Games for Health and SharpBrains have partnered to bring you the first Cognitive Health Track in a Games for Health Conference, June 11-12th in Boston. If you are interested, in attending the conference, you can learn more and register Here.

To get a 15% off registration fees ($379), you can use discount code: sharp09, when you register Here.

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Cognitive Health Track, Powered by SharpBrains

Thursday, June 11th

10.20 (50m) Bird’s Eye View of Cognitive Health Innovation
Speaker(s): Alvaro Fernandez, SharpBrains

Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

11.20 (30m) The Allstate-Posit Science Partnership: Cognitive Training for Safer Driving
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science

Evidence-based cognitive training programs have been available in retirement communities for several years. Now, they are reaching a younger population including Boomers through innovative partnerships, like insurers.

In October 2008 auto insurance company Allstate and brain fitness software developer Posit Science announced a research collaboration that could lead to “potentially the next big breakthrough in automobile safety”. The purpose of this session is to review novel ways of getting the science of cognitive training into the real world where it can help people. Representatives from Allstate and Posit Science will discuss why these partnerships work for insurers, developers, and end users. They will also provide a thorough review of the evaluation process a major partner goes through when selecting a cognitive training company.

12.00 (30m) What Consumers Buy and Why
Speaker(s): Lindsay Gaskins, Marbles: The Brain Store

Launched in October 2008, Marbles: The Brain Store is a retail store that Read the rest of this entry »

During the research phase before the publication of the special report Brain Fitness Centers in Seniors Housing – A Field in the Making, published by the American Seniors Housing Association (ASHA), we realized that there were equal amounts of interest and confusion among executives and professionals thinking about adding computer-based cognitive exercise products to their mix of health & wellness activities, so we included the Evaluation Checklist that follows.

The real-life experiences at leading organizations such as Senior Star Living, Belmont Village Senior Living, Erickson Retirement Communities and others were instrumental in the development of the Checklist. We hope it is useful.

Brain Fitness Programs For Seniors Housing, Healthcare and Insurance Providers: Evaluation Checklist

Over the next several years, it is likely that many seniors housing operators will begin to carefully evaluate a growing number of options to include “brain fitness centers” in their communities.

Some options will require purchasing a device, such as Nintendo products, or the Dakim touch-screen system. Others will require installing software in PCs in existing or new computer labs, such as Posit Science, Cogmed or CogniFit’s programs. Others will be fully available online, such as those offered by Lumos Labs, Happy Neuron and My Vigorous Mind. And still others may be technology-free, promising engaging combinations of interactive, group-based, activities with pen-and-paper exercises.

Creating a solid business case will help communities navigate through this growing array of options. We suggest communities consider this SharpBrains Checklist for Brain Fitness Centers:

1. Early Users: Who among our residents is ready and willing to do the program? How are they reacting to the pilot testing of the program?

2. Cognitive benefits: What are the specific benefits claimed for using this program? Under what scenario of use (how many hours/week, how many weeks)? What specific cognitive skill(s) does the program train? How will we measure progress? Read the rest of this entry »

The American Seniors Housing Association (ASHA) has just released an Special Issue Brief, titled Brain Fitness Centers in Senior Housing – A Field in the Making. We prepared it for their members, and it is now available for purchase (You can click here for purchase and download. $25.)

It was a pleasure to learn more about emerging trends there and discuss best practices and implications with some of the pioneers at Senior Star Living, Belmont Village, Erickson, and more, who have been leading innovative initiatives and conducting their own pilot studies. I hope you enjoy the report.

This 15-page Special Report describes Read the rest of this entry »

Press release: Here 

– “Lumos Labs, developer of Lumosity.com, the leading web-based provider of scientifically-tested brain training games, today announced that it has raised $3 million of equity financing from Pequot Ventures, Norwest Venture Partners (NVP), and existing investors including Michael Dearing. The investor group brings expertise that will catalyze the ongoing development of Lumosity.com and support Lumos Labs’ mission to improve lives by enhancing brain fitness.

– “Lumos Labs is at the center of a booming interest in cognitive exercise and the emerging science about the remarkable plasticity of the brain, said Amish Jani of Pequot Ventures. Lumosity.com has seen tremendous demand from users and partners alike by leveraging the power of the web to deliver a unique platform for brain fitness.

Great news for the sector. The more tools available for leading mentally stimulating lives, the better we will all be.

Lumosity.com (click Here to get a sense of their games) provides a great user experience at a reasonable cost. From an investor’s perspective, we believe Lumos Labs is a very serious contender in the brain fitness space, and it has indeed been executing a very smart online strategy.

Now, I am not sure what “scientifically-tested brain training games” really means. While preparing our Brain Fitness Software Market Report we reviewed all published research on the efficacy behind different programs, and didn’t find any for Lumosity (which has some very interesting internal, but not published, data).

We gave Lumosity a score of 2 ouf of 10 in Clinical Validation (with Nintendo Brain Age getting a score of 1, and NovaVision, cleared by the FDA for use with stroke/ TBI patients, getting a 5).

Read the rest of this entry »

Over the last few days we have seen an engaging conversation going on. In a couple of posts, representatives from Posit Science brain fitness gym have left comments that have prompted me to ask a series of detailed questions. I will present those questions in a post, so they are easier to find.

Eric, Henry: please address these questions, so we all contribute to helping consumers and institutions navigate through this emerging landscape of “brain fitness gyms” and separate what is real today from what is promising and may be real tomorrow. Read the rest of this entry »

The holidays are approaching and you can expect many software and game developers to advertise their products aggressively, trying to get you buy their “brain training” products for you or as a gift for a loved one.

The good news is that there are more and more tools we can use to keep mentally stimulated and even train and improve specific cognitive abilities (like processing speed, short-term memory…). You may be reading about Nintendo Brain Age, Posit Science, Fast ForWord, MindFit, Lumosity, Happy Neuron, MyBrainTrainer, emWave, StressEraser and more. And, of course, there are also non-technology based interventions.

The bad news is that it is difficult to separate marketing from scientific claims, and to understand which one, if any, may be a good complement to other healthy lifestyle choices.

To help you navigate this process, we are publishing the SharpBrains Checklist below, based on dozens of interviews with scientists, experts and consumers:

10 Questions to Choose the Right Brain Fitness Program for You (and a brief explanation of why each question is important)

* 1. Are there scientists, ideally neuropsychologists, and a scientific advisory board Read the rest of this entry »

A collection of recent announcement in the “brain games” or “brain training games” space:

The Wii sets new generational standards for the videogame industry

• “The ageing of the Japanese population compelled gamemaker Nintendo to widen its audience. Now, the Wii is leading the industry standards. But hardcore gamers are still too important to be neglected.”

Strain your brain the smart way

• “George Harrison, Nintendo’s senior vice president of marketing and corporate communications, has said that more than half of the company’s marketing for Wii is aimed at adults. And the system has been presented at conventions for the aging “gray gamer” population.” and talks about sudoku, Brain Age, Big Brain Academy, and more.

SBT Announces the Acquisition of Quixit

• “Scientific Brain Training (”SBT”), based in Lyon, France, today has announced that Read the rest of this entry »

We wrote yesterday about Growing Super Athletes (each of our students) and how “Learning” goes beyond what we typically call “Education”. One of the skills needed for success at school and life is emotional self-regulation, and a recent article on SharpBrains in La Opinion (main US-based Spanish-language newspaper) touched precisely on that.

Below you have the link, and quotes, in Spanish. The gist of the article is similar to this previous article in Technology & Learning magazine: Take a Deep Breath: Biofeedback software is helping students calm down for better test performance.

La Opinion article, by Lucero Amador: Secreto para triunfar en los exámenes

• “Cuando una persona está muy enojada o tensa, el lóbulo frontal del cerebro resulta afectado por Read the rest of this entry »