We are excited to invite you to the first virtual, global SharpBrains Summit (January 18-20th, 2010). The SharpBrains Summit will feature a “dream team” of over 25 speakers who are leaders in industry and research from 7 countries, to discuss emerging research, tools and best practices for cognitive health and performance. This inaugural event will expose health and insurance providers, developers, innovators at Fortune 500 companies, investors and researchers, to the opportunities, partnerships, trends, and standards of the rapidly evolving cognitive fitness field.

Register Today

Learn more and register Here today, at discounted early-bird rates, to receive these benefits:

• Learn: Full access to all Conference live sessions, and Downloadable Recordings and Handouts
• See: latest technologies and products during Expo Day
• Connect and Discuss: become a member of the SharpBrains Network for Brain Fitness Innovation (members-only LinkedIn Group) through the end of 2010, access online chats during the summit, meet other registrants in your city
• Understand the Big Picture: access 10 Research Executive Briefs prepared by leading scientists

On top of those early-bird discounts, we offer an additional 15% discount for SharpBrains readers who want Regular Admission. Discount code: sharp2010. You can register Here.

Agenda/ Speakers

Monday, January 18th, 2010:

(Preliminary schedule, US Pacific Time)

8-9.15am. Cognition & Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, SharpBrains
• David Whitehouse, OptumHealth Behavioral Solutions
• William Reichman, Baycrest
• P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers and Adults

• Steven Aldrich, Posit Science
• Shlomo Breznitz, CogniFit
• Jerri Edwards, University of South Florida
• Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

• Kunal Sarkar, Lumos Labs
• Elizabeth Zelinski, USC Davis School of Gerontology Read the rest of this entry »

Here you have the March edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page. I know I am biased – but do believe this Newsletter issue might well be our best so far. I hope you find the time to enjoy it!

Bird’s Eye View

Brain Fitness Survey: Over 2,000 thoughtful responses to our January survey (Thank You!) reinforce the need for public awareness initiatives and quality information to help evaluate and navigate lifestyle and product claims, as well as the need for more research, an expanded healthcare culture, as more. Given this context, we are publishing The SharpBrains Guide to Brain Fitness in May 2009, a book with 18 Interviews with Scientists, Practical Advice, and Product Reviews, in addition to our annual market report for professionals and executives (to be published in April). If you have ideas to help us promote the book, please reply to this email and let us know!

Lifelong Learning

“Whatever you struggle with in a sense as it stems from your neurology, the inherent plasticity of the brain gives you a basis for improvement. This is a way underutilized and under-appreciated resource that well all have.” Dr. Michael Merzenich on the Brain Science Podcast #54, 2/13/09.

Recently there has been growing controversy about the effectiveness of computer-based cognitive training programs. As a co-founder of Posit Science, Inc. Dr. Michael Merzenich is a staunch defender of the methods his company uses to validate the programs that they have developed. But for the purposes of this essay, I want to share some of the key ideas we discussed during his recent interview on the Brain Science Podcast.

First of all, I asked him to discuss some of the highlights of his long career. Since he was one of the first neuroscientists to embrace the concepts of neuroplasticity I was curious about how this came about. While he did have some exposure to the animal evidence as a graduate student, it was actually his experience with the invention of the cochlear implant that convinced Dr. Merzenich of the real-world, practical implications of brain plasticity. The quality of the Read the rest of this entry »

PBS recently announced the second installment of their popular Brain Fitness Program show, and released this trailer via YouTube:

Watch: Brain Fitness 2: Sight & Sound (2:30)

Description: Join host Peter Coyote in “Brain Fitness 2: Sight & Sound,” the follow-up to “The Brain Fitness Program,” as he explores the brain’s ability to change and grow, even as we age, helping us maintain and improve our vision and hearing.

“Brain Fitness 2: Sight & Sound” is a special in-depth look at the advances in neuroplasticity and how it relates to healthy aging, with a particular focus on making the most of information filtered through our eyes and ears. Check your local listings to catch it, beginning in December 2008. Your brain will thank you. Help PBS continue to offer all Americans; from every walk of life; the opportunity to explore new ideas and new worlds through television and online content. To donate, please visit http://www.pbs.org/support

Schedule: You can check the schedule for the program by city Here.

And Here you have some information on the first show Read the rest of this entry »

I first discovered Norman Doidge’s book, The Brain That Changes Itself, in a May, 2007 review in the New York Times. Intrigued, but caught up in myriad end-of-school-year responsibilities, the book was put out of my mind until later that summer, when our school’s learning specialist emailed to say she had just finished a fascinating book. The Brain That Changes Itself: Stores of Personal Triumph from the Frontiers of Brain Science, is a compelling collection of tales about the amazing abilities of the brain to rewire, readjust and relearn after having a slice of itself rendered dysfunctional. The first seven chapters captivated me for their personal stories; the final four chapters for the science and philosophy.

Part of what makes Doidge’s writing so accessible is he tells stories, and his stories just happen to incorporate brain science. As a result, his book is easy to digest. The neuroscience behind Doidge’s book involves neuroplasticity, which is the brain’s ability to rewire itself. This means that the brain – our intelligence – is not something fixed in concrete but rather a changing, learning entity. On the face of it, this concept should not sound unusual, for it is what happens to individuals all the time as we go about the learning process, from infancy onwards.

What separates the stories in this book from daily learning is that Read the rest of this entry »

Two quick notes:

- Encephalon #56 edition: the latest edition of this neuroscience and psychology blog carnival is ready for your reading pleasure.
- Michael Merzenich Elected to Institute of Medicine: Congratulations! “The Institute of Medicine’s total active membership is now 1,576 and the number of foreign associates is 89. With another 71 members holding emeritus status, IOM’s total membership is now 1,736. Established in 1970 by the National Academy of Sciences, the Institute of Medicine is a national resource for independent, scientifically informed analysis and recommendations on issues related to human health. With their election, members make a commitment to devote a significant amount of volunteer time as members of IOM study committees.”
You may have seen him talking about neuroplasticity in the PBS special titled Brain Fitness Program.

Back in July, I wrote a post entitled 10 Brain Tips To Teach and Learn. Those tips apply to students of any age, including adults, for ideally adults are still learners. Why is adult learning relevant in a brain-focused blog, you may wonder:

The short of it…

As we age, our brain:

• still forms new brain cells
• can change its structure & function
• finds positive stress can be beneficial; negative stress can be detrimental
• can thrive on novel challenges
• needs to be exercised, just like our bodies

The long of it…

Adults may have a tendency to get set in their ways – I’ve been doing it this way for a long time and it works, so why change? Turns out, though, that change can be a way to keep aging brains healthy. At the April Learning & the Brain conference, the theme of which was neuroplasticity, I attended several sessions on adult learning. Here’s what the experts are saying.

Read the rest of this entry »

Thanks to our 3-month-old daughter, my wife and I have been learning much about baby brains. Mostly learning on the job, as you can imagine.

We just watched a very nice PBS series titled Secret Life of the Brain that covers brain development accross the lifespan: babies, kids, teenagers, adults, seniors. A bit dated (2002) but excellent watching even today.

Read the rest of this entry »

Quick link to an excellent and inspiring article in the Wall Street Journal: 12 People Who Are Changing Your Retirement
(open access during a week)

Read the rest of this entry »

The most popular question we got when we announced that PBS had a great special on Brain Fitness Program and Neuroplasticity in December was, when will the DVD be available?

Well, finally here it comes. You can click on the image or the title to go over to PBS shop to learn more and buy it.

The Brain Fitness Program DVD ($24.95, shipped by 02/01/08). “This program presents a workout to help viewers get their brains in better shape. The Brain Fitness Program is based on neuro-plasticity, the ability of the brain to change and adapt — even rewire itself. In the past two years, a team of scientists has developed computer-based stimulus sets that drive beneficial chemical, physical and functional changes in the brain. Dr. Michael Merzenich of the University of California San Francisco and his colleagues around the world have been leading this effort; he brings the research findings, along with a scientifically based set of brain exercises, to PBS viewers in this innovative and life-altering program. Peter Coyote narrates. ”

To purchase: click Here.

You can watch a 3-minute trailer: click here.

———-

Note: How can anyone take care of his or her brain when every week brings a new barrage of articles and studies which seem to contradict each other?

Do supplements improve memory? Do you need both physical and mental exercise –or is one of them enough? Why is managing stress so important to attention and memory? Which brain training approach, if any, is worth one’s time and money?

If you have these questions, check out this new book, The SharpBrains Guide to Brain Fitness:

Order Book at Amazon.com
	Click Here to order at Amazon.com. Print Edition, $24.95

Order Kindle Edition
	Click Here to order at Amazon.com, Kindle Edition, $9.99