Here you have the March edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page. I know I am biased – but do believe this Newsletter issue might well be our best so far. I hope you find the time to enjoy it!

Bird’s Eye View

Brain Fitness Survey: Over 2,000 thoughtful responses to our January survey (Thank You!) reinforce the need for public awareness initiatives and quality information to help evaluate and navigate lifestyle and product claims, as well as the need for more research, an expanded healthcare culture, as more. Given this context, we are publishing The SharpBrains Guide to Brain Fitness in May 2009, a book with 18 Interviews with Scientists, Practical Advice, and Product Reviews, in addition to our annual market report for professionals and executives (to be published in April). If you have ideas to help us promote the book, please reply to this email and let us know!

Lifelong Learning

Today we continue the conversation with Maggie Jackson, author of Distracted: The Erosion of Attention and the Coming Dark Age.

You can read part 1 here.

Q – In your Harvard Management Update interview, you said that “When what we pay attention to is driven by the last email we received, the trivial and the crucial occupy the same plane.” As well, it seems to be that a problem is our culture’s over-idealization of “always on” and “road warrior” habits, which distract from the importance of executive functions such as paying attention to one’s environment, setting up goals and plans, executing on them, measuring results, and internalizing learning. How can companies better equip their employees for future success? Can you offer some examples of companies who have positive cultures that encourage and reward employees fully put their frontal lobes into good use?

A – As I mentioned above, we are working and living in ways that undermine our ability to strategize, focus, reflect, innovate. Skimming, multitasking and speed all have a place in 21st-century life. But we can’t let go of deeper skills of focus and thinking and relating, or we’ll create a society of misunderstanding and shallow thinking.

To create workplaces that foster strategic thinking, deep social connection and innovation, we need to take three steps:

First, question the values that venerate McThinking and undermine attention. Recently, my morning paper carried a front-page story about efforts “in an age of impatience” to create a quick-boot computer. “It’s ridiculous to ask people to wait a couple of minutes to start up their computer,” explained one tech executive. The first hand up in the classroom, the hyper business-man or –woman who can’t sit still, much less listen – these are icons of success in American society. Still, many of us are beginning to question our adoration of instant gratification and hyper-mobility.

Second, we need to set the stage for focus individually and collectively by rewriting our climate of distraction and inattention. To help, some companies and business leaders are experimenting with “white space” – the creation of physical spaces or times on the calendar for uninterrupted, unwired thinking and Read the rest of this entry »

Today we’ll discuss some of the cognitive implications of “always on” workplaces and lifestyles via a fascinating interview with Maggie Jackson, an award-winning author and journalist. Her latest book, Distracted: The Erosion of Attention and the Coming Dark Age, describes the implications of our busy work and life environments and offers important reflections to help us thrive in them.

This is a 2-part interview conducted via e-mail: we will publish the continuation on Thursday March 12th.

Alvaro Fernandez: New York Times columnist David Brooks said last year that we live in a Cognitive Age, and encouraged readers to be aware of this change and try and adapt to the new reality. Can you explain the cognitive demands of today’s workplaces that weren’t there 30-40 years ago?

Maggie Jackson: Our workplaces have changed enormously in recent decades, and it’s easy to point to the Blackberry or the laptop as the sources of our culture of speed and overload and distraction. But it’s important to note first that our 24/7, fragmented work culture has deeper roots. With the first high-tech inventions, such as the cinema, phonograph, telegraph, rail, and car, came radical changes in human experience of time and space. Distance was shattered – long before email and red-eye flights. Telegraph operators – not online daters – experienced the first virtual love affairs, as evidenced by the 1890s novel Wired Love. Now, we wrestle with the effects of changes seeded long ago.

Today, the cognitive and physical demands on workers are steep. Consider 24/7 living. At great cost to our health, we operate in a sleepless, hurried world, ignoring cues of sun and season, the Industrial Age inventions of the weekend and vacation, and the rhythms of biology. We try to break the fetters of time – and live like perpetual motion machines. That’s one reason why we feel overloaded and stressed – conditions that are corrosive to problem-solving and clear thinking.

At the same time, our technologies allow us access to millions of information bites – producing an abundance of data that is both wondrous and dangerous. Unless we have the will, discipline and frameworks for turning this information into wisdom, we remain stuck on the surface of Read the rest of this entry »