Over the next weeks we are going to be sharing the Executive Summary of our market report The State of the Brain Fitness Software Market 2008 with members and clients of several partner organizations (the British Columbia Seniors Living Association, where I will be speaking this Thursday, Neurotech Reports, where I will speak on October 24th, and the Health 2.0 conference, where we are sponsoring a panel on gaming for health), so it is only fair that we first share it with our own readers.

Executive Summary

A spate of recent global news coverage on brain fitness and brain training reflects a growing interest in natural, non drug-based interventions to keep our brains sharp as we age. This interest is very timely, given an aging population, increasing prevalence of Alzheimer’s rates, and soaring health care costs in the US that place more emphasis than ever on prevention and lifestyle changes.

US brain fitness market: significant and growing

We estimate the size of the US brain fitness market was $225m in 2007 – more than double what it was in 2005. Whereas K12 school systems were the largest buyers in 2005, consumers were responsible for most of the growth from 2005 to 2007. We estimate that the consumer segment grew from a few million in 2005 to $80m in 2007, and foresee significant market growth driven not only by consumers but also by healthcare and insurance providers.

Market dynamics

As we speak to diverse audiences about this emerging field around the country we are frequently asked the following questions:

- Why are we talking about the brain fitness field at all?

Over the past decade, teams backed by neuroscientists around the world Read the rest of this entry »

Some recent brain training and health news:

1) A Promising Debut for Computerized Therapies

2) Fitness protects brain in Alzheimer’s patients

3) Brain Fitness Program Classic comes to Mac

4) Posit Science gains ownership of Scientific Learning (NSDQ: SCIL)´s BrainConnection.

5) Brain training on your mobile 

6) You must remember this: how the mind works

Here you have the links and my commentary for these news: Read the rest of this entry »

Some very interesting brain fitness software market news:

1) Scientific Learning To Buy Out Soliloquy

- “Scientific Learning Corp. has announced that it will acquire Soliloquy Learning from JTT Holdings. Both Scientific Learning and Soliloquy provide technology solutions for education. The acquisition will cost SLC about $11 million and is expected to be completed this month.”

- “Scientific Learning is the developer of Fast ForWord, a family of reading intervention tools targeted toward students who are characterized as struggling learners and designed to develop the required “neurocognitive skills” for reading and learning in general. Soliloquy is also a reading intervention developer.”

Comment: this acquisition consolidates Scientific Learning (NSDQ: SCIL) as the leading company in the education segment of the brain fitness market. It will be interesting to track what research gets done on the neural and cognitive effects of Soliloquy, since Scientific Learning’s Fast Forword is backed by extensive literature.

2) Technomedia Partners With SBT to Accelerate Its International Expansion

- “Technomedia, a Canadian provider of talent management and human capital development solutions, announced its partnership with the SBT (Scientific Brain Training) group, a European provider of training and evaluation of cognitive functions.” Read the rest of this entry »

The new edition of Newsweek brings us a great cover story titled Stronger, Faster, Smarter. “Exercise does more than build muscles and help prevent heart disease. New science shows that it also boosts brainpower—and may offer hope in the battle against Alzheimer’s.” Check it out!

We addressed the question Is physical fitness important to your brain fitness? recently:

According to Fred Gage, PhD, of the Salk Institute for Biological Studies, “We now know that exercise helps generate new brain cells, even in the aging brain.”

According to the research of Richard Smeyne, PhD at Saint Jude Children’s Research Hospital in Memphis, with just two months of exercise there are more brain cells and that higher levels of exercise were significantly more beneficial than lower amounts, although any exercise was better than none. He also found that Read the rest of this entry »

Main Points:

1. A brain fitness program will help us maintain quality of life as we age.
2. The human brain is a social brain. It has evolved over time within multiple social systems. We are born into a social system, learn in social systems, and age in social systems.
3. A “Head Coach” can provide a social context that facilitates and enhances brain function as we move through the aging process.

Our American society is aging. Within the next three decades, one out of every five people will be 65 or older. Unfortunately, research suggests that approximately 30% of individuals age 60 years or older will experience dementia as they near the end of life. To increase the odds that we can maintain a quality life across our life span, our focus needs to shift from increasing longevity to maintaining quality of life as we age.
Read the rest of this entry »