NeuroActive Bike: America’s First and Only Mind-Body Fitness Equipment Launched at Lady of America Fitness Centers (press release)

- “The patent-pending bike, engineered by Dr. Bergeron and BCA (Brain Center America)’s international team of brain specialists, makes its U.S. debut this month at Lady of America (LOA) fitness centers.”

- “Users of the NeuroActive Bike may select from 22 brain-stimulating exercises that train different parts of the brain, including: memory of names and faces, 3D visuo-spatial skills, concentration, word naming and arithmetic. As they pedal, they manipulate a wireless mouse to interact with the computer and complete the NeuroActive Program”

In our 2008 market report we offered Top 10 Brain Training Future Trends, including:

“2. Physical and mental exercise will be better integrated. Physical exercise has been shown to increase the rate of neurogenesis, whereas mental exercise helps ensure the survival of any newly created neurons. Today both activities usually take place in very different settings: the former, in health clubs, the later, in universities. We predict that the borders between them will become more diffuse. Expect new programs such as brain fitness podcasts that allow us to train working memory as we jog or exercise bikes with built-in brain games.”