We are excited to invite you to the first virtual, global SharpBrains Summit (January 18-20th, 2010). The SharpBrains Summit will feature a “dream team” of over 25 speakers who are leaders in industry and research from 7 countries, to discuss emerging research, tools and best practices for cognitive health and performance. This inaugural event will expose health and insurance providers, developers, innovators at Fortune 500 companies, investors and researchers, to the opportunities, partnerships, trends, and standards of the rapidly evolving cognitive fitness field.

Register Today

Learn more and register Here today, at discounted early-bird rates, to receive these benefits:

• Learn: Full access to all Conference live sessions, and Downloadable Recordings and Handouts
• See: latest technologies and products during Expo Day
• Connect and Discuss: become a member of the SharpBrains Network for Brain Fitness Innovation (members-only LinkedIn Group) through the end of 2010, access online chats during the summit, meet other registrants in your city
• Understand the Big Picture: access 10 Research Executive Briefs prepared by leading scientists

On top of those early-bird discounts, we offer an additional 15% discount for SharpBrains readers who want Regular Admission. Discount code: sharp2010. You can register Here.

Agenda/ Speakers

Monday, January 18th, 2010:

(Preliminary schedule, US Pacific Time)

8-9.15am. Cognition & Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, SharpBrains
• David Whitehouse, OptumHealth Behavioral Solutions
• William Reichman, Baycrest
• P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers and Adults

• Steven Aldrich, Posit Science
• Shlomo Breznitz, CogniFit
• Jerri Edwards, University of South Florida
• Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

• Kunal Sarkar, Lumos Labs
• Elizabeth Zelinski, USC Davis School of Gerontology Read the rest of this entry »

We are now finalizing agenda and contacting sponsors and partners. Details will be ready, and registration open, by the end of October. In the meantime, please Save the Date if you are interested in participating: January 18-20th 2010 (Pacific Time).

• Conference: January 18-19th. A series of 30-minute sessions (20-minute presentation, 10-minute Q&A), to discuss Market and Research Insights,  together with online discussions and, in some cities, social gatherings of participants.
• Expo Day: January 20th. Product demos by Sponsors.

Confirmed speakers and themes:

Monday, January 18th, 2010:

Cognition and Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, CEO, SharpBrains
• David Whitehouse, Chief Medical Officer, OptumHealth Behavioral Solutions
• William Reichman, President, Baycrest
• P Murali Doraiswamy, Biological Psychiatry Division Head, Duke University

Tools for Safer Driving: Teenagers and Older Adults

• Steven Aldrich, CEO, Posit Science
• Peter Christianson, President of Young Drivers of Canada
• Jerri Edwards, Assoc. Professor University of South Florida

Clinical Applications: Researching, Identifying, Treating Cognitive Deficits

• Keith Wesnes, Practice Leader, United BioSource Corporation
• Jonas Jendi, CEO, Cogmed
• Michel Noir, President, Scientific Brain Training
• Elkhonon Goldberg, Chief Scientific Advisor, SharpBrains

Read the rest of this entry »

After a surprisingly calm summer, I am getting my brain, throat, and presentation, ready for the book tour to promote The SharpBrains Guide to Brain Fitness. The tour includes two talks at New York Public Library!

These are the events during September and October – please let me know if you plan to attend any.
And, of course, if you haven’t ordered your copy yet, Amazon.com is here to help you…

Order Book at Amazon.com
	Click Here to order at Amazon.com. Print Edition, $24.95

Order Kindle eBook
	Click Here to order at Amazon.com, Kindle Edition, $9.99

> September 8th, Petaluma, California: Physical and Mental Exercise for Brain Fitness, at the Club One Fitness Center. More information here.

> September 9th, San Francisco: The SharpBrains Guide to Brain Fitness, at San Francisco State University Osher Lifelong Learning Institute (OLLI). More information here.

> September 11th, Oakland, California: The SharpBrains Guide to Brain Fitness, at ASA Brain Health Day

> September 23rd, New York Public Library, Bronx Library Center: The SharpBrains Guide to Brain Fitness. More information here.

> September 25rd, New York Public Library, Stephen Schwarzman Building: The SharpBrains Guide to Brain Fitness. More information here.

> October 6th, Palo Alto, CA: Brain Fitness – Fad or Revolution?, SmartSilvers MIT Northern California event. More information here.

> October 14th, Berkeley, CA: Do’s and Don’ts of Brain Fitness for Life, at UC-Berkeley Osher Lifelong Learning Institute. More information here.

> October 21th, New York City: Brain Fitness For All, at Glen Cove Senior Center.

Reminder: you can Order your copy Here!

You may be reading all about brain fitness and brain training. It seems every week brings a new barrage of articles and studies which often contradict what you read the month before: Does Gingko Biloba help delay Alzheimer’s Disease? Can physical exercise help you stay sharp as you age? Which computer-based “brain fitness programs”, if any, are worth your money?

All this coverage reflects very exciting scientific findings but also poses a key dilemma: How to become an informed lifelong learner and consumer when there are few and contradictory authoritative guidelines?

The SharpBrains Guide to Brain Fitness (to be published in May 2009; $24.95) aims to fill that void. This guide is the result of over a year of extensive research including more than a hundred interviews with scientists, professionals and consumers, and a deep literature review. Below you have some of the main findings from our effort. The guide not only covers these aspects in more depth and offers practical guidance, but also includes 18 interviews with prominent scientists to help you understand the research better.

Can we introduce you to your Brain?

The Guide will start at the obvious starting point: The Human Brain. In order to make informed decisions about brain health, one needs to first understand the basic organization of the human brain and how it tends to change as we get older.

• The brain is composed of a number of regions serving distinct functions. Forget IQ: our life and productivity depend on a variety of brain functions, not just one.

• There is nothing inherently fixed in the trajectory of how brain functions evolve as we age. Your lifestyle, actions, and even thoughts, do matter.

The 4 Pillars of Brain Maintenance

Neuroplasticity is the lifelong capacity of the brain to change and rewire itself in response to the stimulation of learning and experience. The latest scientific research shows that specific lifestyles and actions can, no matter our age, improve the health and level of functioning of our brains.

What factors seem to have the most influence? Read the rest of this entry »

While travelling to several conferences recently, I realized how convenient it is to post quick updates and thoughts via Twitter.

I will continue to do so often, so you may want to follow my Twitter SharpBrains updates and engage in a conversation there.

URL is http://twitter.com/AlvaroF

In case you want to follow our Twitter updates, here you have:

http://twitter.com/AlvaroF

As mentioned before, the World Economic Forum asked me to write “an 800 words summary of your most compelling actionable idea on the challenges of gerontology”, in preparation for the Inaugural Summit of the Global Agenda that will take place November 7 to 9th in Dubai.A good number of SharpBrains readers and clients offered their insights – and expressed an interest in reading the draft. So below you have – a proposal to create a Global Consortium for Neurocognitive Fitness Innovation, building on our existing market research and advisory services work. Your thoughts?

—–

The Context

Growing Demands on Our Brains: Picture 6.7 billion Primitive Brains inhabiting a Knowledge Society where lifelong learning and mastering constant change in complex environments are critical for productive work, health and personal fulfillment.

Welcome to Planet Earth, 2008.

Further stretched by increased longevity: Now picture close to 1 billion of those brains over the age of 60 – and please remember that, less than 100 years ago, life expectancy was between 30 to 40 years. The rapidly evolving Knowledge Society is placing new and enormous demands on our “primitive” human brains. And the longer our lifespans, the more obvious the “cognitive gap”. Hence, from a health point of view, the growing Read the rest of this entry »

A few days ago, Rajendra, an Indian reader of our newsletter, told us that ASHA (the acronym for the American Seniors Housing Association, for whom we prepared this special report), means Hope in Hindi.

Asha, everyone!

Then, we saw a few excellent articles on Brain Fitness and SharpBrains in mmultiple languages and continents-time to practice our language skills!:

Train your brain (Financial Times Germany):

“Ob Gehirntraining etwas nützt ist nicht bewiesen. Aber in den USA boomt der Markt, Hersteller kooperieren mit Krankenkassen und Seniorenheimen. In Deutschland fassen die Spiele gerade erst Fuß.”

Toman auge ejercicios que adiestran la mente (Milenio, Mexico):

“La clave está en encontrar actividades que estimulen más nuestra memoria.”

Trois nouvelles études IDATE : Serious Games (Publi-News, France):

“A travers une analyse détaillée des caractéristiques, des usages et des différentes familles de serious games, cette étude met en évidence les enjeux associés aux phases de conception, de développement et de diffusion des différents types de serious games.”

English-speakers were represented too:
An idea whose time has (finally) come (McKnight’s Long Term Care News):

“Like many revolutions, long-term care’s recent embrace of technology-based brain fitness tools began quietly. Then it exploded.”