We are excited to invite you to the first virtual, global SharpBrains Summit (January 18-20th, 2010). The SharpBrains Summit will feature a “dream team” of over 25 speakers who are leaders in industry and research from 7 countries, to discuss emerging research, tools and best practices for cognitive health and performance. This inaugural event will expose health and insurance providers, developers, innovators at Fortune 500 companies, investors and researchers, to the opportunities, partnerships, trends, and standards of the rapidly evolving cognitive fitness field.

Register Today

Learn more and register Here today, at discounted early-bird rates, to receive these benefits:

• Learn: Full access to all Conference live sessions, and Downloadable Recordings and Handouts
• See: latest technologies and products during Expo Day
• Connect and Discuss: become a member of the SharpBrains Network for Brain Fitness Innovation (members-only LinkedIn Group) through the end of 2010, access online chats during the summit, meet other registrants in your city
• Understand the Big Picture: access 10 Research Executive Briefs prepared by leading scientists

On top of those early-bird discounts, we offer an additional 15% discount for SharpBrains readers who want Regular Admission. Discount code: sharp2010. You can register Here.

Agenda/ Speakers

Monday, January 18th, 2010:

(Preliminary schedule, US Pacific Time)

8-9.15am. Cognition & Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, SharpBrains
• David Whitehouse, OptumHealth Behavioral Solutions
• William Reichman, Baycrest
• P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers and Adults

• Steven Aldrich, Posit Science
• Shlomo Breznitz, CogniFit
• Jerri Edwards, University of South Florida
• Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

• Kunal Sarkar, Lumos Labs
• Elizabeth Zelinski, USC Davis School of Gerontology Read the rest of this entry »

We are now finalizing agenda and contacting sponsors and partners. Details will be ready, and registration open, by the end of October. In the meantime, please Save the Date if you are interested in participating: January 18-20th 2010 (Pacific Time).

• Conference: January 18-19th. A series of 30-minute sessions (20-minute presentation, 10-minute Q&A), to discuss Market and Research Insights,  together with online discussions and, in some cities, social gatherings of participants.
• Expo Day: January 20th. Product demos by Sponsors.

Confirmed speakers and themes:

Monday, January 18th, 2010:

Cognition and Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, CEO, SharpBrains
• David Whitehouse, Chief Medical Officer, OptumHealth Behavioral Solutions
• William Reichman, President, Baycrest
• P Murali Doraiswamy, Biological Psychiatry Division Head, Duke University

Tools for Safer Driving: Teenagers and Older Adults

• Steven Aldrich, CEO, Posit Science
• Peter Christianson, President of Young Drivers of Canada
• Jerri Edwards, Assoc. Professor University of South Florida

Clinical Applications: Researching, Identifying, Treating Cognitive Deficits

• Keith Wesnes, Practice Leader, United BioSource Corporation
• Jonas Jendi, CEO, Cogmed
• Michel Noir, President, Scientific Brain Training
• Elkhonon Goldberg, Chief Scientific Advisor, SharpBrains

Read the rest of this entry »

Here are some upcoming events I will participate in – feel free to leave a comment below or contact us if you will be attending too and want to say Hello. I really enjoy meeting SharpBrains readers!

>> January 22nd, Consumer Reports’ Blogger Health Summit, NYC.

>> March 5th, New York Academy of Medicine, NYC. I will present Brain Fitness Software – Consumers Guide to distinguishing hope from hype, at the Comprehensive Approach to Dementia Symposium sponsored by Montefiore Medical Center and with credit designated by Albert Einstein College of Medicine. Will blog when their website lists the agenda and allows registration.

>> March 15-19th, ASA/ NCOA annual conference in Las Vegas. I will be presenting two sessions. Registration is open now at 2009 Aging in America Conference, but there is limited information on the sessions. Will blog when there are detailed abstracts available.

- The State of the Brain Fitness Market, 16-Mar-09, 08:00 PM – 09:30 AM

- Brain Fitness in Senior Housing: 18-Mar-09, 11:30 AM – 12:30 PM

We offered some Brain Fitness Predictions in our Market Report , including…

“7. Doctors and pharmacists will help patients navigate through the overwhelming range of available products and interpret the results of cognitive assessments. This will require significant professional development efforts, given that most doctors today were trained under a very different understanding of the brain than the one we have today.”

The American Medical News, a weekly newspaper for physicians published by the American Medical Association, just published an excellent article along those lines:

Steps to a nimble mind: Physical and mental exercise help keep the brain fit
– Neuroscience is uncovering techniques to prevent cognitive decline.

A few quotes:

- It’s an example that highlights a wave of new thinking about the importance of brain fitness.

- Until recently, conventional wisdom held that our brains were intractable, hard-wired computers. What we were born with was all we got. Age wore down memory and the ability to understand, and few interventions could reverse this process. But increasingly, evidence suggests that physical and mental exercise can alter specific brain regions, making radical improvements in cognitive function.

- With nearly 72 million Americans turning 65 over the next two decades, physicians need the tools to handle growing patient concerns about how to best maintain brain health. Armed with this new brand of science, frontline physicians will be better equipped to address the needs of aging baby boomers, already in the throes of the brain fitness revolution.

- “Encourage them to exercise the brain in novel and complex ways,” he says.

Full article: here

One of the physicians quoted in the article is Gary J. Kennedy, MD, Director of the Division of Geriatric Psychiatry at Montefiore Medical Center in NYC and a professor in the Dept. of Psychiatry and Behavioral Sciences at Albert Einstein College of Medicine.

To put the AMA article in better perspective for SharpBrains readers, we asked Dr. Kennedy a few follow-up questions. Below you have his questions.

Alvaro Fernandez (AF): Can you summarize how cognitive functions tend to evolve as we age?

Gary Kennedy (GK): As we age cognitive functions that rely on Read the rest of this entry »