Busy as we have been, we only recently compiled the list of organizations who have purchased our Brain Fitness Market Report so far. We were impressed by the quality and variety represented, and the cross-sector demand for quality information in the emerging brain fitness/ cognitive health category. Seeing the list helps us prioritize efforts and coverage of market and research news and trends.

Below you have a selection of main categories, and a few selected clients:

· Research centers and universities: Harvard Medical School, US Army Research Lab, MaRS Discovery District, Oregon Center for Applied Science, University of Texas at Austin, University of Michigan.

· Older adults organizations and communities: AARP, Sunrise Senior Living, Belmont Village Senior Living.

· Healthcare Providers: Sutter Health, Memorial Hospital Health System, NeuroCare Network, Mindmedi Clinic. Read the rest of this entry »

After many months of work (and we hope many new neurons and stronger synapses in our brains), we have just released our inaugural report on the emerging Brain Fitness Software Market, the first to define the brain fitness and training software market and analyze the size and trends of its four customer segments. We estimate the size of the US brain fitness software market at $225M in2007, up from $100m in 2005 (50% CAGR). The two segments that fueled the market growth: consumers (grew from $5m to $80m, 300% CAGR) and healthcare & insurance providers (grew from $36m to $65m, 35% CAGR).

Highlights from The State of the Brain Fitness Software Market 2008 report include:

1) 2007 was a seminal year for the US Brain Fitness software market, which reached $225 million in revenues – up from an estimated $100 million in 2005.

2) Over 20 companies are offering tools to assess and train cognitive skills to four customer segments: consumers; healthcare and insurance providers; K12 school systems; and Fortune 1000 companies, the military, and sports teams.

3) The Nintendo Brain Age/ Brain Training phenomenon has driven much of the growth. The consumer segment grew from a few million in 2005 to an estimated $80 million in 2007.

4) There is major confusion in the market, so education will be key. Users and buyers need help to navigate the maze of products and claims.

Read the rest of this entry »

A new version of emWave® PC Stress Relief System (formerly Freeze-Framer) has been released with a new name, new games, new features, new interactive coach, and all new content.

New features and enhancements include:

• Categorized content sections with over 100 pages of reference information including Health and Well-Being, Health Professionals, Sports Performance, Workplace Performance, and Testing and Learning.
• The Coherence Coach™ teaches stress reduction and trains you to find “The Zone”.
• Emotion Visualizer™ displays colorful images which change as you change your emotional state.
• Interactive games help you transform stress into creative energy.



• An integrated music player and improved audio feedback functionality.
• Integrated web access to online forums, troubleshooter and knowledgebase.
• Advanced data logging for pulse, inter-beat-intervals, power spectrum and more.
• New and improved tutorial and help system.
• and much more…

emWave PC collects information from your heart through a USB finger or ear-clip sensor that plugs into your computer and then translates that heart rhythm information into user-friendly graphics on your computer screen to help train you to relax and find “The Zone”. As you reduce your stress, you see your heart rhythms change in real time as you move into a more balanced, productive mental state.

emWave PC allows you to track your progress and has three interactive games powered by your ability to transform stress into renewed energy. A new feature of emWave PC is its Emotion Visualizer, a practice application that provides images which adjust the degrees of color and movement as you adjust your emotional state.

If you purchased Freeze-Framer from us and are interested in a Software Upgrade Kit, please contact us.