Hi!
This is Andreas, the Norwegian MD/PhD in neuroscience candidate who worked as an intern at SharpBrains a few months ago. Now I’m back in chilly Oslo where I’ve just begun my PhD program on cognitive training for patients with memory problems.

Today I felt it was time to reflect upon my 3 month stay in San Francisco earlier this year. It all started when in April when the Norwegian school of entrepreneurship said: You’ve got a ticket to San Francisco, now you got to find the perfect start-up company to work for.

Being interested in brain training, I googled “Brain fitness San Francisco” and guess what I found? I got in touch with Alvaro Fernandez, the co-founder of SharpBrains.com and two months later I started working with him and his team.

As a scientist, being placed in an exciting start-up company in a novel market like brain fitness was a huge learning experience that gave me hands-on knowledge of business and entrepreneurial culture. Being a neuroscience student, I know that learning physically changes my brain, strengthening it.

Here’s a list of some of the key things I’ve learned:

1) First of all, one of key rules for brain fitness is learning. In SharpBrains I immediately got to experience what a great learning culture can be all about – from key insights in entrepreneurship to how to make creative videos and writing for the web. The urge for constant learning is both fun and stimulating – and I appreciate Alvaro’s suggestion to write this post.
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A reader (thanks Mike!) sends us this fun article, titled A matter of training, on how to train our memory. Some quotes:

“It’s a skill, not a talent. It’s something anyone could have picked up … I’m not born with this. It’s about training and technique,” he says, explaining his unusual ability. Anant holds the Limca Record – the Indian equivalent of the Guinness Record – for memorising 75 telephone numbers, along with the names of their owners, in less than an hour. He is recognised as “the man with the most phenomenal memory in India.”  

“Unfortunately, most people think that memorising is very difficult. The moment they see someone demonstrate something like this, they think it’s out of this world.”

If you want to remember something, you have to link it to something you already know. Association is the natural principal. For example, if you need directions to a place, a landmark is often used as a point of reference. And if you derive pleasure from something you do, there’s a good chance you’ll remember it. Since the brain already works in this manner, why don’t we take control of it?” 

“To me, an intelligent person is someone who is able to put together more of his skills to solve a problem. Intelligence is about using strategies.” 

The key concept here is that memory, as well as other cognitive skills, can be trained through Read the rest of this entry »

For a limited time only: we can offer a 10% Discount and Free shipping for SharpBrains readers who want to buy MindFit brain fitness program. Simply visit this website introduce the Discount Code SB-MF-10 in the Discounts/Coupons field as you check out. 

Note: by clicking here you will visit a different website, unafiliated with us.  Please remember that we have not developed MindFit, but consider it one of the programs with good grades in our 10-Question Evaluation Checklist, so we are glad to have secured this discount.

Below you have some demos, so you get a sense of the types of exercises we are talking about. Have fun!

The “Inside and Outside” task was designed to train your divided attention skills. Divided attention is the ability to pay attention to more than one thing at a time. Read the rest of this entry »

A year ago we wrote a Glossary where we defined Brain Fitness as “the general state of good, sharp, brain and mind, especially as the result of mental and physical exercise and proper nutrition” and a Brain Fitness Program as a “structured set of brain exercises, usually computer-based, designed to train specific brain areas and functions in targeted ways, and measured by brain fitness assessments.”

Now, thanks to this recent article Alvaro and Lisa’s Brain Vacation, we can add Brain Fitness Vacation: “A brain fitness vacation is like a regular vacation, only you attend events, do exercises, and arrange for experiences that address the aspects of good brain health: physical exercise, mental exercise, good nutrition, and stress management.”

Dave Bunnell, the founder and editor of new magazine ELDR (and previously editor of PC World, PC Magazine, Upside, and many other magazines) met Dr. Goldberg and myself after our speech in SFSU last May. When he showed an interest in writing a story, and I mentioned half-jokingly that it would have to wait a few weeks since my wife and I were about to take a much needed “brain fitness vacation”, he said, well, maybe that’s the story!. 

You can read the full article here. For the benefit of the attendants to my lectures this week, who may be looking for some additional brain exercises, here go some quotes:

• Guesstimation. Lisa asks Alvaro a question, “How many trees are there in San Francisco?” To come up with an answer, Alvaro first tries to guess how many trees, on average, there are in a city block. He then calculates approximately how many blocks there are in a square mile, followed by how many square miles there are in San Francisco, and so on.

• Number Series. Alvaro says, “Two, three,” and Lisa replies, “four, six.” Alvaro then says, “Six, nine,” and Lisa replies, “Eight, twelve.” He says,”Ten, fifteen,” and the sequence goes on as long and as fast as you can keep doing it.

• Haiku. During the entire vacation, Alvaro and Lisa composed haiku for each other every morning. The rule was they couldn’t write them down. They had to create them in their heads and remember them.

• Sensory training. Lisa puts a piece of chocolate into Alvaro’s mouth while his eyes are closed. He lets it melt completely without chewing and without opening his eyes. Next, he puts a grape in Lisa’s mouth.

• Visualizations. Alvaro and Lisa sit quietly for about 15 minutes, breathe deeply using their diaphragms, and visualize special moments from their past, such as the most beautiful view they’ve ever seen, or a loving personal moment.

Enjoy

Pic credit: San Pedro de Alcantara, Spain (Wikipedia)

Great article on the growing brain fitness field. Rethinking the Brain Business: Why a mental-fitness program may be the start of something big. Some quotes:

- “But Merzenich has loftier ambitions. He envisions his company as part of a new industry that will become a “mirror” of the drug industry. He wants to go far beyond simply sharpening memory and cognitive ability to tackle diseases as well. Instead of medications, he sees a business rooted in neuroscience that will use noninvasive computer exercises to rewire the brain, gradually training it back to mental health.”

- For now, Merzenich believes the emerging field of “brain health” is cluttered with bad science. He singled out Nintendo’s brain games as an example of a product that has no science to back up its claims. But he doesn’t expect that to last.

- “This field is undisciplined now and full of trash,” he says. “But it will mature and ultimately the snake oil will be cleaned up. It will grow like the fitness industry from almost nowhere. And it will become a part of everyday life.”

For help on how to evaluate the growing number of programs, check out our Brain Fitness Program evaluation checklist.

Given the growing number of articles in the popular press mentioning words such as “neuroplasticity”, “fMRI” and “cognitive reserve”, let’s review some key findings, concepts and terms.

First, a prescient quote by Spanish neuroscientist Santiago Ramon y Cajal (1852-1934): ”Every man can, if he so desires, become the sculptor his own brain“.

Thanks to new neuroimaging techniques, regarded “as important for neuroscience as telescopes were for astronomy”, neuroscientists and cognitive psychologists have been finding that the brain has a number of “core capacities” and “mental muscles” that can be exercised through novelty, variety and practice, and that exercising our brain can influence the generation of new neurons and their connections. Brain exercise is being recognized, therefore, as a critical pillar of brain health, together with nutrition, physical exercise and stress management.

Previous beliefs about our brain and how it works have been proven false. Some beliefs that have been debunked include claims that adult brains can not create new neurons (shown to be false by Berkeley scientists Marian Diamond and Mark Rosenzweig, and Salk Institute’s Fred Gage), notions that working memory has a maximum limit of 6 or 7 items (debunked by Karolinska Institute’s Torkel Klingberg), and assumptions that the brain’s basic processes can not be reorganized by repeated practice (UCSF’s Drs. Paula Tallal and Michael Merzenich). The “mental muscles” we can train include attention, stress and emotional management, memory, visual/ spatial, auditory processes and language, motor coordination and executive functions like planning and problem-solving.

Mental stimulation is important if done in the right supportive and engaging environment. Stanford’s Robert Sapolsky has proven that chronic stress and cortical inhibition, which may be aggravated due to imposed mental stimulation, may prove counterproductive. Having the right motivation is essential.

A surprising and promising area of scientific inquiry is Mindfulness-Based Stress Reduction (MBSR). An increasing number of neuroscientists (such as University of Wisconsin-Madison’s Richard Davidson) are investigating the ability of trained meditators to develop and sustain attention and visualizations and to work positively with powerful emotional states and stress through the directed mental processes of meditation practices.

And now, some keywords:

Brain Fitness Program: structured set of brain exercises, usually computer-based, designed to train specific brain areas and processes in targeted ways.

Chronic Stress: ongoing, long-term stress, which blocks the formation of new neurons and Read the rest of this entry »

Please check out our press release today: SharpBrains Announces Ten-Point Brain Fitness Checklist. We hope this information is useful as you evaluate all the programs that are appearing. 

“Leading Source of Brain Exercise Information Establishes 10 Must-Ask Questions for Consumers Choosing Brain Fitness Software Programs”

“SAN FRANCISCO–(BUSINESS WIRE)–The influx of brain exercise programs during the past six months has lead SharpBrains.com, the nation’s first online brain fitness center and leading provider of mental exercise information and programs, to establish a 10-question checklist to help consumers choose the best brain fitness program for their needs.”

Here is question 14 of 25 from Brain Fitness 101: Answers to Your Top 25 Questions. To download the complete version, please click here.

Question:
Does a brain fitness program prevent Alzheimer’s disease and other forms of dementia?

Key Points:

• Studies have shown mentally active people have lower rates and later onset of symptoms for Alzheimer’s disease and other forms of dementia. These diseases involve a number of variables like family history, physical fitness, nutrition, and brain fitness.
• People who remain intellectually active and engage in hobbies reduce the risk of Alzheimer’s disease by one third.

Answer:
Read the rest of this entry »

Main Points:

1. A brain fitness program will help us maintain quality of life as we age.
2. The human brain is a social brain. It has evolved over time within multiple social systems. We are born into a social system, learn in social systems, and age in social systems.
3. A “Head Coach” can provide a social context that facilitates and enhances brain function as we move through the aging process.

Our American society is aging. Within the next three decades, one out of every five people will be 65 or older. Unfortunately, research suggests that approximately 30% of individuals age 60 years or older will experience dementia as they near the end of life. To increase the odds that we can maintain a quality life across our life span, our focus needs to shift from increasing longevity to maintaining quality of life as we age.
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Getting ready for the holidays, not the best time to write great original content…so let us share the only review we have found so far on one of the programs we offer, MindFit.

First, a good article titled The dawn of cognitive technology, on the science behind the need for structured computer-based programs, with quotes such as Read the rest of this entry »