Our Market Report has received some recent additional accolades: 

“In a widely scattered and unregulated field, this clear, credible document
is a first-class, pioneering compendium that’s likely to become industry-standard
for all of us in this field. Well done!”
– Eric Jensen, Founder of Jensen Learning Corporation.

“This is the first clear, concise and comprehensive overview and analysis I have seen of the emerging Brain-Training marketplace. It is a great market research for every investor, entrepreneur, manager, researcher and others who seek an understanding of the subject. Personally, I was waiting such a review for quite a while. The SharpBrains staff, led by Alvaro Fernandez, really did a great job here.”

– Danny Dankner, CEO, Applied Cognitive Engineering (ACE).

“Neuroscience is at a crossroads, and The State of the Brain Fitness Software Market 2008 by SharpBrains, points the way forward. Our understanding of how the brain works is just beginning to yield real fruit in the form of products that truly improve the function of the brain. This reports gives anyone interested in how to understand which products are truly in a position to make a difference in brain function, and which markets will be interested and profitable for such products an invaluable guide. We found the analysis clear, precise, loaded with substantive insight. One would be foolhardy not to use this publication as the best guide to this market.”

– Dr. Arthur Lavin, Associate Clinical Professor of Pediatrics, Case Medical School, and Medical Director of A Working Mind.

“As we begin the task of developing a Brain Fitness Center at our Sunrise Senior Living Community, this Brain Fitness Market Report is proving Read the rest of this entry »

Dr. Adrian Preda, our newest Expert Contributor, writes today the first in a series of thought-provoking articles, challenging us to think about physical exercise as the best and most unappreciated form of “brain exercise”. A superb article.

And one thing is clear, he points out: “the brain really likes it when it’s asked to be “active”. Passive audiences, which are spoon fed information, score less well when tested on retention and understanding of the presented material than audiences that were kept engaged through the process.”

So, will you write a comment below and contribute to an engaging conversation? Thoughts? reactions? questions?
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Don’t ignore plain old common sense.

Brain Lessons Part 1

– By Adrian Preda, M.D.

Let me start with a list of common biases: expensive is better than cheap, free is of dubious value (why would then be free?), rare is likely to be valuable, and while new is better than old, ancient is always best. Which explains a common scenario that is reenacted about twice a week in my office. It starts like this: a patient shows me a fancy looking bottle of the brain supplement of the week: ancient roots with obscure names mixed together in another novel combination which you can exclusively find in that one and only store (rarity oblige!). And not to forget: it ain’t cheap either! Of course, there it is, the perfect the recipe for success: ancient yet new, rare and expensive. It got to be good! But is it, really?

Read the rest of this entry »

A fun article from the BBC highlights some of the latest entries to the 2.5 billion-word database of words in the Collins English Dictionary, 9th edition.

We were of course biased and happy to see “brainfood” as a newly minted word. According to Webster’s New Millennium™ Dictionary of English, they define “brain food“:

Part of Speech: n
Definition: any food that is considered to aid intelligence, memory, or creativity; by extension, any intellectual sustenance

We’d like to add SharpBrains to the list of brain foods! If you need some puzzles to pick up your mental metabolism, see how you do on these. Or maybe delve into some science and see if that expands your mental waistline a bit. Just save room for dessert!