By: Alvaro Fernandez
An anonymous reader of Andrew Sullivan’s blog writes a superb comment, reproduced here:
“One thing Watson and others forget is that the brain is highly malleable based on environment. Although he is the father of DNA he knows very little about neuroplasticity and neurogenesis. Previously it was thought that the human brain was ‘hardwired’ after a certain age. This is not true. Not only is not true, but the human mind is capable of adaptation but actual neuron growth even late in life. Ten years ago this was thought impossible.
Neurogenesis and neuroplasticity proves that a nurturing social and family setting shifts IQ, perspective, and emotional IQ. The so-called bell curve isn’t genetic. Oppressed Tibetans and Chinese ethnic minorities -whose test scores soar in the United States and Canada- are 20-30 points lower in their homeland. That 20-30 points deficit is in the same range of a lot of groups that are attacked or threatened (Muslims in France, Christians in Nigeria, Blacks in America). Conversely when oppressed groups are removed from their environment their IQ, emotional health returns to a normal rate, thus proving that is NOT genetic.
It is plastic, shifting and based upon the environment.
That is why people Read the rest of this entry »
By: Alvaro Fernandez
A reader (thanks Mike!) sends us this fun article, titled A matter of training, on how to train our memory. Some quotes:
“It’s a skill, not a talent. It’s something anyone could have picked up … I’m not born with this. It’s about training and technique,” he says, explaining his unusual ability. Anant holds the Limca Record – the Indian equivalent of the Guinness Record – for memorising 75 telephone numbers, along with the names of their owners, in less than an hour. He is recognised as “the man with the most phenomenal memory in India.” Â
“Unfortunately, most people think that memorising is very difficult. The moment they see someone demonstrate something like this, they think it’s out of this world.”
If you want to remember something, you have to link it to something you already know. Association is the natural principal. For example, if you need directions to a place, a landmark is often used as a point of reference. And if you derive pleasure from something you do, there’s a good chance you’ll remember it. Since the brain already works in this manner, why don’t we take control of it?”Â
“To me, an intelligent person is someone who is able to put together more of his skills to solve a problem. Intelligence is about using strategies.”Â
The key concept here is that memory, as well as other cognitive skills, can be trained through Read the rest of this entry »
By: Alvaro Fernandez
Great article on the growing brain fitness field. Rethinking the Brain Business: Why a mental-fitness program may be the start of something big. Some quotes:
- “But Merzenich has loftier ambitions. He envisions his company as part of a new industry that will become a “mirror” of the drug industry. He wants to go far beyond simply sharpening memory and cognitive ability to tackle diseases as well. Instead of medications, he sees a business rooted in neuroscience that will use noninvasive computer exercises to rewire the brain, gradually training it back to mental health.”
- For now, Merzenich believes the emerging field of “brain health” is cluttered with bad science. He singled out Nintendo’s brain games as an example of a product that has no science to back up its claims. But he doesn’t expect that to last.
- “This field is undisciplined now and full of trash,” he says. “But it will mature and ultimately the snake oil will be cleaned up. It will grow like the fitness industry from almost nowhere. And it will become a part of everyday life.”
For help on how to evaluate the growing number of programs, check out our Brain Fitness Program evaluation checklist.
By: Alvaro Fernandez

There are several brain fitness topics where we still see a large disconnect between research and popular knowledge, and a major one is the relationship between memory and stress. Caroline and I collaborated on this post to bring you some context and tips.Â
Our society has changed faster than our genes. Instead of being faced with physical, immediately life-threatening crises that demand instant action, these days we deal with events and illnesses that gnaw away at us slowly, that stress us out and that, believe it or not, end up hurting our memory and brain.
Dr. Robert Sapolsky, in an interview about his book Why Zebras Don’t Get Ulcers, points out that humans uniquely “can get stressed simply with thought, turning on the same stress response as does the zebra.” But, the zebra releases the stress hormones through life-preserving action, while we usually just keep muddling along, getting more anxious by the moment.
What is the relationship between stress and memory? We all know chronic stress is bad for our heart, our weight, and our mood, but how about our memory? Interestingly, acute stress can help us focus and remember things more vividly. Chronic stress, on the other hand, reduce our ability to focus and can specifically damage cells in the hippocampus, a brain structure critical to encoding short term memory.
When is stress chronic? When one feels Read the rest of this entry »
By: Alvaro Fernandez
Today I have an announcement to make. You probably are seeing all the articles about Brain Fitness in the press and wondering, “What is this all about?”, “Can someone help me navigate through all the programs out there?”, “How is Brain Fitness relevant to me in my personal life or at work?”. Well…we are delivering a series of workshops to companies and organizations combining modules -including scientific overview, the industry trends and key players, fun team-building exercises- that can be tailored to each organization’s specific needs. Sessions last from 1 to 6 hours, depending on the group’s composition and agenda and are delivered either in person or via web conference.
We want to be able to reach more organizations, so please let us know of any ideas!
Some recent examples
1. Managing Stress for Peak Performance (we mentioned some notes on an Accenture session)
New and challenging situations – such as taking on new responsibilities– can trigger reactions in our brain and body that limit or even block our decision-making abilities. These reactions may also harm our long-term brain power and health. Although we cannot avoid change and stressful situations, we can learn how to manage our stress levels to ensure peak performance-even in tough moments. The latest neuroscience research proves that stress management is a trainable “mental muscle.” This is true for any high pressure profession, be it trading, sports, or simply modern life.
2. The Science of Brain Health and Brain Fitness (similar to what I will teach at UC Berkeley OLLI)
Neuroscientists have shown how the human brain retains neuroplasticity (the ability to rewire itself) and neurogenesis (the creation of new neurons) during its full lifetime, leading to a new understanding of Read the rest of this entry »
By: Caroline Latham
We can summarize a lot of research by saying that there are four essential pillars to maintaining a healthy brain that functions better now and lasts longer. Those pillars are:
- 1) Physical Exercise
- 2) Mental Exercise
- 3) Good Nutrition
- 4) Stress Management
Great … now what?! How do you develop a healthy lifestyle that includes all four pillars? Let’s look at each one.
- 1. Physical Exercise
- - Start by talking to your doctor, especially if you are not currently physically active, have special health concerns, or are making significant changes to your current program.
- - Set a goal that you can achieve. Do something you enjoy for even just 15 minutes a day. You can always add more time and activities later.
- - Schedule exercise into your daily routine. It will be become a habit faster if you do.
- - If you can only do one thing, do something cardiovascular, meaning something that gets your heart beating faster. This includes walking, running, skiing, swimming, biking, hiking, tennis, basketball, playing tag, ultimate Frisbee, and other similar sports/activities.
- 2. Mental Exercise
- - Be curious! Get to know your local library and community college, look for local organizations or churches that offer classes or workshops
- - Do a variety of things, including Read the rest of this entry »
By: Alvaro Fernandez
We usually spend more time in this blog talking about brain fitness science, programs and trends than talking about people. Today we are going to change that, since we have been receiving great feedback from a number of sources. While we still need to improve a lot, we can start to see the results of what we do in our “brain fitness center”. And we couldn’t be happier about the nomination this week of Dr. Elkhonon Goldberg and myself, as SharpBrains cofounders, for The Tech Museum Awards – Technology Benefiting Humanity, in the Health category.
I. Anonymous Feedback from an online survey of our online store customers
- 58% respondents are Very Satisfied, and 42% Satisfied, with the products and services they chose. I promise that there were more options (Dissatisfied, Very Dissatisfied)
- “As a trader, I really need to sustain attention for long periods. Your program (here) has been eye-opening and very helpful.”
- “I LOVE the program! It is fun, challenges me and gives me hope for improving in the areas where I have limitations. Staff support & educational information has been great. It is very important to be able to talk to someone about the questions or process problems that we experience…your member on-line site gives us the opportunity to get answers & needed support. Thanks for all you are doing. My husband and I love getting feedback about our progress…it is a very positive experience!”
- “Keep developing programs so when we finish doing the MindFit (here) program there will be another one to build upon the first! I am impressed at how well your programs are individualized. Good Job to all involved!”
- “Good, I enjoy the games (here) and I can tell a difference in my memory and overall awareness.”
II. Feedback about our Stress Management for Peak Performance workshop (here)
- Accenture: 46 percent of survey respondents Strongly Agreed that they “gained practical skills and knowledge they could start using immediately.” 69 percent Strongly Agreed Read the rest of this entry »
By: Alvaro Fernandez
Neuroplasticity: the brain’s ability to reorganize itself by forming new connections throughout life. (see more concepts in our Glossary).
We coudn’t be happier about the growing number of books popularizing the key lessons about brain training that Dr. Elkhonon Goldberg has been researching and writing about for years, and that motivated us to embark ourselves in the SharpBrains adventure.
Discover Magazine presents a great article, Rewiring the Brain, reviewing two recent books.
- The subtitle is “Neuroplasticity can allow for treatment of senility, post-traumatic stress, Âobsessive-compulsive disorder, and depression—and Buddhists have been capitalizing on it for millenia.” I would add that the strong value of lifelong learning present in jesuit and jewish traditions reflects the same wisdom. Some quotes:
- “Two new books, Train Your Mind, Change Your Brain (Ballantine Books, $24.95) by science journalist Sharon Begley and The Brain That Changes Itself (Viking, $24.95) by psychiatrist Norman Doidge, offer masterfully guided tours through the burgeoning field of neuroplasticity research. Each has its own style and emphasis; both are excellent.”
- “Finally, both authors conclude that adult neuroplasticity is a vastly undertapped resource, one with which Western medicine and psychology are just now coming to grips. An important emerging research agenda is to Read the rest of this entry »
By: Caroline Latham
Here is question 19 of 25 from Brain Fitness 101 e-Guide.
Question:
How can I improve my concentration and my memory?
Key Points:
- - Attention is among the most important components of our mental life, cognitive performance and quality of life.
- - Reduce your stress to improve concentration and reduce distractions.
- - Focus, take breaks, and elaborate in order to remember.
Answer: Read the rest of this entry »
By: Caroline Latham
Alvaro and I had the good fortune to attend a great conference last week called Learning & The Brain: Enhancing Cognition and Emotions for Learning. It was a fascinating mix of neuroscientists and educators talking with and listening to each other. Some topics were meant to be applied today, but many were food for thought – insight on where science and education are headed and how they influence each other.
Using dramatic new imaging techniques, such as fMRIs, PET, and SPECT, neuroscientists are gaining valuable information about learning. This pioneering knowledge is leading not only to new pedagogies, but also to new medications, brain enhancement technologies, and therapies…. The Conference creates an interdisciplinary forum — a meeting place for neuroscientists, educators, psychologists, clinicians, and parents — to examine these new research findings with respect to their applicability in the classroom and clinical practice.
Take-aways
- Humans are a mixture of cognition and emotion, and both elements are essential to function and learn properly
- Educators and public policy makers need to learn more about the brain, how it grows, and how to cultivate it
- Students of all ages need to be both challenged and nurtured in order to succeed
- People learn differently – try to teach and learn through as many different modalities as possible (engage language, motor skills, artistic creation, social interaction, sensory input, etc.)
- While short-term stress can heighten your cognitive abilities, long term stress kills you — you need to find balance and release
- Test anxiety and subsequent poor test results can be improved with behavioral training with feedback based on heart rate variability
- Dr. Robert Sapolsky is a very very enlightening and fun speaker
- Allow time for rest and consolidation of learned material
- Emotional memories are easier to remember
- Conferences like these perform a real service in fostering dialogues between scientists and educators
Read the rest of this entry »
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