The July/ August 2009 issue of The Journal on Active Aging includes my article Why We Need to Retool “Use It Or Lose It”

An excerpt:

“By now you have probably heard about brain plasticity, the lifelong capacity of the brain to change and rewire itself in response to the stimulation of learning and experience. The latest scientific research shows that specific lifestyles and actions can improve the health and level of functioning of our brains, no matter our age.

Of particular importance to maintaining cognitive functioning through life are the hippocampus (deep inside the brain, part of what is called the limbic system), which plays a role in learning and memory; and the frontal lobes (behind your forehead), which are key to maintaining decision-making and autonomy. Is there a way to physically protect these parts of the aging brain? Yes. But the right answer is far from “do one more crossword puzzle” or “do more X” (whatever X is). The key is to add significantly different activities to ensure a flow of novelty, variety and challenge, combining physical and mental exercise while not ignoring factors such as stress management and balanced nutrition.

We need, in other words, to retool our understanding and practice of “Use it or lose it.” We must focus on the importance of getting out of our physical and mental routines and activities to get the benefits of real exercise—physical and mental.”

Continue reading Why We Need to Retool “Use It Or Lose It”

Dr. Elkhonon Goldberg and I, co-authors of The SharpBrains Guide to Brain Fitness, will cover the main highlights from our new book and address the questions submitted by readers.
When: Tuesday July 21st, 10am Pacific Time; 1pm Eastern Time.

How to Register: Click HERE for more information and to Register.
Title: The SharpBrains Guide to Brain Fitness:
18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp

Book description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health.

An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

To order book via Amazon.com:

- Print book ($24.95): click Here
- Kindle version ($9.99): click Here

Think about this: How can anyone take care of his or her brain when every week brings a new barrage of articles and studies which seem to contradict each other?

Do supplements improve memory? Do you need both physical and mental exercise –or is one of them enough? Which brain training approach, if any, is worth one’s time and money?

We tried to address these questions, and many others, in our recent book, The SharpBrains Guide to Brain Fitness (182 pages, $24.95), that we presented at Games for Health Conference last week. The book is the result of over two years of extensive research including more than a hundred interviews with scientists, professionals and consumers, and a deep review of the scientific literature, led by neuropsychologist Elkhonon Goldberg and myself with the help of cognitive scientist Pascale Michelon. As we wrote in the Introduction, what we wanted to do first of all was to debunks these 10 myths on brain health and brain training:

Myth 1. Genes determine the fate of our brains.
Facts: Lifelong neuroplasticity allows our lifestyles and actions to play a meaningful role in how our brains physically evolve, especially given longer life expectancy.

Myth 2. Aging means automatic decline.
Facts: There is nothing inherently fixed in the precise trajectory of how brain functions evolve as we age.

Myth 3. Medication is the main hope for cognitive enhancement.
Facts: Non-invasive interventions can have comparable and more durable effects, side effect-free.

Myth 4. We will soon have a Magic Pill or General Solution to solve all our cognitive challenges.
Facts: A multi-pronged approach is recommended, centered around nutrition, stress management, and both physical and mental exercise.

Myth 5. There is only one “it” in “Use It or Lose it”.
Facts: The brain is composed of a number of specialized units. Our life and productivity depend on a variety of brain functions, not just one.

Myth 6. All brain activities or exercises are equal.
Facts: Varied and targeted exercises are the necessary ingredients in brain training so that a wide range of brain functions can be stimulated.

Myth 7. There is only one way to train your brain.
Facts: Brain functions can be impacted in a number of ways: through meditation, cognitive therapy, cognitive training.

Myth 8. We all have something called “Brain Age”.
Facts: Brain age is a fiction. No two individuals have the same brain or expression of brain functions.

Myth 9. That “brain age” can be reversed by 10, 20, 30 years.
Facts: Brain training can improve specific brain functions, but, with research available today, cannot be said to roll back one’s “brain age” by a number of years.

Myth 10. All human brains need the same brain training.
Facts: As in physical fitness, users must ask themselves: What functions do I need to improve on? In what timeframe? What is my budget?

Do you have other myths in mind you would like  us to address?

We have started to receive great feedback from the healthcare community, such as this email from a neurosurgeon in Texas:

“I really like the book, it is comprehensive without being too technical. I have recommended it to several patients. There are some other books that I expected would be greeted with enthusiasm, but were too complex for most of my patients. I think this book is right in the sweet spot”.

And this great book review by an Internist Physician and Robert Wood Johnson Foundation Fellow, titled Is Your Brain A Couch Potato?:

“…a short, sweet, entertaining read of a complex topic, with timely (written in 1/09) reviews of 21 top technology products, as well as informed and expert predictions of where this burgeoning brain-fitness field is headed. More importantly, after you read it, you’ll have a good, detailed sense of where you, personally, can act to improve your own couch-potato brain – and how to keep it fit and flexible your whole life. The SharpBrains Guide To Brain Fitness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stethoscopes Up – check it out. life.”

—Doc Gurley, book review for SFGate.com (06/08/09)

The book:  The SharpBrains Guide to Brain Fitness (available via Amazon.com Here, review copies available upon request).

Description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain health and fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health. An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

Products Reviewed (we reviewed scientific studies published before January 2009, when the manuscript text was closed):

- Overall brain maintenance: Brain Age series (Nintendo), BrainWare Safari (Learning Enhancement Corporation), FitBrains.com (Vivity Labs), Happy-Neuron.com (Scientific Brain Training), Lumosity.com (Lumos Labs), MindFit (CogniFit), (m)Power (Dakim)

- Targeted brain workout: Classic and InSight (Posit Science), Working Memory Training JM and RM (Cogmed), DriveFit (CogniFit), Earobics (Houghton Mifflin), Fast ForWord (Scientific Learning), IntelliGym (Applied Cognitive Engineering), Vision Restpration Therapy (NovaVision)

- Emotional self-regulation: emWave PC and Personal Stress Reliever (HeartMath), Journey to the Wild Divine (Wild Divine), RESPeRATE (InterCure), StressEraser (Helicor)

Our first book is available in Amazon.com!

After several meetings with Dr. Goldberg, who kindly responded to my initial unsolicited letter, we decided to partner and create SharpBrains with a mission to “to provide individuals, companies and institutions with independent, high-quality, research-based, information and guidance to navigate the growing cognitive health and brain fitness market.”

Since then, we have launched one of the most popular brain websites, blogs and newsletters, two annual market reports that have become the standard in our field, a lifelong learning curriculum taught in multiple universities, and we are now pleased to bring to you our first book. We hope you enjoy it.

Book description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health. An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

Praise for the book

“Finally, an insightful and complete overview of the science, products and trends to debunk old myths and help us all maintain our brains in top shape. A must-read for everyone with a brain – an instant classic.”
—Gloria Cavanaugh, former President & CEO of the American Society on Aging and founding Board member of the National Alliance for Caregiving

“The SharpBrains Guide to Brain Fitness offers a valuable and stimulating blueprint for anyone who wants to grow older sustainably — that is, with sound mind and good humor. Fernandez and Goldberg are the pioneers we’ve been waiting for to help us do exactly that. Buying this book is the ultimate no-brainer.”
—Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy

“A masterful guide to the brain training revolution. Promises to stimulate a much needed conversation that will nudge society to build a new brain fitness culture on solid, research-based, foundations.”
—P. Murali Doraiswamy MD, Professor of Psychiatry, Duke University and Co-author of The Alzheimer’s Action Plan

“Our curriculum and research circle will begin summer work by reading The SharpBrains Guide to Brain Fitness, a much-needed new resource to help us better understand our brains and minds and how to nourish them through life.”
—Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley

“All of us researching healthy brain function owe SharpBrains a debt of gratitude for promoting a science-based approach to brain health education and offering an unbiased view of the landscape. Now, with The SharpBrains Guide to Brain Fitness, Alvaro Fernandez and Dr. Elkhonon Goldberg serve up plentiful food for thought to satisfy the growing number of adults who are hungry for a healthy mind.”
—Joshua R. Steinerman, M.D., Assistant Professor of Neurology and Director of the Neurodegenerative Disease Clinical Trials Program at Albert Einstein College of Medicine, Montefiore Medical Center

“I am a neurosurgeon and have a great interest in the rapidly advancing field of neuroscience, especially the areas of neurogenesis and neuroplasticity. New developments happen so fast that it is difficult to keep up. This book by Alvaro Fernandez and Elkhonon Goldberg offers a spectacular introduction to the field, valuable both to the public at large and healthcare professionals.”
—Guy Otis Danielson III, MD, President of the NeuroCare Network Tyler, Texas

“Finally, a book that makes sense out of the confusing brain fitness movement! I believe brain fitness could very well be the next big thing. Baby boomers like me are getting older and we want to stay mentally sharp, maintain if not strengthen our cognitive skills, and above all avoid mental decline and Alzheimer’s disease. Unfortunately, there’s been many conflicting claims and confusing products that has made it difficult for me and thousands of others people to decide just what we should do. SharpBrains’ guide is an honest, clearly written examination of brain fitness concepts, the underlying science, and the best products and services out there. It’s a first-class, pioneering resource that summarizes all I need to know about how to stay sharp for many more years.”
—David Bunnell, founder of PC, PC World, Macworld and BioWorld

Continue reading about (and order!) The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp

Spectacular article by Dr. Denise Park in this month’s Cerebrum:

Working Later in Life May Facilitate Neural Health

- “Carmi Schooler at the National Institutes of Health, using a technique that allowed him to assess causal relationships, found that adults who performed intellectually challenging jobs across their life span showed more cognitive flexibility in late adulthood than those who performed less demanding jobs.”
- “Perhaps the most compelling evidence regarding the impact of novel experiences on brain volume and function comes from a study at the Max Planck Institute in Germany. Adults with a mean age of 59 spent three months learning to juggle three balls. Although only about half the participants were able to achieve competence in this complex skill, those who succeeded had increased volume in a mediotemporal area of the visual cortex as well as the nucleus accumbens and the hippocampus, suggesting that sustained novel experience can increase the sizes of neural structures. Notably, the changes in the nucleus accumbens and hippocampus were Read the rest of this entry »

We all have heard “Use It or Lose It”. Now, what is “It”? how does “it” work? why is “it” our best (and too often unrecognized) friend?

The Society for Neuroscience (SfN) has just released a user-friendly publication titled Neuroscience Core Concepts, aimed at helping educators and the general public learn more about the brain.

Description: “Neuroscience Core Concepts offer fundamental principles that one should know about the brain and nervous system, the most complex living structure known in the universe. They are a practical resource about:

• - How your brain works and how it is formed.
• - How it guides you through the changes in life.
• - Why it is important to increase understanding of the brain.”

You will enjoy reading the web page explaining in detail 8 Neuroscience Core Concepts:

1| The brain is the body’s most complex organ.

2| Neurons communicate using both electrical and chemical signals. Read the rest of this entry »

We offered some Brain Fitness Predictions in our Market Report , including…

“7. Doctors and pharmacists will help patients navigate through the overwhelming range of available products and interpret the results of cognitive assessments. This will require significant professional development efforts, given that most doctors today were trained under a very different understanding of the brain than the one we have today.”

The American Medical News, a weekly newspaper for physicians published by the American Medical Association, just published an excellent article along those lines:

Steps to a nimble mind: Physical and mental exercise help keep the brain fit
– Neuroscience is uncovering techniques to prevent cognitive decline.

A few quotes:

- It’s an example that highlights a wave of new thinking about the importance of brain fitness.

- Until recently, conventional wisdom held that our brains were intractable, hard-wired computers. What we were born with was all we got. Age wore down memory and the ability to understand, and few interventions could reverse this process. But increasingly, evidence suggests that physical and mental exercise can alter specific brain regions, making radical improvements in cognitive function.

- With nearly 72 million Americans turning 65 over the next two decades, physicians need the tools to handle growing patient concerns about how to best maintain brain health. Armed with this new brand of science, frontline physicians will be better equipped to address the needs of aging baby boomers, already in the throes of the brain fitness revolution.

- “Encourage them to exercise the brain in novel and complex ways,” he says.

Full article: here

One of the physicians quoted in the article is Gary J. Kennedy, MD, Director of the Division of Geriatric Psychiatry at Montefiore Medical Center in NYC and a professor in the Dept. of Psychiatry and Behavioral Sciences at Albert Einstein College of Medicine.

To put the AMA article in better perspective for SharpBrains readers, we asked Dr. Kennedy a few follow-up questions. Below you have his questions.

Alvaro Fernandez (AF): Can you summarize how cognitive functions tend to evolve as we age?

Gary Kennedy (GK): As we age cognitive functions that rely on Read the rest of this entry »

I first discovered Norman Doidge’s book, The Brain That Changes Itself, in a May, 2007 review in the New York Times. Intrigued, but caught up in myriad end-of-school-year responsibilities, the book was put out of my mind until later that summer, when our school’s learning specialist emailed to say she had just finished a fascinating book. The Brain That Changes Itself: Stores of Personal Triumph from the Frontiers of Brain Science, is a compelling collection of tales about the amazing abilities of the brain to rewire, readjust and relearn after having a slice of itself rendered dysfunctional. The first seven chapters captivated me for their personal stories; the final four chapters for the science and philosophy.

Part of what makes Doidge’s writing so accessible is he tells stories, and his stories just happen to incorporate brain science. As a result, his book is easy to digest. The neuroscience behind Doidge’s book involves neuroplasticity, which is the brain’s ability to rewire itself. This means that the brain – our intelligence – is not something fixed in concrete but rather a changing, learning entity. On the face of it, this concept should not sound unusual, for it is what happens to individuals all the time as we go about the learning process, from infancy onwards.

What separates the stories in this book from daily learning is that Read the rest of this entry »

Here you are have the twice-a-month newsletter with our 10 most popular blog posts. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

Our first Brain Training/ Fitness Webinar Series was a success with several hundred participants and great feedback. If you could not participate, you can still review the presentation slides by clicking Here. A key message from the series: it is exciting that our brains remain more flexible, at all ages, than was once thought possible. The implications? Every single owner of a brain can benefit from learning more about how to maintain the “It” in “Use It or Lose It.” And which tools, if any, can be helpful. But, remember, there are no magic pills for cognitive health and performance.

Market News

National Neurotechnology Initiative: Neurotech leaders ask for help to support a pending bill on funding for applications of brain research.

Lumos Labs raises $3 m in venture capital:  This website provides a stimulating Read the rest of this entry »

Here you are have the bi-monthly update with our 10 most Popular blog posts. (Also, remember that you can subscribe to receive our RSS feed, or to our newsletter, at the top of this page, if you want to receive this digest by email).

The Neuron, The Brain, and Thinking Smarter

Read the rest of this entry »