Here you have the July edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

Public libraries have long offered the public more than books. And now, recent demographic and scientific trends are converging to fundamentally transform the role of libraries in our culture. You may enjoy reading this recent article I wrote for the May-June 2009 Issue of Aging Today, the bimonthly publication of the American Society on Aging: Public Libraries: Community-Based Health Clubs for the Brain.

The Big Picture

Can You Outsmart Your Genes? An Interview with Author Richard Nisbett: David DiSalvo interviews Richard Nisbett, the author of Intelligence and How to Get It: Why Schools and Cultures Count, who has emerged as a persuasive voice marshalling evidence to disprove the heredity-is-destiny argument.

Yes, You Can Build Willpower: Daniel Goleman discusses how the brain makes about 10,000 new cells every day, how they migrate to where they are needed, and how each cell can make around 10,000 connections to other brain cells. Implication? Meditate, mindfully, and build positive habits.

Bird’s Eye View of Cognitive Health Innovation: Alvaro Fernandez opened the Cognitive Health Track during the Games for Health Conference (June 11-12th, Boston) with an overview of the serious games, software and online applications that can help assess and train cognitive abilities. The presentation is available Here.

Brain Tests and Myths

The Best Memory Tests, from the Alzheimer’s Action Plan: Dr. Murali Doraiswamy discusses the Pros and Cons of the most common assessments to identify cognitive problems, including what the Mini-Mental State Exam (MMSE) does and doesn´t, and innovative computerized neuropsychological tests.

Debunking 10 Brain Health Myths: Does your brain have a “Brain Age”? Is a Magic Pill to prevent memory problems right around the corner? Does “aging” equal “decline”? Check out the facts to debunk 10 common myths on brain health.

Resources

Free Webinar: On July 21st, 10am Pacific Time/ 1pm Eastern Time, Dr. Elkhonon Goldberg and Alvaro Fernandez, co-authors of The SharpBrains Guide to Brain Fitness, will cover the main highlights from this new book and address the questions submitted by readers. You can learn more and register HERE.
 

Research References: This is a partial list of the scientific studies reviewed during the research phase of SharpBrains´s new book, organized by relevant chapter, for those of you who like to explore topics in depth by reading original research (perhaps PubMed should promote itself as a never ending source of mental stimulation?).

Brain Teasers

Brain Teasers on Brain Fitness: Are you ready to test your knowledge of several key brain fitness metrics? For example: How many soldiers in the US Army have gone through computerized cognitive testing before being deployed, and why?
Finally, a request: if you have already read The SharpBrains Guide to Brain Fitness, and could write a brief customer review at Amazon.com, we would surely appreciate! The Amazon.com book page is Here.

Best regards, and enjoy the month

(Editor’s Note: I recently came across an excellent book and resource, The Alzheimer’s Action Plan: The Experts’ Guide to the Best Diagnosis and Treatment for Memory Problems, recently released in paperback. Dr. Murali Doraiswamy, one of the authors and leading Alzheimer’s expert, kindly helped us create a 2-part article series to share with SharpBrains readers advice on a very important question, “How can we help the public at large to distinguish Alzheimer’s Disease from normal aging — so that an interest in early identification doesn’t translate into unneeded worries?” What follows is an excerpt from the book, pages 72-78, discussing the Pros and Cons of the most common assessments).

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While no single test (other than a brain biopsy, which is a very invasive and risky procedure) can conclusively prove that a person has Alzheimer’s, many tests can give us a good idea. A list of all the tests that help us assess memory and thinking problems appears at the end of this chapter. Meanwhile, let’s take a good look at the whys and hows of a thorough memory assessment.

WHAT A DIFFERENCE AN EXTRA TEST CAN MAKE

To understand why getting tested (and retested as symptoms change and the disease progresses) is important, check out the experience of Katherine, who went to the doctor complaining of a memory slowdown. She took five of the most important neuropsychological tests, which assess brain function without actually physically looking at the brain. Then she underwent brain scans, a cardiovascular workup, and blood tests to see what else was going on that might be undermining her mental function. Read the rest of this entry »

Games for Health and SharpBrains have partnered to bring you the first Cognitive Health Track in a Games for Health Conference, June 11-12th in Boston. If you are interested, in attending the conference, you can learn more and register Here.

To get a 15% off registration fees ($379), you can use discount code: sharp09, when you register Here.

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Cognitive Health Track, Powered by SharpBrains

Thursday, June 11th

10.20 (50m) Bird’s Eye View of Cognitive Health Innovation
Speaker(s): Alvaro Fernandez, SharpBrains

Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

11.20 (30m) The Allstate-Posit Science Partnership: Cognitive Training for Safer Driving
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science

Evidence-based cognitive training programs have been available in retirement communities for several years. Now, they are reaching a younger population including Boomers through innovative partnerships, like insurers.

In October 2008 auto insurance company Allstate and brain fitness software developer Posit Science announced a research collaboration that could lead to “potentially the next big breakthrough in automobile safety”. The purpose of this session is to review novel ways of getting the science of cognitive training into the real world where it can help people. Representatives from Allstate and Posit Science will discuss why these partnerships work for insurers, developers, and end users. They will also provide a thorough review of the evaluation process a major partner goes through when selecting a cognitive training company.

12.00 (30m) What Consumers Buy and Why
Speaker(s): Lindsay Gaskins, Marbles: The Brain Store

Launched in October 2008, Marbles: The Brain Store is a retail store that Read the rest of this entry »

(Editor’s Note: I recently came across an excellent book and resource, The Alzheimer’s Action Plan: The Experts’ Guide to the Best Diagnosis and Treatment for Memory Problems, just released in paperback. Dr. Murali Doraiswamy, one of the authors and leading Alzheimer’s expert, kindly helped us create a 2-part article series to share with SharpBrains readers advice on a very important question, “How can we help the public at large to distinguish Alzheimer’s Disease from normal aging — so that an interest in early identification doesn’t translate into unneeded worries?” What follows is an excerpt from the book, pages 3-8).

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As it turns out, Jane did not have Alzheimer’s. She consulted a doctor, who, in docspeak, told her that the passage of time (getting older) had taken a slight toll on her once-superquick memory. She was slowing down a little, and if she relaxed, the name or date or other bit of information she needed would come to her soon enough. She was still good at her job and home life. She had simply joined the ranks of the worried well.

Normal brain aging, beginning as early as the forties in some people, may include:

• Taking longer to learn or remember information
• Having difficulty paying attention or concentrating in the midst of distractions
• Forgetting such basics as an anniversary or the names of friends
• Needing more reminders or memory cues, such as prominent appointment calendars, reminder notes, a phone with a wellstocked speed dial

Although they may need some assistance, older people without a mental disorder retain their ability to do their errands, handle money, find their way to familiar areas, and behave appropriately.

How does this compare to a person with Alzheimer’s? When Alzheimer’s slows the brain’s machinery, people begin to lose their ability to Read the rest of this entry »