We are excited to invite you to the first virtual, global SharpBrains Summit (January 18-20th, 2010). The SharpBrains Summit will feature a “dream team” of over 25 speakers who are leaders in industry and research from 7 countries, to discuss emerging research, tools and best practices for cognitive health and performance. This inaugural event will expose health and insurance providers, developers, innovators at Fortune 500 companies, investors and researchers, to the opportunities, partnerships, trends, and standards of the rapidly evolving cognitive fitness field.

Register Today

Learn more and register Here today, at discounted early-bird rates, to receive these benefits:

• Learn: Full access to all Conference live sessions, and Downloadable Recordings and Handouts
• See: latest technologies and products during Expo Day
• Connect and Discuss: become a member of the SharpBrains Network for Brain Fitness Innovation (members-only LinkedIn Group) through the end of 2010, access online chats during the summit, meet other registrants in your city
• Understand the Big Picture: access 10 Research Executive Briefs prepared by leading scientists

On top of those early-bird discounts, we offer an additional 15% discount for SharpBrains readers who want Regular Admission. Discount code: sharp2010. You can register Here.

Agenda/ Speakers

Monday, January 18th, 2010:

(Preliminary schedule, US Pacific Time)

8-9.15am. Cognition & Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, SharpBrains
• David Whitehouse, OptumHealth Behavioral Solutions
• William Reichman, Baycrest
• P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers and Adults

• Steven Aldrich, Posit Science
• Shlomo Breznitz, CogniFit
• Jerri Edwards, University of South Florida
• Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

• Kunal Sarkar, Lumos Labs
• Elizabeth Zelinski, USC Davis School of Gerontology Read the rest of this entry »

We are now finalizing agenda and contacting sponsors and partners. Details will be ready, and registration open, by the end of October. In the meantime, please Save the Date if you are interested in participating: January 18-20th 2010 (Pacific Time).

• Conference: January 18-19th. A series of 30-minute sessions (20-minute presentation, 10-minute Q&A), to discuss Market and Research Insights,  together with online discussions and, in some cities, social gatherings of participants.
• Expo Day: January 20th. Product demos by Sponsors.

Confirmed speakers and themes:

Monday, January 18th, 2010:

Cognition and Neuroplasticity: The New Healthcare Frontier

• Alvaro Fernandez, CEO, SharpBrains
• David Whitehouse, Chief Medical Officer, OptumHealth Behavioral Solutions
• William Reichman, President, Baycrest
• P Murali Doraiswamy, Biological Psychiatry Division Head, Duke University

Tools for Safer Driving: Teenagers and Older Adults

• Steven Aldrich, CEO, Posit Science
• Peter Christianson, President of Young Drivers of Canada
• Jerri Edwards, Assoc. Professor University of South Florida

Clinical Applications: Researching, Identifying, Treating Cognitive Deficits

• Keith Wesnes, Practice Leader, United BioSource Corporation
• Jonas Jendi, CEO, Cogmed
• Michel Noir, President, Scientific Brain Training
• Elkhonon Goldberg, Chief Scientific Advisor, SharpBrains

Read the rest of this entry »

Games for Health and SharpBrains have partnered to bring you the first Cognitive Health Track in a Games for Health Conference, June 11-12th in Boston. If you are interested, in attending the conference, you can learn more and register Here.

To get a 15% off registration fees ($379), you can use discount code: sharp09, when you register Here.

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Cognitive Health Track, Powered by SharpBrains

Thursday, June 11th

10.20 (50m) Bird’s Eye View of Cognitive Health Innovation
Speaker(s): Alvaro Fernandez, SharpBrains

Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

11.20 (30m) The Allstate-Posit Science Partnership: Cognitive Training for Safer Driving
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science

Evidence-based cognitive training programs have been available in retirement communities for several years. Now, they are reaching a younger population including Boomers through innovative partnerships, like insurers.

In October 2008 auto insurance company Allstate and brain fitness software developer Posit Science announced a research collaboration that could lead to “potentially the next big breakthrough in automobile safety”. The purpose of this session is to review novel ways of getting the science of cognitive training into the real world where it can help people. Representatives from Allstate and Posit Science will discuss why these partnerships work for insurers, developers, and end users. They will also provide a thorough review of the evaluation process a major partner goes through when selecting a cognitive training company.

12.00 (30m) What Consumers Buy and Why
Speaker(s): Lindsay Gaskins, Marbles: The Brain Store

Launched in October 2008, Marbles: The Brain Store is a retail store that Read the rest of this entry »

This is an event you may be interested in, if you are based in the San Francisco Bay Area.

The MIT Club of Northern California, American Society on Aging, The Business Forum on Aging and SmartSilvers presents:

The Emerging Brain Fitness Market:  Building Better Brains (Contact information and Registration Here)

Date: 02/12/2008 Tuesday
Time: 6:00pm
Venue: Wilson Sonsini
Location: 950 Page Mill Road, Palo Alto
Cost: $20 online, $25 walk-in

Contact information and Registration Here.

Here is the buzz … Scientific, technological and demographic trends have converged to create an exciting new market in brain fitness, where software and online applications can assess and train cognitive abilities. That equates to a sharper mind and better memory retention contributing to healthier aging.  There is currently a $400m worldwide market with high growth ahead predicted.

Join us in lively and informative discussions as Alvaro Fernandez; CEO of SharpBrains.com summarizes the science, key market segments, players and trends, based on the first Brain Fitness Software Market Report, presented in this event.  He will discuss the implications with several neuro-technology, gaming experts and investors.”   Moderated by Zack Lynch, the speaker and panel will discuss:  Read the rest of this entry »

Motto Magazine brings a great interview between Anita Sharpe and Michael Ray, on How To Reach Your Highest Goal. Very fun weekend reading material, including plenty of quotes and reflections on how creativity can be trained/ enhanced by one of my favorite Stanford MBA professors. Some quotes:

• “But as the 1980s began, Ray and Myers kicked off more than two decades teaching one of the most influential and talked about courses at Stanford University’s Graduate School of Business — a class on creativity and innovation. They taught MBA students who would go on to become some of the greatest creators in the world of business, including eBay’s first president, Jeffrey Skoll, and Good to Great author Jim Collins.”
• “When (Apple co-founder) Steve Jobs came to our class, everybody was saying we have to get into the computer business. He said, you don’t necessarily have to do that. He said, go into San Francisco and get a job as a waiter and find out what comes out of that.”
• MOTTO: You have had a number of renowned and successful students. How would you summarize the characteristics that they share that contribute to their inner and outer success?
• RAY: A sense of openness of consciousness. Those people who are Read the rest of this entry »