Driving as Next Brain Fitness Application? 

Last month, at the MIT/ SmartSilvers event where we presented our Brain Fitness Market Report, we discussed what specific applications, beyond the current emphasis on healthy aging, might take computerized cognitive training to a new level.  

Assessing and improving driving skills would be a top candidate, given both the well-defined nature of the need and the appearance of programs with growing evidence (both scientific and real-world) behind.

The New York Times Asks… 

Along these lines, the New York Times just published this article: Are You a Good Driver? Here’s How to Find Out. A few quotes:

- “COULD a video game make you a better driver? More important, could computer software prevent teenagers from making fatal mistakes or even weed out older drivers whose debilities make them crash-prone?”

Read the rest of this entry »

Very good article in MarketWatch titled Beating forgetfulness and boosting the brain. Probably the best we have seen so far providing an overall industry perspective on a nascent field. I recommend reading the whole article, but here you have some teasers:

• “As boomers age, the drive to correct such discomfort has implications for health and wellness, employment and corporate training — even sports. It’s giving rise to a burgeoning business of brain-boosting products and services, as well as exploration into “cognitive enhancing” prescription drugs.”
• “The market for brain-fitness software targeting U.S. adults is estimated to be $80 million to $100 million this year, up from $60 million last year and $2 million in 2005, according to SharpBrains, a San Francisco-based portal that helps individuals and companies navigate brain-training information, products and services.”
• “It’s also easy to confuse age-related memory problems with the effects of undiagnosed depression or anxiety, which are reversible, said Dr. Gene Cohen, director of the Center on Aging, Health & Humanities at George Washington University Medical Center”
• “The business of brain training started taking off after Read the rest of this entry »

Today we would like to ask for your opinions on the emerging Brain Fitness field, your interests and needs. We would really appreciate if you can devote 5-minutes to complete this online survey. 

Thanks! please let us know what you think!

PS: as a small token of appreciation, we will give you a discount of 10% on all products offered in our website, valid for a month after you complete the survey…sorry, no Starbucks cards…