Here you have the April edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

We are excited to release our 2009 market report The State of the Brain Fitness Software Market 2009. To be formally released on May 4th but available now for our clients and readers, this report aims to inform decision-makers at healthcare, insurance, research, public policy, investment and technology organizations about important developments in the brain fitness and cognitive health space.

2009 Market Report

The State of the Brain Fitness Software Market 2009: This new 150-page report finds sustained growth in the brain fitness software market (from $225m in 2007 to $265m in 2008) and promising seeds for future growth, combined with increased confusion given aggressive marketing claims and lack of education and standards. The report includes, for the first time, a Market & Research Momentum Matrix to categorize 21 key vendors, 10 Research Executive Briefs written by 12 leading scientists, and the complete results of our market survey with 2,000+ respondents. You can learn more, and acquire the report, Here.

News and Resources

Cognitive Health News April Round-Up: New cognitive track at the Games for Health conference, bilingual brains, poverty’s effect on the brain and working memory due to stress, diabetes, neuroenhancing drugs, Kellogg’s settlement with the FTC, neurocognitive testing in the military.

Normal Aging vs. Alzheimer’s Disease: Dr. Murali Doraiswamy shares his very insightful views on the key question, “How can we help the public at large to distinguish Alzheimer’s Disease from normal aging — so that an interest in early identification doesn’t translate into unneeded worries?”, based on his recent book The Alzheimer’s Action Plan.

Upcoming Guide

(Editor’s Note: we are pleased to bring you this article thanks to our collaboration with Greater Good Magazine.)

At a time when educators are preoccupied with standards, testing, and the bottom line, some researchers suggest the arts can boost students’ test scores; others aren’t convinced. Karin Evans asks, What are the arts good for?

—
When poet and national endowment for the Arts Chairman Dana Gioia gave the 2007 Commencement Address at Stanford University, he used the occasion to deliver an impassioned argument for the value of the arts and arts education.

“Art is an irreplaceable way of understanding and expressing the world,” said Gioia. “There are some truths about life that can be expressed only as stories, or songs, or images. Art delights, instructs, consoles. It educates our emotions.”

For years, arts advocates like Gioia have been making similar pleas, stressing the intangible benefits of the arts at a time when many Americans are preoccupied with a market–driven culture of entertainment, and schools are consumed with meeting federal standards. Art brings joy, these advocates say, or it evokes our humanity, or, in the words of my 10–year–old daughter, “It cools kids down after all the other hard stuff they have to think about.”

Bolstering the case for the arts has become increasingly necessary in recent years, as school budget cuts and the move toward standardized testing have profoundly threatened the role of the arts in schools. Under the No Child Left Behind Act, passed in 2002, the federal government started assessing school districts by their students’ scores on reading and mathematics tests.

As a result, according to a study by the Center on Education Policy, school districts across the United States increased the time they devoted to tested subjects—reading/language arts and math—while cutting spending on non–tested subjects such as the visual arts and music. The more a school fell behind, by NCLB standards, the more time and money was devoted to those tested subjects, with less going to the arts. The National Education Association has reported that the cuts fall hardest on schools with high numbers of minority children.

And the situation is likely to worsen as state budgets get even tighter. Already, in a round of federal education cuts for 2006 and 2007, arts education nationally was slashed by $35 million. In 2008, the New York City Department of Education’s annual study of Read the rest of this entry »

We often hear (gladly!) how teachers use our blog articles and brain teasers in their classes. We also hear how many psychology and biology teachers are getting their students excited about brain research, and, to contribute to their efforts, we like to recognize some great initiatives.

Last year, Jeffrey Gonce, a Psychology teacher at Red Land High School (West Shore School District, PA) asked his students to “complete a project describing a recent brain (or genetic) study that affects behavior.” The students could opt to post their articles online, and Jeffrey was kind enough to send us a link to read the results. We enjoyed reading them all, and published in our blog this beautiful essay, titled “Tis better to give than receive”, written by Alexandra, which was subsequently included in a number of neuroscience an psychology blogs.

This year, Jeffrey also sent us his students’ essays, and we are going to recognize and publish this great essay by high school student Megan. Enjoy!
————————–

It has long been the source of scientific debate as to whether music can improve the cognitive processes in children. Referred to by some as “The Mozart Effect,” a strong Read the rest of this entry »

For a limited time only: we can offer a 10% Discount and Free shipping for SharpBrains readers who want to buy MindFit brain fitness program. Simply visit this website introduce the Discount Code SB-MF-10 in the Discounts/Coupons field as you check out. 

Note: by clicking here you will visit a different website, unafiliated with us.  Please remember that we have not developed MindFit, but consider it one of the programs with good grades in our 10-Question Evaluation Checklist, so we are glad to have secured this discount.

Below you have some demos, so you get a sense of the types of exercises we are talking about. Have fun!

The “Inside and Outside” task was designed to train your divided attention skills. Divided attention is the ability to pay attention to more than one thing at a time. Read the rest of this entry »

The Seattle Times has a good brief article today on Posit Science, Happy Neuron Games and us (they mention MindFit Brain Workout to “work on short-term memory, naming, divided attention, planning, hand-eye coordination and other cognitive measures.”).

Check Is your brain ready for the challenge?

———

For the record (given a reader’s comment below I changed the word “focus” with “mention”), we think Posit Science offers a great and intensive program mostly focused on auditory processing, that HappyNeuron offers a wider variety of games online so it is a less structured “program”, and MindFit is a combination of both approaches (structured program, wide variety). Each of them are useful tools-it depends on what you may want to accomplish. SharpBrains does not produce any of them.