“Conclusions: Our results showed that playing Brain Age for 4 weeks could lead to improve cognitive functions (executive functions and processing speed) in the elderly. This result indicated that there is a possibility which the elderly could improve executive functions and processing speed in short term training. The results need replication in large samples. Long-term effects and relevance for every-day functioning remain uncertain as yet.” Read the rest of this entry »
The best alternative for tomorrow should be better than the best alternative available today. How do we get there, when “cognition” and “brain fitness” remain elusive concepts in popular culture? I believe that the lack of public education is the major obstacle that limits the brain fitness field’s potential to deliver real-world benefits, since only informed demand will ensure the ongoing development of rational, structured “rules of the road.” What could be done to address this and other particular obstacles? Read the rest of this entry »
During a debriefing after the 2011 SharpBrains Summit, Rick Moody, Director of the Office of Academic Affairs at AARP, suggested that I contribute a thought-leadership piece to a special issue on brain health for one of their professional publications by the American Society on Aging. You can now read the result, over 3,000 words on “The Business and Ethics of the Brain Fitness Boom”:
Tomorrow, January 5th: Part 1 — The Business
This Friday, January 6th: Part 2 — The Ethics
Next Monday, January 9th: Part 3 — The Real Need
Next Tuesday, January 10th: Part 4 — The Future
To assist those looking for ideas, products and services in the brain training/ health area, either as holiday gifts or New Year Resolutions, let us share this resource: SharpBrains’ Checklist to evaluate Brain Training and Brain Health claims, including Ten Questions to Choose the Right Brain Fitness Program— and a brief explanation of why each question is important.
Over 50 insightful and fun members of the worldwide SharpBrains community had the opportunity to gather in DC, New York and San Francisco last month in order to meet in person –often for the first time!- and to discuss next steps to drive meaningful innovation in the brain health and fitness space.
Fascinating raw footage from a 1990 interview with Steve Jobs. Please don’t miss the profound and quite funny first three minutes and a half (the rest is a more usual tech interview).
Below you can find the full transcript of our engaging Q&A session yesterday on lifelong cognitive fitness, “mental capitalism”, and more, with Alvaro Fernandez, co-author of The SharpBrains Guide to Brain Fitness, moderated by Harry Moody, Director of Academic Affairs at AARP. You learn more about upcoming Brain Fitness Q&A Sessions Here.
Yesterday we had a fun session on Brain Fitness during the Neuroleadership Summit taking place now in San Francisco, exploring opportunities to enhance performance and health of leaders and workforces by deploying both old tools (like breathing and meditation) and new ones (such as biofeedback and database-driven personalized brain training solutions). Here are a couple of the main ideas I wanted to introduce:
A. Let’s define Brain Fitness as an “integrated approach to enhance brain functionality”, combining as appropriate lifestyle, invasive and non-invasive options. “Brain fitness” is above all an outcome, a culture, similar to “physical fitness” (jokingly, I also said that “brain fitness” is the part of “physical fitness” that “physical fitness” doesn’t yet know what to do with)
B. Then, the question becomes, “what are the most important brain functions to enhance/ develop/ maintain?”. Here I shared the following results Read the rest of this entry »
A couple weeks ago I attended the Entertainment Software and Cognitive Neurotherapeutics Conference, ESCoNS, at the University of California San Francisco. The speakers’ talks were insightful, surprising, and inspiring in many regards. The purpose of this meeting was to bring together great minds in a variety of fields from neuroscience to game design and to come up with some ideas how to make game based cognitive training a reality as an effective therapy for many of today’s most challenging disorders and deficits. Many of the scientists also thought that game based therapies for cognitive deficits could be used as enhancement tools for healthy individuals as well. Read the rest of this entry »
As seen in The New York Times, The Wall Street Journal, CNN and more, SharpBrains is an independent market research and publishing firm tracking brain fitness and applied neuroplasticity research and marketplace. AARP recently named The SharpBrains Guide to Brain Fitness a Best Book on the subject.
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