Over the next weeks we are going to be sharing the Executive Summary of our market report The State of the Brain Fitness Software Market 2008 with members and clients of several partner organizations (the British Columbia Seniors Living Association, where I will be speaking this Thursday, Neurotech Reports, where I will speak on October 24th, and the Health 2.0 conference, where we are sponsoring a panel on gaming for health), so it is only fair that we first share it with our own readers.

Executive Summary

A spate of recent global news coverage on brain fitness and brain training reflects a growing interest in natural, non drug-based interventions to keep our brains sharp as we age. This interest is very timely, given an aging population, increasing prevalence of Alzheimer’s rates, and soaring health care costs in the US that place more emphasis than ever on prevention and lifestyle changes.

US brain fitness market: significant and growing

We estimate the size of the US brain fitness market was $225m in 2007 – more than double what it was in 2005. Whereas K12 school systems were the largest buyers in 2005, consumers were responsible for most of the growth from 2005 to 2007. We estimate that the consumer segment grew from a few million in 2005 to $80m in 2007, and foresee significant market growth driven not only by consumers but also by healthcare and insurance providers.

Market dynamics

As we speak to diverse audiences about this emerging field around the country we are frequently asked the following questions:

- Why are we talking about the brain fitness field at all?

Over the past decade, teams backed by neuroscientists around the world Read the rest of this entry »

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Our first Brain Training/ Fitness Webinar Series was a success with several hundred participants and great feedback. If you could not participate, you can still review the presentation slides by clicking Here. A key message from the series: it is exciting that our brains remain more flexible, at all ages, than was once thought possible. The implications? Every single owner of a brain can benefit from learning more about how to maintain the “It” in “Use It or Lose It.” And which tools, if any, can be helpful. But, remember, there are no magic pills for cognitive health and performance.

Market News

National Neurotechnology Initiative: Neurotech leaders ask for help to support a pending bill on funding for applications of brain research.

Lumos Labs raises $3 m in venture capital:  This website provides a stimulating Read the rest of this entry »

We are glad to see that MindFit is finally making it into the popular press, at least in the UK. The program is making big news in the UK (BBC, Times, Daily Telegragh, Guardian…) because Baroness Susan Greenfield, director of the Royal Institution and a well-respected neuroscientist, is endorsing it. We evaluated it last year and liked what we saw, based on our 10-Question Checklist. Now, remember that no program is “best”, but that different programs can be more appropriate for specific people and specific goals, so read the checklist first and take a lot at other programs too if you are in the market for “brain training”.

MindFit is a software-based assessment and training program for 14 cognitive skills important for healthy aging. We typically recommend it for people over 50 (up to any age, you simply need to know how to use a computer and a mouse) who want a novel and varied mental workout.

The program has Read the rest of this entry »