuss the oppor­tu­ni­ties and chal­lenges of build­ing inno­v­a­tive part­ner­ships between a non-profit orga­ni­za­tions and a for-profit com­pa­nies.
– Explore emerg­ing trends in research, pub­lic health, life­long learn­ing, and tech­nol­ogy, to ensure that health and aging pro­fes­sion­als are well equipped for years to come.

When and where: Fri­day, Sep­tem­ber 11th, 2009, at the Oak­land Mar­riott City Center.

Reg­is­tra­tion fees for Sharp­Brains clients and read­ers are $150 (offi­cial fees are $180) . Fee is for the full day ses­sion and includes up to six hours of CEU cred­its plus book and materials.

You can Reg­is­ter HERE, using Part­ner Orga­ni­za­tion Code: WCSB.

The Pro­gram
9:00 — 10:30 am Keynote– The Sharp­Brains Guide to Brain Fitness

This ses­sion will pro­vide an overview of the most recent research, guide­lines and resources to “Use It and Improve It”, sum­ma­riz­ing the main find­ings and top­ics from the book The Sharp­Brains Guide to Brain Fit­ness. It will debunk 10 brain fit­ness myths; dis­cuss how the brain works and the 4 pil­lars of brain main­te­nance; explain the dif­fer­ence between men­tal exer­cise and men­tal activ­ity and iden­tify research-based ways to exer­cise our brains; and review what 21 brain fit­ness soft­ware pack­ages do and what they don’t do. Finally, the ses­sion will dis­cuss emerg­ing trends to ensure that health and aging pro­fes­sion­als are well equipped for years to come.

- Alvaro Fer­nan­dez, SharpBrains

11:00 to 12:00 noon Bring­ing Brain Fit­ness to the Com­mu­nity Center

Sci­ence con­tin­ues to high­light the impor­tance of stay­ing active men­tally as well as phys­i­cally; peo­ple of all ages and sit­u­a­tions face the chal­lenge of learn­ing what brain exer­cise is, how it can help them, and how to incor­po­rate it into their busy lives. The Penin­sula Jew­ish Com­mu­nity Cen­ter (PJCC) has formed a unique part­ner­ship with vibrant­Brains, a pio­neer­ing gym for brain exer­cise, to explore new ways to bring brain fit­ness into the com­mu­nity on top of its exist­ing fit­ness and edu­ca­tional activities.

- Jane Post, Penin­sula Jew­ish Com­mu­nity Cen­ter; Lisa Schooner­man, vibrantBrains

1:30 to 2:30 pm Lat­est Tech­nolo­gies and Brain Health: Value and Limitations

Four inno­v­a­tive prac­ti­tion­ers will share their first-hand expe­ri­ence imple­ment­ing com­put­er­ized cog­ni­tive train­ing pro­grams in dif­fer­ent set­tings: adult edu­ca­tion classes, inde­pen­dent liv­ing, and assisted liv­ing. They will dis­cuss the Pros and Cons of tech­nol­ogy pro­grams pro­vided by Dakim, Posit Sci­ence and Cog­niFit, help­ing the audi­ence explore how tech­nol­ogy can enhance exist­ing brain health and well­ness pro­grams and how this trend will affect their work in the future.

- James Arp, Bel­mont Vil­lage; Kari Olsen, Front Porch; Shel­lie Sul­li­van, Lake­view Vil­lage; Teri Barr, Oak­land Uni­fied School District

2:30 to 3:15 pm Engag­ing the Com­mu­nity to Inte­grate Brain Health Research into Life­long Learning

OLLI @Berkeley has devel­oped a mem­ber­ship team to inves­ti­gate how to inte­grate neu­ro­science dis­cov­er­ies into their life­long learn­ing cur­ricu­lum and ongo­ing com­mu­nity activ­i­ties. If older adults are told that, in addi­tion to exer­cise, nutri­tion, among other things, men­tal stim­u­la­tion is required that is novel, chal­leng­ing and varied—how can life­long learn­ing cen­ters and adults them­selves judge what that is and how to inte­grate those under­stand­ings our activ­i­ties and lives?. Susan Hoff­man will share the method­ol­ogy and insights of work­ing with the com­mu­nity as well as with a wide range of experts and sci­en­tists, and dis­cuss what might be pos­si­ble in a vari­ety of insti­tu­tional set­tings such as yours.

- Susah Hoff­man, OLLI@Berkeley

3:30 to 4.30 pm San Fran­cisco Alzheimer’s Edu­ca­tion & Pre­ven­tion Task­force: Get­ting Ready for the Future

The San Fran­cisco Mayor’s office, in part­ner­ship with the Depart­ment of Aging & Adult Ser­vices recently con­vened an expert panel and com­mit­tees to cre­ate a strate­gic plan for address­ing the needs of San Fran­cis­cans with mem­ory loss and demen­tia through the year 2020. Learn about the process, find­ings and rec­om­men­da­tions on how the city of San Fran­cisco plans to address edu­ca­tion and pre­ven­tion of demen­tia now and in the future.

- Eliz­a­beth Edgerly, Alzheimer’s Asso­ci­a­tion; Bill Haskells, Depart­ment of Aging & Adult Services

4:30 pm What We Have Learned, What is Next

What are some of the pri­or­i­ties and chal­lenges for the next 12 months for the field at large, and for every­one involved? This inter­ac­tive ses­sion will help us sum­ma­rize the key high­lights from the whole day, iden­tify emerg­ing assump­tions, themes, and pri­or­i­ties, and dis­cuss col­lab­o­ra­tive next steps.

- Car­ole Ander­son, Amer­i­can Soci­ety on Aging; Alvaro Fer­nan­dez, SharpBrains

Speaker Bios
Alvaro Fer­nan­dez is co-founder and CEO of Sharp­Brains, a lead­ing mar­ket research firm that tracks the mar­ket and research for cog­ni­tive assess­ments, train­ing, and games. A mem­ber of the World Eco­nomic Forum’s Global Agenda Coun­cils, he has been quoted in The New York Times, The Wall Street Jour­nal, USA Today, and more, and recently co-authored the book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp. Alvaro received mas­ters’ degrees in edu­ca­tion and busi­ness from Stan­ford Uni­ver­sity, and teaches at UC-Berkeley Osher Life­long Learn­ing Insti­tute.Jane Post is the Asso­ciate Exec­u­tive Direc­tor at the Penin­sula Jew­ish Com­mu­nity Cen­ter. With a back­ground that started in sum­mer youth camp­ing and tran­si­tioned into Com­mu­nity Cen­ter group work, the Illi­nois native moved to the Bay Area in 1979 to begin her thriv­ing career with the Penin­sula Jew­ish Com­mu­nity Cen­ter (PJCC) in Fos­ter City. Serv­ing in posi­tions rang­ing from Youth Direc­tor to Senior Adult Direc­tor, Ms. Post has enjoyed over 30 suc­cess­ful years with the PJCC and today is the Center’s Asso­ciate Exec­u­tive Direc­tor. She holds a Master’s degree in Social Work from the Uni­ver­sity of South­ern California.

Lisa Schooner­man is a co-founder at vibrant­Brains. Lisa held a vari­ety of tech­ni­cal and edi­to­r­ial posi­tions with the Thom­son Cor­po­ra­tion in the Legal Pub­lish­ing divi­sion (now Thom­son­Reuters), begin­ning in Rochester, NY and then com­ing to San Fran­cisco to work for what was then Ban­croft Whit­ney. Lisa’s work for Thom­son included a 3-year assign­ment in the UK, where she was Edi­to­r­ial Direc­tor of the group pro­vid­ing con­tent for West­law UK, the first inter­na­tional appli­ca­tion of the West­law database.

James Arp works as the West Regional Direc­tor for Activ­ity and Mem­ory Pro­grams for Bel­mont Vil­lage, where he was involved in a pilot pro­gram using com­put­er­ized cog­ni­tive train­ing. James has also worked as an Admin­is­tra­tor for sev­eral Inter­me­di­ate Care Facil­i­ties for the Devel­op­men­tally Dis­abled and in Guardian­ship, and has a Bach­e­lor of Sci­ence Degree in Psy­chol­ogy and Com­mu­ni­ca­tion Disorders.

Kari Olson, Chief Infor­ma­tion Offi­cer of Front Porch, leads all tech­nol­ogy ini­tia­tives for Front Porch and its part­ners. Kari is also the Pres­i­dent of the Front Porch Cen­ter for Tech­nol­ogy Inno­va­tion and Well­be­ing whose mis­sion is to explore inno­v­a­tive uses of tech­nol­ogy to empower indi­vid­u­als to live well, espe­cially in their later years. Kari is actively involved in the Cen­ter for Aging Ser­vices Tech­nolo­gies where she serves as a com­mis­sioner, steer­ing com­mit­tee mem­ber and task group chair for Boomer Tech­nol­ogy Needs Research and co-chair of the Provider Needs Research Work­group. Kari speaks reg­u­larly around the coun­try on tech­nol­ogy for aging ser­vices. Kari holds a BA in eco­nom­ics from Uni­ver­sity of Cal­i­for­nia, Los Ange­les and has com­pleted grad­u­ate course work in edu­ca­tion at Cal­i­for­nia State Uni­ver­sity, Los Angeles.

Teri Barr admin­is­ters the brain fit­ness classes for older adults at Oak­land Uni­fied School Dis­trict. She has a BFA from the Art Insti­tute of Chicago and a MSPE from the Uni­ver­sity of Illi­nois. In Illi­nois, she designed and imple­mented well­ness classes in Com­mu­nity Col­lege, Uni­ver­sity and Hos­pi­tal set­tings. Since mov­ing to Cal­i­for­nia, she has worked for OACE (Oak­land Adult and Career Edu­ca­tion) in the Older Adult Pro­gram. She started research for brain health classes in 2006 and began the pro­gram at OACE in 2007.

Shel­lie Sul­li­van is the Vol­un­teer Coor­di­na­tor at Lake­view Vil­lage, a faith-based, non­profit retire­ment com­mu­nity in Lenexa for 800 seniors offer­ing active liv­ing and sup­ported options. Ms. Sul­li­van coor­di­nated and sup­ported the cog­ni­tive train­ing por­tion of the Phys­i­cal & Cog­ni­tive Train­ing Study in which Lake­view par­tic­i­pated under the super­vi­sion of Dr. Art Kramer, from the Uni­ver­sity of Illi­nois. She admin­is­tered all of the cog­ni­tive pre– and post-assessments to Lake­view Vil­lage res­i­dents and com­mu­nity vol­un­teers and guided par­tic­i­pants using cog­ni­tive train­ing soft­ware through­out the entire study. Ms. Sul­li­van is a grad­u­ate from The Ohio State Uni­ver­sity with a degree in Communications.

Susan E. Hoff­man is the direc­tor of the Osher Life­long Learn­ing Insti­tute within the Vice Provost’s Office for Teach­ing and Learn­ing at UC Berke­ley. For the past fif­teen years she has worked at UC and CSU cam­puses launch­ing new inter­dis­ci­pli­nary and inter­na­tional pro­grams. Before then, she served as the Exec­u­tive Direc­tor of the Cal­i­for­nia Con­fed­er­a­tion of the Arts, rep­re­sent­ing Cal­i­for­nia artists, art edu­ca­tors and arts orga­ni­za­tions in Sacra­mento and Wash­ing­ton for a decade. Her cre­ative work includes being a writer and film­maker. Her fac­ulty appoint­ments have been in cre­ative writ­ing, the­atre and polit­i­cal philosophy.

Eliz­a­beth Edgerly, Ph.D., is the Chief Pro­gram Offi­cer for the Alzheimer’s Asso­ci­a­tion and national spokesper­son for the Association’s Main­tain Your Brain pro­gram. She over­sees the many pro­grams of the Asso­ci­a­tion for patients, fam­i­lies and health care pro­fes­sion­als. In addi­tion, she staffs the Med­ical Sci­en­tific Advi­sory Coun­cil of the Alzheimer’s Asso­ci­a­tion — North­ern Cal­i­for­nia. She received her Ph.D. in clin­i­cal psy­chol­ogy at the State Uni­ver­sity of New York and spe­cial­ized in geropsy­chol­ogy and neu­ropsy­chol­ogy. Dr. Edgerly joined the Alzheimer’s Asso­ci­a­tion after com­plet­ing a fel­low­ship in clin­i­cal geropsy­chol­ogy at the Palo Alto VA Hospital.

How to Register

Reg­is­tra­tion fees for Sharp­Brains clients and read­ers are $150 (offi­cial fees are $180) . Fee is for the full day ses­sion and includes up to six hours of CEU cred­its plus book and materials.

You can Reg­is­ter HERE, using Part­ner Orga­ni­za­tion Code: WCSB. 

About the Amer­i­can Soci­ety on Aging

Founded in 1954, the Amer­i­can Soci­ety on Aging is an asso­ci­a­tion of diverse indi­vid­u­als bound by a com­mon goal: to sup­port the com­mit­ment and enhance the knowl­edge and skills of those who seek to improve the qual­ity of life of older adults and their fam­i­lies. The mem­ber­ship of ASA is a mul­ti­dis­ci­pli­nary array of pro­fes­sion­als who are con­cerned with the phys­i­cal, emo­tional, social, eco­nomic and spir­i­tual aspects of aging. They range from prac­ti­tion­ers, edu­ca­tors, admin­is­tra­tors, pol­i­cy­mak­ers, busi­ness peo­ple, researchers, stu­dents, and more. For more infor­ma­tion, visit http://www.asaging.org/

About Sharp­Brains

Sharp­Brains is a mar­ket research & pub­lish­ing firm devoted to help­ing orga­ni­za­tions, pro­fes­sion­als and con­sumers nav­i­gate the brain fit­ness and cog­ni­tive health field. The com­pany was co-founded by exec­u­tive Alvaro Fer­nan­dez, mem­ber of the Global Agenda Coun­cils ini­tia­tive run by the World Eco­nomic Forum, and neu­ro­sci­en­tist Dr. Elkhonon Gold­berg, inter­na­tion­ally renowned for his clin­i­cal work, research, and writ­ing. Sharp­Brains recently released the The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp (May 2009; $24.95). For more infor­ma­tion, visit www.sharpbrains.com/

I  am very excited to pre-announce a col­lab­o­ra­tion with the Amer­i­can Soci­ety on Aging (ASA) to co-produce a Brain Health event, themed “New Tools, New Part­ner­ships”, to take place in Oak­land, CA, on Sep­tem­ber 11th. Read the rest of this entry »

Think about this: How can any­one take care of his or her brain when every week brings a new bar­rage of arti­cles and stud­ies which seem to con­tra­dict each other?

Do sup­ple­ments improve mem­ory? Do you need both phys­i­cal and men­tal exer­cise or is one of them enough? Which brain train­ing approach, if any, is worth one’s time and money?

We tried to address these ques­tions, and many oth­ers, in our recent book, The Sharp­Brains Guide to Brain Fit­ness (182 pages, $24.95), that we pre­sented at Games for Health Con­fer­ence last week. The book is the result of over two years of exten­sive research includ­ing more than a hun­dred inter­views with sci­en­tists, pro­fes­sion­als and con­sumers, and a deep review of the sci­en­tific lit­er­a­ture, led by neu­ropsy­chol­o­gist Elkhonon Gold­berg and myself with the help of cog­ni­tive sci­en­tist Pas­cale Mich­e­lon. As we wrote in the Intro­duc­tion, what we wanted to do first of all was to debunks these 10 myths on brain health and brain training:

Myth 1. Genes deter­mine the fate of our brains.
Facts: Life­long neu­ro­plas­tic­ity allows our lifestyles and actions to play a mean­ing­ful role in how our brains phys­i­cally evolve, espe­cially given longer life expectancy.

Myth 2. Aging means auto­matic decline.
Facts: There is noth­ing inher­ently fixed in the pre­cise tra­jec­tory of how brain func­tions evolve as we age.

Myth 3. Med­ica­tion is the main hope for cog­ni­tive enhance­ment.
Facts: Non-invasive inter­ven­tions can have com­pa­ra­ble and more durable effects, side effect-free.

Myth 4. We will soon have a Magic Pill or Gen­eral Solu­tion to solve all our cog­ni­tive chal­lenges.
Facts: A multi-pronged approach is rec­om­mended, cen­tered around nutri­tion, stress man­age­ment, and both phys­i­cal and men­tal exercise.

Myth 5. There is only one “Use It or Lose it”.
Facts: The brain is com­posed of a num­ber of spe­cial­ized units. Our life and pro­duc­tiv­ity depend on a vari­ety of brain func­tions, not just one.

Myth 6. All brain activ­i­ties or exer­cises are equal.
Facts: Var­ied and tar­geted exer­cises are the nec­es­sary ingre­di­ents in brain train­ing so that a wide range of brain func­tions can be stimulated.

Myth 7. There is only one way to train your brain.
Facts: Brain func­tions can be impacted in a num­ber of ways: through med­i­ta­tion, cog­ni­tive ther­apy, cog­ni­tive training.

Myth 8. We all have some­thing called “Brain Age”.
Facts: Brain age is a fic­tion. No two indi­vid­u­als have the same brain or expres­sion of brain functions.

Myth 9. That “brain age”‚ can be reversed by 10, 20, 30 years.
Facts: Brain train­ing can improve spe­cific brain func­tions, but, with research avail­able today, can­not be said to roll back one “brain age”‚ by a num­ber of years.

Myth 10. All human brains need the same brain train­ing.
Facts: As in phys­i­cal fit­ness, users must ask them­selves: What func­tions do I need to improve on? In what time­frame? What is my budget?

Do you have other myths in mind you would like  us to address?

We have started to receive great feed­back from the health­care com­mu­nity, such as this email from a neu­ro­sur­geon in Texas:

“I really like the book, it is com­pre­hen­sive with­out being too tech­ni­cal. I have rec­om­mended it to sev­eral patients. There are some other books that I expected would be greeted with enthu­si­asm, but were too com­plex for most of my patients. I think this book is right in the sweet spot”.

A short, sweet, enter­tain­ing read of a com­plex topic, with timely (writ­ten in 1/09) reviews of 21 top tech­nol­ogy prod­ucts, as well as informed and expert pre­dic­tions of where this bur­geon­ing brain-fitness field is headed. More impor­tantly, after you read it, you’ll have a good, detailed sense of where you, per­son­ally, can act to improve your own couch-potato brain — and how to keep it fit and flex­i­ble your whole life. The Sharp­Brains Guide To Brain Fit­ness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stetho­scopes Up — check it out. life.”

And this great book review by an Internist Physi­cian and Robert Wood John­son Foun­da­tion Fel­low, titled Is Your Brain A Couch Potato?:

Doc Gur­ley, book review for SFGate.com (06/08/09)

The book:  The Sharp­Brains Guide to Brain Fit­ness (avail­able via Amazon.com Here, review copies avail­able upon request).

Descrip­tion: While most of us have heard the phrase “use it or lose it,” very few under­stand what it means, or how to prop­erly ‚“use it”‚¬ in order to main­tain brain func­tion and fit­ness. The Sharp­Brains Guide to Brain Fit­ness is an invalu­able guide that helps read­ers nav­i­gate grow­ing brain research and iden­tify the lifestyle fac­tors and prod­ucts that con­tribute to brain health and fit­ness. By gath­er­ing insights from eigh­teen of the world’s top sci­en­tists and offer­ing tools and detailed descrip­tions of over twenty prod­ucts, this book is an essen­tial guide to the field of brain fit­ness, neu­ro­plas­tic­ity and cog­ni­tive health. An acces­si­ble and thought-provoking read, The Sharp­Brains Guide to Brain Fit­ness edu­cates life­long learn­ers and pro­fes­sion­als in health­care, edu­ca­tion, busi­ness, etc., on emerg­ing trends and fore­casts of what the future will hold.

Prod­ucts Reviewed (we reviewed sci­en­tific stud­ies pub­lished before Jan­u­ary 2009, when the man­u­script text was closed):

– Over­all brain main­te­nance: Brain Age series (Nin­tendo), Brain­Ware Safari (Learn­ing Enhance­ment Cor­po­ra­tion), FitBrains.com (Viv­ity Labs), Happy-Neuron.com (Sci­en­tific Brain Train­ing), Lumosity.com (Lumos Labs), Mind­Fit (Cog­niFit), (m)Power (Dakim)

– Tar­geted brain work­out: Clas­sic and InSight (Posit Sci­ence), Work­ing Mem­ory Train­ing JM and RM (Cogmed), Dri­ve­Fit (Cog­niFit), Earo­bics (Houghton Mif­flin), Fast For­Word (Sci­en­tific Learn­ing), Intel­li­Gym (Applied Cog­ni­tive Engi­neer­ing), Vision Rest­pra­tion Ther­apy (NovaVision)

– Emo­tional self-regulation: emWave PC and Per­sonal Stress Reliever (Heart­Math), Jour­ney to the Wild Divine (Wild Divine), RES­PeR­ATE (Inter­Cure), StressEraser (Helicor)