In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain fitness and training becomes mainstream, new tools appear, and an ecosystem grows around it.

1. We predict an increased emphasis on brain maintenance in locations ranging from retirement communities to gyms. As a computer-savvy baby boomer population looks for ways to stay mentally fit, brain fitness, or brain training, is becoming part of their vocabulary and concern.

2. Physical and mental exercise will be better integrated. Physical exercise has been shown to increase the rate of neurogenesis, whereas mental exercise helps ensure the survival of any newly created neurons. Today both activities usually take place in very different settings: the former, in health clubs, the later, in universities. We predict that the borders between them will become more diffuse. Expect new programs such as brain fitness podcasts that allow us to train working memory as we jog or exercise bikes with built-in brain games.

3. Watch for a Read the rest of this entry »

Dr. Arthur Kramer is a Professor in the University of Illinois Department of Psychology, the Campus Neuroscience Program, the Beckman Institute, and the Director of the Biomedical Imaging Center at the University of Illinois.

I am honored to interview him today.

Dr. Kramer, thank you for your time. Let’s start by trying to clarify some existing misconceptions and controversies. Based on what we know today, and your recent Nature piece (Note: referenced below), what are the 2-3 key lifestyle habits would you suggest to a person who wants to delay Alzheimer’s symptoms and improve overall brain health?

First, Be Active. Do physical exercise. Aerobic exercise, 30 to 60 minutes per day 3 days per week, has been shown to have an impact in a variety of experiments. And you don’t need to do something strenuous: even walking has shown that effect. There are many open questions in terms of specific types of exercise, duration, magnitude of effect…but, as we wrote in our recent Nature Reviews Neuroscience article, there is little doubt that leading a sedentary life is bad for our cognitive health. Cardiovascular exercise seems to have a positive effect.

Second, Maintain Lifelong Intellectual Engagement. There is abundant prospective observational research showing that doing more mentally stimulating activities reduces the risk of developing Alzheimer’s symptoms.

Let me add, given all media hype, that no “brain game” in particular has been shown to have a long-term impact on Alzheimer’s or the maintenance of cognition across extended periods of time. It is too early for that-and consumers should be aware of that fact. It is true that some companies are being more science-based than others but, in my view, the consumer-oriented field is growing faster than the research is.

Ideally, combine both physical and mental stimulation along with social interactions. Why not take a good walk with friends to discuss a book? We lead very busy lives, so the more integrated and interesting activities are, the more likely we will do them.

 

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