Given the fact I love Kindle, and some of our Twitter friends had been asking for a Kindle version of our new book The SharpBrains Guide to Brain Fitness…well, here it is:
Amazon.com: The SharpBrains Guide to Brain Fitness (Kindle Edition, $9.99)

The book has also received two excellent new endorsements:

“Kudos for an excellent resource! This SharpBrains Guide is full of top notch information, provides practical tips and helps separate hype from hope in the brain health arena.”
— Elizabeth Edgerly, Ph.D., Chief Program Officer, Alzheimer’s Association

“The SharpBrains’ Guide to Brain Fitness helped answer many of my questions on the importance of both physical and mental exercise to stay sharp as we age, as they act in synergy on one another. The Guide also provided guidelines and specific calls to action to expand what we traditionally do in our fitness clubs. This is an important book for anyone in the fitness industry, and, for that matter, for anyone with a brain.”
— Robin Klaus, Chairman, Club One Fitness Centers

More information on the book: The SharpBrains Guide to Brain Fitness

Also: Book Club Discussion Guide

NeuroActive Bike: America’s First and Only Mind-Body Fitness Equipment Launched at Lady of America Fitness Centers (press release)

- “The patent-pending bike, engineered by Dr. Bergeron and BCA (Brain Center America)’s international team of brain specialists, makes its U.S. debut this month at Lady of America (LOA) fitness centers.”

- “Users of the NeuroActive Bike may select from 22 brain-stimulating exercises that train different parts of the brain, including: memory of names and faces, 3D visuo-spatial skills, concentration, word naming and arithmetic. As they pedal, they manipulate a wireless mouse to interact with the computer and complete the NeuroActive Program”

In our 2008 market report we offered Top 10 Brain Training Future Trends, including:

“2. Physical and mental exercise will be better integrated. Physical exercise has been shown to increase the rate of neurogenesis, whereas mental exercise helps ensure the survival of any newly created neurons. Today both activities usually take place in very different settings: the former, in health clubs, the later, in universities. We predict that the borders between them will become more diffuse. Expect new programs such as brain fitness podcasts that allow us to train working memory as we jog or exercise bikes with built-in brain games.”