Our first book is available in Amazon.com!

After several meetings with Dr. Goldberg, who kindly responded to my initial unsolicited letter, we decided to partner and create SharpBrains with a mission to “to provide individuals, companies and institutions with independent, high-quality, research-based, information and guidance to navigate the growing cognitive health and brain fitness market.”

Since then, we have launched one of the most popular brain websites, blogs and newsletters, two annual market reports that have become the standard in our field, a lifelong learning curriculum taught in multiple universities, and we are now pleased to bring to you our first book. We hope you enjoy it.

Book description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health. An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

Praise for the book

“Finally, an insightful and complete overview of the science, products and trends to debunk old myths and help us all maintain our brains in top shape. A must-read for everyone with a brain – an instant classic.”
—Gloria Cavanaugh, former President & CEO of the American Society on Aging and founding Board member of the National Alliance for Caregiving

“The SharpBrains Guide to Brain Fitness offers a valuable and stimulating blueprint for anyone who wants to grow older sustainably — that is, with sound mind and good humor. Fernandez and Goldberg are the pioneers we’ve been waiting for to help us do exactly that. Buying this book is the ultimate no-brainer.”
—Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy

“A masterful guide to the brain training revolution. Promises to stimulate a much needed conversation that will nudge society to build a new brain fitness culture on solid, research-based, foundations.”
—P. Murali Doraiswamy MD, Professor of Psychiatry, Duke University and Co-author of The Alzheimer’s Action Plan

“Our curriculum and research circle will begin summer work by reading The SharpBrains Guide to Brain Fitness, a much-needed new resource to help us better understand our brains and minds and how to nourish them through life.”
—Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley

“All of us researching healthy brain function owe SharpBrains a debt of gratitude for promoting a science-based approach to brain health education and offering an unbiased view of the landscape. Now, with The SharpBrains Guide to Brain Fitness, Alvaro Fernandez and Dr. Elkhonon Goldberg serve up plentiful food for thought to satisfy the growing number of adults who are hungry for a healthy mind.”
—Joshua R. Steinerman, M.D., Assistant Professor of Neurology and Director of the Neurodegenerative Disease Clinical Trials Program at Albert Einstein College of Medicine, Montefiore Medical Center

“I am a neurosurgeon and have a great interest in the rapidly advancing field of neuroscience, especially the areas of neurogenesis and neuroplasticity. New developments happen so fast that it is difficult to keep up. This book by Alvaro Fernandez and Elkhonon Goldberg offers a spectacular introduction to the field, valuable both to the public at large and healthcare professionals.”
—Guy Otis Danielson III, MD, President of the NeuroCare Network Tyler, Texas

“Finally, a book that makes sense out of the confusing brain fitness movement! I believe brain fitness could very well be the next big thing. Baby boomers like me are getting older and we want to stay mentally sharp, maintain if not strengthen our cognitive skills, and above all avoid mental decline and Alzheimer’s disease. Unfortunately, there’s been many conflicting claims and confusing products that has made it difficult for me and thousands of others people to decide just what we should do. SharpBrains’ guide is an honest, clearly written examination of brain fitness concepts, the underlying science, and the best products and services out there. It’s a first-class, pioneering resource that summarizes all I need to know about how to stay sharp for many more years.”
—David Bunnell, founder of PC, PC World, Macworld and BioWorld

Continue reading about (and order!) The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp

You may be reading all about brain fitness and brain training. It seems every week brings a new barrage of articles and studies which often contradict what you read the month before: Does Gingko Biloba help delay Alzheimer’s Disease? Can physical exercise help you stay sharp as you age? Which computer-based “brain fitness programs”, if any, are worth your money?

All this coverage reflects very exciting scientific findings but also poses a key dilemma: How to become an informed lifelong learner and consumer when there are few and contradictory authoritative guidelines?

The SharpBrains Guide to Brain Fitness (to be published in May 2009; $24.95) aims to fill that void. This guide is the result of over a year of extensive research including more than a hundred interviews with scientists, professionals and consumers, and a deep literature review. Below you have some of the main findings from our effort. The guide not only covers these aspects in more depth and offers practical guidance, but also includes 18 interviews with prominent scientists to help you understand the research better.

Can we introduce you to your Brain?

The Guide will start at the obvious starting point: The Human Brain. In order to make informed decisions about brain health, one needs to first understand the basic organization of the human brain and how it tends to change as we get older.

• The brain is composed of a number of regions serving distinct functions. Forget IQ: our life and productivity depend on a variety of brain functions, not just one.

• There is nothing inherently fixed in the trajectory of how brain functions evolve as we age. Your lifestyle, actions, and even thoughts, do matter.

The 4 Pillars of Brain Maintenance

Neuroplasticity is the lifelong capacity of the brain to change and rewire itself in response to the stimulation of learning and experience. The latest scientific research shows that specific lifestyles and actions can, no matter our age, improve the health and level of functioning of our brains.

What factors seem to have the most influence? Read the rest of this entry »

Here you have the twice-a-month newsletter with our most popular blog posts. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

Have you ever wondered how we can maintain SharpBrains’ website, blog and newsletter without selling any products and with only limited advertising? The answer is, we offer market research to organizations such as healthcare providers, research centers, technology developers, venture capital firms, consulting and training companies, and more.

Our new Premium Research Sponsors program will allow pioneering organizations to collaborate with us to shape the future of the brain fitness and cognitive health field, by sponsoring and accessing the most up-to-date information on the science and best practices to assess and improve cognitive functioning across the lifespan. You can learn more about the Premium Research Sponsors program Here.

Market News

The Cognitive Health and Fitness Market On The Move: As you have probably seen, the Cognitive Health and Brain Fitness field is rapidly evolving. Here we highlight some of the main developments affecting the field over the last 6-months: public policy initiatives in Canada and the US, the growing role of computerized assessments, several venture capital rounds, major initiatives by insurance companies, and significant research findings.

 The Big Picture

Executive Summary of the Brain Fitness Market: Let’s step back and ask ourselves, “Why is the field evolving in such a fast way? What is hope, what is hype, what is reality?” A spate of recent global news coverage on brain fitness and brain training reflects a growing interest in natural, non drug-based interventions to keep our brains sharp as we age. This interest is very timely, given an aging population, the increased prevalence of Alzheimer’s rates, and soaring health care costs in the US that place more emphasis than ever on prevention and lifestyle changes. This article summarizes the main market dynamics, open questions, and top trends to watch for.

Nourishing Our Brains and Minds

Philosophy as the Missing Link in School Curricula: Kimberly Wickham answers provides some good answers to the question, “Why would anyone want to teach philosophy to pre-adolescent children?” that will engage your critical thinking skills.

A User’s Guide to Lifelong Brain Health: Drs Simon Evans and Paul Burghardt hope (as we do) that the emerging emphasis on cognitive exercise and fitness helps complement -not substitute- other lifestyle factors important for the “physical health of the brain and all the systems it communicates with”. Think: nutrition, exercise, sleep.

Excellent Reader Comments: Our last newsletter generated a round of excellent  comments by readers on cognitive training, Posit Science and Alzheimer’s Australia, gerontology and the brain, and the value of videogames. Come enjoy this collective wisdom and participate as you wish.

Brainy Haikus:
river with haikus
flowing in since the summer
keeping  us afloat

The Challenges of Gerontology?: The World Economic Forum has asked me, as one of the 16 members of the Global Agenda Council on the Challenges of Gerontology, for “an 800 word summary of your most compelling actionable idea on the challenges of gerontology.” Feel free to help me out by offering your own actionable ideas, either related to the discipline of gerontology itself or on ways to best engage the growing number of brains over the age of 60 in our planet.

Enjoy!

Good article in the Washington Post today: 

Is It Really Smart to Teach Old Brains New Tricks?

The reporter presents a good overview of what is happening, but framed around a highly artificial choice for consumers: either you a) do physical exercise, or b) take part in social interactions, or c) engage in mental exercise.

What about switching off those TVs and having time for all a, b, c, and more? Research does not support a “general solution” to cognitive health but a multi-pronged one, featuring a good nutrition, stress management, and both physical and mental exercise. Each individual presents different contexts and priorities: for example, Read the rest of this entry »

Consider Linda, a 31-year-old woman, single and bright. As a student, she was deeply concerned with discrimination and social justice and also participated in anti-nuclear protests.

Which is more probable? (a) Linda is today a bank teller; (b) Linda is a bank teller and active in the feminist movement.

Quick, what’s your answer?

Read the rest of this entry »

Quick update: 2 very interesting news, 2 excellent blog carnivals.

1) Forget Brain Age: Researchers Develop Software That Makes You Smarter (Wired). Thanks Senia!

- “In a limited trial, he and his team were able to make 34 test subjects significantly better at answering IQ test questions after training them on a completely separate memory task” 

Read the rest of this entry »

The MIT Technology Review September/ October edition brings an article by Daniel Dennett titled Higher Games: It’s been 10 years since IBM’s Deep Blue beat Garry Kasparov in chess. A prominent philosopher asks what the match meant (subscription required), which is creating a lot of buzz on the science blogosphere on whether humans or machines are “smarter”.  

• Chess computers beat humans: Does this mean computers are “creative”? (Cognitive Daily)
• Is Deep Blue Human? (The Frontal Cortex)
• The Intelligence of Game-Playing Software (Aardvarchaeology)
• Chess and Artificial Intelligence (The Questionable Authority)

All this begs the question, what does “being smart” means? “Is it possible to improve intelligence and become “smarter” and what does it really mean to be “smarter?” (question asked by Patricia, one of our readers).

Today we bring you an answer to those questions provided by David Gamon, author of Building Mental Muscle: Conditioning Exercises for the Six Intelligence Zones:

——————————————–

As we age, our brains accumulate an ever larger collection of patterns. This gives us a kind of mental quickness that compensates for the slowing of processing speed. Instead of having to piece together the pattern bit by bit from scratch by associating individual pieces of data, you need only a few pieces of data to make you realize that they fit a pattern you already know, much the way a few bars of melody are all you need to recognize an entire song.

The more experience we accumulate, the more of these patterns we hold in our brains, and the less effort we have to make to piece together new pieces of data in new ways. With that comes a danger. We get lazy. It’s a lot easier to Read the rest of this entry »

The LA Times just completed a wonderful 4-part series on how learning and memory work. The  NYT re-emphasized the importance of physical exercise for neurogenesis (the creation of new neurons). To put this news in better perspective, let’s review some good lifestyle options we can follow to maintain, and improve, our vibrant brains. 

1. 1. Learn what is the “It” in “Use It or Lose It”. A basic understanding will serve you well to appreciate your brain’s beauty as a living and constantly-developing dense forest with billions of neurons and synapses. 
2. 2. Take care of your nutrition. Did you know that the brain only weighs 2% of body mass but consumes over 20% of the oxygen and nutrients we intake? As a general rule, you don’t need expensive ultra-sophisticated nutritional supplements, just make sure you don’t stuff yourself with the “bad stuff”.
3. 3. Remember that the brain is part of the body. Things that exercise your body can also help sharpen your brain: physical exercise enhances neurogenesis.
4. 4. Practice positive, future-oriented thoughts until they become your default mindset and you look forward to every new day in a constructive way. Stress and anxiety, no matter whether induced by external events or by your own thoughts, actually kills neurons and prevent the creation of new ones. You can think of chronic stress as the opposite of exercise: it prevents the creation of new neurons.
5. 5. Thrive on Learning and Mental Challenges. The point of having a brain is precisely to learn and to adapt to challenging new environments. Once new neurons appear in your brain, where they stay in your brain and how long they survive depends on how you use them. “Use It or Lose It” does not mean “do crossword puzzle number 1,234,567″. It means, “challenge your brain often with fundamentally new activities”. 
6. We are (as far as we know) the only self-directed organisms in this planet. Aim high. Once you graduate from college, keep learning. The brain keeps developing, no matter your age, and it reflects what you do with it.
7. Explore, travel. Adapting to new locations forces you to pay more attention to your environment. Make new decisions, use your brain.
8. Don’t Outsource Your Brain. Not to media personalities, not to politicians, not to your smart neighbour… Make your own decisions, and mistakes. And learn from them. That way, you are training your brain, not your neighbour’s.
9. Develop and maintain stimulating friendships. We are “social animals”, and need social interaction. Which, by the way, is why ‘Baby Einstein’ has been shown not to be the panacea for children development.
10. Laugh. Often. Especially to cognitively complex humor, full of twists and surprises. Better, try to become the next Jon Stewart (Note: I just corrected his name from “John”…which may call for a #11: Spellcheck!)

Now, remember that what counts is not reading this article-or any other-, but practicing a bit every day until small steps snowball into unstoppable, internalized habits…so, pick your next battle and try to start improving at least one of these 10 habits today! For more in-depth information on these topics, check our Brain Fitness Topics section.

Cognitive training and stress management, MindFit and Freeze-Framer (or emWave): two complementary sides of Brain Fitness.

Research shows that adults can and should take care of their brains, both for short-term and long-term benefits. Through brain exercise we can improve our overall cognitive function right now—making quick decisions, staying calm and focused under pressure, and multitasking effectively. Over time, we may not reduce our brain age, but we can build up a cognitive reserve to buffer against age-related cognitive decline or other progressive diseases. Short term and long term, we all want to lead productive, successful lives.

Any good brain fitness program must provide you a variety of new challenges over time. While recreational activities like bridge, sudoku, and crossword puzzles can work our brain, only a comprehensive tool based in scientific research, like MindFit, can work your mental muscles systematically through a completely individualized training regimen for Read the rest of this entry »

There has been an interesting discussion about the issues related to the aging of the legal profession. Stephanie introduced us to the article “the Graying Bar: let’s not forget the ethics” by David Giacalone.

In short: statistics about the increasing ratio of lawyers over 70 in active practice, on the one hand, and the general incidence of Alzheimer’s and other dementias, on the other, lead David to point out an increasing likelihood that some lawyers may be practicing in less than ideal conditions for their clients, beyond a reasonable “brain age”. The question then becomes: who and how can solve this problem, which is only going to grow given demographic trends?.

We are not legal experts, but would like to inform the debate by offering 10 considerations on healthy aging and job performance from a neuropsychological point of view, that apply to all occupations:

1- We should talk more about change than about decline, as Sharon Begley wrote recently in her great article on The Upside of Aging – WSJ.com (subscription required).

We discussed some of these effects with Dr. Elkhonon Goldberg, who wrote his great book The Wisdom Paradox precisely on this point, at The Executive Brain and How our Minds Can Grow Stronger.

2- Some skills improve as we age: In our “Exercising Our Brains” Classes, we typically explain how some areas typically improve as we age, such as self-regulation, emotional functioning and Wisdom (which means moving from Problem solving to Pattern recognition). As a lawyer accumulates more cases under his/ her belt, he or she develops an automatic “intuition” for solutions and strategies. As long as the enviroment doesn’t change too rapidly, this growing wisdom is very valuable.

3- …whereas, yes, others typically decline: Read the rest of this entry »