We offered some Brain Fitness Predictions in our Market Report , including…

“7. Doctors and pharmacists will help patients navigate through the overwhelming range of available products and interpret the results of cognitive assessments. This will require significant professional development efforts, given that most doctors today were trained under a very different understanding of the brain than the one we have today.”

The American Medical News, a weekly newspaper for physicians published by the American Medical Association, just published an excellent article along those lines:

Steps to a nimble mind: Physical and mental exercise help keep the brain fit
– Neuroscience is uncovering techniques to prevent cognitive decline.

A few quotes:

- It’s an example that highlights a wave of new thinking about the importance of brain fitness.

- Until recently, conventional wisdom held that our brains were intractable, hard-wired computers. What we were born with was all we got. Age wore down memory and the ability to understand, and few interventions could reverse this process. But increasingly, evidence suggests that physical and mental exercise can alter specific brain regions, making radical improvements in cognitive function.

- With nearly 72 million Americans turning 65 over the next two decades, physicians need the tools to handle growing patient concerns about how to best maintain brain health. Armed with this new brand of science, frontline physicians will be better equipped to address the needs of aging baby boomers, already in the throes of the brain fitness revolution.

- “Encourage them to exercise the brain in novel and complex ways,” he says.

Full article: here

One of the physicians quoted in the article is Gary J. Kennedy, MD, Director of the Division of Geriatric Psychiatry at Montefiore Medical Center in NYC and a professor in the Dept. of Psychiatry and Behavioral Sciences at Albert Einstein College of Medicine.

To put the AMA article in better perspective for SharpBrains readers, we asked Dr. Kennedy a few follow-up questions. Below you have his questions.

Alvaro Fernandez (AF): Can you summarize how cognitive functions tend to evolve as we age?

Gary Kennedy (GK): As we age cognitive functions that rely on Read the rest of this entry »

As mentioned before, the World Economic Forum asked me to write “an 800 words summary of your most compelling actionable idea on the challenges of gerontology”, in preparation for the Inaugural Summit of the Global Agenda that will take place November 7 to 9th in Dubai.A good number of SharpBrains readers and clients offered their insights – and expressed an interest in reading the draft. So below you have – a proposal to create a Global Consortium for Neurocognitive Fitness Innovation, building on our existing market research and advisory services work. Your thoughts?

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The Context

Growing Demands on Our Brains: Picture 6.7 billion Primitive Brains inhabiting a Knowledge Society where lifelong learning and mastering constant change in complex environments are critical for productive work, health and personal fulfillment.

Welcome to Planet Earth, 2008.

Further stretched by increased longevity: Now picture close to 1 billion of those brains over the age of 60 – and please remember that, less than 100 years ago, life expectancy was between 30 to 40 years. The rapidly evolving Knowledge Society is placing new and enormous demands on our “primitive” human brains. And the longer our lifespans, the more obvious the “cognitive gap”. Hence, from a health point of view, the growing Read the rest of this entry »

Just saw a very interesting press release regarding computer-based neurocognitive assessments – a critical part of the brain fitness puzzle. How long will it take before consumers can have access to a reliable and credible annual “mental check-up”/ cognitive baseline?

HeadMinder Cognitive Stability Index: Computerized Neurocognitive … (Press release)

- “The HeadMinder web-based Cognitive Stability Index (CSI) has proven more useful for blast-concussion detection than the ANAM computerized test battery the DoD currently employs. The CSI provides an immediate solution to clear the backlog of 400,000 IED-exposed service members in less than two years.”

- “The CSI is a 30-minute, Internet-based, computerized test that provides automated, objective measures of attention, memory, response speed, and processing speed for initial evaluation of cognitive functioning. The CSI produces standardized reports that enable triage and decision-making appropriate to a user’s qualifications – from medic to neuropsychologist to neurologist and other treatment team members.”

We covered this emerging type of assessments in the article Computerized Cognitive Assessments: opportunities and concerns

- “In fact, one of the Read the rest of this entry »

Cognitive training (the basis for what we call “brain fitness” these days) has a wide array of applications. The most recent one, which is capturing public’s imagination, monopolizing media coverage, and creating certain confusion, is Healthy Brain Aging. We are fortunate to have Dr. Joshua Steinerman, one of our new Expert Contributors, offer today his great voice to this conversation. Enjoy!

- Alvaro
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Minding the Aging Brain

– By Joshua R. Steinerman, M.D.

Scientists, philosophers, artists, and experts from all fields of human endeavor lament: it ain’t easy getting older. It? Do they refer to frailty and disability? To bodily disease? To life at its essence?

It’s all in your head

The mind is not set in stone, but it is encased by bone. It’s really all about the brain, the hyphen in the mind-body conundrum. That squishy gray neuronal jungle is the interface between internal life and environmental sensations and stimulation. As expected, the brain shows signs of aging just as a wrinkled brow, a stooped posture, or an arthritic finger might. The most common brain changes observed in aging and in age-associated neuropsychiatric disease include:

Read the rest of this entry »

The holidays are approaching and you can expect many software and game developers to advertise their products aggressively, trying to get you buy their “brain training” products for you or as a gift for a loved one.

The good news is that there are more and more tools we can use to keep mentally stimulated and even train and improve specific cognitive abilities (like processing speed, short-term memory…). You may be reading about Nintendo Brain Age, Posit Science, Fast ForWord, MindFit, Lumosity, Happy Neuron, MyBrainTrainer, emWave, StressEraser and more. And, of course, there are also non-technology based interventions.

The bad news is that it is difficult to separate marketing from scientific claims, and to understand which one, if any, may be a good complement to other healthy lifestyle choices.

To help you navigate this process, we are publishing the SharpBrains Checklist below, based on dozens of interviews with scientists, experts and consumers:

10 Questions to Choose the Right Brain Fitness Program for You (and a brief explanation of why each question is important)

* 1. Are there scientists, ideally neuropsychologists, and a scientific advisory board Read the rest of this entry »

Very interesting collection of recent news…let’s connect some dots

1) Great article titled Boom time for retirees (Financial Times)

- “By 2015, boomers will have a net worth of some $26,000bn (£12,750bn, €17,670bn) – equivalent to a year’s gross domestic product for the US and eurozone combined. They will control a larger proportion of wealth, income and consumption than any other generation in the country – the first time that consumers over 50 have held such sway over the world’s largest economy.”

- “But as the boomers aged – by 2015 they will all be outside the fabled under-49 cohort – corporate America failed to grow old with them. Marketing experts argue that the continued focus of large companies such as P&G and Gap on the youth of “generation X” and “generation Y” overlooks a simple statistic: the 18-49 age group will grow by only 1m people in the next 10 years, compared with the 22.5m Americans set to enter the 50-plus bracket.”

- “The last thing the [boomer] generation needs is a company that tells them they need tools to address their lack of dexterity,” he says. “They don’t want geriatric tools, they want cool stuff.”

Main take-way: baby boomers are always “awake” and reinventing things…companies, advertisers, time to wake-up! 

Full article: Boom time for retirees

2) The article is based upon this excellent McKinsey report Read the rest of this entry »

A couple of quick links

• DISCOVER Magazine, May 2007 issue, brings a great article titled “The Elastic Brain: Michael Merzenich believes you can tone your mind and stave off memory loss. All it takes is time in his mental gym“. The article (which is not available online) provides a great overview of the amazing work of Prof. Merzenich (a UCSF neuroscientist) with Scientific Learning and Posit Science, pioneers in the field. The writer’s tone is positive overall but adds a note of skepticism, saying that “Yet despite the enthusiastic testimony I heard from senior citizens who have tried the program, there are no formal studies published in peer-reviewed journals that demonstrate the program’s effects” and gathering criticisms outlined by other researchers. Having said so, in our opinion, Posit Science offers the best program we have seen focused on improving auditory processing, and we expect to see more clear studies soon-the field is relatively new.
• Slate Magazine presents a special issue on the brain. We will review and comment on it soon, including a neurobic club/ brain gym.

You can see here an interview with interview with Dr. Michael Merzenich

Neuroplasticity: the brain’s ability to reorganize itself by forming new connections throughout life. (see more concepts in our Glossary).

We coudn’t be happier about the growing number of books popularizing the key lessons about brain training that Dr. Elkhonon Goldberg has been researching and writing about for years, and that motivated us to embark ourselves in the SharpBrains adventure.

Discover Magazine presents a great article, Rewiring the Brain, reviewing two recent books.

• The subtitle is “Neuroplasticity can allow for treatment of senility, post-traumatic stress, ­obsessive-compulsive disorder, and depression—and Buddhists have been capitalizing on it for millenia.” I would add that the strong value of lifelong learning present in jesuit and jewish traditions reflects the same wisdom. Some quotes:
• “Two new books, Train Your Mind, Change Your Brain (Ballantine Books, $24.95) by science journalist Sharon Begley and The Brain That Changes Itself (Viking, $24.95) by psychiatrist Norman Doidge, offer masterfully guided tours through the burgeoning field of neuroplasticity research. Each has its own style and emphasis; both are excellent.”
• “Finally, both authors conclude that adult neuroplasticity is a vastly undertapped resource, one with which Western medicine and psychology are just now coming to grips. An important emerging research agenda is to Read the rest of this entry »

Hot off the press!

We just found on the newstand an amazing special issue of Discover magazine on The Brain-An Owner’s Manual (Spring 2007), with fascinating articles on how the mind changes from infancy to old age, female vs. male brains (yes, we men have brains too), videogames as brain training (by Steven Johnson), an article titled “24 hours in the life of the brain”, the “most magnificent neurons, and much much more.

A bit technical, but not too much for anyone who reads popular science books. It will probably become a classic for brain aficionados. We can not find any mention of it in www.discover.com, so we will keep our eyes open and link to the index and more info as soon as we find somewhere to link to… 

You probably have seen the news about Bob Woodruff’s own recovery and his articles now to raise awareness about the plight of Iraq veterans.

In the article “A Firsthand Report on the Wounds of War“, we learn how

• “Woodruff, 45, is launching a multimedia campaign that includes appearances Tuesday with Oprah Winfrey and on “Good Morning America,” and the release of a book (In an Instant) written with his wife, Lee, about their ordeal.”
• “Woodruff’s reporting packs an emotional punch because he is, quite simply, a man who cheated death. Never before had an anchor for an American broadcast network been injured in war. Woodruff instantly became a symbol of the dangers that journalists face in Iraq, and is trying to use his higher profile to illuminate the plight of soldiers who struggle with these injuries far from the spotlight.”

This is not an isolated example but part of a larger, and growing, problem. The Discover Magazine article Read the rest of this entry »