Build­ing Blocks for a Bet­ter Future

The best alter­na­tive for tomor­row should be bet­ter than the best alter­na­tive avail­able today. How do we get there, when “cog­ni­tion” and “brain fit­ness” remain elu­sive con­cepts in pop­u­lar cul­ture? I believe that the lack of pub­lic edu­ca­tion is the major obsta­cle that lim­its the brain fit­ness field’s poten­tial to deliver real-world ben­e­fits, since only informed demand will ensure the ongo­ing devel­op­ment of ratio­nal, struc­tured “rules of the road.” What could be done to address this and other par­tic­u­lar obsta­cles? Read the rest of this entry »

Engag­ing peo­ple where they are in the life-course

Eighty per­cent of the 38,000 adults over age 50 who were respon­ders in the 2010 AARP Mem­ber Opin­ion Sur­vey indi­cated “stay­ing men­tally sharp” was their top ranked inter­est and con­cern (Dinger, 2010). What exactly does this phrase mean? And what role can tech­nol­ogy play in “stay­ing men­tally sharp”? Intel CEO Paul Otellini has said, “You have to start by think­ing about what peo­ple want to do… and work back­ward.” Read the rest of this entry »

The ter­mi­nol­ogy “fun­da­men­tal attri­bu­tion error” describes the ten­dency to over­value personality-based expla­na­tions for observed human behav­iors, while under­valu­ing sit­u­a­tional expla­na­tions for those behav­iors.  I believe that a pri­mary rea­son behind many per­ceived and real eth­i­cal chal­lenges in the brain fit­ness field is due not so much to cer­tain stake­hold­ers’ lack of per­sonal or pro­fes­sional ethics, but derives from the flawed soci­etal con­struct that under­pins cur­rent, rel­e­vant inno­va­tions. To improve the ethics of the brain fit­ness busi­ness and its appli­ca­tion (and empower con­sumers’ informed deci­sion mak­ing), there must first be agree­ment about a mean­ing­ful, appro­pri­ate way to ana­lyze and guide inno­va­tion. This is the crux of the prob­lem. The cur­rent med­ical model is not up to the task at hand, since it is heav­ily skewed toward inva­sive drugs and devices dri­ven by disease-based mod­els, and fails to lever­age Read the rest of this entry »

The recent dis­cov­ery that expe­ri­ence can change brain struc­ture and func­tion at any age has sparked numer­ous health, edu­ca­tion, and pro­duc­tiv­ity appli­ca­tions whose value and lim­i­ta­tions we are only start­ing to grasp.

Brain fit­ness has quickly become a main­stream aspi­ra­tion among baby boomers and elders, pri­mar­ily in North Amer­ica. It has fueled a grow­ing inter­est in brain fit­ness classes, brain fit­ness cen­ters, and brain fit­ness pro­grams, along with atten­dant oppor­tu­ni­ties and chal­lenges. An increas­ing num­ber of adults want use­ful tools to pro­tect cog­ni­tive health and performance—not nec­es­sar­ily to reverse aging—and what they are find­ing is an expand­ing and noisy mar­ket­place where they (and also pro­fes­sion­als) need to care­fully eval­u­ate their own needs and the avail­able options (Fer­nan­dez and Gold­berg, 2009). Read the rest of this entry »

Below you can find the full tran­script of our engag­ing Q&A ses­sion today with David DiS­alvo, author of What makes your brain happy and why you should do the oppo­site, mod­er­ated by Alvaro Fer­nan­dez. You visit pre­vi­ous Q&A Ses­sions Here.

Full Tran­script (Lightly edited) of Live Q&A held on Decem­ber 9th, 2-3pm ET

Read the rest of this entry »

Tomor­row, Decem­ber 9th, at 11am Pacific Time/ 2pm East­ern Time, we will host a Live Q&A with David DiS­alvo, author of What makes  your brain happy and why you should do the oppo­site. Read the rest of this entry »

(Editor’s Note: This is an excerpt from David DiSalvo’s new book What makes  your brain happy and why you should do the oppo­site.)

A new prod­uct is about to hit the mar­ket, and I think you’ll want to take notice. It’s called the “Super Novum.” Shaped like a slightly over­large motor­cy­cle hel­met, the user places it on her head and pushes just one but­ton to get things started. She doesn’t know it yet, but she has just given her brain an amaz­ing advan­tage over all the other brains walk­ing around out there. Some of the fea­tures she’ll expe­ri­ence include greatly reduced selec­tive attention—no more miss­ing the details! Read the rest of this entry »

When: Next Fri­day, Decem­ber 9th, 11am Pacific Time/ 2pm East­ern Time.

What: Live Q&A with David DiS­alvo on the lat­est cog­ni­tive sci­ence of how our minds work.

How: You can Reg­is­ter Now Here.

Read the rest of this entry »

(Editor’s Note: This is an excerpt from David DiSalvo’s new book What makes  your brain happy and why you should do the oppo­site.)

Tak­ing a posi­tion in any argument—large or small—is slip­pery busi­ness for our brains. We can have every inten­tion of hon­estly pur­su­ing an answer, yet still fool our­selves into think­ing our method is objec­tive when it is, in fact, any­thing but. Cog­ni­tive sci­ence has helped deci­pher this enigma with research on the the­o­ret­i­cal men­tal struc­tures our brains use to orga­nize infor­ma­tion, called schemata. Read the rest of this entry »

Reminder: Join Live Q&A with Dr. Paul Nuss­baum by click­ing HERE, today Novem­ber 22nd at 11am Pacific Time/ 2pm East­ern Time. Chat about about a holis­tic approach to brain health with clin­i­cal neu­ropsy­chol­o­gist Dr. Paul Nuss­baum, author of Save Your Brain, recently named a Best Book on Brain Fit­ness by AARP. You can also learn more about the Brain Fit­ness Q&A Series.

Tran­scripts of pre­vi­ous Q&A Sessions:

• Dr. Gary Small on Enhanc­ing Mem­ory and the Brain
• Alvaro Fer­nan­dez on “Men­tal Cap­i­tal­ism” and Cog­ni­tive Fitness