Heading to Dubai today (a 15-hour direct flight!), coming back to San Francisco next Monday.

Last year I wrote about this remarkable new initiative by the World Economic Forum here (proposal) and here (reflections, emerging discussion). This year’s update:

• Overview: Network of Global Agenda Councils
• List of Councils: Here
• List of Members: Here
• Members of Ageing Society Council: Here
• Info on 2009 Summit: Here
• Report from 2008 Summit: Here (opens PDF in new window)

Twitter: #WEFDubai. Will tweet during the event, and blog about it next week.

We’ll have an exciting session in Palo Alto on October 6th, as part of the BoomerTech series organized by the MIT Club and SmartSilvers. Let me share the details now.

Fact or Fad: Who is Shaping the Brain Fitness Market?
Description: Lots of buzz … Perhaps you think that “Senior Moments” are an inevitable part of aging. But research shows you may be able to keep your brain young and fit the same way you do your body, with exercise and training. With the success of Nintendo’s Brain Age, Posit Science and dozens of new software programs and games that promise “brain fitness”, the real question is: “Are we experiencing a fad, or an emerging new consumer market?”

Join our speaker, Alvaro Fernandez, author of the new book, The Sharp Brains Guide to Brain Fitness, and our expert panel to discuss:

* What are the top products on the market today?
* Can the emerging field of Brain fitness improve your job performance?
* How will consumers make informed decisions on what to buy and use?
* What are the emerging trends to leverage for entrepreneurs to jump into the marketplace?

Click Here to Register

Speaker, Panelist & Moderator

Alvaro Fernandez, SharpBrains — Alvaro is co-founder and CEO of SharpBrains, a leading market research firm that tracks the market and research for cognitive assessments, training, and games. A member of the World Economic Forum’s Global Agenda Councils, he has been quoted in The New York Times, The Wall Street Journal, USA Today, and more, and recently co-authored the book, The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp. Alvaro received masters’ degrees in education and business from Stanford University, and teaches at UC-Berkeley Osher Lifelong Learning Institute.

Panelists

Roger Quy, General Partner, Technology Partners — Roger has been responsible for the life science practice of Technology Partners since 1989. He specializes in neurotechnology, investing in both biopharma and medical device companies. Roger began his career at the Queen Square Institute of Neurology, London where he was a Research Fellow for the British Medical Research Council. He developed and commercialized techniques for monitoring the brains of ambulatory patients. He contributed to a textbook on epilepsy and holds eight patents. Roger earned a BA with honors in psychology and law and a PhD in neuroscience from the University of Keele, England. He received an MBA from the Haas School of Business at the University of California, Berkeley.

Jan Zivic, Founder, Vibrant Brains — Jan’s interest in Brain Fitness is very personal. She suffered a traumatic brain injury after an automobile accident several years ago, and experienced the concept of neuroplasticity first-hand as she rehabilitated from not being able to walk or think rationally to restoring much of her previous function.

Jan has served in a variety of leadership roles including: the Board of Directors of the Yerba Buena Center for the Arts where she currently serves as President of the Board, the Library Commission of SF, the California Executive Recruiters Association (its first female President), the Katherine Delmar Burke Independent School, and The Family Services Agency of SF – President of the Board. Jan was recognized as The SF Cable Car Awards “Woman of the Year,” and later as the recipient of the Maya Angelou Community Leadership Award, from the University of California, San Francisco Medical School’s Center Of Excellence.

Date: Tuesday, October 6, 2009

Time:

* 6:00PM Registration, Hors d’oeuvres and Networking
* 7:00PM Presentation and Panel Discussion

Cost:

* $20.00 in advance on the website
* $25.00 Walk-ins at the door (cash or check please, no credit cards accepted at door)

Contact:

Michael Sarfatti
tel 415-885-2293
sarfatti@alum.mit.edu

Location:

Wilson Sonsini
950 Page Mill Road
Palo Alto, CA 94301

Click Here to Register

(Editor’s note: this article belongs to the excellent May 2009 special issue on Augmenting Cognition of scientific journal Frontiers in Neuroscience, Volume 3, Issue 1. You can order this issue, for 50 euros, here. Highly recommended for scientists and technical readers interested in the science. This article, an industry overview, is reproduced here with authorization by the Frontiers Research Foundation).

Preparing Society for the Cognitive Age

- By Alvaro Fernandez

Groundbreaking cognitive neuroscience research has occurred over the last 20 years – without parallel growth of consumer awareness and appropriate professional dissemination. “Cognition” remains an elusive concept with unclear implications outside the research community.

Earlier this year, I presented a talk to health care professionals at the New York Academy of Medicine, titled “Brain Fitness Software: Helping Consumers Separate Hope from Hype”. I explained what computerized cognitive assessment and training tools can do (assess/enhance specific cognitive functions), what they cannot do (reduce one’s “brain age”) and the current uncertainties about what they can do (i.e., delay Alzheimer’s symptoms). At the same symposium, Dr. Gary Kennedy, Director of Geriatric Psychiatry at Montefiore Medical Center, provided guidance on why and how to screen for executive function deficits in the context of dementia.

I could perceive two emerging trends at the event: 1) “Augmenting Cognition” research is most commonly framed as a healthcare, often pharmacological topic, with the traditional cognitive bias in medicine of focusing on detection and treatment of disease, 2) In addition, there is a growing interest in non-invasive enhancement options and overall lifestyle issues. Research findings in Augmenting Cognition are only just beginning to reach the mainstream marketplace, mostly through healthcare channels. The opportunity is immense, but we will need to ensure the marketplace matures in a rational and sustainable manner, both through healthcare and non-healthcare channels.

In January 2009, we polled the 21,000 subscribers of SharpBrains’ market research eNewsletter to identify attitudes and behaviors towards the “brain fitness” field (a term we chose in 2006 based on a number of consumer surveys and focus groups to connect with a wider audience). Over 2,000 decision-makers and early adopters responded to the survey.

One of the key questions we asked was, “What is the most important problem you see in the brain fitness field and how do you think it can be solved?”. Some examples of the survey free text answers are quoted here, together with my suggestions.

Most important problems in the brain fitness field

• Public awareness (39%): “To get people to understand that heredity alone does not decide brain functioning”. We need to ramp up efforts to build public awareness and enthusiasm about brain research, including establishing clear links to daily living. We can collaborate with initiatives such as the Dana Foundation’s Brain Awareness Week and use the recent “Neuroscience Core Concepts” materials developed by the Society for Neuroscience to give talks at schools, libraries and workplaces.

• Claims (21%): “The lack of standards and clear definitions is very confusing, and Read the rest of this entry »

Hiroshi Komiyama, President of the University of Tokyo and Chairperson of the Global Agenda Council on the Challenges of Gerontology I am a member of, just provided council members with a brief update of his participation in the recent World Economic Forum.

Part of the proceedings are public – you may enjoy reading this panel write-up of the session Healthcare under Stress:

- “Japan has the world’s oldest population. Health and longevity create wealth and, thus, “health begets wealth”. It is documented that nations that develop a five-year life expectancy advantage also create a larger GDP. A healthy childhood and adulthood contribute to a more productive old age. New markets and industries are arising – “silver industries” such as financial services, health, housing and hospitality geared to senior citizens. Longevity needs to be linked to health – including cognitive health – and lifestyle choices play a major role in health.”

- “The public health focus is shifting from infections to cardiovascular diseases. Complex new models are necessary to develop better responses and improved health – with the primary emphasis on “really good primary healthcare” and prevention – to lower costs. Prevention increases the healthy years of a person’s life. The challenge is creating the incentive for prevention: how can people be encouraged to make healthy choices? Mobilized populations can drive the change. Finland has an 80% lower incidence of heart disease than 30 years ago due to such incentives.”

Full write-up: Healthcare under Stress

Related articles:

- The Future of the Aging Society: Burden or Human Capital?

- Update: Global Consortium for Neurocognitive Fitness Innovation

Here you have the November edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

Thank you for your interest, attention and participation in our SharpBrains community. As always, we appreciate your comments and suggestions.

Summit of the Global Agenda

How can we persuade business leaders, policy-makers and researchers of the urgency to develop and promote an integrated “Healthy Living” agenda focused on maintaining lifelong physical and cognitive health, vs. the usual mindset focused on dealing with specific diseases and problems once they arise?

In The Future of the Aging Society: Burden or Human Capital?, I summarize some of the key themes discussed at the World Economic Forum event in Dubai on November 7-9th. The world is aging – and in healthier ways. But our healthcare and retirement systems are on track to go bankrupt – their premises are outdated. The current disease-based research agenda compounds the problem. Solutions? 1) Promote Healthy Lifestyles that help Maintain Physical and Cognitive Functional Abilities, 2) Redesign Environments to Foster Health, Engagement and Financial Security, 3) Develop an Integrated Healthy Living & Aging Research Agenda. Specifically, we could work with the UN and Global 2000 companies to move forward a new agenda.

Planet Earth 2.0: A New Operating System: Imagine seeing a top sheik in Dubai, wrapped in traditional Arab clothing, exclaim “Yes We Can” (a la Obama) in front of the 800 global experts, adding that “we build the future with our own hands”. Some of the attendants of the World Economic Forum’s Summit of the Global Agenda urged us to “reboot” the system. More than a “reboot”, we may have to upgrade to a new global “Yes We Can” operating system.

Brain Fitness Research

Neuroplasticity and the Brain That Changes Itself: Laurie Bartels reviews the excellent book by Norman Doidge, explaining that “the neuroscience behind Doidge’s book involves neuroplasticity, which is the brain’s ability to rewire itself. This means that the brain – our intelligence – is not something fixed in concrete but rather a changing, learning entity.”

Can We Pick Your Brain re: Cognitive Assessments?: In our view, a critical component in the maturity of the brain fitness market will be the availability of inexpensive, valid and reliable objective cognitive assessments,  to help measure how our brain functions change over time and identify priorities for targeted improvements. Dr. Joshua Steinerman asks if you would be up for them?

Use It (Properly) or Lose It

Physical and mental exercise to prevent cognitive decline: The American Medical News, a weekly newspaper for physicians published by the American Medical Association, just published an excellent article on the importance of physical and mental exercise. We are very happy to see efforts like these to train physicians and health professionals in general,  given that most of them were trained under a very different understanding of the brain than the one we have today.

Brain Fitness 2: Sight & Sound: PBS recently announced the second installment of their popular Brain Fitness Program show, to start airing soon.

MetaCarnival #1: a conversation across the blogosphere: We often insist on “Novelty, Variety and Challenge” as key ingredients for good “brain exercise”. There are many ways to mix those ingredients – you may enjoy this one, the first interdisciplinary gathering of blogs and blog carnivals covering health, science, anthropology, general advice and more.

Top 15 Brain Teasers and Games for Mental Exercise: Over the last 2 years we have published close to 100 puzzles, teasers, riddles, and every kind of mental exercise (without counting our in-depth interviews with top neuroscientists). Which ones have proven most stimulating for you. Let us know. Here is a selection of our Top 15 teasers.

Final Details

Please share this newsletter with your friends and colleagues if you haven’t done so already.

Have a Happy Thanksgiving!

(Please note that this is my personal take at the discussions that took place in Dubai as part of the Global Agenda Council on the Challenges of Gerontology put together by the World Economic Forum, and builds on the work of my colleagues, but it does not represent a formal document or statement of position. Simply put, we would like to engage your brain in defining the challenges and outlining/ executing the solutions).

Context: The Challenges of the Aging Society

The world is aging. This is occurring in two ways: through shifts in the age structure that will eventually lead to many more people reaching older ages than ever before, and through continued success in extending life. Less than 100 years ago, life expectancy was between 30 to 40 years. Today, close to 800 million citizens are 60 and over.

And aging in healthier ways. Aging has incorrectly been associated with decline and decay, when in fact many people live healthy into older ages. There has been a synchronous extension in life expectancy and quality of life – the average 65-year-old today is much healthier, physically and mentally, than the average 50-year-old of 100-150 years ago – when most existing institutions were envisioned and created.

Healthy life can be further extended with existing knowledge. The fact is the onset and progression of fatal and disabling diseases, disorders, and disability can be postponed using well-researched basic measures of public health, environmental and behavioural changes, and medical technology interventions. The same methods may be used to improve or maintain mental and physical functioning.

Our healthcare and retirement systems are on bankruptcy track – their premises are outdated. Existing institutions, policies and attitudes do not reflect the points outlined above, having been developed for a society that no longer exists. We need to get on the right track: Read the rest of this entry »

Imagine seeing a top sheik from Dubai, wrapped in traditional Arab clothing, exclaim “Yes We Can” in front of the 800 experts gathered during the Summit of the Global Agenda that just took place in Dubai, co-organized by the World Economic Forum and the Government of Dubai. This same sheik added that “we build the future with our own hands”.

You can read more about the main points of the Global Agenda Councils conversation here: Discussion Highlights. Below go some of my own still-jetlagged reflections.

The financial crisis has made obvious the obvious: that we live in a truly new and global world.

And that business as usual will lead to global disaster – we need new approaches to collectively adapt to and thrive in this new environment. The answer is not to go back to any old paradigm, which simply will not work in a new reality, but to imagine and build a better new way of doing things.

Some of the attendants urged us to “reboot” the system. I don’t think that a “reboot” is enough – we need to upgrade to a new operating system. We can call it Planet Earth 2.0.Based on the group discussion we had on Sunday morning, let me propose some of the architectural principles that should underlie any emerging Planet Earth 2.0 operating system. Read the rest of this entry »

As mentioned before, the World Economic Forum asked me to write “an 800 words summary of your most compelling actionable idea on the challenges of gerontology”, in preparation for the Inaugural Summit of the Global Agenda that will take place November 7 to 9th in Dubai.A good number of SharpBrains readers and clients offered their insights – and expressed an interest in reading the draft. So below you have – a proposal to create a Global Consortium for Neurocognitive Fitness Innovation, building on our existing market research and advisory services work. Your thoughts?

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The Context

Growing Demands on Our Brains: Picture 6.7 billion Primitive Brains inhabiting a Knowledge Society where lifelong learning and mastering constant change in complex environments are critical for productive work, health and personal fulfillment.

Welcome to Planet Earth, 2008.

Further stretched by increased longevity: Now picture close to 1 billion of those brains over the age of 60 – and please remember that, less than 100 years ago, life expectancy was between 30 to 40 years. The rapidly evolving Knowledge Society is placing new and enormous demands on our “primitive” human brains. And the longer our lifespans, the more obvious the “cognitive gap”. Hence, from a health point of view, the growing Read the rest of this entry »

I announced two months ago (Global Agenda Councils: The Challenges of Gerontology) that I had been invited to join a very stimulating new initiative by the World Economic Forum.

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Update (November 2nd, 2008): my proposal is to create a Global Consortium for Neurocognitive Fitness Innovation. Thank you for your comments below!

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Next month, 700 experts will meet to drive an interdisciplinary agenda covering 68 topics (see below); 16 of us focused on the Challenges of Gerontology.

Dubai To Host 700 Of The World’s Most Influential Leaders From Academia, Business, Government and Society At First World Economic Forum Summit on the Global Agenda (I didn’t write the title of the press release…)

- “The World Economic Forum, in partnership with the Government of Dubai, will hold its inaugural Summit on the Global Agenda in Dubai from 7 to 9 November 2008. The Summit is a new, unique gathering of Read the rest of this entry »

Here are the dates and locations of some upcoming events where I will be presenting. Please introduce yourself if you are attending!

>> September 4-5th, San Francisco, CA: several Brain Health Promotion sessions, at the American Society on Aging conference.

>> October 9th, Vancouver, Canada: Exercising Our Brains 101 and Navigating The Brain Fitness Maze, at the British Columbia Seniors Living Association annual conference.

>> October 11th, San Jose, CA: The Science and Practice of Brain Fitness, at San Jose State University’s Osher Lifelong Learning Institute. (Information here).

>> October 23rd, Pocatello, Idaho: Cognitive and Emotional Training for Healthy Aging, at the Idaho Conference on Health Care. (Information here).

>> November 1st, Berkeley, CA: The Science and Practice of Brain Fitness, at UC-Berkeley’s Osher Lifelong Learning Institute. (Information here).

>> November 7-9th, Dubai: Global Agenda Councils Inaugural Summit in Dubai, organized by the World Economic Forum. (Information here).

>> November 17th, New York City: The Emerging Brain Fitness Field: Research and Implications, at New York Public Library.

>> December 5th, San Antonio, Texas: The Emerging Brain Fitness Field: Overview of Research and Tools, at the International Council on Active Aging conference. (Information here).

As always, I will share the main take-aways via this blog. I hope to meet some of you down the road!