Nintendo brain-trainer ‘no better than pencil and paper’ (The Times):
“The survey of ten-year-old children found no evidence to support claims in Nintendo’s advertising campaign, featuring Nicole Kidman, that users can test and rejuvenate their grey cells. “The Nintendo DS is a technological jewel. As a game it’s fine,” said Alain Lieury, professor of cognitive psychology at the University of Rennes, Brittany, who conducted the survey. “But it is charlatanism to claim that it is a scientific test.”

Comments: as we have said before, Nintendo Brain Age and Brain Training should be seen as what they are: a game. And the construct of one’s having a  “brain age” makes no sense.

Having said that, the researcher quoted then offers, out of the blue, a highly inaccurate statement:

“The study tested Nintendo’s claims on 67 ten-year-olds. “That’s the age where you have the best chance of improvement,” Professor Lieury said. “If it doesn’t work on children, it won’t work on adults.”

That assertion (that something won’t “work” on adults because it won’t “work” on kids) makes even less sense than having a “brain age”. The Cognitive Reserve research shows the need for lifelong mental stimulation – and the reality is that kids are more exposed to novelty and challenge all the time, whereas older adults may not be. Further, that claim (something that doesn’t “work” on kids won’t “work” on adults) has already been tested and proven wrong:

In a couple of recent trials, discussed here, the same strategy game (Rise of Nations, a complex challenge for executive functions), played for the same number of hours (23)  showed quite impressive (untrained) cognitive benefits in people over 60 – and no benefits in people in their 20s.

How can this be? Well, we often say that our brains need novelty, variety and challenge – and it should be obvious that those ingredients depend on who we are Read the rest of this entry »

Have you ever wondered how we can maintain SharpBrains website, blog and newsletter without selling any product and with only limited advertising? People often ask us that question, especially once we explain that we don’t sell products (selling products would present a conflict of interest given our mission to “provide individuals, companies and institutions with high-quality, research-based, information and guidance to navigate the growing cognitive and brain fitness market”.)

The answer is, we offer proprietary market research and advisory services to organizations such as these. They want to fully understand emerging Brain Fitness and Cognitive Health trends, opportunities and challenges, in order to make better-informed decisions. Examples:

- leading healthcare providers evaluating cognitive assessment and training options.
- universities and research centers trying to bridge brain research and practice.
- developers of technologies that help assess and/ or train cognitive functions who want a better view of market size, trends and the competitive landscape.
- consulting and training companies interested in understanding market trends to scope their own potential offerings.
- venture capital firms looking for investment ideas and due diligence on existing/ potential deals.

We chose to focus our efforts on providing quality market research and advisory services given the growing confusion in the marketplace and the need for an independent and qualified source of information, market data and best practices. The brain fitness software field (defined as software applications that help assess or train cognitive functions) is projected to exceed $2B by 2015, fueled by an increasing amount of applied research on neuroplasticity and cognition; a rapidly evolving marketplace of products making cognitive claims; and growing consumer and institutional demand. Large and small organizations are already taking the first steps to leverage those technologies.

We are now launching a new Premium Research Sponsors program to partner with pioneering organizations who want to collaborate with us to shape the future of Read the rest of this entry »

As you have probably seen, the Cognitive Health and Brain Fitness field is rapidly evolving, so let me highlight some of the main recent developments affecting the field:

1) Public policy initiatives:
- The Government of Ontario, Canada, announced a $10m investment in Baycrest Research Center to help develop and commercialize brain fitness technologies. This $10m investment was matched with an additional $10m by local investors.
- In the US, The Paul Wellstone and Pete Domenici Mental Health Parity and Addiction Equity Act of 2008 was signed into law, included in the recently-approved economic bailout bill. The passage of this law has significant implications for healthcare providers and technology vendors alike.

2) Computerized Cognitive Assessments Used by the US Military:
The US Army launched a new policy requiring cognitive screenings of all soldiers before deployment (in order to better diagnose potential problems such as PTSD and TBI upon return). ANAM was the selected computerized battery of tests.

3) Venture & Angel Fundraising for Cognitive Training companies:
A number of developers have raised money. CogniFit received $5m (from Milk Capital), Lumos Labs $3m (FirstMark Capital -previously called Pequot Ventures-, Norwest Venture Partners), Scientific Brain Training $1.5m (issued shares), Vivity Labs $1m (undisclosed angel investors), This is, of course, on top of the February $10.6 investment in Dakim (Galen Partners) that we already included in our market report.

4) Major Initiatives by Insurance Companies:
- Allstate launched a large-scale research project to measure impact of Posit Science InSight (visual processing training) on driver safety for adults over 50.
- OptumHealth announced a 3-year, $18m agreement with Brain Resource to offer web-based cognitive assessments as part of clinicians’ decision support systems.
- Humana decided not to renew its agreement with Posit Science to offer Posit’s auditory processing training program to Medicare members.

5) New Research:
- In a significant new study, a team from the University of Michigan published a high-quality paper in the Proceedings of the National Academy of Sciences showing how computerized working memory training can generalize and improve fluid intelligence (one of the domains that tends to decline with age).
- Learning and Teaching Scotland released an internal study showing how Nintendo Brain Training can help children’s math and concentration skills. The study gained significant media attention, despite the fact it hasn’t been published in a respected journal.

Note: This is an excerpt from the 6-Month Market Update we will  release later this month, covering the many important developments that have occurred since we launched the inaugural Brain Fitness Market Report in March this year. This special report will be available exclusively for our Premium Research Sponsors.

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Quick, Are videogames good or bad?

That’s an impossible question. Good or bad for what? What  specific games are we talking about? More importantly, what are they substituting for, given time is a limited resource?  Contributor Jeremy Adam Smith, managing director of Greater Good magazine, offers an in-depth review on the trade-offs videogames present in: Playing the Blame Game.

News Round-Up

Math Innovation in UK Schools: a recent (and unpublished) study seems to support the potential role for “Serious Games” in education. Learning and Teaching Scotland reports significant improvements in pupils’ concentration and behavior, on top of math skills, after using Nintendo Brain Training game.

Computer game boosts maths scores (BBC):

- “It also found improvements in pupils’ concentration and behaviour.”

- “The study involved more than 600 pupils in 32 schools across Scotland using the Brain Training from Dr Kawashima game on the Nintendo DS every day.”

- “Researchers found that while all groups had improved their scores, the group using the game had improved by a further 50%.”

- “Less able children were found to be more likely to improve than the highest attainers and almost all pupils had an increased perception of their own ability.”

Comment:  fascinating results supporting the potential role for “Serious Games” in education. Now, please take the results with a grain of salt, since the study doesn’t seem to have been published yet in any top-tier peer-reviewed journal.. The information publicly available seems to simply consist of a press release by Learning and Teaching Scotland. We hope to see an in-depth report to answer many open questions on the study. In any case, welcome news!

Brain-fitness plan can improve memory (Sydney Morning Herald), reports on the recent endorsement of Posit Science’s programs (Posit Science Program Classic, focused on auditory processing training, and Posit Science Cortex^™ with InSight^™, on visual processing). Quotes: Read the rest of this entry »

From a recent article:

Brain Training dominates ‘08 Euro sales (CVG Online)

- “Overall, four of the ten bestselling DS games in both countries during the first six months of 2008 were in the brain training genre.”

- “According to data released by sales monitor Media Control GfK International, the DS’s heavyweight status in the European console market is closely tied to the popularity of Nintendo’s Brain Training series and other brain training titles.”

- “The biggest demand for brain games is in Germany and Holland”, the company said. More Brain Training was the bestselling title in Germany during the first six months of the year, while Brain Training topped the Dutch chart during the same period.

Fascinating. Will brain-training-induced employee-productivity-increase help turn around the looming recession? we’ll track closely the performance of German and Dutch economies!

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We are proud to announce that we now belong to the exclusive Scientific American Partner Network. Scientific American Mind spoke highly of our website last year, so it was only natural (but made us very pleased) that we were invited to join their new blogger network. We remain an independent company, so there will be few obvious changes – mainly some more links between their website and ours and new banner ads administered by Scientific American’s great team. 

News

Brain Fitness Software Report: Reviews:  our just released Market Report is earning a growing number of accolades as a must-read publication for executives and investors interested in emerging brain health trends and opportunities.  

Brain Rules- science and practice: molecular biologist John Medina releases a new book to make brain science accessible and relevant to all, and writes a fun article challenging the very existance of classrooms and cubicles. Read the rest of this entry »

An interesting recent article announcesPupils to start day with Nintendo Brain Training(UK’s Daily Telegraph). Some quotes:

- “Children at 16 primary schools are to start each day by playing on a Nintendo games console, it was disclosed yesterday.”

- “The pupils will play “brain training” exercises before lessons after a pilot scheme at a school in Dundee found that it boosted learning ability.”

Read the rest of this entry »

A spate of recent news coverage on brain fitness and “brain training” reflects a growing interest in natural, non-drug-based interventions to keep our brains sharp as we age. This interest is very timely, given the aging population, increasing Alzheimer’s rates, and soaring health care costs that place more emphasis than ever on prevention and changing lifestyle.

This past Tuesday, the MIT Club of Northern California, the American Society on Aging, and SmartSilvers sponsored an event on The Emerging Brain Fitness Software Market: Building Better Brains to explore the realities and myths of this growing field. The panel was moderated by Zack Lynch, Executive Director of the Neurotechnology Industry Organization, and composed of a venture capitalist and 3 CEOs of program developers in the field. Before the panel, I had the chance to present an overview of the state of the Brain Fitness Software Market based on our upcoming report to be released on March 4th.

Why are we talking about this field at all? Well, for one, an increasing number of companies are achieving significant commercial success in packaging “brain exercise”. An example is the line of Nintendo games, such as Brain Age and Brain Training, that have shipped over 15 million units worldwide despite limited scientific support, since 2005. What is less visible is that a number of companies and scientists are Read the rest of this entry »