As mentioned before, the World Economic Forum asked me to write “an 800 words summary of your most compelling actionable idea on the challenges of gerontology”, in preparation for the Inaugural Summit of the Global Agenda that will take place November 7 to 9th in Dubai.A good number of SharpBrains readers and clients offered their insights – and expressed an interest in reading the draft. So below you have – a proposal to create a Global Consortium for Neurocognitive Fitness Innovation, building on our existing market research and advisory services work. Your thoughts?

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The Context

Growing Demands on Our Brains: Picture 6.7 billion Primitive Brains inhabiting a Knowledge Society where lifelong learning and mastering constant change in complex environments are critical for productive work, health and personal fulfillment.

Welcome to Planet Earth, 2008.

Further stretched by increased longevity: Now picture close to 1 billion of those brains over the age of 60 – and please remember that, less than 100 years ago, life expectancy was between 30 to 40 years. The rapidly evolving Knowledge Society is placing new and enormous demands on our “primitive” human brains. And the longer our lifespans, the more obvious the “cognitive gap”. Hence, from a health point of view, the growing Read the rest of this entry »

Have you ever wondered how we can maintain SharpBrains website, blog and newsletter without selling any product and with only limited advertising? People often ask us that question, especially once we explain that we don’t sell products (selling products would present a conflict of interest given our mission to “provide individuals, companies and institutions with high-quality, research-based, information and guidance to navigate the growing cognitive and brain fitness market”.)

The answer is, we offer proprietary market research and advisory services to organizations such as these. They want to fully understand emerging Brain Fitness and Cognitive Health trends, opportunities and challenges, in order to make better-informed decisions. Examples:

- leading healthcare providers evaluating cognitive assessment and training options.
- universities and research centers trying to bridge brain research and practice.
- developers of technologies that help assess and/ or train cognitive functions who want a better view of market size, trends and the competitive landscape.
- consulting and training companies interested in understanding market trends to scope their own potential offerings.
- venture capital firms looking for investment ideas and due diligence on existing/ potential deals.

We chose to focus our efforts on providing quality market research and advisory services given the growing confusion in the marketplace and the need for an independent and qualified source of information, market data and best practices. The brain fitness software field (defined as software applications that help assess or train cognitive functions) is projected to exceed $2B by 2015, fueled by an increasing amount of applied research on neuroplasticity and cognition; a rapidly evolving marketplace of products making cognitive claims; and growing consumer and institutional demand. Large and small organizations are already taking the first steps to leverage those technologies.

We are now launching a new Premium Research Sponsors program to partner with pioneering organizations who want to collaborate with us to shape the future of Read the rest of this entry »

During the research phase before the publication of the special report Brain Fitness Centers in Seniors Housing – A Field in the Making, published by the American Seniors Housing Association (ASHA), we realized that there were equal amounts of interest and confusion among executives and professionals thinking about adding computer-based cognitive exercise products to their mix of health & wellness activities, so we included the Evaluation Checklist that follows.

The real-life experiences at leading organizations such as Senior Star Living, Belmont Village Senior Living, Erickson Retirement Communities and others were instrumental in the development of the Checklist. We hope it is useful.

Brain Fitness Programs For Seniors Housing, Healthcare and Insurance Providers: Evaluation Checklist

Over the next several years, it is likely that many seniors housing operators will begin to carefully evaluate a growing number of options to include “brain fitness centers” in their communities.

Some options will require purchasing a device, such as Nintendo products, or the Dakim touch-screen system. Others will require installing software in PCs in existing or new computer labs, such as Posit Science, Cogmed or CogniFit’s programs. Others will be fully available online, such as those offered by Lumos Labs, Happy Neuron and My Vigorous Mind. And still others may be technology-free, promising engaging combinations of interactive, group-based, activities with pen-and-paper exercises.

Creating a solid business case will help communities navigate through this growing array of options. We suggest communities consider this SharpBrains Checklist for Brain Fitness Centers:

1. Early Users: Who among our residents is ready and willing to do the program? How are they reacting to the pilot testing of the program?

2. Cognitive benefits: What are the specific benefits claimed for using this program? Under what scenario of use (how many hours/week, how many weeks)? What specific cognitive skill(s) does the program train? How will we measure progress? Read the rest of this entry »

A few days ago, Rajendra, an Indian reader of our newsletter, told us that ASHA (the acronym for the American Seniors Housing Association, for whom we prepared this special report), means Hope in Hindi.

Asha, everyone!

Then, we saw a few excellent articles on Brain Fitness and SharpBrains in mmultiple languages and continents-time to practice our language skills!:

Train your brain (Financial Times Germany):

“Ob Gehirntraining etwas nützt ist nicht bewiesen. Aber in den USA boomt der Markt, Hersteller kooperieren mit Krankenkassen und Seniorenheimen. In Deutschland fassen die Spiele gerade erst Fuß.”

Toman auge ejercicios que adiestran la mente (Milenio, Mexico):

“La clave está en encontrar actividades que estimulen más nuestra memoria.”

Trois nouvelles études IDATE : Serious Games (Publi-News, France):

“A travers une analyse détaillée des caractéristiques, des usages et des différentes familles de serious games, cette étude met en évidence les enjeux associés aux phases de conception, de développement et de diffusion des différents types de serious games.”

English-speakers were represented too:
An idea whose time has (finally) come (McKnight’s Long Term Care News):

“Like many revolutions, long-term care’s recent embrace of technology-based brain fitness tools began quietly. Then it exploded.”

Here you have the twice-a-month newsletter with our most popular blog posts. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

There is one type of “brain fitness program” which is not only free but also pays you back. You guessed it, that program is your “job”. Our occupations can provide beneficial mental exercise if they incorporate the key ingredients of novelty, variety, and challenge, and are not a source of chronic stress.

We start today’s newsletter with two articles related to the brain value of having mentally stimulating jobs.

Your Brain At Work

ABC Reporter Bob Woodruff’s Recovery from Traumatic Brain Injury: Former US presidential contender and Senator John Edwards recently granted an interview to reporter Bob Woodruff. The most remarkable aspect of the interview? Bob Woodruff’s spectacular recovery from the traumatic brain injury he suffered in Iraq 2 years ago. You can’t miss this interview with his wife Lee, where we discuss Bob’s recovery process (including making a documentary, co-writing a book and other projects at ABC), the Bob Woodruff Foundation, and the overall challenge of cognitive rehabilitation following traumatic brain injuries.

Research

Santiago Ramon y Cajal’s “Recollections of My Life”: Remarkable and candid views on neuroplasticity, learning, aging and life, straight from the autobiography of one of the founders of modern neuroscience, who once said “Every man can, if he so desires, become the sculptor of his own brain.”

Can food improve brain health?: Dr. Pascale Michelon provides an overview of the effects of food on the brain, building on Fernando Gomez-Pinilla’s recent study in Nature Reviews Neuroscience. Candidates for “brainy” foods contain: Omega-3 fatty acid, folic acid, flavonoids, anti-oxidant foods. Please note her warning, though: most of the studies showing positive effects have been conducted in mice.

The biology of aging: A monthly virtual gathering of bloggers to discuss Biology of Aging topics including research, policy, lifestyle guidance, and open questions. We are aware that “aging” may not be the sexiest  of words in our vocabulary… unless you consider the most common alternative.

Technology

The Future of Computer-assisted Cognitive Therapy: Cognitive therapy is one of the most researched types of brain training, especially in dealing with depression and anxiety. Why don’t more people benefit today from it? The lack of a scalable distribution model may perhaps explain that. We predict that technology will help complement the role of therapists, helping more people better cope with change, life, anxiety, and a range of cognitive and emotional challenges. Without any stigma. Just as naturally as one trains abdominal muscles today.

The American Seniors Housing Association (ASHA) has just released an Special Issue Brief, titled Brain Fitness Centers in Senior Housing – A Field in the Making. We prepared it for their members, and it is now available for purchase (You can click here for purchase and download. $25.)

It was a pleasure to learn more about emerging trends there and discuss best practices and implications with some of the pioneers at Senior Star Living, Belmont Village, Erickson, and more, who have been leading innovative initiatives and conducting their own pilot studies. I hope you enjoy the report.

This 15-page Special Report describes Read the rest of this entry »