Sharp Brains: Brain Fitness and Cognitive Health News

Jun 20, 2008 5

Why Smart Brains Make Stupid Decisions

By: Alvaro Fernandez

It happens. Often.

Why?

We just secured an interview with Ori Brafman, co-author of Sway: The Irresistible Pull of Irrational Behavior (Doubleday Business, 2008), to discuss our Dark Side (well, he calls it “different hidden forces” and “psychological undercurrents”).

While reading some reviews about his book, I particularly enjoyed finding, after the usual impressive long collection of endorsements, this “disclaimer”:

*DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you’ll read about in Sway is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority. (But you should still buy the book.)

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May 15, 2008 Comments Off

Update: Brain Fitness Seminars

By: Alvaro Fernandez

Here you are have the bi-monthly update with our 10 most Popular blog posts. (Also, remember that you can subscribe to receive our RSS feed, or to our newsletter, at the top of this page, if you want to receive this digest by email).Crossword Puzzles Brain fitness

We hope you have some time to share with us today. Just came back from a superb event on Brain Health Across the Lifespan…and many stimulating things are happening in the world of brain fitness.

 News and Events

Exercise your brain in the Cognitive Age: The New York Times published two thought-provoking articles on brain and cognitive fitness, one of them featuring SharpBrains.

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Mar 12, 2008 7

Brain Connection: Eric Jensen on Learning and the Brain

By: Alvaro Fernandez

Eric Jensen is a former middle school teacher and former adjunct professor for several Eric Jensen Learning and the Brainuniversities including the University of California, San Diego. He co-founded the Learning Brain Expo, a conference for educators, and has written 21 books on the brain and learning. Jensen is currently completing his PhD coursework. His most recent book, Enriching the Brain: How to Maximize Every Learner’s Potential (Jossey-Bass, 2006), is highly recommended for educators and parents alike. He wrote this recent article in Phi Delta Kappan in February 2008, sparking a healthy debate on the value of neuroscience applied to education.Eric, thank you for your time. Can you explain the role that you and your organization play?

We act as translators between the neuroscience and education fields, helping to build a Brain-Based Education movement. We launched the first conference that attempted to bridge these two worlds in 1998. The goal of the conference, called Learning Expo, was for teachers to speak to scientists, and, equally important, for scientists to speak to educators.

Critics say that neuroscience research can add little to educational practices. What we say is that, whereas it is true that much needs to be clarified, there are already clear implications from brain research that educators should be aware of. For example, four important elements that are often neglected by educators, given the obsessive focus on academic scores, are nutrition, physical exercise, stress management, and overall mental enrichment.

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Jun 12, 2007 Comments Off

SharpBrains in Scientific American Mind/ Brain Health Blog and Newsletter

By: Caroline Latham

Featured Website, Scientific American Mind, June/July 2007

We were very happy to discover that Scientific American Mind has highlighted SharpBrains in their June/July 2007 issue!

Here’s what they had to say:

“Everyone knows the importance of staying physically fit. But what about staying mentally fit? Research in the past several years has shown that mental “workouts” may improve memory, relieve stress and even help stave off Alzheimer’s. This new site is an online gym for the mind, offering a blog about the science of brain fitness and links to relevant research. It also sells “exercise” software and offers personal training.”

If you are here due to that introduction, we’d like to welcome you and show you around a bit. You might enjoy:

But most of all, enjoy yourself, learn something new, and let us know what you think!

Welcome to SharpBrains!

As seen in The New York Times, Wall Street Journal, CNN, US News & World Report, and more, we are a market research & advisory company focused on providing high-quality information and guidance to navigate the brain fitness and cognitive health market.
News: We are organizing the first cognitive fitness industry conference:
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