Games for Health and SharpBrains have partnered to bring you the first Cognitive Health Track in a Games for Health Conference, June 11-12th in Boston. If you are interested, in attending the conference, you can learn more and register Here.

To get a 15% off registration fees ($379), you can use discount code: sharp09, when you register Here.

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Cognitive Health Track, Powered by SharpBrains

Thursday, June 11th

10.20 (50m) Bird’s Eye View of Cognitive Health Innovation
Speaker(s): Alvaro Fernandez, SharpBrains

Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

11.20 (30m) The Allstate-Posit Science Partnership: Cognitive Training for Safer Driving
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science

Evidence-based cognitive training programs have been available in retirement communities for several years. Now, they are reaching a younger population including Boomers through innovative partnerships, like insurers.

In October 2008 auto insurance company Allstate and brain fitness software developer Posit Science announced a research collaboration that could lead to “potentially the next big breakthrough in automobile safety”. The purpose of this session is to review novel ways of getting the science of cognitive training into the real world where it can help people. Representatives from Allstate and Posit Science will discuss why these partnerships work for insurers, developers, and end users. They will also provide a thorough review of the evaluation process a major partner goes through when selecting a cognitive training company.

12.00 (30m) What Consumers Buy and Why
Speaker(s): Lindsay Gaskins, Marbles: The Brain Store

Launched in October 2008, Marbles: The Brain Store is a retail store that Read the rest of this entry »

After many many months of mental stimulation, physical exercise and the certain need for stress management… we have just announced the release of the The State of the Brain Fitness Software Market 2009 report, our second annual comprehensive market analysis of the US market for computerized cognitive assessment and training tools. In this report we estimate the size of the US brain fitness software market at $265M in 2008, up from $225M in 2007 (18% annual growth), and from $100m in 2005. Two segments fuelled the market growth from 2007 to 2008: consumers (grew from $80m to $95m) and healthcare & insurance providers (grew from $65m to $80m).

The 150-page report finds promising research and initiatives to drive significant growth, combined with increased consumer confusion given aggressive marketing claims and lack of education and standards. The report includes:
- The complete results of an exclusive January 2009 Survey with 2,000+ respondents
- A proprietary Market & Research Momentum Matrix to categorize 21 key vendors into four categories
- 10 Research Executive Briefs written by leading scientists at prominent research labs
- An analysis of the level of clinical validation per product and cognitive domain

Top 10 Highlights from the report:

1) Consumers, seniors’ communities and insurance providers drove year on year sustained growth, from $225m in 2007 to $265m in 2008. Revenues may reach between $1 billion to $5 billion by 2015, depending on how important problems (Public Awareness, Navigating Claims, Research, Health Culture, Lack of Assessment) are addressed.

2) Increased interest and confusion: 61% of respondents Strongly Agree with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agree/Strongly Agree “I don’t really know what to expect from products making brain claims.”

3) Investment in R&D seeds future growth: Landmark investments by insurance providers and government-funded research institutes testing new brain fitness applications planted new seeds for future growth.

4) Becoming standard in residential facilities: Over 700 residential facilities – mostly Independent and Assisted Living facilities and CCRCs – have installed computerized cognitive training programs.

5) Customer satisfaction: Consumers seem more satisfied with computer-based products than paper-based options. But, satisfaction differs by product. When asked “I got real value for my money”, results were as follows: Lumosity.com (65% Agree), Puzzle Books (60%), Posit Science (52%), Nintendo (51%) agreed. Posit Science (53% Agree) and Lumosity.com (51%) do better than Puzzle Books (39%) and Nintendo (38%) at “I have seen the results I wanted.”

6) Assessments: Increasing adoption of computer-based cognitive assessments to baseline and track cognitive functions over time in military, sports, and clinical contexts. The Alzheimer’s Foundation of America now advocates for widespread cognitive screenings after 65-75.

7) Specific computerized cognitive training and videogames have been shown to improve brain functions, but the key questions are, “Which ones”, and “Who needs what when?”

Aggressive marketing claims are creating confusion and skepticism, resulting in a distracting controversy between two misleading extremes: (a) “buying product XYZ can rejuvenate your brain Y years” or (b) “those products don’t work; just do one more crossword puzzle.” The upcoming book The SharpBrains Guide to Brain Fitness aims to help consumers navigate these claims.

9) Developers can be classified into four groups, based on a proprietary Market and Research Momentum Matrix: SharpBrains finds 4 Leaders, 8 High Potentials, 3 Crosswords 2.0, and 6 Wait & See companies.

10) Increased differentiation: Leading companies are better defining their value proposition and distribution channels to reach specific segments such as retirement communities, schools, or healthcare providers.

Leading researchers prepared 10 Research Executive Briefs:
- Dr. Joshua Steinerman (Einstein-Montefiore): Neuroprotection via cognitive activities
- Dr. Jerri Edwards (South Florida): Assessments of driving fitness
- Dr. Susanne Jaeggi and Dr. Martin Buschkuehl (Bern, Michigan): Working memory training and fluid intelligence
- Dr. Torkel Klingberg (Karolinska): Working memory training, dopamine, and math
- Dr. Liz Zelinski (UC Davis): Auditory processing training
- Dr. David Vance (UAB): Speed-of-processing training
- Dr. Jerri Edwards (South Florida): Cognitive training for healthy aging
- Dr. Daphne Bavelier & Dr. Shawn Green (Rochester): Action videogames and attentional skills
- Dr. Arthur Kramer (Illinois): Strategy videogames and executive functions
- Dr. Yaakov Stern (Columbia): The cognitive reserve and neuroimaging
- Dr. David Rabiner (Duke): Objective assessments for ADHD

Table of Contents

Editorial
Executive Summary
Chapter 1. Bird’s-Eye View of the Growing Field
Chapter 2. Market Survey on Beliefs, Attitudes, Purchase Habits
Chapter 3. The Emerging Competitive Landscape
Chapter 4. The Science for Brain Fitness and Cognitive Health
Chapter 5. Consumers – Adopting Crosswords 2.0?
Chapter 6: Healthcare and Insurance Providers – A Culture of Cognitive Health
Chapter 7: K12 School Systems- Ready for Change?
Chapter 8: Military, Sports Teams, Companies – Brain-Performance Link
Chapter 9: Future Directions – Projections and Bottlenecks

Companies profiled include: Advanced Brain Technologies, Applied Cognitive Engineering, Brain Center America, Brain Resource, CNS Vital Signs, Cogmed, Cogstate, CogniFit, Cognitive Drug Research, Dakim, Houghton Mifflin, Learning Enhancement Corporation, LearningRx, Lumos Labs, Marbles: The Brain Store, Nintendo, NovaVision, Posit Science, Scientific Brain Training, Scientific Learning, TransAnalytics, vibrantBrains, Vigorous Mind, Vivity Labs.

More on the report by clicking on The State of the Brain Fitness Software Market 2009.

There’s such a flood of very significant research studies, educational resources and articles related to brain health, it’s hard to keep track – even for us!

Let me introduce and quote some of the top Brain Health Studies, Articles and Resources published in March:

1) Cognitive Decline Begins In Late 20s, Study Suggests (Science Daily)

- “These patterns suggest that some types of mental flexibility decrease relatively early in adulthood, but that how much knowledge one has, and the effectiveness of integrating it with one’s abilities, may increase throughout all of adulthood if there are no pathological diseases,” Salthouse said.

- However, Salthouse points out that there is a great deal of variance from person to person

2) Cerebrum 2009: Emerging Ideas in Brain Science – new book by the Dana Foundation that “explores the cutting edge of brain research and its implications in our everyday lives, in language understandable to the general reader.”

A couple of excellent chapters of direct relevance to everyone’s brain health are:
- Chapter 4: A Road Paved by Reason, by Elizabeth Norton Lasley

- Chapter 10: Neural Health: Is It Facilitated by Work Force Participation?, by Denise Park, Ph.D

3) Staying Sharp DVD Program: “Dr. Jordan Grafman, chief of the Cognitive Neuroscience Section at the National Institute of Neurological Disorders and Stroke outside of Washington, DC, and a member of the Dana Alliance for Brain Initiatives, is your guide as we cover what to expect from the aging brain and what we can do to ’stay sharp.’

For a free DVD of this program you can contact stayingsharp@dana.org. (they say free in their website, I don’t know if that includes shipping & handling)

4) Drivers to be tested on cognitive ability starting at age 75 (Japan Times)

The outline of a cognitive test that drivers aged 75 or over will be required to take from June when renewing their licenses was released Thursday…The test is intended to reduce the number of traffic accidents involving elderly drivers by measuring their cognitive level.

5) Physical Fitness Improves Spatial Memory, Increases Size Of Brain Structure (Science Daily)

- “Now researchers have found that elderly adults who are more physically fit tend to have bigger hippocampi and better spatial memory than those who are less fit.”

6) Brain Trainers: A Workout for the Mind (Scientific American Mind)

“I recently tried out eight of the latest brain fitness programs, training with each for a week. The programs ranged widely in focus, quality and how fun they were to use. “Like physical exercise equipment, a brain exercise program doesn’t do you any good if you don’t use it,” says Andrew J. Carle, director of the Program in Assisted Living/Senior Housing Administration at George Mason University. And people tend not to use boring equipment. “I remember when NordicTrack was the biggest thing out there. Everyone ran out and bought one, and 90 percent of them ended up as a clothes rack in the back of your bedroom.”

The reporter used: Posit Science’s Brain Fitness Program Classic, HappyNeuron, Nintendo BrainAge, CogniFit’s MindFit/ CogniFit Personal Coach, Lumosity, MyBrainTrainer, BrainTwister, Cogmed Working Memory Training.

7) The Latest in Mental Health: Working Out at the ‘Brain Gym’ (Wall Street Journal)

- “Marshall Kahn, an 82-year-old family doctor in Fullerton, Calif., says he got such a boost from brain exercises he started doing at a “Nifty after Fifty” club that he decided to start seeing patients again part-time. “Doing all the mental exercise,” he says, “I realized I’ve still got it.”

Debate Over Drugs For ADHD Reignites (Washington Post)

- “New data from a large federal study have reignited a debate over the effectiveness of long-term drug treatment of children with hyperactivity or attention-deficit disorder, and have drawn accusations that some members of the research team have sought to play down evidence that medications do little good beyond 24 months.”

- “The study also indicated that long-term use of the drugs can stunt children’s growth.”

Adaptive training leads to sustained enhancement of poor working memory in children (Developmental Science)

Abstract: Working memory plays a crucial role in supporting learning, with poor progress in reading and mathematics characterizing children with low memory skills. This study investigated whether these problems can be overcome by a training program designed to boost working memory. Children with low working memory skills were assessed on measures of working memory, IQ and academic attainment before and after training on either adaptive or non-adaptive versions of the program. Adaptive training that taxed working memory to its limits was associated with substantial and sustained gains in working memory, with age-appropriate levels achieved by the majority of children. Mathematical ability also improved significantly 6 months following adaptive training. These findings indicate that common impairments in working memory and associated learning difficulties may be overcome with this behavioral treatment.

9) Brain cortex thinning linked to inherited depression (Los Angeles Times)

- “On average, people with a family history of depression appear to have brains that are 28% thinner in the right cortex — the outermost layer of the brain — than those with no known family history of the disease. That cortical thinning, said the researchers, is on a scale similar to that seen in patients with Alzheimer’s disease or schizophrenia.”

How do you know when something is fast moving towards a Gladwellian tipping point? When health insurance companies and public policy makers launch significant initiatives.

For example, the government of Ontario recently announced a $10 million investment with Baycrest Research Centre who will partner with MaRS Venture Group to develop and commercialise brain fitness technologies. The investment was matched by an additional $10 million from private sources.

Another important development was the $18 million agreement between the Australian-based Brain Resource Company (ASX:BRC) and OptumHealth in the US. This will allow for the provision of web-based cognitive assessments as part of a clinician’s decision support systems.

These are some initiatives covered in a webinar Top Ten Cognitive Fitness Events of 2008 presented in December for SharpBrains’ clients. Alvaro Fernandez described the state of play and main drivers behind the growth of the burgeoning brain fitness market – which I will try and summarize here.

The key drivers seem to be Read the rest of this entry »

Press release: Here 

– “Lumos Labs, developer of Lumosity.com, the leading web-based provider of scientifically-tested brain training games, today announced that it has raised $3 million of equity financing from Pequot Ventures, Norwest Venture Partners (NVP), and existing investors including Michael Dearing. The investor group brings expertise that will catalyze the ongoing development of Lumosity.com and support Lumos Labs’ mission to improve lives by enhancing brain fitness.

– “Lumos Labs is at the center of a booming interest in cognitive exercise and the emerging science about the remarkable plasticity of the brain, said Amish Jani of Pequot Ventures. Lumosity.com has seen tremendous demand from users and partners alike by leveraging the power of the web to deliver a unique platform for brain fitness.

Great news for the sector. The more tools available for leading mentally stimulating lives, the better we will all be.

Lumosity.com (click Here to get a sense of their games) provides a great user experience at a reasonable cost. From an investor’s perspective, we believe Lumos Labs is a very serious contender in the brain fitness space, and it has indeed been executing a very smart online strategy.

Now, I am not sure what “scientifically-tested brain training games” really means. While preparing our Brain Fitness Software Market Report we reviewed all published research on the efficacy behind different programs, and didn’t find any for Lumosity (which has some very interesting internal, but not published, data).

We gave Lumosity a score of 2 ouf of 10 in Clinical Validation (with Nintendo Brain Age getting a score of 1, and NovaVision, cleared by the FDA for use with stroke/ TBI patients, getting a 5).

Read the rest of this entry »

Over the last few days we have seen an engaging conversation going on. In a couple of posts, representatives from Posit Science brain fitness gym have left comments that have prompted me to ask a series of detailed questions. I will present those questions in a post, so they are easier to find.

Eric, Henry: please address these questions, so we all contribute to helping consumers and institutions navigate through this emerging landscape of “brain fitness gyms” and separate what is real today from what is promising and may be real tomorrow. Read the rest of this entry »

This is an event you may be interested in, if you are based in the San Francisco Bay Area.

The MIT Club of Northern California, American Society on Aging, The Business Forum on Aging and SmartSilvers presents:

The Emerging Brain Fitness Market:  Building Better Brains (Contact information and Registration Here)

Date: 02/12/2008 Tuesday
Time: 6:00pm
Venue: Wilson Sonsini
Location: 950 Page Mill Road, Palo Alto
Cost: $20 online, $25 walk-in

Contact information and Registration Here.

Here is the buzz … Scientific, technological and demographic trends have converged to create an exciting new market in brain fitness, where software and online applications can assess and train cognitive abilities. That equates to a sharper mind and better memory retention contributing to healthier aging.  There is currently a $400m worldwide market with high growth ahead predicted.

Join us in lively and informative discussions as Alvaro Fernandez; CEO of SharpBrains.com summarizes the science, key market segments, players and trends, based on the first Brain Fitness Software Market Report, presented in this event.  He will discuss the implications with several neuro-technology, gaming experts and investors.”   Moderated by Zack Lynch, the speaker and panel will discuss:  Read the rest of this entry »

Did you read about the recent experiment where young chimps displayed amazing visual working memory capability, beating humans?

- You can watch a short video here.

- Lumos Labs has released a very fun game to test your own skills: try out this Chimp Game!

 

Also, some very good recent news articles:

1) Is it worth going to the mind gym? (New Scientist). This is one of the best articles we have read in a while (unfortunately requires subscription).

- “Birdwatching is the brainchild of San Francisco-based Lumos Labs, just one of the dozens of companies that have sprung up in recent months to cash in on the “brain-training” craze. Like most of its competitors, the theory behind …”

Comments: the article introduces readers to much of the research and scientists we discuss in our blog, such as Torkel Klingberg’s work and recent results from the IMPACT study. The article would have been even better had Daniel Gopher been interviewed on his work improving cognitive performance of military pilots and basketball players.

2) Innovation: Your Brain Needs Just as Much Exercise as Your Body (Fox Business Network)

- “The market, however, is still small. According to Alvaro Fernandez , who co-founded market research and consulting firm SharpBrains, which is focused solely on the field of brain fitness, in 2007 the market was valued at $225 million, which is up from $150 million in 2005. Fernandez thinks there’s potential for it to surge, reaching more than $2 billion by 2016.”

Comments:  Very good article. Those estimates refer to the whole brain fitness software market to assess and train cognitive skills, including Read the rest of this entry »

The holidays are approaching and you can expect many software and game developers to advertise their products aggressively, trying to get you buy their “brain training” products for you or as a gift for a loved one.

The good news is that there are more and more tools we can use to keep mentally stimulated and even train and improve specific cognitive abilities (like processing speed, short-term memory…). You may be reading about Nintendo Brain Age, Posit Science, Fast ForWord, MindFit, Lumosity, Happy Neuron, MyBrainTrainer, emWave, StressEraser and more. And, of course, there are also non-technology based interventions.

The bad news is that it is difficult to separate marketing from scientific claims, and to understand which one, if any, may be a good complement to other healthy lifestyle choices.

To help you navigate this process, we are publishing the SharpBrains Checklist below, based on dozens of interviews with scientists, experts and consumers:

10 Questions to Choose the Right Brain Fitness Program for You (and a brief explanation of why each question is important)

* 1. Are there scientists, ideally neuropsychologists, and a scientific advisory board Read the rest of this entry »

A collection of recent announcement in the “brain games” or “brain training games” space:

The Wii sets new generational standards for the videogame industry

• “The ageing of the Japanese population compelled gamemaker Nintendo to widen its audience. Now, the Wii is leading the industry standards. But hardcore gamers are still too important to be neglected.”

Strain your brain the smart way

• “George Harrison, Nintendo’s senior vice president of marketing and corporate communications, has said that more than half of the company’s marketing for Wii is aimed at adults. And the system has been presented at conventions for the aging “gray gamer” population.” and talks about sudoku, Brain Age, Big Brain Academy, and more.

SBT Announces the Acquisition of Quixit

• “Scientific Brain Training (”SBT”), based in Lyon, France, today has announced that Read the rest of this entry »