Round-up of recent news with a variety of angles, from the effects of gaming to cognitive training for driving skills and brain fitness classes.

Seniors use brain training software to sharpen their minds (Dallas Morning News)

- “Allstate Insurance has invited some policyholders and other older drivers to try InSight so researchers can evaluate whether the software reduces accidents.”

- “Depending on the results, the auto insurer says it may expand the pilot project and offer premium discounts to drivers who take the brain training.”

- “Today, only one in seven licensed drivers is 65 or older. But by 2030, when the last of the boomers turn 65, the proportion will be one in four. “

Brain games (Palo Alto Weekly)

- “There is research that justifies the belief that games can aid the brain’s health, according to Dr. Walter Bortz II, a Stanford University School of Medicine associate professor and expert on longevity and robust aging. Studies show that stimulating the brain by learning new tasks increases blood factors in the brain that act like steroids, making it possible for the brain to grow even in old age

- “Called “brain plasticity,” such growth is the foundation of brain-fitness software research.”

Brain Fitness Classes Keep Seniors Mentally And Socially Active (Washington Post)

- “More options for exercising the brain are on the way. Last year, the Ontario government pledged about $8 million to develop a brain fitness center in Toronto. In San Francisco, Jan Zivic, a former executive search consultant, opened a center, vibrantBrains, that offers memory improvement classes and workshops. Zivic was inspired by help she got from brain fitness games she played after being injured in an automobile accident.”

The 15 Clearest Benefits of Gaming (Edge Magazine)

-”But Fernandez warns that the gamer generation isn’t automatically guaranteed to have better cognitive health than their grandparents. “Cognitive fitness (having the mental abilities required to thrive in cognitively more complex environments) seems to depend on four major pillars: nutrition, physical exercise, stress management and mental exercise. All these factors have physical effects on our brains (for example, physical exercise contributes to the creation of new neurons, while stress and anxiety prevents and/or reduces the creation of new neurons). The bad news is that we have growing obesity rates and anxiety among young people. So, games are great for mental exercise, but we shouldn’t forget the other ‘ingredients’ for cognitive fitness.”

- “Fernandez muses, “Indeed ‘fun’ can be seen as a goal in itself … The problem is that we confuse gaming as a vehicle with gaming as content. Gaming as vehicle is arguably great—it allows for interactivity, engagement. Gaming as content, well, it depends. It is not the same to play a bloody shooter game as it is to Tetris or Rise of Nations, so the field should do a better job at explaining to mainstream society the diversity of games and dispel some myths.”

More Brain Fitness and Cognitive Health News

Here you have SharpBrains’ 30 most popular articles, ranked by the number of people who have read each article in 2008.

Please note that, since the first article already includes most of our most popular brain teasers, we have excluded teasers from the rest of the ranking. (If those 50 are not enough for you, you can also try these brain teasers).

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We are proud to announce that we now belong to the exclusive Scientific American Partner Network. Scientific American Mind spoke highly of our website last year, so it was only natural (but made us very pleased) that we were invited to join their new blogger network. We remain an independent company, so there will be few obvious changes – mainly some more links between their website and ours and new banner ads administered by Scientific American’s great team. 

News

Brain Fitness Software Report: Reviews:  our just released Market Report is earning a growing number of accolades as a must-read publication for executives and investors interested in emerging brain health trends and opportunities.  

Brain Rules- science and practice: molecular biologist John Medina releases a new book to make brain science accessible and relevant to all, and writes a fun article challenging the very existance of classrooms and cubicles. Read the rest of this entry »

As part of our ongoing Author Speaks Series, we are honored to present today this excellent article by Dr. Shannon Moffett, based on her illuminating and engaging book. Enjoy!

(and please go to sleep soon if you are reading this late Monday night).
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Two years ago I finished a book on the mind/brain, called The Three Pound Enigma: The Human Brain and the Quest to Unlock its Mysteries . Each chapter profiles a leader in a different aspect of mind/brain research, from neurosurgery to zen Buddhism, from cognitive neuroscience to philosophy of mind. One of my subjects was Dr. Robert Stickgold, a zany, hyper-intelligent mensch of a Harvard sleep researcher. When I met him, I was in medical school and having a grand old time—I’d exacted an extension of my tenure beyond the customary four years, so I had enough time to write the book, do my coursework, and have a life. I was busy, but still got enough sleep, had time to exercise daily, and even went for dinner and a movie sometimes. Although I found Stickgold’s work interesting, there was a part of me that just didn’t get it.

Fast-forward to the present, when I am a resident in emergency medicine at a busy inner-city trauma center; I have two-year-old twins and a husband with a 60-hour-a-week job of his own. I do not exercise. I do not eat unless I can do something else productive at the same time, and even when I do get to sleep in my own bed, my slumber is fractured by the awakenings of two circadianly disparate toddlers. It seems to take me twice as long to “get” new concepts as it used to, and I never feel like I’m functioning at top speed. In short, I am a mess. And NOW I get what Stickgold’s work is all about, and understand that he is both quantifying and explaining exactly what I’m feeling.

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Hi!

I’m Andreas, the new intern at SharpBrains. I’m having a summer break from my MD/PhD program in cognitive neuroscience at Oslo University, Norway. My research group’s recent work on patients with memory complaints has brought to me a really positive impression of brain fitness and its outcomes.

This Tuesday Santa Clara University hosted the annual Boomer Venture Summit. The forum brought together a great group of industry leaders and start-ups in the growing market segment of baby boomers. Let’s see how my own memory is working…I’ll bring you the 10 things that I remember from this great event.

1. According to Mary S. Furlong, Executive Producer of the summit, healthy living and aging is a $480 billion industry. And 80% of the purchase decisions in this industry are made by women. Read interview of this important boomer with 50+ digital.
2. Paul Kleyman, editor of Aging Today is frustrated about how the media pays so little attention to baby boomers in general, being obsessed with mainly younger people. Let’s keep in mind that the boomers are a 77 million population and the biggest spenders in the consumer market.
3. Simplicity is Key. James Koch of Leavy School of Business says that the successful products for the 50+ consumers bring simplicity to the consumer’s life. World Hearing Organization and Seronostics, the winners of the $10K business plan both makes products that make the life of the consumer easier.

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