Sharp Brains: Brain Fitness and Cognitive Health News

Does cognitive training work? (For Whom? For What?)

The growing field of cognitive training (one of the tools for brain fitness) can appear very confusing as the media keeps reporting contradictory claims. These claims are often based on press releases, without a deeper evaluation of the scientific evidence.

Let’s take a couple of recent examples, in successive days:

“It doesn’t work!” type of headline:
Reuters (Feb. 10, 2009) — Formal brain exercise won’t help healthy seniors: research
“Healthy older people shouldn’t bother spending money on computer games and websites promising to ward off mental decline, the author of a review of scientific evidence for the benefits of these “brain exercise” programs says”.

“It works!” type of headline:
ScienceDaily (Feb. 11, 2009) — Computer Exercises Improve Memory And Attention, Study Suggests
“According to the researchers, participants who used the Brain Fitness Program also scored as well as those ten years younger, on average, on memory and attention tests for which they did not train.”

So… does structured brain exercise / cognitive training work or not?

The problem may in fact reside in asking this very question in the first place, as Alvaro pointed out a while ago in his article “Alzheimer’s Disease: too serious to play with headlines“.

We need a more nuanced set of questions.

Why? Because:
1. Cognition is made of several different abilities (working memory, attention, executive functions such as decision-making, etc)
2. Available training programs do not all train the same abilities
3. Users of training programs do not all have the same needs or goals
4. We need to differentiate between enhancing cognitive functions and delaying the onset of cognitive deficits such as Alzheimer’s.

Let’s illustrate these points, by Read the rest of this entry »

Brain Games, and Cognitive Fitness News, for the Weekend

Monkey memoryDid you read about the recent experiment where young chimps displayed amazing visual working memory capability, beating humans?

- You can watch a short video here.

- Lumos Labs has released a very fun game to test your own skills: try out this Chimp Game!

 

Also, some very good recent news articles:

1) Is it worth going to the mind gym? (New Scientist). This is one of the best articles we have read in a while (unfortunately requires subscription).

- “Birdwatching is the brainchild of San Francisco-based Lumos Labs, just one of the dozens of companies that have sprung up in recent months to cash in on the “brain-training” craze. Like most of its competitors, the theory behind …”

Comments: the article introduces readers to much of the research and scientists we discuss in our blog, such as Torkel Klingberg’s work and recent results from the IMPACT study. The article would have been even better had Daniel Gopher been interviewed on his work improving cognitive performance of military pilots and basketball players.

2) Innovation: Your Brain Needs Just as Much Exercise as Your Body (Fox Business Network)

- “The market, however, is still small. According to Alvaro Fernandez , who co-founded market research and consulting firm SharpBrains, which is focused solely on the field of brain fitness, in 2007 the market was valued at $225 million, which is up from $150 million in 2005. Fernandez thinks there’s potential for it to surge, reaching more than $2 billion by 2016.”

Comments:  Very good article. Those estimates refer to the whole brain fitness software market to assess and train cognitive skills, including Read the rest of this entry »

Posit Science @ GSA: well-designed Brain Training Works

Newsweek’s Sharon Begley writes a great note on Brain Training: How It Works based on initial data presented at the Gerontological Society of America over the weekend. Some quotes:

- With the nation’s 78 million baby boomers approaching the age of those dreaded “where did I leave my keys?” moments, it’s no wonder the market for computer-based brain training has shot up from essentially zero in 2005 to $80 million this year, according to the consulting firm SharpBrains.

- Now comes the largest and most rigorous study of a commercially-available training program, and it shows that there is hope for aging brains. This morning, at the meeting of the Gerontological Society of America, scientists are presenting data showing that after eight weeks of daily one-hour sessions with Brain Fitness 2.0 from Posit Science, elderly volunteers got measurably better in their brain’s speed and accuracy of processing. And unlike every other training program tested before, the improvements “generalize to broad measures of cognition and are noticeable in everyday life,” Elizabeth Zelinski of the University of Southern California, who led the IMPACT (Improvement in Memory with Plasticity-based Adaptive Cognitive Training) Study, reports.

- For the IMPACT study, 468 participants, all healthy adults 65 and over, were divided into two groups. One received an hour a day of training on BrainFitness for eight to ten weeks, and the other (the control group) got the same amount of computer-based learning. That choice of control group is significant. It means that Brain Fitness was being compared not to staring into space or some similarly unhelpful activity, but to one that might reasonably be expected to improve mental ability.

- Because the Brain Fitness group showed greater improvements than the controls, including on tasks that the computer-based exercises did not explicitly target, it suggests that the auditory training has altered something fundamental in the brain and not just specific circuits for, say, memory.

Read full post: Brain Training: How It Works

The Gerontological Society of America press release includes

- Researchers released initial data today at the 60th Annual Meeting of The Gerontological Society of America (GSA) that showed that doing the right kind of brain exercise can enhance memory and other cognitive abilities of older adults.

- “We presented these important results at the Annual Meeting of GSA, because aging experts need to spread the word that cognitive decline is not an inevitable part of aging,” said Dr. Zelinski. “Doing the properly designed cognitive activities can actually enhance abilities as you age.”

I will be interviewing Elizabeth Zelinski as part of our Neuroscience Interview Series, so keep tuned.

One clarification: this is not the first study to show how cognitive training can generalize beyond the tasks directly trained. Others have already shown an effect on cognitive abilities and even on real-world tasks, on a variety of age groups and trained functions. But the size of it (468 participants) makes it by far the largest that does so, and the effects are very significant and promising.

Brain Health Newsletter, March Edition

We hope you are enjoying Brain Awareness Week this week and hopefully thinking a little more about your brain and brain fitness! Below you have the Brain Fitness Newsletter we sent a few days ago. You can subscribe to this monthly email update in the box on the the top of this page.

We have had another busy month behind us, and we’re looking forward to Brain Awareness Week March 12-18. Keep reading for the details (including a special offer in honor of Brain Awareness Week) …

I. Press Coverage
II. Events
III. Program Reviews
IV. New Offerings
V. Website and Blog Summary, including brain teasers

Read the rest of this entry »

Brain Training and SharpBrains in the news

Several recent stories on brain training and SharpBrains:

1) New brain games may improve mind fitness by Kevin Kosterman (U of Wisconsin Oshkosh’s Advance-Titan)

“Anytime we learn, we are training, changing, our brain,” Fernandez said. “The three key core elements for effective brain exercise are novelty, variety and constant challenge, similar to increasing the level in machines we find in gyms.”

2) “Training the Brain as possible as Training the Body”, جريدة النهار by Hanadi El Diri (Annahar, one of the most prestigious papers in the Middle East. The text is in Arabic.)

3) “Train your brain” by Mark Muckenfuss (The Press-Enterprise in Riverside and San Bernardino)

“We cannot promise to people you will only keep getting better until you are 200 years old. But I think people still underestimate how flexible the brain really is.”

The SmartBrains [sic] program combines mental exercises with a stress reduction program. Too much stress, says Fernandez, has been shown to be damaging not only to performance, but to the brain itself.
With all of the available programs for stimulating the brain, he says, it is important to shop carefully. A critical element, he says, is how clients or participants are evaluated.

“Make sure they have a credible assessment that helps you find your strengths and weaknesses and that they have programs that address (those areas),” he says. “Assessments that give you 50 (as an age-equivalent grade) and a week later you’re 32, that’s not a valuable assessment.”

Welcome to SharpBrains!

As seen in The New York Times, Wall Street Journal, CNN, US News & World Report, and more, we are a market research & advisory company focused on providing high-quality information and guidance to navigate the brain fitness and cognitive health market.
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