Physical fitness. Cognitive/ brain fitness. Both require novelty, variety and challenge. Professor Schlomo Breznitz, a scientific and business leader in the cognitive fitness field, explains why, eloquently, below. Perhaps “we want change” really means “we need change”. Enjoy!

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Why are everyday life challenges not sufficient to keep our brains fit?

– By Prof. Shlomo Breznitz

Often, when describing the benefits of MindFit to brain health, I am asked by people in the audience whether this software is really needed. After all, so they argue, life provides continues cognitive challenges, which should suffice for ensuring brain fitness. From the moment we wake up until we go to sleep our brains have to attend to complex stimuli, plan many activities, some of them quite complex, and carry us through whatever the day offers. These tasks should provide sufficient “brain exercise” without the need to engage in specific mental workout.

This line of argument sounds oddly familiar, since it is an exact duplication of claims made in the recent past against the need for physical exercise. One jumps into the car and from the car and perhaps even climbs a few stairs before sitting in the chair, which should be enough to burn the calories and keep fit.

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How many of the people behind the blogs you read, have you actually met in person? I hadn’t met a single one before yesterday.

Last night Alvaro and I were invited by Bora at A blog around the clock for a blogger get-together at Jupiter in Berkeley . Bora who is a part of the Scienceblog umbrella had gathered an interesting group of people, mainly bloggers with diverse backgrounds such as life science, law, anthropology – you name it.

Remembering names is a huge brain exercise for me, since I tend to forget especially names I haven’t heard before. I have tried to pick up some tricks for remembering names from Merlin Mann at 43folders. Let’s see who I can remember from the event:

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If you are in the Bay Area, we hope to see you at this event! Feel free to forward the invitation below to anyone you know who may be interested.

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The growing movement for improving brain health has brought many interested professionals and interested community members to the table. Sharing our information, activities, and planned events to promote brain health increases the power of our reach.   

Please join us on May 16, 2007 from noon to 1:30pm for a complimentary gathering co-sponsored by:

• The American Society on Aging (Nancy Ceridwyn will make some remarks),
• The Osher Lifelong Learning Institutes (OLLI) at San Francisco State University and University of California at Berkeley, and
• SharpBrains.

Dr. Elkhonon Goldberg, well-known neuroscientist and author of The Wisdom Paradox: How Your Mind Can Grow Stronger as Your Brain Grows Older and Alvaro Fernandez, CEO and Co-Founder of SharpBrains and instructor of the Exercising Our Brains class, will provide an overview of the science and trends behind the emerging brain fitness field.

Please bring information on your work and events to share with others interested in brain health.

Where: SFSU OLLI (835 Market Street, 6th Floor, San Francisco, Room 675)
When: Wednesday, May 16, 12-1:30 pm
What: A chance for networking with Read the rest of this entry »